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Efriyani Sumastuti
Fakultas Ekonomi Dan Bisnis Universitas PGRI Semarang
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Journal : EcoProfit : Sustainable and Environtment Business

 1 
Exploring the interplay of product quality and service attributes in consumer purchase decisions: Insights from sustainable business practices Rizqi Saputra, Muhammad; Efriyani Sumastuti; Violinda, Qristin
EcoProfit: Sustainable and Environment Business Vol. 2 No. 2 (2025): (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ecoprofit.v2i2.2025.1339

Abstract

Background: Understanding the factors that influence customer purchase decisions is essential in the competitive culinary industry. This study aims to examine the interplay between product quality and service attributes, alongside location, menu variation, and price, in shaping customer behavior at Takashimura Kudus, a local culinary business. Previous studies have highlighted the importance of these factors individually, but their combined effects remain underexplored. Methods: The study employed a quantitative research design, using purposive sampling to collect data from 100 respondents. A structured questionnaire measured consumer perceptions of key variables using a Likert scale. Data were analyzed using multiple linear regression to identify both individual and collective influences of the factors on purchase decisions. Findings: Results indicate that menu variation is the only variable with a positive and significant individual effect on purchase decisions, while location, product quality, service quality, and price do not show significant individual effects. However, these factors collectively influence purchase decisions significantly. This suggests that businesses must adopt a comprehensive strategy that integrates these elements to meet consumer expectations effectively. Conclusion: The study highlights the critical role of menu diversity as a driver of consumer behavior and the need for businesses to address multiple factors simultaneously to remain competitive. Novelty/Originality of Article: This research provides a novel perspective by analyzing the combined effects of product quality, service attributes, and other factors, emphasizing their collective significance in the context of small-scale culinary enterprises.
Co-Authors A, Nada Nabiah Putri Adhi, Antono Herry Purnomo Aditya Pamungkas Agusetyaningrum, Theresia Agustin, Zhenia Ahmad Abdul Muiz Ainiyah, Musfirotul Ainun Nafisah, Ainun Ali Imron Amelia, Dhea Rizky Anizir Ali Murad Aulia, Ananda Rahma Avi Budi Setiawan Bagus Roni Setiawan Bahrun Thalib Bahrun Thalib Bayu Kurniawan Bayu Kurniawan C. Tri Widiastuti Choirunnisa, Lutfi Devi Astrika Damayanti Deviyantoro Deviyantoro Dewi Larasati Dhani, Putri Rahma Dhea Rizky A Dhea Rizky Amelia Dhea Rizky Amelia Dina Afrilya Dwi Prastiyo Hadi, Dwi Prastiyo Erika Dwi Athala Eriza Nariyanti Etty Soesilowati Fadila, MutiaNur Fadlila, Inka Fajri Hatim Fajri Hatim Farah Chalida Hanoum Farahillah, Cholidatu Efafa Godlif Sianipar Hanifa Nur Hidayaningsih Harahap, Subur Heri Prabowo Heri Prabowo I Wayan Ruspendi Junaedi Indriasari, Ika Ira Setiawati, Ira ISTIKHOMAH Istiqomah, Ijabah Alim Istiqomah, Ijabah Alim Istiyaningsih, Istiyaningsih Istiyaningsih, R. Iwan Harsono kamala, zubdatul Kamaluddin Kamaluddin kresnamurti, agung Kukuh Setya Pamuji Kurniawan , Bayu Lestari, Putri Indah M Rofi M. Fajar Darmaputra Mahmud Yunus Meiriyanti, Rita Mohamad Rizan Muhammad Saim Nana Kariada Trimartuti Nurrohim, Yusuf Teguh Nuswantoro Setyadi Pradono, Nuswantoro Setyadi Pratiwi, Mita Anggi Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri Putri Angelina Putri, Aprilia Niken Ayu Saskia Qristin violinda Rahmawati, Umi Deviyana Rahmayani, Putri Rakhmawaty, Yunissa Ratih Hesty Utami Ratih Hesty Utami Ratih Hesty Utami Puspitasari Ridwan Sya’rani Ridwan Sya’rani Rika Yulianti, Rika Rita Meiriyanti Rizka Ardila Angger Wijayanti Rizka Ariyanti Rizqi Saputra, Muhammad Rr Hawik Ervina Indiworo Saputra, Rizqi Dian Setiadi Setiawan, David Firna Setyorini, