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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Niagawan Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Al-Tahrir: Jurnal Pemikiran Islam Jurnal Ilmiah Pertanian Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL AGRICA Journal of Humanities and Social Studies Aptisi Transactions on Technopreneurship (ATT) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis eCo-Buss Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya AGRISAINS: Jurnal Ilmiah Magister Agribisnis GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Triton International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal Devotion: Journal of Research and Community Service Jurnal Manajemen dan Bisnis Economics, Business and Management Science Journal Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Bisnis Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Journal Research of Social Science, Economics, and Management Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia Agrifo: Jurnal Agribisnis Universitas Malikussaleh International Journal of Economics, Business and Innovation Research Society Jurnal Cendekia Ilmiah
Ihsan Effendi
Universitas Medan Area
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THE EFFECT OF EMPLOYEE EMPOWERMENT, ORGANIZATIONAL CULTURE, COMPENSATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE IN PT. PERKEBUNAN NUSANTARA III Andri Putra Panjaitan; Syahbuddin Hasibuan; Ihsan Effendi
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 4 (2023): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i4.52

Abstract

Study This aim To know the influence empowerment of employees, culture organization, compensation, and the environment Work to performance employee executor at PT. Perkebunan Nusantara III. This study uses a quantitative descriptive method. This research was conducted at PTPN III. The population in this study was 17,368 employees implementing oil palm plantations P III. TPNThe number of samples in this study were 174 samples from 20 plantations of PTPN III entities. The independent variables in this study consisted of employee empowerment (X 1 ), organizational culture (X 2 ), compensation (X 3 ), and work environment (X 4 ), while the dependent variable was employee performance (Y). Determination of the sample was carried out by purposive random sampling. Data analysis was performed using multiple linear regression analysis. The study results show that employee empowerment positively and significantly affects employee performance. Organizational culture has a positive and significant effect on employee performance. Compensation has a positive and significant effect on employee performance. The work environment has a positive and significant effect on employee performance. Simultaneously employee empowerment, organizational culture, compensation, and work environment significantly affect the performance of implementing employees at PT. Perkebunan Nusantara III.
Pengaruh Fasilitas dan Pengalaman Pelanggan terhadap Minat Membeli Ulang Jasa Transportasi PT Chandra Adi Dharma Raya Lanna Sari Juliana Pasaribu; Syafrida Hafni Sahir; Ihsan Effendi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.4351

Abstract

Abstract: This study intends to ascertain how PT Chandra Adi Dharma Raya's amenities and customer experience affect the intention to repurchase its transportation services. Information was gathered via a poll from 95 respondents who had previously taken the bus service to Simangambat District, North Padang Lawas, using a quantitative associative technique. The sample was chosen by the use of purposeful sampling. Multiple linear regression, conventional hypothesis testing, and validity and reliability testing were all employed in the data analysis process. The findings demonstrated that repurchase intention was significantly and favorably impacted, partially and concurrently, by facility quality and customer experience. The regression model obtained was Y = 3.123 + 0.304X₁ + 0.401X₂. The t-test results showed that facilities (t = 3.067, p = 0.003) and customer experience (t = 3.987, p = 0.000) each had a significant influence. The F-test results confirmed a simultaneous effect (F = 74.875, p < 0.05). 61.7% of the variance in repurchase intention was explained by the two independent variables, as indicated by the coefficient of determination (R2), which is 0.617. According to the survey, in the transportation services sector, improved services and greater customer satisfaction can boost client loyalty.
Pengaruh Ukuran Perusahaan dan Likuiditas Terhadap Nilai Perrusahan pada Perusahaan Sub Sektor Batu Bara Vina, Jessika; Effendi, Ihsan
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.26057

Abstract

Industri batu bara memilik peran penting dalam perekonomian Indonesia, namun fluktuasi nilai perusahaan di sektor ini dipengaruhi oleh berbagai faktor internal. Penelitian ini bertujuan untuk menganalisis pengaruh ukuran perusahaan dan likuiditas terhadap nilai perusahaan pada perusahaan sub sektor batu bara yang terdaftar di bursa Efek Indonesia periode 2018-2023. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data yang digunakan bersumber dari laporan keuangan tahunan perusahaan sampel selama periode 2018-2023. Pengolahan data dilakukan menggunakan perangkat lunak Eviews 10 dengan metode Random Effect Model melalui analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial, ukuran perusahaan berpengaruh positif dan signifikan terhadap nilai perusahaan, sedangkan likuiditas berpengaruh negatif dan signifikan terhadap nilai perusahaan. Secara simultan kedua variabel tersebut memiliki pengaruh yang signifikan terhadap nilai perusahaan. Temuan ini memberikan kontribusi dalam memahami faktor-faktor yang memengaruhi nilai perusahaan disektor batu bara dan dapat menjadi referensi bagi manajemen perusahaan dalam merumuskan strategi untuk meningkatkan nilai perusahaan di masa depan.
Media Sosial sebagai Alat Pemasaran Interaktif: Dampaknya terhadap Keterlibatan Konsumen Miricare pada Mahasiswa Universitas Negeri Medan Lubis, Adelina; Effendi, Ihsan; Hutagalung, Gracella Rosnah S; Wulandari, Artika
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.26705

