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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Niagawan Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Al-Tahrir: Jurnal Pemikiran Islam EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Pertanian Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL AGRICA Journal of Humanities and Social Studies Aptisi Transactions on Technopreneurship (ATT) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya AGRISAINS: Jurnal Ilmiah Magister Agribisnis GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Triton International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal Devotion: Journal of Research and Community Service Jurnal Manajemen dan Bisnis Economics, Business and Management Science Journal Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Bisnis Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Journal Research of Social Science, Economics, and Management Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Innovative: Journal Of Social Science Research International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia Agrifo: Jurnal Agribisnis Universitas Malikussaleh International Journal of Economics, Business and Innovation Research Society Jurnal Cendekia Ilmiah Jurnal Manajemen Kreatif dan Inovasi
Ihsan Effendi
Universitas Medan Area
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PENDAMPINGAN UMKM KOPI GAYO DALAM MENINGKATKAN NILAI TAMBAH PRODUK MELALUI STRATEGI PEMASARAN, PENGELOLAAN KEUANGAN MANAJEMEN USAHA, DAN LEGALITAS PRODUK Adelina Lubis; Ihsan Effendi; Sari Bulan Tambunan; Muslim Wijaya; Rizkan Zulyadi
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 3 (2026): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i3.39095

Abstract

Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan nilai tambah dan daya saing UMKM Kopi Gayo melalui pendekatan terintegrasi pada aspek pemasaran, pengelolaan keuangan, manajemen usaha, dan legalitas produk. Permasalahan utama mitra meliputi pemasaran yang masih konvensional, belum adanya pencatatan keuangan sesuai SAK EMKM, manajemen usaha yang belum terstruktur, serta keterbatasan kepemilikan legalitas usaha. Metode pelaksanaan menggunakan pendekatan partisipatif berbasis pemberdayaan melalui tahapan pra-kegiatan, pelatihan, pendampingan, serta monitoring dan evaluasi terhadap 20 pelaku UMKM Kopi Gayo di Kabupaten Aceh Tengah. Program yang dilaksanakan mencakup pelatihan digital marketing, penyusunan laporan keuangan sederhana, pendampingan manajemen usaha, dan fasilitasi legalitas usaha. Hasil kegiatan menunjukkan peningkatan pemahaman peserta dari 55% menjadi 85% atau meningkat sebesar 30%. Selain itu, terjadi peningkatan kemampuan pemasaran digital, pencatatan keuangan, pengelolaan usaha, serta kesadaran pentingnya legalitas usaha. Meskipun demikian, kendala literasi digital, konsistensi pencatatan keuangan, dan proses legalitas masih memerlukan pendampingan berkelanjutan.Abstract: This community service initiative aims to enhance the value added and competitiveness of Gayo Coffee MSMEs through an integrated approach covering marketing, financial management, business management, and product legality. The main challenges faced by the partners include marketing practices that remain conventional, the lack of financial record-keeping in accordance with the SAK EMKM standards, unstructured business management, and limited business legal status. The implementation method employs a participatory, empowerment-based approach through pre-activity stages, training, mentoring, and monitoring and evaluation of 20 Gayo Coffee SME operators in Central Aceh Regency. The program includes training in digital marketing, preparation of simple financial reports, business management mentoring, and facilitation of business legalization. The results of the activities showed an increase in participants’ understanding from 55% to 85%, a 30% increase. Additionally, there was an improvement in digital marketing skills, financial record-keeping, business management, and awareness of the importance of business legality. However, challenges related to digital literacy, consistency in financial record-keeping, and the legalization process still require ongoing mentoring.
MODEL EKONOMI HIJAU AGRIBISNIS KOPI GAYO DENGAN INOVASI EKONOMI AKUNTANSI DI ACEH TENGAH Sari Bulan Tambunan; Ihsan Effendi; Wan Rizca Amelia
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.36721

Abstract

Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan mengembangkan Model Ekonomi Hijau Agribisnis Kopi yang terintegrasi dengan inovasi ekonomi akuntansi guna meningkatkan keberlanjutan lingkungan, efisiensi usaha tani, dan daya saing petani kopi. Kegiatan dilaksanakan bersama kelompok tani dan koperasi kopi rakyat dengan melibatkan 30 petani kopi sebagai peserta. Permasalahan utama yang dihadapi mitra adalah rendahnya pemahaman terhadap konsep ekonomi hijau, praktik agribisnis berkelanjutan, serta pencatatan ekonomi usaha tani yang mencerminkan nilai tambah lingkungan. Metode pelaksanaan meliputi pelatihan, pendampingan partisipatif, dan demonstrasi praktik yang difokuskan pada budidaya ramah lingkungan, pencatatan biaya produksi sederhana, analisis keuntungan usaha tani, serta pemanfaatan limbah kopi. Evaluasi dilakukan melalui pre-test dan post-test, observasi lapangan, dan penilaian adopsi teknologi. Hasil kegiatan menunjukkan peningkatan literasi pencatatan biaya produksi dari 35% menjadi 82%, sekitar 70% peserta mulai menggunakan pupuk organik, serta potensi efisiensi biaya produksi sebesar 10–15%. Kegiatan ini menjadi fondasi awal penerapan agribisnis kopi yang lebih hijau, transparan, dan berdaya saing.Abstract: This community service activity aims to develop an integrated Green Economy Model for the Coffee Agribusiness that incorporates accounting innovation to improve environmental sustainability, farming efficiency, and the competitiveness of coffee farmers. The activity was carried out in collaboration with farmer groups and community coffee cooperatives, involving 30 coffee farmers as participants. The main problems faced by partners were a low understanding of the concept of green economy, sustainable agribusiness practices, and economic recording of farming businesses that reflect environmental added value. The implementation methods included training, participatory assistance, and practical demonstrations focused on environmentally friendly cultivation, simple production cost recording, analysis of farming business profits, and utilization of coffee waste. Evaluation was conducted through pre-tests and post-tests, field observations, and technology adoption assessments. The results of the activity showed an increase in production cost recording literacy from 35% to 82%, with around 70% of participants starting to use organic fertilizers, as well as potential production cost efficiencies of 10-15%. This activity laid the initial foundation for the implementation of a greener, more transparent, and more competitive coffee agribusiness.
The Quality Of Marine Products And Fish Auction Places (TPI) As Determining Factors In The Welfare Of The Lubuk Pakam Fishing Community Khairun Nisa; Ihsan Effendi; Ikbar Pratama; Adelina Lubis; Sugito Sugito
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9448

Abstract

This study aims to analyze the influence of seafood product quality and the role of Fish Auction Places (TPI) on improving the welfare of fishing communities in Lubuk Pakam. As a coastal area with abundant fishery potential, local fishermen still face constraints such as limited storage, processing, and distribution facilities, which impact the quality of their catch. Furthermore, the role of TPI as a means of marketing seafood is not yet optimal, thus reducing its effectiveness in creating fair and transparent prices. This study used a quantitative method with an associative approach, involving 98 respondents, and analyzed through multiple linear regression. The results show that seafood product quality has a positive and significant effect on improving fishermen's welfare. Similarly, the role of TPI has been shown to have a positive influence on fishermen's income and bargaining position. Simultaneously, these two independent variables contribute significantly to improving the welfare of fishing communities. These findings confirm that the synergy between improving product quality and optimizing the function of TPI is an important key in encouraging the creation of sustainable fishermen's welfare.
Pengaruh Perceived Value dan Emotional Attachment Serta Word of Mouth terhadap Loyalitas Pelanggan Fore Coffee di Kecamatan Medan Baru Annisa Dwi Febrianti; Ihsan Effendi; Nur Aisyah
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6486

