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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Niagawan Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Al-Tahrir: Jurnal Pemikiran Islam Jurnal Ilmiah Pertanian Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL AGRICA Journal of Humanities and Social Studies Aptisi Transactions on Technopreneurship (ATT) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis eCo-Buss Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya AGRISAINS: Jurnal Ilmiah Magister Agribisnis GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Triton International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal Devotion: Journal of Research and Community Service Jurnal Manajemen dan Bisnis Economics, Business and Management Science Journal Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Bisnis Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Journal Research of Social Science, Economics, and Management Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia Agrifo: Jurnal Agribisnis Universitas Malikussaleh International Journal of Economics, Business and Innovation Research Society Jurnal Cendekia Ilmiah

Ihsan Effendi

Universitas Medan Area

Author-ID : 1255766

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ANALYSIS OF THE SUPPLY AND NEEDS OF RED CHILI IN NORTH SUMATRA PROVINCE Muhammad Fahmi; Akbar Siregar; Ihsan Effendi
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to find out and analyze the availability and demand for red chili in North Sumatra Province. The research area was carried out in North Sumatra Province. The reason for choosing North Sumatra is with the consideration that red chili plants spread throughout the Province of North Sumatra and the research is planned to last for 6 months, this research uses a quantitative approach, in this study the data to be examined is in the form of secondary data in the form of, the price of red chilies in North Sumatra , chili production, rainfall and the price of substitute goods, the data analysis technique used in this study is multiple linear regression analysis, while the results of this study are, in this study partially prices correlate positively and significantly to chili consumption in North Sumatra, p. this is because t count > t table . In this study partially, production correlated not positively and significantly correlated with chili consumption in North Sumatra. In this study partially Rainfall correlated positively and significantly to Chili Consumption in North Sumatra, this is because t count > t table. In this study partially substitutes correlated positively and significantly to chili consumption in North Sumatra, this is because t count > t table. Chili in North Sumatra because f count > f table (28.322>2.57) and sig 0.000 <0.05

THE INFLUENCE OF SERVICE QUALITY DIMENSIONS ON CUSTOMER SATISFACTION OF ISLAMIC PEOPLE'S FINANCING BANKS IN MEDAN CITY Dhian Rosalina; Adelina Lubis; Ihsan Effendi
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of the dimensions of service quality consisting of reliability, responsiveness, assurance, empathy, and tangibles on customer satisfaction of sharia people's financing banks in the city of Medan. The sample in this study was 85 customers. The test tool used is Multiple Linear Regression, based on the results of research analysis there is a significant influence of service quality at Islamic People's Financing Banks in Medan City which consists of Reliability, Responsiveness, Assurance, Empathy, Tangibles on customer satisfaction of Islamic people's financing banks in Medan city

Success Model Partnership Program SME At PT. Perkebunan Nusantara III Junaidi Junaidi; Zulkarnain Lubis; Ihsan Effendi
Journal Research of Social Science, Economics, and Management Vol. 2 No. 7 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Small medium enterprises is one of the business units that help the country a lot in reducing the unemployment rate. This sector makes a major contribution in supporting the national economy. Real steps and efforts are needed to support and increase the power of SMEs. The main objective of this study is to determine the direct and indirect effects of HR experience, capital, knowledge, social networks, social media, perceived customer benefits, and perceived competitive value on the performance of SMEs through partnership programs. The approach in this research is causal research (cause and effect). The population in this study is the SME business actor who are fostered at PT. Perkebunan Nusantara III, with total of 243 SME business actors. While the sampling technique used a saturated sample where 243 SMEs were sampled in this study. Data collection techniques used a questionnaire with an ordinal measurement scale. Data analysis used AMOS based Structural Equation Modeling (SEM). The results showed that the direct experience of human resources, capital, social networks, social media, and perceived customer benefits had a significant effect on the partnership program, while knowledge was not significant for the partnership program. The results showed that the direct experience of human resources, capital, social networks, social media, perceived customer benefits, and perceived competitive value had a significant effect on the performance of SMEs, while knowledge was not significant on the performance of SMEs. Indirectly the experience of human resources, capital, knowledge, social networks, social media, perceived customer benefits and perceived competitive value had a significant effect on the performance of SMEs through partnership programs.

