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Efriyani Sumastuti
Fakultas Ekonomi Dan Bisnis Universitas PGRI Semarang
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Journal : Jurnal Simki Economic

 1 
Analisis Minat Penggunaan Transportasi Online Maxim pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang Afrilya, Dina; Sumastuti, Efriyani; Meiriyanti, Rita
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.580

Abstract

This research aims to test hypotheses and explain phenomena in the form of relationships between variables, namely brand image, price, word of mouth, brand trust, and service quality on interest in using Maxim online transportation among students at the Faculty of Economics and Business, PGRI University Semarang. This research uses a quantitative approach method. The data analysis technique used in this research is multiple linear regression with testing using SPSS. The test results show that brand image and price have no influence on interest in using Maxim online transportation. Word of mouth, brand trust, and service quality have a significant positive influence. Brand image, price, word of mouth, brand trust, and service quality simultaneously influence positively and significantly. The importance of managing and improving a number of aspects in creating a positive and enjoyable image for users. The positive influence of this combination of variables can indicate the existence of a mutually reinforcing interaction or relationship between the variables.
Co-Authors A, Nada Nabiah Putri Adhi, Antono Herry Purnomo Aditya Pamungkas Afrilya, Dina Agusetyaningrum, Theresia Agustin, Zhenia Ahmad Abdul Muiz Ainiyah, Musfirotul Ainun Nafisah, Ainun Akbar , Shofif S Ali Imron Amelia, Dhea Rizky Anizir Ali Murad Antono Herry Purnomo Adhi Aulia, Ananda Rahma Avi Budi Setiawan Bagus Roni Setiawan Bahrun Thalib Bahrun Thalib Bayu Kurniawan Bayu Kurniawan C. Tri Widiastuti Choirunnisa, Lutfi David Firna Setiawan Devi Astrika Damayanti Deviyantoro Deviyantoro Dewi Larasati Dhani, Putri Rahma Dhea Rizky A Dhea Rizky Amelia Dhea Rizky Amelia Dwi Prastiyo Hadi, Dwi Prastiyo Erika Dwi Athala Eriza Nariyanti Etty Soesilowati Eva Yuliana Putri Fadila, MutiaNur Fadilah, Nabila Nur Fadlila, Inka Fajri Hatim Fajri Hatim Farah Chalida Hanoum Farahillah, Cholidatu Efafa Framudita, Sinta Godlif Sianipar Hanifa Nur Hidayaningsih Harahap, Subur Heri Prabowo I Wayan Ruspendi Junaedi Indriasari, Ika Ira Setiawati, Ira ISTIKHOMAH Istiqomah, Ijabah Alim Istiqomah, Ijabah Alim Istiyaningsih, Istiyaningsih Istiyaningsih, R. Iwan Harsono kamala, zubdatul Kamaluddin Kamaluddin kresnamurti, agung Kukuh Setya Pamuji Kurniawan , Bayu Lestari, Putri Indah M Rofi M. Fajar Darmaputra Mahmud Yunus Meiriyanti, Rita Mohamad Rizan Muhammad Saim Nana Kariada Trimartuti Nafis Suroyya Nurrohim, Yusuf Teguh Nuswantoro Setyadi Pradono, Nuswantoro Setyadi Pratiwi, Mita Anggi Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri Putri Angelina Putri, Aprilia Niken Ayu Saskia Qristin violinda Rahmawati, Umi Deviyana Rahmayani, Putri Rakhmawaty, Yunissa Ratih Hesty Utami Ratih Hesty Utami Ratih Hesty Utami Puspitasari Rezky Rahmawati Ridwan Sya’rani Ridwan Sya’rani Rika Yulianti, Rika Rita Meiriyanti Rizka Ardila Angger Wijayanti Rizka Ariyanti Rizqi Dian Saputra Rizqi Saputra, Muhammad Rr Hawik Ervina Indiworo Saputra, Rizqi Dian Setiadi Setiawan, David Firna Setyorini, Noni Shofif S Akbar Sutrisno, Sutrisno Tiara Rosita Putri Ujang Sumarwan Ulul Azmi Ulya, Nurma Nafisatul Umni Atus Afifah Wahyu Widodo Widiastuti, C Tri Widiastuti, C. Tri Wildatur Nurrahmah Wiryawan, Dedik Yusnita, Tania Aulia