Abstract

Dengan berkembangnya teknologi digital, telah terjadi pergeseran besar dalam pendekatan pemasaran. Salah satu strategi utama untuk meningkatkan keterlibatan konsumen adalah penggunaan media sosial. Tujuan dari penelitian ini adalah untuk mempelajari bagaimana interaksi digital dan konten media sosial berdampak pada tingkat keterlibatan pelanggan merek Miricare di kalangan mahasiswa Universitas Negeri Medan. Penelitian ini dilakukan melalui pendekatan kuantitatif yang menggunakan jenis penelitian asosiatif dan deskriptif. Data dikumpulkan melalui teknik purposive sampling, kuesioner berbasis skala Likert disebarkan kepada 70 responden yang dipilih. Hasil penelitian menunjukkan bahwa konten media sosial memiliki pengaruh positif dan signifikan terhadap tingkat engagement consumen, dengan nilai thitung 4.274 lebih besar dari ttabel 1.995 dan nilai signifikansi 0.000 < 0.05,interaksi digital juga memiliki pengaruh positif, dengan nilai thitung 6.802 lebih besar dari ttabel 1.995 dan nilai signifikansi 0.000 < 0.05. Selain itu, hasil uji F menunjukkan bahwa kedua variabel independen mempengaruhi keputusan pembelian secara bersamaan, dengan nilai F hitung 95.851 lebih besar dari F tabel 3,13 dan signifikansi 0.000 < 0.05.Dan Secara simultan, kedua variabel ini juga memberikan kontribusi yang besar terhadap peningkatan keterlibatan konsumen, dengan nilai koefisien determinasi sebesar 74,1%. Hasilnya menunjukkan bahwa konten media sosial yang baik dan interaksi digital yang intens dapat memperkuat hubungan emosional antara pelanggan dan merek. Oleh karena itu, Miricare harus mengoptimalkan kedua elemen ini untuk mempertahankan loyalitas pelanggan dan memperluas jangkauan pasarnya di era internet.
Choosing environmentally friendly dish soap in medan: price and environmental considerations Mutahajjid, Zul Azmi; Effendi, Ihsan; Sugito, Sugito
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1919

Abstract

This research aims to analyze the influence of price and environmental concern on the intention to purchase environmentally friendly dishwashing soap products in Medan Denai District. This research uses quantitative methods with simple random sampling techniques. Data was collected through questionnaires distributed to 98 respondents in Medan Denai District. Data were analyzed using multiple linear regression. The research results showed that there was a positive and significant influence between price and environmental concern on the intention to purchase environmentally friendly dish soap products. This means that the lower the product price, the higher the consumer's purchase intention to buy that product. In addition, the higher the level of consumer environmental awareness, the higher their purchasing intention to buy environmentally friendly products. This research has implications for producers and marketers of environmentally friendly dish soap products. Manufacturers need to pay attention to competitive pricing and marketing strategies that focus on increasing consumers' environmental awareness. Marketers need to emphasize the benefits and advantages of environmentally friendly products in an effort to increase consumer purchasing intentions
Efektivitas Media Sosial dan Word of Mouth Dalam Meningkatkan Pembelian Kuliner Bakso Raja dan Es Campur Nita di Medan Amplas Sihaloho, Rebecca Putri; Lubis, Adelina; Effendi, Ihsan; Simarmata, Rojelita Catrina
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2675