The Effect of Social Network on Partnership Programs and MSMEs Performance Junaidi Junaidi; Zulkarnain Lubis; Ihsan Effendi
Journal Research of Social Science, Economics, and Management Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

The goal of this research is to determine the influence of social networks on the partnership program and the performance of SMEs and the role of the partnership program in mediating the social network on the performance of MSMEs. Concerning the study's population, MSMEs assisted at PTPN III, a total of 243 MSMEs business actors were declared successful in MSMEs development. A saturated canoe was used as the sampling method. As a result, the sample size for this study is 243 MSMEs business actors. The information was gathered using a questionnaire tailored to each variable indicator item. Structural Equation Modeling with Amos was used for data analysis. The findings revealed that social network has a significant impact on the partnership program and MSMEs' performance; partnership program has a direct and significant impact on the MSME's performance; partnership program has a significant indirect influence on the performance of MSMEs by mediating social networks.

Dampak Pemanfaatan Lahan Pekarangan Pada Kegiatan Kawasan Rumah Pangan Lestari (Krpl) Terhadap Peningkatan Pendapatan Rumah Tangga Di Kabupaten Asahan Indra Satria; Rahmanta Ginting; Ihsan Effendi
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 5, No 1 (2023): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v5i1.1024

The Impact of Yard Land Utilization on Sustainable Food House Area Activities (KRPL) on Increasing Household Income in Asahan Regency”. The purpose of this study was to analyze the household income of the social assistance beneficiary group before and after optimizing the use of yard land through the Sustainable Food House Area (KRPL) and to analyze the impact of home garden use on the Sustainable Food House Area (KRPL) activities on increasing household income of the beneficiary group in Tinggi Raja Village, Tinggi Raja District, Asahan Regency. This research uses a survey method. The method of determining the sample is determined randomly (random sampling) which makes the yard as a side income by the object of research. To test the difference in household income of the social assistance recipient group before and after the optimization of the use of yard land through the Sustainable Food House Area (KRPL), the t-test was used. Respondent's household income in Tinggi Raja Village, Tinggi Raja District, Asahan Regency before participating in KRPL was an average of Rp.1,500,000,-/month and after participating in KRPL an average of Rp.2,240,000,-/Month. KRPL activities have a positive impact on increasing the household income of respondents. The results of the t test obtained a t-count value of 9.448 with a sig (2-tailed) of 0.000 at a 95% confidence level (sig (2-tailed) = 0.000 0.05) concluded that there is a significant difference between the household income of respondents before and after participating in KRPL activities in Tinggi Raja Village, Tinggi Raja District, Asahan Regency.

Leveraging Quality Management and Partnership Programs for Technopreneurial Success: Exploring their Impact on MSME Performance Muhammad Reza Aulia; Zulkarnain Lubis; Ihsan Effendi; Junaidi
Aptisi Transactions On Technopreneurship (ATT) Vol 5 No 2 (2023): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v5i2.303

This research study explores the impact of leveraging quality management and partnership programs on the performance of micro, small, and medium enterprises (MSMEs) in the context of technopreneurship. The objective of this study is to analyze the relationship between knowledge, capital, partnership programs, and the performance of MSMEs assisted by PTPN III. The study involved MSME business actors who received assistance from PTPN III. The research methodology employed quantitative analysis, with data collected through surveys and analyzed using statistical techniques. The findings of this study indicate that capital has a significant influence on the partnership program and the performance of MSMEs. However, knowledge does not show a significant impact on the partnership program and MSME performance. Moreover, the partnership program itself has a significant positive effect on MSME performance. Additionally, the partnership program mediates the relationship between knowledge, capital, and MSME performance. These results suggest that providing adequate capital resources and implementing effective partnership programs are crucial for enhancing the performance of MSMEs in the technopreneurship sector. Furthermore, the study highlights the importance of developing comprehensive strategies that integrate knowledge, capital, and partnership programs to drive the success of MSMEs. Overall, this research contributes to the understanding of the factors influencing technopreneurial success and provides insights for policymakers, MSME support organizations, and entrepreneurs themselves in developing strategies to optimize the performance of MSMEs in the rapidly evolving technopreneurship landscape.

