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The Impact of Trust and Service Quality on Consumer Loyalty at Royal Holiday Muammar Rinaldi; Ihsan Effendi
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v7i2.195

Abstract

This study aims to determine the effect of Trust and Service Quality on Consumer Loyalty on Royal holidays. The population in this study are all consumers who make purchases on Royal Holiday as many as 135 consumers. By using the Slovin formula with an error rate of 5%, a total sample of 101 respondents was obtained. The results of the research analysis showed that Trust and Service Quality partially have a positive and significant effect on Consumer Loyalty on Royal holidays. The results showed that Trust and Service Quality simultaneously have a positive and significant effect on Consumer Loyalty in Royal holidays. The results of this study are supported by the value of R square (R2) which means that Trust and Service Quality have an effect on Consumer Loyalty on Royal holidays. While the remaining is affected by other factors originating from outside this research model such as price, commitment, image, location, discounted price, advertising, and consumer behavior
Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening: Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables Adelina Lubis; Ihsan Effendi; Nasib Nasib; Manda Dwipayahi Bhastary; Ahmad Fadli
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

Abstract

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.
PELATIHAN PEMBUATAN DAN PEMASARAN PRODUK PUPUK ORGANIK CAIR DARI URINE SAPI PADA KELOMPOK TANI SUBUR DESA LUBUK BAYAS Ihsan Effendi; Adelina Lubis; Ilham Ramadhan Nasution; Dhian Rosalina; Tohap Parulian
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 4 (2023): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i4.19484

Abstract

ABSTRAKMasalah utama yang dihadapi kelompok tani Subur adalah hama dan penyakit tanaman, maka untuk memenuhi bahan pangan bagi penduduknya pemerintah berusaha meningkatkan produksi pertanian per satuan luas dengan menerapkan Intensifikasi pertanian, salah satu kegiatannya adalah mengendalikan hama dan penyakit tanaman dengan menggunakan pestisida sintetis. Dampak buruk pemakaian pestisida sintetis yaitu dapat merusak kesuburan dan struktur tanam karena merusak kesuburan dan struktur tanam. Biourin merupakan pupuk cair yang berbahan dasar urin yang mengandung unsur yang lengkap yaitu nitrogen, fosfor, dan kalium dan unsur mikro lain yang bermanfaat untuk tanaman. Peserta yang ikut dalam kegiatan ini berjumlah 20 orang anggota dari kelompok tani Subur di Desa Lubuk Bayas. Metode pelaksanaannya adalah penyuluhan, praktek pembuatan dan pemasaran pupuk organik cair berbahan baku urin sapi. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan pengetahuan mengenai langkah langkah pembuatan dan bagaimana memasarkan pupuk organik menjadi pupuk organik cair. Kemudian mempraktekkan langkah-langkah pembuatannya. Diharapkan dengan adanya kegiatan ini  kelompok tani Subur Desa Lubuk Bayas sebagai mitra kegiatan dapatk memanfaatkan limbah cair urin sapi sebagai pupuk organik cair yang ramah lingkungan. Kata kunci: pupuk organik; urine sapi; lubuk bayas. ABSTRACTThe main problem faced by the Subur farmer group is plant pests and diseases. To meet food needs for the population, the government is trying to increase agricultural production per unit area by implementing agricultural intensification; one of its activities is controlling pests and plant diseases using synthetic pesticides. As a result, the use of synthetic pesticides can also damage fertility and planting structure because it damages fertility and planting structure. Biourin is a urine-based liquid fertilizer that contains complete elements, namely nitrogen, phosphorus, potassium, and other microelements that are beneficial to plants. Participants who participated in this activity were 20 members of the Subur farmer group in Lubuk Bayas Village. The implementation method is counseling, the practice of making and marketing liquid organik fertilizer from cow urine (biourin). The purpose of this community service activity is to provide knowledge on the manufacture and marketing of organik fertilizers into liquid organik fertilizers. Then, practice the manufacturing steps. This activity will provide a wawasan for the Subur farmer group in Lubuk Bayas Village to utilize cow urine liquid waste as an environmentally friendly organik fertilizer as plant fertilizer.. Keywords: organik fertilizer; cow urine; lubuk bayas.
The Role of DPRD Supervision in Increasing the Effectiveness of APBD Use for Regional Development in Deli Serdang Regency Marpaung, Mangadar; Siregar, Akbar; Ihsan Effendi
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.420

