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Effendi, Ihsan
Universitas Medan Area
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Student Online Buying Behavior After Covid 19 In Medan, Indonesia Lubis , Adelina; Effendi, Ihsan; Nasib, Nasib
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1068

Abstract

At the time the Covid-19 pandemic had caused many changes to consumers, this was due to the limited movement of the community to carry out purchasing activities that were usually carried out before the pandemic. This research looks at the development of consumer behavior after the end of the Covid 19 pandemic among college students in the city of Medan. The framework of this research is the application to students' perceptions of online purchases with the dependent variable: Convenience, Privacy and security, Money, Save time and effort. This study directed is to understand consumers’ intention to purchase online shopping after the pandemic This study also uses three intervening variables, namely Perceived Ease of Use, Perceived Usefulness, and intention to use. This study aims to construct an online purchase model for university students in Medan. The subject of this study is a university in Medan. who uses online platforms to buy at online shops. This study was conducted with a sample of 291 respondents that uses online applications to buy products.
Pemasaran di Era Digital: Pengaruhnya terhadap Keputusan Pembelian Pelanggan Pesenjama Coffee Medan Maulana, Agung; Lubis, Adelina; Effendi, Ihsan
Jurnal Ilmiah Akuntansi Keuangan dan Bisnis (JIKABI) Vol 2, No 2 (2023): Jurnal Ilmiah Akuntansi Keuangan dan Bisnis (JIKABI) - NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jbi.v2i2.2935

Abstract

Penelitian ini bertujuan untuk mengetahui apakah social media marketing dan word of mouth mempunyai pengaruh terhadap keputusan pembelian. Populasi yang digunakan dalam penelitian ini yakni 300 pelanggan Pesenjama Coffe. Penelitian ini menggunakan sebanyak 75 responden, dengan menggunakan rumus slovin sebagai teknik pengambilan sampelnya. Pengujian hipotesis dalam penelitian ini menggunakan analisis statistik yang terdiri dari uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji F, uji t dan koefisien determinasi (   ) dengan   ,menggunakan software SPSS (Statistic Product and Service Solution). Data penelitian bersumber dari data primer dan diambil dengan cara menyebar kuesioner. Hasil penelitian menunjukkan bahwa terdapat hubungan antara variabel independen yaitu social media marketing dan word of mouth terhadap variabel dependen keputusan pembelian. Variabel social media marketing diperoleh thitung (3,926) ttabel (1,669) dengan nilai signifikansi sebesar 0,000 0,05 dan untuk variabel word of mouth diperoleh thitung (13,316) ttabel (1,669) dengan nilai signifikan sebesar 0,000 0,05. Sehingga dapat disimpulkan social media marketing dan word of mouth berpengaruh positif signifikan terhadap keputusan pembelian Pesenjama Coffe. Dan uji F diperoleh dengan nilai fhitung ftabel (3,852 3,12) dengan probabilitas signifikan jauh lebih kecil dari 0,05 maka Ho di tolak dan Ha diterima. Sehingga dapat disimpulkan bahwa variabel social media marketing (X1) dan word of mouth (X2) secara simultan berpengaruh terhadap variabel keputusan pembelian (Y).
Dampak Pemanfaatan Lahan Pekarangan Pada Kegiatan Kawasan Rumah Pangan Lestari (KRPL) Terhadap Peningkatan Pendapatan Rumah Tangga Di Kabupaten Asahan Satria, Indra; Ginting, Rahmanta; Effendi, Ihsan
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 6, No 2 (2024): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v6i2.1297

Abstract

The Impact of Yard Land Utilization on Sustainable Food House Area Activities (KRPL) on Increasing Household Income in Asahan Regency”. The purpose of this study was to analyze the household income of the social assistance beneficiary group before and after optimizing the use of yard land through the Sustainable Food House Area (KRPL) and to analyze the impact of home garden use on the Sustainable Food House Area (KRPL) activities on increasing household income of the beneficiary group in Tinggi Raja Village, Tinggi Raja District, Asahan Regency. This research uses a survey method. The method of determining the sample is determined randomly (random sampling) which makes the yard as a side income by the object of research. To test the difference in household income of the social assistance recipient group before and after the optimization of the use of yard land through the Sustainable Food House Area (KRPL), the t-test was used. Respondent's household income in Tinggi Raja Village, Tinggi Raja District, Asahan Regency before participating in KRPL was an average of Rp.1,500,000,-/month and after participating in KRPL an average of Rp.2,240,000,-/Month. KRPL activities have a positive impact on increasing the household income of respondents. The results of the t test obtained a t-count value of 9.448 with a sig (2-tailed) of 0.000 at a 95% confidence level (sig (2-tailed) = 0.000 0.05) concluded that there is a significant difference between the household income of respondents before and after participating in KRPL activities in Tinggi Raja Village, Tinggi Raja District, Asahan Regency.
Keputusan menginap di Madani hotel Medan yang dipengaruhi oleh brand image, green marketing, dan fasilitas hotel Lubis, Adelina; Effendi, Ihsan; Syahbudin, Jafar; Rosalina, Dhian; Lubis, Nurul Wardani
Insight Management Journal Vol. 4 No. 1 (2023): September
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v4i1.303

