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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Niagawan Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Al-Tahrir: Jurnal Pemikiran Islam Jurnal Ilmiah Pertanian Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EKONOMIS : Journal of Economics and Business SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL AGRICA Journal of Humanities and Social Studies Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis eCo-Buss Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya AGRISAINS: Jurnal Ilmiah Magister Agribisnis GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Triton International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal Devotion: Journal of Research and Community Service Jurnal Manajemen dan Bisnis Economics, Business and Management Science Journal Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Bisnis Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Journal Research of Social Science, Economics, and Management Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Innovative: Journal Of Social Science Research International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia Agrifo: Jurnal Agribisnis Universitas Malikussaleh Society J-CEKI
Effendi, Ihsan
Universitas Medan Area
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Efektivitas Media Sosial dan Word of Mouth Dalam Meningkatkan Pembelian Kuliner Bakso Raja dan Es Campur Nita di Medan Amplas Sihaloho, Rebecca Putri; Lubis, Adelina; Effendi, Ihsan; Simarmata, Rojelita Catrina
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2675

Abstract

Penelitian ini mengkaji pengaruh Word of Mouth (WOM) dan media sosial Instagram terhadap keputusan pembelian konsumen pada UMKM Bakso Raja dan Es Campur Nita di Medan Amplas. Latar belakang penelitian dilatarbelakangi oleh transformasi perilaku konsumen di era digital, di mana rekomendasi dari mulut ke mulut dan konten media sosial berperan penting dalam proses pengambilan keputusan. Namun, UMKM kuliner lokal seperti Bakso Raja dan Es Campur Nita masih mengalami kendala dalam mengoptimalkan strategi pemasaran digital untuk meningkatkan daya saing bisnis. Penelitian ini dilaksanakan dengan metode kuantitatif, serta cara pengumpulan data digunakan melalui penyebaran kuesioner kepada 75 orang yang merupakan pelanggan UMKM tersebut. Analisis data dilakukan dengan menggunakan program SPSS 27. Hasil penelitian menunjukkan bahwa WOM dan media sosial Instagram memengaruhi keputusan pembelian secara parsial dan simultan. Kedua variabel independen dapat bertanggung jawab atas 84,1% variabilitas keputusan pembelian, menurut nilai koefisien determinasi (R Square) sebesar 0,841. Temuan kunci penelitian ini menegaskan peran strategis integrasi antara rekomendasi konsumen (WOM) dan pemanfaatan media sosial Instagram dalam meningkatkan minat beli dan loyalitas pelanggan. Implikasi penelitian ini adalah bahwa kombinasi strategi WOM yang efektif dengan konten kreatif di Instagram dapat menjadi pendorong utama pertumbuhan UMKM kuliner lokal di tengah persaingan pasar yang semakin ketat. Rekomendasi praktis yang diajukan meliputi optimalisasi konten Instagram, peningkatan interaksi dengan pelanggan, serta penguatan strategi untuk mendorong ulasan positif dari konsumen.
Marketing Strategy In Improving Purchase Decisions In Syifa Hydroponic Farming Business In Medan City Sitorus, Vira Rezkika; Effendi, Ihsan; Rafiki, Ahmad
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11606

Abstract

This study aims to analyze marketing strategies in hydroponic farming businesses, focusing on the impact of price, social media, attitudes, and subjective norms on purchasing decisions, with purchase intention serving as an intervening variable. Grounded in the Theory of Reasoned Action (TRA), the research employs a quantitative methodology, utilizing Structural Equation Modeling Partial Least Square (SEM-PLS) for data analysis. The study was conducted at Syifa Hidroponik, a hydroponic company located in Medan, Indonesia. A Simple Random Sampling technique was used to select 109 participants. The findings reveal that price positively influences purchase intention, suggesting that consumers are more inclined to buy when they perceive the pricing as favorable. This aligns with previous research indicating that competitive pricing can enhance purchase intentions. Social media also exerts a positive effect on purchase intention, highlighting the role of platforms like Instagram and Facebook in shaping consumer behavior. This is consistent with studies demonstrating the effectiveness of social media in promoting products and engaging customers. Attitude and subjective norms were found to positively influence purchase intention as well, indicating that personal beliefs and perceived social pressures significantly impact consumers' intentions to purchase hydroponic products. Finally, purchase intention positively affects actual purchasing decisions, confirming the mediating role of purchase intention in the relationship between the studied variables and purchasing behavior. These insights suggest that hydroponic businesses should consider competitive pricing strategies and leverage social media platforms to enhance consumer attitudes and align with societal norms, thereby boosting purchase intentions and actual sales.
THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AND WORK MOREST THROUGH WORK MOTIVATION INTERVENING VARIABLES AT CV. PRIMA PRICE Azhari, Saiful; Rafiki, Ahmad; Effendi, Ihsan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11605