Abstract

This study examines the influence of perceived value, emotional attachment, and word of mouth on Fore Coffee customer loyalty in Medan Baru District. A quantitative research approach with a survey method was employed. Data were collected through Google Forms distributed to eligible Fore Coffee customers, while respondents' perceptions were measured using a Likert scale. A total of 180 respondents were selected through purposive sampling. The collected data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique with SmartPLS software. The findings reveal that perceived value, emotional attachment, and word of mouth each have a positive and significant effect on customer loyalty. Furthermore, these three variables simultaneously contribute to strengthening customer loyalty toward Fore Coffee in Medan Baru District. Reliability testing also indicates that all constructs satisfy the recommended criteria, with Composite Reliability values exceeding 0.70 and Cronbach's Alpha values above 0.60. Therefore, the research instrument is considered reliable, and the proposed model is appropriate for explaining customer loyalty in the context of this study.
Co-Authors Adelina Lubis Afda Widyanti Nasution Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Akbar Siregar Alexander Sabastian Pangaribuan Anas Tesya Br Sitepu Andri Putra Panjaitan Annisa Dwi Febrianti Apriliani, Anggi Arif Setiawan Arifin, Syasyain Azhari, Saiful Billy Hafiz Yazid Cynthia Ayu Lestari Dahrul Siregar Deanti Indira Deka Gustina Pandiangan Deni Sormin Devara Andreas Jonathan Dhian Rosalina, Dhian E. Harso Kardhinata Eka Dewi Setia Tarigan Eral, Mindya Erikson Sihombing Erina Novelia Ester Sembiring Fachry Abda El Rahman Fitriani Tobing Harahap, Ahmad Rizki Hardai Hasibuan, Andika Pramana Hery Syahrial Hilda Ariska Br Lubis Hutagalung, Gracella Rosnah S Ilham Ramadhan Nasution Indawati Lestari Indra Satria Jayawarsa, A.A. Ketut Jeremia Hutauruk Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Khairun Nisa Kristin, Okta Viani Kuswardani, Retna Astusi Lailan Tawila Lanna Sari Juliana Pasaribu Lidya Novita Anwar Lubis Musika Lubis, Andi Reza Syahputra Lubis, Nabila Boru Manda Dwipayahi Bhastary Marpaung, Mangadar Maulana, Agung Maysri Handayani Putri Sinaga Melda Wani Mhd.Buhari Sibuea Miftahuddin, Miftahuddin Mitra Musika Mitra Musika Lubis Mitra Mustika Lubis Muammar Rinaldi Muhammad Akbar Siregar Muhammad Fahmi Muhammad Reza Aulia Muhammad Ridha Haykal Amal Muhammad Yamin Murad, Miftahuddin Muslim Wijaya Mutahajjid, Zul Azmi Naila Zuhra Nasib Novika Gea Nurul Wardani Lubis Olivia Sembiring Pardosi, Urbano I.R.S Popy Noviyanti Pradipta Utami, Miranti Pratama, Ikbar Prawidya Hariani RS Puji Wahyu Mulyani Putra, Yudha Maulana Putra, Yunanda Eka Putri Novyenni Widyarosa Tarigan Rahmanta Ginting Rahmanta Ginting Ramadhona, Yulviane Retna Astuti Kuswardani Riska Handayani Rizkan Zulyadi Rizna Nur Ayyuna Sanjaya, Budi Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Shunhaji, Akhmad Simamora, David Geraldy H Simanungkalit, Nurul Amalyiah Siregar, Akbar Siregar, Doly Siregar, Joni Rianto Sitorus, Vira Rezkika Situmorang, Sudiwan Situngkir, Jenni br Sri Ramadhani Br. Ginting Sugito - Sugito Sugito Supriatna, Dasep Syafrida Hafni Sahir Syahbuddin Hasibuan Syahbudin, Jafar Syarifah Aini Syarifah Muthia Putri Teddi Pribadi Tohap Parulian Tresia L. Naibaho Vina, Jessika Wan Rizca Amelia Wan Rizca Amelia Wan Suryani Wulandari, Artika Xiayu, Song Yamin Siregar Yudha Pratesta, Oxy Yuliana Kansrini Yuni Syahputri Zahra, Sofhia Rahayu Zonglin, Ding Zulkarnain Lubis Zulkarnain Lubis Zulkarnain Lubis