Abstract

Tujuan dari penelitian ini adalah untuk  mengetahui pengaruh  brand image, green marketing dan fasilitas hotel terhadap keputusan menginap di Madani Hotel Medan. Meningkatnya kompetensi bisnis di bidang jasa di Indonesia dan pengaruh globalisasi telah meningkatkan persaingan perusahaan khususnya di industri perhotelan. Perusahaan harus memahami perilaku konsumen dan menciptakan keunggulan kompetitif, termasuk citra merek, pemasaran ramah lingkungan, dan fasilitas hotel yang menarik. Hotel Madani di Medan mengalami penurunan jumlah tamu yang menginap sehingga mengambil strategi pemasaran yang fokus pada aspek tersebut. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuesioner. Sampel berjumlah 83 responden. Teknik sampling yang digunakan adalah accidental sampling. Pengelolaan data primer menggunakan teknik analisis statistik Social Sciences Package (SPSS) dengan metode analisis regresi berganda. Berdasarkan hasil penelitian, Madani Hotel Medan dapat memanfaatkan green marketing dan fasilitas hotel yang baik untuk meningkatkan keputusan menginap. Meskipun citra merek tidak memberikan pengaruh yang signifikan, namun faktor lain juga perlu diperhatikan dalam strategi pemasaran hotel. Dari pihak hotel perlu meningkatkan kontribusinya sebagai green hotel dalam bentuk produk yang dapat dirasakan konsumen seperti makanan organic, ornament hotel yang ramah lingkungan dan sebagainya.
Awareness of the Brand in Sayum Saba Village through Social Media Marketing and Tourist Attraction Building Sekar Chalifah Segara; Ihsan Effendi; Adelina Lubis
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1849

Abstract

Sayum Saba Village is one of the tourist villages in Karo Regency, North Sumatra, which has interesting natural and cultural tourism potential. However, the public is still not familiar with this village very much. Dengan menggunakan quantitative methods with a descriptive approach, this study aims to analyze the influence of social media marketing and tourist attractions on brand awareness of Sayum Saba Village. The findings show that social media marketing and tourist attractions have a positive impact on brand awareness of Sayum Saba Village. In order to promote tourist villages, this research suggests that Sayum Saba Village create natural and cultural tourist attractions, work with influencers and travel bloggers, and step up the quantity and quality of its social media marketing. It is envisaged that this study will assist Sayum Saba Village in raising its profile and drawing in more visitors.
The Role Of Social Media Marketing And Pricing In Influencing Purchasing Decisions Of Msmes In Padangsidimpuan City Sari, Adelina Puspita; Ihsan Effendi; Lubis, Adelina
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.1985

Abstract

This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a questionnaire survey distributed to consumers of Tabona Dessert MSMEs in Padangsidimpuan City. The data obtained were analyzed using multiple regression techniques to see the effect of Social Media Marketing and pricing on purchasing decisions. The results of the study indicate that Social Media Marketing has a significant influence on purchasing decisions, where effective marketing strategies on social media can increase consumer interest and awareness of MSME products. In addition, pricing has also been shown to have a significant effect, where competitive prices and in accordance with product quality are the main considerations for consumers in making purchasing decisions. In conclusion, the combination of effective Social Media Marketing and appropriate pricing can significantly increase consumer purchasing decisions for Tabona Dessert MSME products in Padangsidimpuan City.
The Impact of Trust and Service Quality on Consumer Loyalty at Royal Holiday Muammar Rinaldi; Ihsan Effendi
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v7i2.195

Abstract

This study aims to determine the effect of Trust and Service Quality on Consumer Loyalty on Royal holidays. The population in this study are all consumers who make purchases on Royal Holiday as many as 135 consumers. By using the Slovin formula with an error rate of 5%, a total sample of 101 respondents was obtained. The results of the research analysis showed that Trust and Service Quality partially have a positive and significant effect on Consumer Loyalty on Royal holidays. The results showed that Trust and Service Quality simultaneously have a positive and significant effect on Consumer Loyalty in Royal holidays. The results of this study are supported by the value of R square (R2) which means that Trust and Service Quality have an effect on Consumer Loyalty on Royal holidays. While the remaining is affected by other factors originating from outside this research model such as price, commitment, image, location, discounted price, advertising, and consumer behavior
Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening: Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables Adelina Lubis; Ihsan Effendi; Nasib Nasib; Manda Dwipayahi Bhastary; Ahmad Fadli
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

