Article Per Year (5 Year)
p-Index From 2021 - 2026
10.953
P-Index
This Author published in this journals
All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Niagawan Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Al-Tahrir: Jurnal Pemikiran Islam EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Pertanian Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL AGRICA Journal of Humanities and Social Studies Aptisi Transactions on Technopreneurship (ATT) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya AGRISAINS: Jurnal Ilmiah Magister Agribisnis GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Triton International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal Devotion: Journal of Research and Community Service Jurnal Manajemen dan Bisnis Economics, Business and Management Science Journal Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Bisnis Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Journal Research of Social Science, Economics, and Management Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia Agrifo: Jurnal Agribisnis Universitas Malikussaleh International Journal of Economics, Business and Innovation Research Society Jurnal Cendekia Ilmiah
Ihsan Effendi
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 94 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 94 Documents
Search

 6   7   8   9   10 
From Access To Action: How Technology Accessibility And Communication Quality Drive Agricultural Productivity In Serdang Bedagai Arsyad, Muhammad; Lubis, Yusniar; Effendi, Ihsan
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3732

Abstract

This research seeks to examine the impact of technology accessibility on agricultural output, mediated by the quality of communication in Serdang Bedagai Regency, North Sumatra Province. This research employed a quantitative methodology, utilizing a structured survey as the principal instrument for data collection. The target demographic comprised farmers engaged in agricultural training programs and extension services, with a sample size of 123 respondents who fulfilled the inclusion criteria. This criterion mandated that respondents be active farmers engaged in the utilization of agricultural technology within their farming methods. The reason for choosing this sample was that farmers who used technology were more likely to give useful information on how communication quality affects agricultural productivity. The findings indicated that technology accessibility enhanced agricultural productivity, with communication quality serving as a crucial intermediary in facilitating comprehension and successful application of technical information. Clear, open, and two-way communication was very important for helping people modify their behavior and adopt new ways of doing things in farming. These results show that agricultural development initiatives should put more emphasis on making technology more accessible, providing training based on requirements, and developing communication skills to help farmers become more productive and secure food supplies in the long term.
Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening Adelina Lubis; Ihsan Effendi; Nasib Nasib; Manda Dwipayahi Bhastary; Ahmad Fadli
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

Abstract

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.
Pengaruh Kualitas Pelayanan, Harga, dan Digital Marketing terhadap Loyalitas Konsumen di Hotel Arabia Style Medan Melda Wani; Ihsan Effendi; Wan Suryani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8458

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga, dan digital marketing terhadap loyalitas konsumen di Hotel Arabia Style Medan. Dalam industri perhotelan yang semakin kompetitif, loyalitas konsumen menjadi faktor penting dalam menjaga keberlangsungan usaha dan meningkatkan daya saing perusahaan. Loyalitas konsumen dapat dipengaruhi oleh berbagai faktor, di antaranya kualitas pelayanan yang diberikan kepada tamu, kesesuaian harga dengan manfaat yang diterima, serta efektivitas strategi digital marketing yang dilakukan oleh perusahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah menginap di Hotel Arabia Style Medan, sedangkan sampel ditentukan menggunakan teknik purposive sampling dengan kriteria responden yang pernah menggunakan jasa hotel tersebut. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas konsumen, harga berpengaruh positif dan signifikan terhadap loyalitas konsumen, serta digital marketing berpengaruh positif dan signifikan terhadap loyalitas konsumen. Secara simultan, kualitas pelayanan, harga, dan digital marketing berpengaruh signifikan terhadap loyalitas konsumen. Variabel yang paling dominan memengaruhi loyalitas konsumen adalah kualitas pelayanan. Temuan ini menunjukkan bahwa peningkatan kualitas pelayanan, penetapan harga yang kompetitif, serta pemanfaatan digital marketing yang efektif dapat meningkatkan loyalitas konsumen. Oleh karena itu, manajemen hotel disarankan untuk terus meningkatkan mutu pelayanan, menyesuaikan strategi harga, serta mengoptimalkan promosi digital guna mempertahankan dan meningkatkan loyalitas pelanggan.
Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Sepeda Roadbike Pada Konsumen Toko Bike Republic Medan Billy Hafiz Yazid; Ihsan Effendi; Syafrida Hafni Sahir
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2026): APRIL : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i2.2571