Abstract

This research aims to analyze the influence of leadership style and work enthusiasm on employee performance, with work motivation as an intervening variable. The study employs a quantitative research approach, utilizing Structural Equation Modeling Partial Least Squares (SEM-PLS) for data analysis. The research was conducted at CV. Harsa Prima, a company engaged in multimedia technology, with a total sample of 42 employees. The findings indicate that leadership style positively affects work motivation, with a coefficient value of 0.609, and also positively impacts employee performance, with a coefficient value of 0.375. Additionally, work motivation has a positive effect on employee performance, with a coefficient value of 0.442. Furthermore, leadership style positively influences work morale, with a coefficient value of 0.44, while work motivation also significantly impacts work morale, with a coefficient value of 0.51. The study further reveals that work motivation significantly mediates the relationship between leadership style and work morale, as indicated by a T-statistic of 1.862 (>1.647) and a P-value of 0.032 (1.647) and a P-value of 0.036 (
Exploration Of Social Exchange Theory: Costumer Loyalty with Trust And Satisfaction As Intervening in Islamic People's Financing Banks (BPRS) Lubis, Adelina; Effendi, Ihsan; Rosalina, Dhian; Murad, Miftahuddin
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 2 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i2.11613

Abstract

This research was at the Medan City Islamic People's Credit Bank (BPRS), which was lagging in terms of the number of customers and information technology. This study aims to determine the effect of organizational information and information technology on loyalty by using the intervening variables of satisfaction and trust. This research used correlational quantitative and Structural Equation Models (SEM). Respondents used in this study were 314 BPRS customers who are still active. The results showed that the information technology used by the BPRS did not affect loyalty where satisfaction was the intervention variable. On the other hand, organizational communication had an influence on customer loyalty with customer trust as an intervention variable
Peningkatan Kapasitas Guru SMK Pertanian melalui Pemanfaatan AI dalam Modul Pembelajaran Berbasis Proyek Lubis, Mitra Musika; Effendi, Ihsan; Kuswardani, Retna Astusi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 5 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i5.10001

Abstract

This community service activity organized by Universitas Medan Area aims to enhance the capacity of vocational agriculture teachers in developing project-based learning (PjBL) modules integrated with artificial intelligence (AI) technology. The training was conducted over two days at SMK Negeri SPP Asahan and involved teachers from various agricultural expertise areas. Participants were equipped with knowledge and skills to utilize digital platforms such as ChatGPT, Canva AI, and Teachable Machine to design innovative, contextual, and student-centered learning modules tailored to the needs of vocational school students. The results of the activity show that the training effectively improved teachers’ digital literacy, encouraged creativity, and strengthened their preparedness to face learning challenges in the digital era.
KEPUASAN PENGGUNA APLIKASI GRAB: STUDI EMPIRIS TERHADAP PENGARUH KUALITAS DAN RESPONSIVITAS LAYANAN CUSTOMER SERVICE MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Lubis, Adelina; Effendi, Ihsan; Kristin, Okta Viani; Lubis, Nabila Boru
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of customer service quality and customer service responsiveness on user satisfaction with the Grab application among students of the Faculty of Economics at Universitas Negeri Medan. The background of this research stems from the increasing use of online transportation services, which demands excellent service quality, including interactions with customer service. The study employs a quantitative approach with simple random sampling techniques involving 100 respondents, and data analysis is conducted using SPSS version 26. The results reveal that customer service quality and customer service responsiveness significantly influence user satisfaction, both partially and simultaneously. Customer service responsiveness is identified as the most dominant factor, with a regression coefficient of 0.593, compared to customer service quality, which has a coefficient of 0.319. The coefficient of determination (R²) value is 0.412, indicating that 41.2% of the variation in user satisfaction can be explained by the two independent variables. These findings emphasize the importance of improving service quality and responsiveness to enhance user satisfaction and foster customer loyalty in digital application-based services such as Grab.
Factors Influencing Consumer Interest in Visiting Coffee Shops in Medan Lubis, Andi Reza Syahputra; Effendi, Ihsan; Aisyah, Nur; Aulia, Muhammad Reza
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2534

