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Effendi, Ihsan
Universitas Medan Area
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Analisis Faktor Produksi Cabai Merah (Capsicum Annum L.) Di Kecamatan Beringin Sebagai Sentra Produksi Di Kabupaten Deli Serdang Ramadhona, Yulviane; Siregar, Akbar; Effendi, Ihsan
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The demand for red chillies from both North Sumatra and outside North Sumatra is high, but farmers in Deli Serdang Regency the main producing area for red chillies have not been able to meet it. This study aims to analyze production factors of red chili production in Beringin District as a production centre in Deli Serdang Regency. The population of this study was the Juli Farmer Group in Beringin District, Deli Serdang Regency. The selection of this sample used simple random sampling so the sample obtained was 83 respondents from the Juli Farmer Group. The analysis tool used was multiple linear regression with the Cobb-Douglas model. The results of the study showed that production factors in the form of labor, land area, and capital had a significant effect on red chili production, while technology costs did not affect red chili production in Beringin District, Deli Serdang Regency. So it is hoped that with the addition of land area and capital and labor will increase red chili production and can meet market demand.
Assessing business management factors in young agricultural entrepreneurs in Indonesia Kansrini , Yuliana; Lubis, Zulkarnain; Effendi, Ihsan; Mulyani, Puji Wahyu; Apriliani, Anggi
Jurnal Ilmiah Pertanian Vol. 21 No. 3 (2024): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v21i3.23301

Abstract

Indonesia faces a pressing challenge in its agricultural sector: the declining participation of young workers due to limited entrepreneurial opportunities and inadequate business management skills. This study investigates the factors influencing business management among young agricultural entrepreneurs participating in the growth of young agricultural entrepreneurs (PWMP) program at Politeknik Pembangunan Pertanian (Polbangtan) Medan, Indonesia. Utilizing a descriptive quantitative approach, data were gathered through questionnaires and analyzed using Likert scale measurements and multiple linear regression tests. The findings highlight that business management capabilities were categorized as high (79.68%), supported by strong personality traits (84.30%), high knowledge levels (83.05%), extensive experience (81.13%), a supportive family environment (75.80%), and a robust entrepreneurial ecosystem (79.78%). Regression analysis revealed that personality, experience, family environment, and the entrepreneurial ecosystem significantly impacted business management capabilities, while knowledge had no notable effect. These results underscore the importance of structured interventions, such as internships and business incubation programs, to enhance practical business skills and foster entrepreneurial success.
Analisis Keberhasilan Usaha Wirausahawan Muda pada Program Penumbuhan Wirausahawan Muda Pertanian di Politeknik Pembangunan Pertanian Medan Yuliana Kansrini; Zulkarnain Lubis; Ihsan Effendi; Puji Wahyu Mulyani; Popy Noviyanti
JURNAL TRITON Vol 16 No 1 (2025): JURNAL TRITON
Publisher : Politeknik Pembangunan Pertanian Manokwari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47687/jt.v16i1.1091

Abstract

Kementerian Pertanian melalui Badan Penyuluhan dan Pengembangan Sumber Daya Manusia Pertanian (BPPSDMP) memiliki komitmen untuk melakukan regenerasi petani dengan menghasilkan petani milenial sebagai wirausaha muda yang dapat menjadi solusi dalam pengentasan kemiskinan. Implementasi Program PWMP yang telah dilaksanakan oleh Pendidikan Tinggi Vokasional lingkup Kementerian Pertanian, salah satunya Politeknik Pembangunan Pertanian (Polbangtan) Medan. Penelitian ini bertujuan untuk mengetahui dan menganalisis keberhasilan usaha wirausahawan muda pada Program PWMP di Polbangtan Medan. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif, dengan penentuan populasi dilakukan secara sengaja (purposive) menggunakan sampel jenuh yakni berjumlah 75 responden. Teknik pengumpulan data dilakukan melalui wawancara dan pengisian kuisioner. Analisa data dilakukan dengan menggunakan skala Likert. Hasil penelitian menunjukkan bahwa keberhasilan usaha yang dikelola oleh wirausahawan muda pada Program PWMP termasuk pada kategori rendah (46,78 %). Wirausahawan muda menilai keberhasilan usahanya karena kemampuan mendapatkan laba (50,60 %), produktivitas dan efisiensi (45,81 %), daya saing (43,47 %), kompetensi dan etika usaha (50,40 %) serta terbangunnya citra yang baik (43,60 %). Agar keberhasilan usaha wirausahawan Program PWMP dapat meningkat, maka diperlukan bimbingan teknis tentang teknis tata kelola bisnis, seperti penentuan laba usaha, produktivitas dan efisiensi, kemampuan menghasilkan produk dan layanan yang berdaya saing, kemampuan meningkatkan kompetensi dan etika usaha serta membangun citra positif (branding) usaha.
ANALISIS KEMAMPUAN BERINOVASI WIRAUSAHAWAN MUDA PADA PROGRAM PENUMBUHAN WIRAUSAHAWAN MUDA PERTANIAN (PWMP) DI WILAYAH SUMATERA Kansrini, Yuliana; Lubis, Zulkarnain; Effendi, Ihsan; Mulyani, Puji Wahyu; Putra, Yunanda Eka
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 10 No. 1 (2025): April 2025
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v10i1.20862