Abstract

Penelitian ini mengkaji pengaruh Word of Mouth (WOM) dan media sosial Instagram terhadap keputusan pembelian konsumen pada UMKM Bakso Raja dan Es Campur Nita di Medan Amplas. Latar belakang penelitian dilatarbelakangi oleh transformasi perilaku konsumen di era digital, di mana rekomendasi dari mulut ke mulut dan konten media sosial berperan penting dalam proses pengambilan keputusan. Namun, UMKM kuliner lokal seperti Bakso Raja dan Es Campur Nita masih mengalami kendala dalam mengoptimalkan strategi pemasaran digital untuk meningkatkan daya saing bisnis. Penelitian ini dilaksanakan dengan metode kuantitatif, serta cara pengumpulan data digunakan melalui penyebaran kuesioner kepada 75 orang yang merupakan pelanggan UMKM tersebut. Analisis data dilakukan dengan menggunakan program SPSS 27. Hasil penelitian menunjukkan bahwa WOM dan media sosial Instagram memengaruhi keputusan pembelian secara parsial dan simultan. Kedua variabel independen dapat bertanggung jawab atas 84,1% variabilitas keputusan pembelian, menurut nilai koefisien determinasi (R Square) sebesar 0,841. Temuan kunci penelitian ini menegaskan peran strategis integrasi antara rekomendasi konsumen (WOM) dan pemanfaatan media sosial Instagram dalam meningkatkan minat beli dan loyalitas pelanggan. Implikasi penelitian ini adalah bahwa kombinasi strategi WOM yang efektif dengan konten kreatif di Instagram dapat menjadi pendorong utama pertumbuhan UMKM kuliner lokal di tengah persaingan pasar yang semakin ketat. Rekomendasi praktis yang diajukan meliputi optimalisasi konten Instagram, peningkatan interaksi dengan pelanggan, serta penguatan strategi untuk mendorong ulasan positif dari konsumen.
Marketing Strategy In Improving Purchase Decisions In Syifa Hydroponic Farming Business In Medan City Sitorus, Vira Rezkika; Effendi, Ihsan; Rafiki, Ahmad
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11606

Abstract

This study aims to analyze marketing strategies in hydroponic farming businesses, focusing on the impact of price, social media, attitudes, and subjective norms on purchasing decisions, with purchase intention serving as an intervening variable. Grounded in the Theory of Reasoned Action (TRA), the research employs a quantitative methodology, utilizing Structural Equation Modeling Partial Least Square (SEM-PLS) for data analysis. The study was conducted at Syifa Hidroponik, a hydroponic company located in Medan, Indonesia. A Simple Random Sampling technique was used to select 109 participants. The findings reveal that price positively influences purchase intention, suggesting that consumers are more inclined to buy when they perceive the pricing as favorable. This aligns with previous research indicating that competitive pricing can enhance purchase intentions. Social media also exerts a positive effect on purchase intention, highlighting the role of platforms like Instagram and Facebook in shaping consumer behavior. This is consistent with studies demonstrating the effectiveness of social media in promoting products and engaging customers. Attitude and subjective norms were found to positively influence purchase intention as well, indicating that personal beliefs and perceived social pressures significantly impact consumers' intentions to purchase hydroponic products. Finally, purchase intention positively affects actual purchasing decisions, confirming the mediating role of purchase intention in the relationship between the studied variables and purchasing behavior. These insights suggest that hydroponic businesses should consider competitive pricing strategies and leverage social media platforms to enhance consumer attitudes and align with societal norms, thereby boosting purchase intentions and actual sales.
THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AND WORK MOREST THROUGH WORK MOTIVATION INTERVENING VARIABLES AT CV. PRIMA PRICE Azhari, Saiful; Rafiki, Ahmad; Effendi, Ihsan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11605

Abstract

This research aims to analyze the influence of leadership style and work enthusiasm on employee performance, with work motivation as an intervening variable. The study employs a quantitative research approach, utilizing Structural Equation Modeling Partial Least Squares (SEM-PLS) for data analysis. The research was conducted at CV. Harsa Prima, a company engaged in multimedia technology, with a total sample of 42 employees. The findings indicate that leadership style positively affects work motivation, with a coefficient value of 0.609, and also positively impacts employee performance, with a coefficient value of 0.375. Additionally, work motivation has a positive effect on employee performance, with a coefficient value of 0.442. Furthermore, leadership style positively influences work morale, with a coefficient value of 0.44, while work motivation also significantly impacts work morale, with a coefficient value of 0.51. The study further reveals that work motivation significantly mediates the relationship between leadership style and work morale, as indicated by a T-statistic of 1.862 (>1.647) and a P-value of 0.032 (1.647) and a P-value of 0.036 (
Exploration Of Social Exchange Theory: Costumer Loyalty with Trust And Satisfaction As Intervening in Islamic People's Financing Banks (BPRS) Lubis, Adelina; Effendi, Ihsan; Rosalina, Dhian; Murad, Miftahuddin
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 2 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i2.11613