Abstract

The purpose of this study was to analyze the factors influencing consumer interest in visiting coffee shops in Medan. This study focused on five main variables: product quality, price, service, atmosphere, and product innovation. The research sample was determined based on the minimum criteria for multiple linear regression analysis, which was at least 5–10 times the number of research variable indicators, resulting in a sample size of 50 respondents. Respondents were coffee shop consumers in Medan who had visited Baraka, Sekata, Heloki, and Dominico coffee shops. Consumer interest in visiting coffee shops was primarily influenced by service quality and atmosphere, while product quality played a smaller role. Price and product innovation were insignificant, indicating that experience and comfort were more important. Therefore, coffee shops in Medan should focus on improving service, product quality, and atmosphere rather than lowering prices or increasing innovation.
KEPUASAN PENGGUNA APLIKASI GRAB: STUDI EMPIRIS TERHADAP PENGARUH KUALITAS DAN RESPONSIVITAS LAYANAN CUSTOMER SERVICE MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Lubis, Adelina; Effendi, Ihsan; Kristin, Okta Viani; Lubis, Nabila Boru
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of customer service quality and customer service responsiveness on user satisfaction with the Grab application among students of the Faculty of Economics at Universitas Negeri Medan. The background of this research stems from the increasing use of online transportation services, which demands excellent service quality, including interactions with customer service. The study employs a quantitative approach with simple random sampling techniques involving 100 respondents, and data analysis is conducted using SPSS version 26. The results reveal that customer service quality and customer service responsiveness significantly influence user satisfaction, both partially and simultaneously. Customer service responsiveness is identified as the most dominant factor, with a regression coefficient of 0.593, compared to customer service quality, which has a coefficient of 0.319. The coefficient of determination (R²) value is 0.412, indicating that 41.2% of the variation in user satisfaction can be explained by the two independent variables. These findings emphasize the importance of improving service quality and responsiveness to enhance user satisfaction and foster customer loyalty in digital application-based services such as Grab.
Strategy Enhancement Performance MSMEs Through PTPN III Partnership Program Junaidi, Junaidi; Lubis, Zulkarnain; Effendi, Ihsan; Reza Aulia, Muhammad; Pradipta Utami, Miranti; Supriatna, Dasep
Devotion : Journal of Research and Community Service Vol. 4 No. 2 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/devotion.v4i2.397

Abstract

Study this aim to analyze connection experience, partnership programs, and MSME performance in a framework to define an improvement strategy PTPN III assisted MSME performance. Respondents in a study this is perpetrator MSME business assisted by PTPN III. Research results in this conclude that experience and partnership programs take an effect significantly on MSME performance. Partnership program influence significant on MSME Performance. As well as partnership programs mediate connection experience with the performance of SMEs. A strategy that can apply PTPN III allowed the perpetrator business with minimal experience and difficulties to pay credit notes Required to follow training entrepreneurship as well as partnership programs next selecting perpetrator MSME businesses that have enough experience in entrepreneurship. Partnership programs have a role significant in mediating the HR experience of MSMEs performance. Partnership programs take effect significantly on MSMEs per-formance at PTPN Nusantara III. A strategy that can be applied by PTPN III is (1) to provide an opportunity for the perpetrator business with minimal experience and diffi-culties to pay credit notes Required following training entrepreneurship and (2) a part-nership program next selecting perpetrator SMEs businesses that have enough experi-ence entrepreneurship
Kepuasan Pelanggan sebagai Dampak dari Inovasi Produk dan Kualitas Pelayanan : Studi pada Warkop HH Kecamatan Medan Tembung Lubis, Adelina; Effendi, Ihsan; Situngkir, Jenni br; Simanungkalit, Nurul Amalyiah; Pardosi, Urbano I.R.S; Siregar, Doly
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10407