Abstract

ABSTRACTThe implementation of the Program for Growing Young Agricultural Entrepreneurs (PWMP) has been carried out by Vocational Higher Education within the Ministry of Agriculture, with one of the implementing institutions is the Politeknik Pembangunan Pertanian Medan in the Sumatra region. The ability to innovate is a crucial factor in business development and sustainability. This study aims to identify and analyze the innovative capabilities of young entrepreneurs participating in the PWMP Program in the Sumatra region. This study employs a quantitative descriptive research method to assess young entrepreneurs' ability to innovate. The population consists of PWMP Program participants from 2020 to 2023, totaling 142 respondents. The sampling technique used in this study is the saturated sampling method, in which all PWMP participants are included as samples. Quantitative data are measured using a Likert scale and interpreted within respective categories. Based on the study results, the ability to innovate among PWMP Program entrepreneurs in the Sumatra region falls into the low category, at 45.70 percent. The lowest ability is observed in the dimension of organizational innovation development (40.23%), particularly in creating management strategies and ensuring effective administration. Conversely, the highest ability is found in the dimension of product innovation development (50.09%), especially in identifying product needs. PWMP Program participants should be selected based on their ability to innovate, with an emphasis on business management skills, including the generation of innovative ideas to enhance the competitiveness of agricultural businesses in the digital era. The successful implementation of the PWMP Program also requires coaching to strengthen young entrepreneurs' innovative capabilities through the use of the latest technology, thereby improving productivity and efficiency. 
Pengaruh Kupon, Maturitas dan Rating terhadap Harga Obligasi Korporasi di Bursa Efek Indonesia Tahun 2020-2023 Simamora, David Geraldy H; Sihombing, Tohap Parulian; Effendi, Ihsan
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.538

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kupon, maturitas dan rating obligasi terhadap harga obligasi korporasi di Bursa Efek Indonesia pada Tahun 2020-2023. Metode pemilihan sampel dalam penelitian ini dilakukan dengan menggunakan purposive sampling. Jumlah perusahaan yang digunakan dalam penelitian ini 40 perusahaan, sehingga terdapat 160 sampel penelitian. Variabel bebas dalam penelitian ini adalah kupon (X1), maturitas (X2), rating (X3), sedangkan variabel terikat adalah harga obligasi. Analisis data menggunakan analisis regresi data panel. Hasil penelitian menunjukkan bahwa secara parsial kupon berpengaruh positif dan signifikan terhadap harga obligasi perusahaan korporasi yang terdaftar di BEI periode tahun 2020-2023. Secara parsial maturitas berpengaruh negatif dan signifikan terhadap harga obligasi perusahaan korporasi yang terdaftar di BEI periode tahun 2020-2023. Secara parsial rating berpengaruh positif dan signifikan terhadap nilai harga obligasi perusahaan korporasi yang terdaftar di BEI periode tahun 2020-2023. Kupon, maturitas dan rating secara serempak berpengaruh signifikan terhadap harga obligasi perusahaan korporasi yang terdaftar di BEI periode tahun 2020-2023.
THE EFFECT OF EMPLOYEE EMPOWERMENT, ORGANIZATIONAL CULTURE, COMPENSATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE IN PT. PERKEBUNAN NUSANTARA III Andri Putra Panjaitan; Syahbuddin Hasibuan; Ihsan Effendi
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 4 (2023): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i4.52

Abstract

Study This aim To know the influence empowerment of employees, culture organization, compensation, and the environment Work to performance employee executor at PT. Perkebunan Nusantara III. This study uses a quantitative descriptive method. This research was conducted at PTPN III. The population in this study was 17,368 employees implementing oil palm plantations P III. TPNThe number of samples in this study were 174 samples from 20 plantations of PTPN III entities. The independent variables in this study consisted of employee empowerment (X 1 ), organizational culture (X 2 ), compensation (X 3 ), and work environment (X 4 ), while the dependent variable was employee performance (Y). Determination of the sample was carried out by purposive random sampling. Data analysis was performed using multiple linear regression analysis. The study results show that employee empowerment positively and significantly affects employee performance. Organizational culture has a positive and significant effect on employee performance. Compensation has a positive and significant effect on employee performance. The work environment has a positive and significant effect on employee performance. Simultaneously employee empowerment, organizational culture, compensation, and work environment significantly affect the performance of implementing employees at PT. Perkebunan Nusantara III.
Pengaruh Fasilitas dan Pengalaman Pelanggan terhadap Minat Membeli Ulang Jasa Transportasi PT Chandra Adi Dharma Raya Lanna Sari Juliana Pasaribu; Syafrida Hafni Sahir; Ihsan Effendi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.4351