Abstract

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.
PELATIHAN PEMBUATAN DAN PEMASARAN PRODUK PUPUK ORGANIK CAIR DARI URINE SAPI PADA KELOMPOK TANI SUBUR DESA LUBUK BAYAS Ihsan Effendi; Adelina Lubis; Ilham Ramadhan Nasution; Dhian Rosalina; Tohap Parulian
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 4 (2023): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i4.19484

Abstract

ABSTRAKMasalah utama yang dihadapi kelompok tani Subur adalah hama dan penyakit tanaman, maka untuk memenuhi bahan pangan bagi penduduknya pemerintah berusaha meningkatkan produksi pertanian per satuan luas dengan menerapkan Intensifikasi pertanian, salah satu kegiatannya adalah mengendalikan hama dan penyakit tanaman dengan menggunakan pestisida sintetis. Dampak buruk pemakaian pestisida sintetis yaitu dapat merusak kesuburan dan struktur tanam karena merusak kesuburan dan struktur tanam. Biourin merupakan pupuk cair yang berbahan dasar urin yang mengandung unsur yang lengkap yaitu nitrogen, fosfor, dan kalium dan unsur mikro lain yang bermanfaat untuk tanaman. Peserta yang ikut dalam kegiatan ini berjumlah 20 orang anggota dari kelompok tani Subur di Desa Lubuk Bayas. Metode pelaksanaannya adalah penyuluhan, praktek pembuatan dan pemasaran pupuk organik cair berbahan baku urin sapi. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan pengetahuan mengenai langkah langkah pembuatan dan bagaimana memasarkan pupuk organik menjadi pupuk organik cair. Kemudian mempraktekkan langkah-langkah pembuatannya. Diharapkan dengan adanya kegiatan ini  kelompok tani Subur Desa Lubuk Bayas sebagai mitra kegiatan dapatk memanfaatkan limbah cair urin sapi sebagai pupuk organik cair yang ramah lingkungan. Kata kunci: pupuk organik; urine sapi; lubuk bayas. ABSTRACTThe main problem faced by the Subur farmer group is plant pests and diseases. To meet food needs for the population, the government is trying to increase agricultural production per unit area by implementing agricultural intensification; one of its activities is controlling pests and plant diseases using synthetic pesticides. As a result, the use of synthetic pesticides can also damage fertility and planting structure because it damages fertility and planting structure. Biourin is a urine-based liquid fertilizer that contains complete elements, namely nitrogen, phosphorus, potassium, and other microelements that are beneficial to plants. Participants who participated in this activity were 20 members of the Subur farmer group in Lubuk Bayas Village. The implementation method is counseling, the practice of making and marketing liquid organik fertilizer from cow urine (biourin). The purpose of this community service activity is to provide knowledge on the manufacture and marketing of organik fertilizers into liquid organik fertilizers. Then, practice the manufacturing steps. This activity will provide a wawasan for the Subur farmer group in Lubuk Bayas Village to utilize cow urine liquid waste as an environmentally friendly organik fertilizer as plant fertilizer.. Keywords: organik fertilizer; cow urine; lubuk bayas.
The Role of DPRD Supervision in Increasing the Effectiveness of APBD Use for Regional Development in Deli Serdang Regency Marpaung, Mangadar; Siregar, Akbar; Ihsan Effendi
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.420