Abstract

The administration of government in Indonesia is based on a systemic approach which includes a central government system, called the government, as well as a regional government system. In the practice of government administration, there are concepts of centralization and decentralization that regulate the relationship between central and regional governments. The concept of centralization reflects the characteristic where all authority for administering government is centered in the central government, while the concept of decentralization shows the characteristic where some authority for government affairs, which was previously the responsibility of the central government, is delegated to regional governments . According to Law Number 23 of 2014 concerning Regional Government, the Regional People's Representative Council (DPRD) has a clear position as an integral regional people's representative institution in the administration of government at the local level. DPRD is not just a representative institution, but is also an inseparable part of the regional government structure. The function of the DPRD includes three main aspects, namely legislation, budgeting and supervision. (Kasenda et al., 2020). In an effort to realize this target, the Regional People's Representative Council (DPRD) needs to take concrete steps that can optimally strengthen its role in the context of regional government. The APBD is the implementation of the people's wishes for the government through the DPRD to improve welfare and services to the community. APBD is also the regional government's annual financial planning which is approved by the DPRD and made into policy through regional regulations. As a legislative institution, the DPRD has the responsibility to supervise the use of the budget and the implementation of regional government programs. Effective supervision is expected to increase transparency, accountability, and ensure that the benefits of the programs designed are truly felt by the community, especially those who need it most. Based on this description, the author is interested in conducting further research on the function of the Deli Serdang Regency DPRD in implementing the Regional Revenue and Expenditure Budget in the Development Sector. In formulating regional government policies, both from the executive and legislative branches, the orientation is to pay attention to the welfare of the people. Based on the results of the analysis and discussion, the conclusion is that direct supervision has a positive and significant effect on the effectiveness of supervision. Direct supervision has a positive and significant effect on APBD implementation. Indirect supervision has a positive and significant effect on the effectiveness of supervision. Indirect supervision has a positive and significant effect on APBD implementation. The effectiveness of supervision has a positive and significant effect on APBD implementation. Direct supervision has a positive and significant effect on APBD implementation through the effectiveness of supervision. Indirect supervision has a positive and significant effect on APBD implementation through the effectiveness of supervision.
Analisis Faktor Produksi Cabai Merah (Capsicum Annum L.) Di Kecamatan Beringin Sebagai Sentra Produksi Di Kabupaten Deli Serdang Ramadhona, Yulviane; Siregar, Akbar; Effendi, Ihsan
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The demand for red chillies from both North Sumatra and outside North Sumatra is high, but farmers in Deli Serdang Regency the main producing area for red chillies have not been able to meet it. This study aims to analyze production factors of red chili production in Beringin District as a production centre in Deli Serdang Regency. The population of this study was the Juli Farmer Group in Beringin District, Deli Serdang Regency. The selection of this sample used simple random sampling so the sample obtained was 83 respondents from the Juli Farmer Group. The analysis tool used was multiple linear regression with the Cobb-Douglas model. The results of the study showed that production factors in the form of labor, land area, and capital had a significant effect on red chili production, while technology costs did not affect red chili production in Beringin District, Deli Serdang Regency. So it is hoped that with the addition of land area and capital and labor will increase red chili production and can meet market demand.
Stepping Towards Economic Independence through Agricultural Tourism and Cultural Preservation in Pantai Labu District Lubis, Adelina; Effendi , Effendi Ihsan; Kuswardani , Retna Astuti; Siregar , Muhammad Akbar
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i2.3697