Abstract

Abstract: This study intends to ascertain how PT Chandra Adi Dharma Raya's amenities and customer experience affect the intention to repurchase its transportation services. Information was gathered via a poll from 95 respondents who had previously taken the bus service to Simangambat District, North Padang Lawas, using a quantitative associative technique. The sample was chosen by the use of purposeful sampling. Multiple linear regression, conventional hypothesis testing, and validity and reliability testing were all employed in the data analysis process. The findings demonstrated that repurchase intention was significantly and favorably impacted, partially and concurrently, by facility quality and customer experience. The regression model obtained was Y = 3.123 + 0.304X₁ + 0.401X₂. The t-test results showed that facilities (t = 3.067, p = 0.003) and customer experience (t = 3.987, p = 0.000) each had a significant influence. The F-test results confirmed a simultaneous effect (F = 74.875, p < 0.05). 61.7% of the variance in repurchase intention was explained by the two independent variables, as indicated by the coefficient of determination (R2), which is 0.617. According to the survey, in the transportation services sector, improved services and greater customer satisfaction can boost client loyalty.
Pengaruh Ukuran Perusahaan dan Likuiditas Terhadap Nilai Perrusahan pada Perusahaan Sub Sektor Batu Bara Vina, Jessika; Effendi, Ihsan
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.26057

Abstract

Industri batu bara memilik peran penting dalam perekonomian Indonesia, namun fluktuasi nilai perusahaan di sektor ini dipengaruhi oleh berbagai faktor internal. Penelitian ini bertujuan untuk menganalisis pengaruh ukuran perusahaan dan likuiditas terhadap nilai perusahaan pada perusahaan sub sektor batu bara yang terdaftar di bursa Efek Indonesia periode 2018-2023. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data yang digunakan bersumber dari laporan keuangan tahunan perusahaan sampel selama periode 2018-2023. Pengolahan data dilakukan menggunakan perangkat lunak Eviews 10 dengan metode Random Effect Model melalui analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial, ukuran perusahaan berpengaruh positif dan signifikan terhadap nilai perusahaan, sedangkan likuiditas berpengaruh negatif dan signifikan terhadap nilai perusahaan. Secara simultan kedua variabel tersebut memiliki pengaruh yang signifikan terhadap nilai perusahaan. Temuan ini memberikan kontribusi dalam memahami faktor-faktor yang memengaruhi nilai perusahaan disektor batu bara dan dapat menjadi referensi bagi manajemen perusahaan dalam merumuskan strategi untuk meningkatkan nilai perusahaan di masa depan.
Media Sosial sebagai Alat Pemasaran Interaktif: Dampaknya terhadap Keterlibatan Konsumen Miricare pada Mahasiswa Universitas Negeri Medan Lubis, Adelina; Effendi, Ihsan; Hutagalung, Gracella Rosnah S; Wulandari, Artika
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.26705

Abstract

Dengan berkembangnya teknologi digital, telah terjadi pergeseran besar dalam pendekatan pemasaran. Salah satu strategi utama untuk meningkatkan keterlibatan konsumen adalah penggunaan media sosial. Tujuan dari penelitian ini adalah untuk mempelajari bagaimana interaksi digital dan konten media sosial berdampak pada tingkat keterlibatan pelanggan merek Miricare di kalangan mahasiswa Universitas Negeri Medan. Penelitian ini dilakukan melalui pendekatan kuantitatif yang menggunakan jenis penelitian asosiatif dan deskriptif. Data dikumpulkan melalui teknik purposive sampling, kuesioner berbasis skala Likert disebarkan kepada 70 responden yang dipilih. Hasil penelitian menunjukkan bahwa konten media sosial memiliki pengaruh positif dan signifikan terhadap tingkat engagement consumen, dengan nilai thitung 4.274 lebih besar dari ttabel 1.995 dan nilai signifikansi 0.000 < 0.05,interaksi digital juga memiliki pengaruh positif, dengan nilai thitung 6.802 lebih besar dari ttabel 1.995 dan nilai signifikansi 0.000 < 0.05. Selain itu, hasil uji F menunjukkan bahwa kedua variabel independen mempengaruhi keputusan pembelian secara bersamaan, dengan nilai F hitung 95.851 lebih besar dari F tabel 3,13 dan signifikansi 0.000 < 0.05.Dan Secara simultan, kedua variabel ini juga memberikan kontribusi yang besar terhadap peningkatan keterlibatan konsumen, dengan nilai koefisien determinasi sebesar 74,1%. Hasilnya menunjukkan bahwa konten media sosial yang baik dan interaksi digital yang intens dapat memperkuat hubungan emosional antara pelanggan dan merek. Oleh karena itu, Miricare harus mengoptimalkan kedua elemen ini untuk mempertahankan loyalitas pelanggan dan memperluas jangkauan pasarnya di era internet.
Choosing environmentally friendly dish soap in medan: price and environmental considerations Mutahajjid, Zul Azmi; Effendi, Ihsan; Sugito, Sugito
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1919