Abstract

The administration of government in Indonesia is based on a systemic approach which includes a central government system, called the government, as well as a regional government system. In the practice of government administration, there are concepts of centralization and decentralization that regulate the relationship between central and regional governments. The concept of centralization reflects the characteristic where all authority for administering government is centered in the central government, while the concept of decentralization shows the characteristic where some authority for government affairs, which was previously the responsibility of the central government, is delegated to regional governments . According to Law Number 23 of 2014 concerning Regional Government, the Regional People's Representative Council (DPRD) has a clear position as an integral regional people's representative institution in the administration of government at the local level. DPRD is not just a representative institution, but is also an inseparable part of the regional government structure. The function of the DPRD includes three main aspects, namely legislation, budgeting and supervision. (Kasenda et al., 2020). In an effort to realize this target, the Regional People's Representative Council (DPRD) needs to take concrete steps that can optimally strengthen its role in the context of regional government. The APBD is the implementation of the people's wishes for the government through the DPRD to improve welfare and services to the community. APBD is also the regional government's annual financial planning which is approved by the DPRD and made into policy through regional regulations. As a legislative institution, the DPRD has the responsibility to supervise the use of the budget and the implementation of regional government programs. Effective supervision is expected to increase transparency, accountability, and ensure that the benefits of the programs designed are truly felt by the community, especially those who need it most. Based on this description, the author is interested in conducting further research on the function of the Deli Serdang Regency DPRD in implementing the Regional Revenue and Expenditure Budget in the Development Sector. In formulating regional government policies, both from the executive and legislative branches, the orientation is to pay attention to the welfare of the people. Based on the results of the analysis and discussion, the conclusion is that direct supervision has a positive and significant effect on the effectiveness of supervision. Direct supervision has a positive and significant effect on APBD implementation. Indirect supervision has a positive and significant effect on the effectiveness of supervision. Indirect supervision has a positive and significant effect on APBD implementation. The effectiveness of supervision has a positive and significant effect on APBD implementation. Direct supervision has a positive and significant effect on APBD implementation through the effectiveness of supervision. Indirect supervision has a positive and significant effect on APBD implementation through the effectiveness of supervision.
Co-Authors Adelina Lubis Afda Widyanti Nasution Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Akbar Siregar Alexander Sabastian Pangaribuan Anas Tesya Br Sitepu Andri Putra Panjaitan Apriliani, Anggi Arif Setiawan Arifin, Syasyain Azhari, Saiful Bhastary, Manda Dwipayahi Cynthia Ayu Lestari Dahrul Siregar Deanti Indira Deka Gustina Pandiangan Devara Andreas Jonathan Dhian Rosalina, Dhian E. Harso Kardhinata Eka Dewi Setia Tarigan Eral, Mindya Erikson Sihombing Erina Novelia Ester Sembiring Fachry Abda El Rahman Fitriani Tobing Harahap, Ahmad Rizki Hardai Hasibuan, Andika Pramana Hery Syahrial Hilda Ariska Br Lubis Hutagalung, Gracella Rosnah S Ilham Ramadhan Nasution Indawati Lestari Indra Satria Jayawarsa, A.A. Ketut Jeremia Hutauruk Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Kristin, Okta Viani Kuswardani, Retna Astusi Lailan Tawila Lanna Sari Juliana Pasaribu Lidya Novita Anwar Lubis , Adelina Lubis Musika LUBIS, ADELINA Lubis, Andi Reza Syahputra Lubis, Nabila Boru Manda Dwipayahi Bhastary Marpaung, Mangadar Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Miftahuddin, Miftahuddin Mitra Musika Mitra Musika Lubis Mitra Mustika Lubis Muammar Rinaldi Muhammad Fahmi Muhammad Reza Aulia Muhammad Ridha Haykal Amal Muhammad Yamin Murad, Miftahuddin Mutahajjid, Zul Azmi Naila Zuhra Nasib Novika Gea Nur Aisyah Nurul Wardani Lubis Olivia Sembiring Pardosi, Urbano I.R.S Popy Noviyanti Pradipta Utami, Miranti Prawidya Hariani RS Puji Wahyu Mulyani Putra, Yudha Maulana Putra, Yunanda Eka Putri Novyenni Widyarosa Tarigan Rahmanta Ginting Rahmanta Ginting Ramadhona, Yulviane Retna Astuti Kuswardani Retna Astuti Kuswardani M.S Riska Handayani Rizkan Zulyadi Rizna Nur Ayyuna Sanjaya, Budi Sari, Adelina Puspita Sekar Chalifah Segara Shunhaji, Akhmad Sihaloho, Rebecca Putri Simamora, David Geraldy H Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Siregar, Akbar Siregar, Doly Siregar, Joni Rianto Siregar, Muhammad Akbar Sitorus, Vira Rezkika Situmorang, Sudiwan Situngkir, Jenni br Sri Ramadhani Br. Ginting Sugito - Supriatna, Dasep Syafrida Hafni Sahir Syahbuddin Hasibuan Syahbudin, Jafar Syarifah Aini Ritonga Syarifah Muthia Putri Teddi Pribadi Tohap Parulian Tresia L. Naibaho Vina, Jessika Wan Rizca Amelia Wan Suryani Wulandari, Artika Xiayu, Song Yamin Siregar Yudha Pratesta, Oxy Yuliana Kansrini Yuni Syahputri Zahra, Sofhia Rahayu Zonglin, Ding Zulkarnain Lubis