Pengaruh Penggunaan Sosial Media Instagram Dan Electronic Word Of Mouth Terhadap Minat Beli Produk Erigo Pada Mahasiswa Fakultas Hukum Universitas Sumatera Utara Ester Sembiring; Adelina Lubis; Ihsan Effendi
Jurnal Ilmiah Akuntansi Keuangan dan Bisnis (JIKABI) Vol 2, No 1 (2023): Jurnal Ilmiah Akuntansi Keuangan dan Bisnis (JIKABI) - MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jbi.v2i1.1697

This study aims to determine "The Effect of Social Media Use Instagram and Electronic Word Of Mouth on Interest in Buying ERIGO Products at the Faculty of Law, University Sumatera Utara" using an associative research type with the population being students of the Faculty of Law, University Sumatera Utara totaling 85 respondents as samples. The research data in this study was obtained through the distribution of questionnaires with the help of Google Form.Based on the results of the t test, it was found that the negative value of the tcount was -0.265, so it was known that the tcount ttable and the p-value in the Sig column. namely 0.791 0.05 which means no effect, so it can be interpreted that Instagram Social Media has no effect on buying interest in ERIGO Products at the Faculty of Law, University of UtaraSumatera. In the X2 (Electronic Word Of Mouth) test, it was found that the tcount value was 7.242, so it was known that the tcount ttable and the p-value in the Sig column. ie 0.000 0.05, which means that it has a positive and significant effect, so that it can be interpreted that Electronic Word Of Mouth has a positive and significant effect on buying interest in ERIGO Products at the Faculty of Law, University of Sumatera Utara. Based on the test results, it was found that the value of Fcount (55.221) Ftable (2.72) with a value of Sig. 0.000 0.05, then according to the existing theory, it shows that Instagram Social Media and Electronic Word Of Mouth together (simultaneously) have a positive and significant effect on Buying Interest in ERIGO Products at the Faculty of Law, University of Sumatera Utara. And the calculation of the coefficient of determination test (R2) Adjusted R Square value was found to be 0.564 (56.4%). This figure shows that 56.4% Buying Interest (dependent variable) which can be explained by Instagram Social Media and Electronic Word Of Mouth variables (independent variable). And the remaining 43.6% is influenced by other factors that cannot be explained in this study.

Pengaruh Content Marketing dan Social Media Marketing Terhadap Costumer Engagement pada Generasi Z Pengguna Aplikasi Shopee di Fakultas Ekonomi Dan Bisnis Universitas HKBP Nommensen Medan Tresia L. Naibaho; Adelina Lubis; Ihsan Effendi
Jurnal Ilmiah Akuntansi Keuangan dan Bisnis (JIKABI) Vol 2, No 1 (2023): Jurnal Ilmiah Akuntansi Keuangan dan Bisnis (JIKABI) - MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jbi.v2i1.1698

Social media is currently used as a platform for companies to introduce their products. Engagement can help companies to know their consumer behavior. This study aims to determine the effect of content marketing and social media marketing on customer engagement in Generation Z of Shopee application users at the Faculty of Economics and Business, HKBP Nommensen University, Medan. This study uses quantitative methods. This study has a population of 191 consumers using the Slovin formula, the sample used is 66 respondents. The findings in this study are content marketing (X1) has a positive and significant effect on customer engagement with a partial test, where the results obtained are T-value(3.805) Ttable (1.669) and the significance level is 0.00 0.1. For social media marketing (X2), it has a partial effect on customer engagement with T-value (3.081) T table (1.669) where the significance level is 0.003 0.1. In the coefficient of determination test, it was found that content marketing and social media marketing had an effect of 0.432 with a percentage value of 43,2% on customer engagement.

Analisis keputusan pembelian berdasarkan efektivitas promosi media sosial Adelina Lubis; Ihsan Effendi; Dhian Rosalina
Insight Management Journal Vol. 3 No. 3 (2023): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v3i3.262

Promosi digunakan untuk mendukung berbagai strategi pemasaran. Misalnya, beriklan di media sosial dan dari mulut ke mulut dilakukan dengan baik. Hal tersebut akan meningkatkan minat beli konsumen terhadap produk yang dijual, yang selanjutnya akan berlanjut pada keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh media sosial, Instagram, dan word of mouth terhadap keputusan pembelian. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuesioner. Sampel berjumlah 80 responden. Teknik sampling yang digunakan adalah accidental sampling. Pengelolaan data primer menggunakan teknik analisis statistik Social Sciences Package (SPSS) dengan metode analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa media sosial Instagram dan word of the mouth secara simultan berpengaruh signifikan terhadap keputusan pembelian. Secara parsial media sosial Instagram berpengaruh signifikan terhadap keputusan pembelian, dan word of mouth berpengaruh signifikan terhadap keputusan pembelian di Sakhi's Coffee & Resto. Rekomendasi penelitian ini adalah perlu adanya penelitian yang melibatkan transformasi digital pada dunia usaha.