Abstract

This research aims to analyze the influence of price and environmental concern on the intention to purchase environmentally friendly dishwashing soap products in Medan Denai District. This research uses quantitative methods with simple random sampling techniques. Data was collected through questionnaires distributed to 98 respondents in Medan Denai District. Data were analyzed using multiple linear regression. The research results showed that there was a positive and significant influence between price and environmental concern on the intention to purchase environmentally friendly dish soap products. This means that the lower the product price, the higher the consumer's purchase intention to buy that product. In addition, the higher the level of consumer environmental awareness, the higher their purchasing intention to buy environmentally friendly products. This research has implications for producers and marketers of environmentally friendly dish soap products. Manufacturers need to pay attention to competitive pricing and marketing strategies that focus on increasing consumers' environmental awareness. Marketers need to emphasize the benefits and advantages of environmentally friendly products in an effort to increase consumer purchasing intentions
Co-Authors Adelina Lubis Afda Widyanti Nasution Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Akbar Siregar Alexander Sabastian Pangaribuan Anas Tesya Br Sitepu Andri Putra Panjaitan Apriliani, Anggi Arif Setiawan Arifin, Syasyain Azhari, Saiful Bhastary, Manda Dwipayahi Cynthia Ayu Lestari Dahrul Siregar Deanti Indira Deka Gustina Pandiangan Devara Andreas Jonathan Dhian Rosalina, Dhian E. Harso Kardhinata Eka Dewi Setia Tarigan Eral, Mindya Erikson Sihombing Erina Novelia Ester Sembiring Fachry Abda El Rahman Fitriani Tobing Harahap, Ahmad Rizki Hardai Hasibuan, Andika Pramana Hery Syahrial Hilda Ariska Br Lubis Hutagalung, Gracella Rosnah S Ilham Ramadhan Nasution Indawati Lestari Indra Satria Jayawarsa, A.A. Ketut Jeremia Hutauruk Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Kristin, Okta Viani Kuswardani, Retna Astusi Lailan Tawila Lanna Sari Juliana Pasaribu Lidya Novita Anwar Lubis , Adelina Lubis Musika LUBIS, ADELINA Lubis, Andi Reza Syahputra Lubis, Nabila Boru Manda Dwipayahi Bhastary Marpaung, Mangadar Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Miftahuddin, Miftahuddin Mitra Musika Mitra Musika Lubis Mitra Mustika Lubis Muammar Rinaldi Muhammad Fahmi Muhammad Reza Aulia Muhammad Ridha Haykal Amal Muhammad Yamin Murad, Miftahuddin Mutahajjid, Zul Azmi Naila Zuhra Nasib Novika Gea Nur Aisyah Nurul Wardani Lubis Olivia Sembiring Pardosi, Urbano I.R.S Popy Noviyanti Pradipta Utami, Miranti Prawidya Hariani RS Puji Wahyu Mulyani Putra, Yudha Maulana Putra, Yunanda Eka Putri Novyenni Widyarosa Tarigan Rahmanta Ginting Rahmanta Ginting Ramadhona, Yulviane Retna Astuti Kuswardani Retna Astuti Kuswardani M.S Riska Handayani Rizkan Zulyadi Rizna Nur Ayyuna Sanjaya, Budi Sari, Adelina Puspita Sekar Chalifah Segara Shunhaji, Akhmad Sihaloho, Rebecca Putri Simamora, David Geraldy H Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Siregar, Akbar Siregar, Doly Siregar, Joni Rianto Siregar, Muhammad Akbar Sitorus, Vira Rezkika Situmorang, Sudiwan Situngkir, Jenni br Sri Ramadhani Br. Ginting Sugito - Supriatna, Dasep Syafrida Hafni Sahir Syahbuddin Hasibuan Syahbudin, Jafar Syarifah Aini Ritonga Syarifah Muthia Putri Teddi Pribadi Tohap Parulian Tresia L. Naibaho Vina, Jessika Wan Rizca Amelia Wan Suryani Wulandari, Artika Xiayu, Song Yamin Siregar Yudha Pratesta, Oxy Yuliana Kansrini Yuni Syahputri Zahra, Sofhia Rahayu Zonglin, Ding Zulkarnain Lubis