Abstract

Pantai Labu District in Deli Serdang Regency, North Sumatra, has high agricultural and cultural tourism potential. However, this potential has not been utilized optimally by the local community. This results in low levels of income and economic independence in the community. This community service activity aims to increase the economic independence of the community through the development of agricultural tourism and cultural preservation in Pantai Labu District. This activity is carried out using several methods, namely: (a) Socialization and training to the community regarding the development of agricultural tourism and cultural preservation. (b) Assistance in forming tourism awareness groups (pokdarwis). (c) Development of tourist infrastructure. (d) Promotion of tourism through various media.(e) This activity produced several results, namely: (a) Increasing community knowledge and skills regarding the development of agricultural tourism and cultural preservation. (b) Formation of pokdarwis in several villages in Pantai Labu District. (c) Improved tourist infrastructure in several locations. (d) The increasing number of tourists visiting Labu Beach District. This community service activity shows that the development of agricultural tourism and cultural preservation can increase the economic independence of the community in Pantai Labu District.
Assessing business management factors in young agricultural entrepreneurs in Indonesia Kansrini , Yuliana; Lubis, Zulkarnain; Effendi, Ihsan; Mulyani, Puji Wahyu; Apriliani, Anggi
Jurnal Ilmiah Pertanian Vol. 21 No. 3 (2024): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v21i3.23301

Abstract

Indonesia faces a pressing challenge in its agricultural sector: the declining participation of young workers due to limited entrepreneurial opportunities and inadequate business management skills. This study investigates the factors influencing business management among young agricultural entrepreneurs participating in the growth of young agricultural entrepreneurs (PWMP) program at Politeknik Pembangunan Pertanian (Polbangtan) Medan, Indonesia. Utilizing a descriptive quantitative approach, data were gathered through questionnaires and analyzed using Likert scale measurements and multiple linear regression tests. The findings highlight that business management capabilities were categorized as high (79.68%), supported by strong personality traits (84.30%), high knowledge levels (83.05%), extensive experience (81.13%), a supportive family environment (75.80%), and a robust entrepreneurial ecosystem (79.78%). Regression analysis revealed that personality, experience, family environment, and the entrepreneurial ecosystem significantly impacted business management capabilities, while knowledge had no notable effect. These results underscore the importance of structured interventions, such as internships and business incubation programs, to enhance practical business skills and foster entrepreneurial success.
Analisis Keberhasilan Usaha Wirausahawan Muda pada Program Penumbuhan Wirausahawan Muda Pertanian di Politeknik Pembangunan Pertanian Medan Yuliana Kansrini; Zulkarnain Lubis; Ihsan Effendi; Puji Wahyu Mulyani; Popy Noviyanti
JURNAL TRITON Vol 16 No 1 (2025): JURNAL TRITON
Publisher : Politeknik Pembangunan Pertanian Manokwari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47687/jt.v16i1.1091