Abstract

Penelitian ini dilatarbelakangi oleh adanya ketidakpuasan sebagian pelanggan terhadap inovasi produk dan kualitas layanan di Warkop HH, seperti kurangnya variasi menu serta pelayanan yang dinilai kurang optimal. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk dan kualitas layanan terhadap kepuasan pelanggan di Warkop HH. Metode yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian asosiatif. Sampel yang digunakan sebanyak 57 responden yang merupakan pelanggan Warkop HH, dan data dikumpulkan melalui kuesioner. Analisis dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa baik inovasi produk maupun kualitas layanan secara parsial dan simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas layanan memiliki pengaruh yang lebih dominan dibandingkan inovasi produk. Penelitian ini menyimpulkan bahwa peningkatan kualitas layanan dan inovasi produk merupakan strategi penting dalam meningkatkan kepuasan pelanggan.
Co-Authors Adelina Lubis Afda Widyanti Nasution Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Akbar Siregar Alexander Sabastian Pangaribuan Anas Tesya Br Sitepu Andri Putra Panjaitan Apriliani, Anggi Arif Setiawan Arifin, Syasyain Azhari, Saiful Bhastary, Manda Dwipayahi Cynthia Ayu Lestari Dahrul Siregar Deanti Indira Deka Gustina Pandiangan Devara Andreas Jonathan Dhian Rosalina, Dhian E. Harso Kardhinata Eka Dewi Setia Tarigan Eral, Mindya Erikson Sihombing Erina Novelia Ester Sembiring Fachry Abda El Rahman Fitriani Tobing Harahap, Ahmad Rizki Hardai Hasibuan, Andika Pramana Hery Syahrial Hilda Ariska Br Lubis Hutagalung, Gracella Rosnah S Ilham Ramadhan Nasution Indawati Lestari Indra Satria Jayawarsa, A.A. Ketut Jeremia Hutauruk Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Kristin, Okta Viani Kuswardani, Retna Astusi Lailan Tawila Lanna Sari Juliana Pasaribu Lidya Novita Anwar Lubis , Adelina Lubis Musika LUBIS, ADELINA Lubis, Andi Reza Syahputra Lubis, Nabila Boru Manda Dwipayahi Bhastary Marpaung, Mangadar Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Miftahuddin, Miftahuddin Mitra Musika Mitra Musika Lubis Mitra Mustika Lubis Muammar Rinaldi Muhammad Fahmi Muhammad Reza Aulia Muhammad Ridha Haykal Amal Muhammad Yamin Murad, Miftahuddin Mutahajjid, Zul Azmi Naila Zuhra Nasib Novika Gea Nur Aisyah Nurul Wardani Lubis Olivia Sembiring Pardosi, Urbano I.R.S Popy Noviyanti Pradipta Utami, Miranti Prawidya Hariani RS Puji Wahyu Mulyani Putra, Yudha Maulana Putra, Yunanda Eka Putri Novyenni Widyarosa Tarigan Rahmanta Ginting Rahmanta Ginting Ramadhona, Yulviane Retna Astuti Kuswardani Retna Astuti Kuswardani M.S Riska Handayani Rizkan Zulyadi Rizna Nur Ayyuna Sanjaya, Budi Sari, Adelina Puspita Sekar Chalifah Segara Shunhaji, Akhmad Sihaloho, Rebecca Putri Simamora, David Geraldy H Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Siregar, Akbar Siregar, Doly Siregar, Joni Rianto Siregar, Muhammad Akbar Sitorus, Vira Rezkika Situmorang, Sudiwan Situngkir, Jenni br Sri Ramadhani Br. Ginting Sugito - Supriatna, Dasep Syafrida Hafni Sahir Syahbuddin Hasibuan Syahbudin, Jafar Syarifah Aini Ritonga Syarifah Muthia Putri Teddi Pribadi Tohap Parulian Tresia L. Naibaho Vina, Jessika Wan Rizca Amelia Wan Suryani Wulandari, Artika Xiayu, Song Yamin Siregar Yudha Pratesta, Oxy Yuliana Kansrini Yuni Syahputri Zahra, Sofhia Rahayu Zonglin, Ding Zulkarnain Lubis