Abstract

This research was at the Medan City Islamic People's Credit Bank (BPRS), which was lagging in terms of the number of customers and information technology. This study aims to determine the effect of organizational information and information technology on loyalty by using the intervening variables of satisfaction and trust. This research used correlational quantitative and Structural Equation Models (SEM). Respondents used in this study were 314 BPRS customers who are still active. The results showed that the information technology used by the BPRS did not affect loyalty where satisfaction was the intervention variable. On the other hand, organizational communication had an influence on customer loyalty with customer trust as an intervention variable
Peningkatan Kapasitas Guru SMK Pertanian melalui Pemanfaatan AI dalam Modul Pembelajaran Berbasis Proyek Lubis, Mitra Musika; Effendi, Ihsan; Kuswardani, Retna Astusi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 5 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i5.10001

Abstract

This community service activity organized by Universitas Medan Area aims to enhance the capacity of vocational agriculture teachers in developing project-based learning (PjBL) modules integrated with artificial intelligence (AI) technology. The training was conducted over two days at SMK Negeri SPP Asahan and involved teachers from various agricultural expertise areas. Participants were equipped with knowledge and skills to utilize digital platforms such as ChatGPT, Canva AI, and Teachable Machine to design innovative, contextual, and student-centered learning modules tailored to the needs of vocational school students. The results of the activity show that the training effectively improved teachers’ digital literacy, encouraged creativity, and strengthened their preparedness to face learning challenges in the digital era.
Co-Authors Adelina Lubis Afda Widyanti Nasution Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Akbar Siregar Alexander Sabastian Pangaribuan Anas Tesya Br Sitepu Andri Putra Panjaitan Apriliani, Anggi Arif Setiawan Arifin, Syasyain Azhari, Saiful Bhastary, Manda Dwipayahi Cynthia Ayu Lestari Dahrul Siregar Deanti Indira Deka Gustina Pandiangan Devara Andreas Jonathan Dhian Rosalina, Dhian E. Harso Kardhinata Eka Dewi Setia Tarigan Eral, Mindya Erikson Sihombing Erina Novelia Ester Sembiring Fachry Abda El Rahman Fitriani Tobing Harahap, Ahmad Rizki Hardai Hasibuan, Andika Pramana Hery Syahrial Hilda Ariska Br Lubis Hutagalung, Gracella Rosnah S Ilham Ramadhan Nasution Indawati Lestari Indra Satria Jayawarsa, A.A. Ketut Jeremia Hutauruk Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Kristin, Okta Viani Kuswardani, Retna Astusi Lailan Tawila Lanna Sari Juliana Pasaribu Lidya Novita Anwar Lubis Musika Lubis, Andi Reza Syahputra Lubis, Nabila Boru Manda Dwipayahi Bhastary Marpaung, Mangadar Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Miftahuddin, Miftahuddin Mitra Musika Mitra Musika Lubis Mitra Mustika Lubis Muammar Rinaldi Muhammad Akbar Siregar Muhammad Fahmi Muhammad Reza Aulia Muhammad Ridha Haykal Amal Muhammad Yamin Murad, Miftahuddin Mutahajjid, Zul Azmi Naila Zuhra Nasib Novika Gea Nur Aisyah Nurul Wardani Lubis Olivia Sembiring Pardosi, Urbano I.R.S Popy Noviyanti Pradipta Utami, Miranti Prawidya Hariani RS Puji Wahyu Mulyani Putra, Yudha Maulana Putra, Yunanda Eka Putri Novyenni Widyarosa Tarigan Rahmanta Ginting Rahmanta Ginting Ramadhona, Yulviane Retna Astuti Kuswardani Riska Handayani Rizkan Zulyadi Rizna Nur Ayyuna Sanjaya, Budi Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Shunhaji, Akhmad Sihaloho, Rebecca Putri Simamora, David Geraldy H Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Sipahutar, Emerson Junior Siregar, Akbar Siregar, Doly Siregar, Joni Rianto Sitorus, Vira Rezkika Situmorang, Sudiwan Situngkir, Jenni br Sri Ramadhani Br. Ginting Sugito - Supriatna, Dasep Syafrida Hafni Sahir Syahbuddin Hasibuan Syahbudin, Jafar Syarifah Aini Ritonga Syarifah Muthia Putri Teddi Pribadi Tohap Parulian Tresia L. Naibaho Vina, Jessika Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Wulandari, Artika Xiayu, Song Yamin Siregar Yudha Pratesta, Oxy Yuliana Kansrini Yuni Syahputri Zahra, Sofhia Rahayu Zonglin, Ding Zulkarnain Lubis Zulkarnain Lubis Zulkarnain Lubis