Abstract

Kementerian Pertanian melalui Badan Penyuluhan dan Pengembangan Sumber Daya Manusia Pertanian (BPPSDMP) memiliki komitmen untuk melakukan regenerasi petani dengan menghasilkan petani milenial sebagai wirausaha muda yang dapat menjadi solusi dalam pengentasan kemiskinan. Implementasi Program PWMP yang telah dilaksanakan oleh Pendidikan Tinggi Vokasional lingkup Kementerian Pertanian, salah satunya Politeknik Pembangunan Pertanian (Polbangtan) Medan. Penelitian ini bertujuan untuk mengetahui dan menganalisis keberhasilan usaha wirausahawan muda pada Program PWMP di Polbangtan Medan. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif, dengan penentuan populasi dilakukan secara sengaja (purposive) menggunakan sampel jenuh yakni berjumlah 75 responden. Teknik pengumpulan data dilakukan melalui wawancara dan pengisian kuisioner. Analisa data dilakukan dengan menggunakan skala Likert. Hasil penelitian menunjukkan bahwa keberhasilan usaha yang dikelola oleh wirausahawan muda pada Program PWMP termasuk pada kategori rendah (46,78 %). Wirausahawan muda menilai keberhasilan usahanya karena kemampuan mendapatkan laba (50,60 %), produktivitas dan efisiensi (45,81 %), daya saing (43,47 %), kompetensi dan etika usaha (50,40 %) serta terbangunnya citra yang baik (43,60 %). Agar keberhasilan usaha wirausahawan Program PWMP dapat meningkat, maka diperlukan bimbingan teknis tentang teknis tata kelola bisnis, seperti penentuan laba usaha, produktivitas dan efisiensi, kemampuan menghasilkan produk dan layanan yang berdaya saing, kemampuan meningkatkan kompetensi dan etika usaha serta membangun citra positif (branding) usaha.
ANALISIS KEMAMPUAN BERINOVASI WIRAUSAHAWAN MUDA PADA PROGRAM PENUMBUHAN WIRAUSAHAWAN MUDA PERTANIAN (PWMP) DI WILAYAH SUMATERA Kansrini, Yuliana; Lubis, Zulkarnain; Effendi, Ihsan; Mulyani, Puji Wahyu; Putra, Yunanda Eka
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 10 No. 1 (2025): April 2025
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v10i1.20862

Abstract

ABSTRACTThe implementation of the Program for Growing Young Agricultural Entrepreneurs (PWMP) has been carried out by Vocational Higher Education within the Ministry of Agriculture, with one of the implementing institutions is the Politeknik Pembangunan Pertanian Medan in the Sumatra region. The ability to innovate is a crucial factor in business development and sustainability. This study aims to identify and analyze the innovative capabilities of young entrepreneurs participating in the PWMP Program in the Sumatra region. This study employs a quantitative descriptive research method to assess young entrepreneurs' ability to innovate. The population consists of PWMP Program participants from 2020 to 2023, totaling 142 respondents. The sampling technique used in this study is the saturated sampling method, in which all PWMP participants are included as samples. Quantitative data are measured using a Likert scale and interpreted within respective categories. Based on the study results, the ability to innovate among PWMP Program entrepreneurs in the Sumatra region falls into the low category, at 45.70 percent. The lowest ability is observed in the dimension of organizational innovation development (40.23%), particularly in creating management strategies and ensuring effective administration. Conversely, the highest ability is found in the dimension of product innovation development (50.09%), especially in identifying product needs. PWMP Program participants should be selected based on their ability to innovate, with an emphasis on business management skills, including the generation of innovative ideas to enhance the competitiveness of agricultural businesses in the digital era. The successful implementation of the PWMP Program also requires coaching to strengthen young entrepreneurs' innovative capabilities through the use of the latest technology, thereby improving productivity and efficiency. 
Pengaruh Kupon, Maturitas dan Rating terhadap Harga Obligasi Korporasi di Bursa Efek Indonesia Tahun 2020-2023 Simamora, David Geraldy H; Sihombing, Tohap Parulian; Effendi, Ihsan
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.538