Abstract

This study aims to analyze the effect of product quality and brand image on purchasing decisions of road bike consumers at Bike Republic Store Medan. This research uses a quantitative approach with a causal associative method. The research data were obtained through the distribution of questionnaires to 90 respondents who were consumers of Bike Republic Store Medan using a purposive sampling technique. The data analysis method used is multiple linear regression analysis with classical assumption tests, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results show that partially product quality has a positive and significant effect on purchasing decisions with a t-count value of 2.989 which is greater than the t-table value of 1.987 and a significance value of 0.004 < 0.05. Brand image also has a positive and significant effect on purchasing decisions with a t-count value of 4.195 which is greater than the t-table value of 1.987 and a significance value of 0.000 < 0.05. Simultaneously, product quality and brand image have a positive and significant effect on purchasing decisions with an F-count value of 90.223 which is greater than the F-table value of 3.951 and a significance value of 0.000 < 0.05. In addition, the coefficient of determination shows an R Square value of 0.670, which means that product quality and brand image are able to explain purchasing decisions by 67%, while the remaining 33% is influenced by other variables outside this study.
Co-Authors Adelina Lubis Adelina Lubis Afda Widyanti Nasution Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Akbar Siregar Alexander Sabastian Pangaribuan Anas Tesya Br Sitepu Andri Putra Panjaitan Apriliani, Anggi Arif Setiawan Arifin, Syasyain Azhari, Saiful Billy Hafiz Yazid Cynthia Ayu Lestari Dahrul Siregar Deanti Indira Deka Gustina Pandiangan Deni Sormin Devara Andreas Jonathan Dhian Rosalina, Dhian E. Harso Kardhinata Eka Dewi Setia Tarigan Eral, Mindya Erikson Sihombing Erina Novelia Ester Sembiring Fachry Abda El Rahman Fitriani Tobing Harahap, Ahmad Rizki Hardai Hasibuan, Andika Pramana Hery Syahrial Hilda Ariska Br Lubis Hutagalung, Gracella Rosnah S Ilham Ramadhan Nasution Indawati Lestari Indra Satria Jayawarsa, A.A. Ketut Jeremia Hutauruk Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Kristin, Okta Viani Kuswardani, Retna Astusi Lailan Tawila Lanna Sari Juliana Pasaribu Lidya Novita Anwar Lubis Musika Lubis, Andi Reza Syahputra Lubis, Nabila Boru Manda Dwipayahi Bhastary Marpaung, Mangadar Maulana, Agung Maysri Handayani Putri Sinaga Melda Wani Mhd.Buhari Sibuea Miftahuddin, Miftahuddin Mitra Musika Mitra Musika Lubis Mitra Mustika Lubis Muammar Rinaldi Muhammad Akbar Siregar Muhammad Arsyad Muhammad Fahmi Muhammad Reza Aulia Muhammad Ridha Haykal Amal Muhammad Yamin Murad, Miftahuddin Mutahajjid, Zul Azmi Naila Zuhra Nasib Novika Gea Nur Aisyah Nurul Wardani Lubis Olivia Sembiring Pardosi, Urbano I.R.S Popy Noviyanti Pradipta Utami, Miranti Pratama, Ikbar Prawidya Hariani RS Puji Wahyu Mulyani Putra, Yudha Maulana Putra, Yunanda Eka Putri Novyenni Widyarosa Tarigan Rahmanta Ginting Rahmanta Ginting Ramadhona, Yulviane Retna Astuti Kuswardani Riska Handayani Rizkan Zulyadi Rizna Nur Ayyuna Sanjaya, Budi Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Shunhaji, Akhmad Simamora, David Geraldy H Simanungkalit, Nurul Amalyiah Sipahutar, Emerson Junior Siregar, Akbar Siregar, Doly Siregar, Joni Rianto Sitorus, Vira Rezkika Situmorang, Sudiwan Situngkir, Jenni br Sri Ramadhani Br. Ginting Sugito - Supriatna, Dasep Syafrida Hafni Sahir Syahbuddin Hasibuan Syahbudin, Jafar Syarifah Aini Syarifah Muthia Putri Teddi Pribadi Tohap Parulian Tresia L. Naibaho Vina, Jessika Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Wulandari, Artika Xiayu, Song Yamin Siregar Yudha Pratesta, Oxy Yuliana Kansrini Yuni Syahputri Yusniar Lubis Zahra, Sofhia Rahayu Zonglin, Ding Zulkarnain Lubis Zulkarnain Lubis Zulkarnain Lubis