Pengaruh Social Media Marketing Dan Brand Awareness Terhadap Minat Beli Produk Skincare MS Glow Pada Generasi Milenial Di Lubuk Pakam Agnessyah Kardina Simamora; Adelina Lubis; Hery Syahrial; Ihsan Effendi
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1683

This study aims to determine the effect of Social Media Marketing and Brand Awareness on the intention to buy MS Glow skincare products in the millennial generation in Lubuk Pakam, a case study of the Israhayu beauty shop in Lubuk Pakam. Data collection techniques in this study used a questionnaire with a quantitative approach. The data analysis technique used was descriptive statistical analysis and multiple regression analysis, then hypothesis testing using SPSS 25. The results showed that partially Social Media Marketing had a significant positive effect on buying interest, and Brand Awareness had a positive and significant effect on Purchase Interest.

Co-Authors Adelina Lubis Afda Widyanti Nasution Agnessyah Kardina Simamora Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Akbar Siregar Alexander Sabastian Pangaribuan Anas Tesya Br Sitepu Andri Putra Panjaitan Apriliani, Anggi Arif Setiawan Arifin, Syasyain Azhari, Saiful Bhastary, Manda Dwipayahi Cynthia Ayu Lestari Dahrul Siregar Deanti Indira Deka Gustina Pandiangan Devara Andreas Jonathan Dhian Rosalina, Dhian E. Harso Kardhinata Eka Dewi Setia Tarigan Eral, Mindya Erikson Sihombing Erina Novelia Ester Sembiring Fachry Abda El Rahman Fitriani Tobing Harahap, Ahmad Rizki Hardai Hasibuan, Andika Pramana Hery Syahrial Hilda Ariska Br Lubis Hutagalung, Gracella Rosnah S Ilham Ramadhan Nasution Indawati Lestari Indra Satria Jayawarsa, A.A. Ketut Jeremia Hutauruk Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Kristin, Okta Viani Kuswardani, Retna Astusi Lailan Tawila Lanna Sari Juliana Pasaribu Lidya Novita Anwar Lubis Musika Lubis, Andi Reza Syahputra Lubis, Nabila Boru Manda Dwipayahi Bhastary Marpaung, Mangadar Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Miftahuddin, Miftahuddin Mitra Musika Mitra Musika Lubis Mitra Mustika Lubis Muammar Rinaldi Muhammad Akbar Siregar Muhammad Fahmi Muhammad Reza Aulia Muhammad Ridha Haykal Amal Muhammad Yamin Murad, Miftahuddin Mutahajjid, Zul Azmi Naila Zuhra Nasib Novika Gea Nur Aisyah Nurul Wardani Lubis Olivia Sembiring Pardosi, Urbano I.R.S Popy Noviyanti Pradipta Utami, Miranti Prawidya Hariani RS Puji Wahyu Mulyani Putra, Yudha Maulana Putra, Yunanda Eka Putri Novyenni Widyarosa Tarigan Rahmanta Ginting Rahmanta Ginting Ramadhona, Yulviane Retna Astuti Kuswardani Riska Handayani Rizkan Zulyadi Rizna Nur Ayyuna Sanjaya, Budi Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Shunhaji, Akhmad Sihaloho, Rebecca Putri Simamora, David Geraldy H Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Sipahutar, Emerson Junior Siregar, Akbar Siregar, Doly Siregar, Joni Rianto Sitorus, Vira Rezkika Situmorang, Sudiwan Situngkir, Jenni br Sri Ramadhani Br. Ginting Sugito - Supriatna, Dasep Syafrida Hafni Sahir Syahbuddin Hasibuan Syahbudin, Jafar Syarifah Aini Ritonga Syarifah Muthia Putri Teddi Pribadi Tohap Parulian Tresia L. Naibaho Vina, Jessika Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Wulandari, Artika Xiayu, Song Yamin Siregar Yudha Pratesta, Oxy Yuliana Kansrini Yuni Syahputri Zahra, Sofhia Rahayu Zonglin, Ding Zulkarnain Lubis Zulkarnain Lubis Zulkarnain Lubis

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