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kupon, maturitas dan rating obligasi terhadap harga obligasi korporasi di Bursa Efek Indonesia pada Tahun 2020-2023. Metode pemilihan sampel dalam penelitian ini dilakukan dengan menggunakan purposive sampling. Jumlah perusahaan yang digunakan dalam penelitian ini 40 perusahaan, sehingga terdapat 160 sampel penelitian. Variabel bebas dalam penelitian ini adalah kupon (X1), maturitas (X2), rating (X3), sedangkan variabel terikat adalah harga obligasi. Analisis data menggunakan analisis regresi data panel. Hasil penelitian menunjukkan bahwa secara parsial kupon berpengaruh positif dan signifikan terhadap harga obligasi perusahaan korporasi yang terdaftar di BEI periode tahun 2020-2023. Secara parsial maturitas berpengaruh negatif dan signifikan terhadap harga obligasi perusahaan korporasi yang terdaftar di BEI periode tahun 2020-2023. Secara parsial rating berpengaruh positif dan signifikan terhadap nilai harga obligasi perusahaan korporasi yang terdaftar di BEI periode tahun 2020-2023. Kupon, maturitas dan rating secara serempak berpengaruh signifikan terhadap harga obligasi perusahaan korporasi yang terdaftar di BEI periode tahun 2020-2023.
Co-Authors Adelina Lubis Afda Widyanti Nasution Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Akbar Siregar Alexander Sabastian Pangaribuan Anas Tesya Br Sitepu Andri Putra Panjaitan Apriliani, Anggi Arif Setiawan Arifin, Syasyain Azhari, Saiful Bhastary, Manda Dwipayahi Cynthia Ayu Lestari Dahrul Siregar Deanti Indira Deka Gustina Pandiangan Deni Sormin Devara Andreas Jonathan Dhian Rosalina, Dhian E. Harso Kardhinata Eka Dewi Setia Tarigan Eral, Mindya Erikson Sihombing Erina Novelia Ester Sembiring Fachry Abda El Rahman Fitriani Tobing Harahap, Ahmad Rizki Hardai Hasibuan, Andika Pramana Hery Syahrial Hilda Ariska Br Lubis Hutagalung, Gracella Rosnah S Ilham Ramadhan Nasution Indawati Lestari Indra Satria Jayawarsa, A.A. Ketut Jeremia Hutauruk Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Kristin, Okta Viani Kuswardani, Retna Astusi Lailan Tawila Lanna Sari Juliana Pasaribu Lidya Novita Anwar Lubis Musika Lubis, Andi Reza Syahputra Lubis, Nabila Boru Manda Dwipayahi Bhastary Marpaung, Mangadar Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Miftahuddin, Miftahuddin Mitra Musika Mitra Musika Lubis Mitra Mustika Lubis Muammar Rinaldi Muhammad Akbar Siregar Muhammad Fahmi Muhammad Reza Aulia Muhammad Ridha Haykal Amal Muhammad Yamin Murad, Miftahuddin Mutahajjid, Zul Azmi Naila Zuhra Nasib Novika Gea Nur Aisyah Nurul Wardani Lubis Olivia Sembiring Pardosi, Urbano I.R.S Popy Noviyanti Pradipta Utami, Miranti Pratama, Ikbar Prawidya Hariani RS Puji Wahyu Mulyani Putra, Yudha Maulana Putra, Yunanda Eka Putri Novyenni Widyarosa Tarigan Rahmanta Ginting Rahmanta Ginting Ramadhona, Yulviane Retna Astuti Kuswardani Riska Handayani Rizkan Zulyadi Rizna Nur Ayyuna Sanjaya, Budi Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Shunhaji, Akhmad Simamora, David Geraldy H Simanungkalit, Nurul Amalyiah Sipahutar, Emerson Junior Siregar, Akbar Siregar, Doly Siregar, Joni Rianto Sitorus, Vira Rezkika Situmorang, Sudiwan Situngkir, Jenni br Sri Ramadhani Br. Ginting Sugito - Supriatna, Dasep Syafrida Hafni Sahir Syahbuddin Hasibuan Syahbudin, Jafar Syarifah Aini Ritonga Syarifah Muthia Putri Teddi Pribadi Tohap Parulian Tresia L. Naibaho Vina, Jessika Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Wulandari, Artika Xiayu, Song Yamin Siregar Yudha Pratesta, Oxy Yuliana Kansrini Yuni Syahputri Zahra, Sofhia Rahayu Zonglin, Ding Zulkarnain Lubis Zulkarnain Lubis Zulkarnain Lubis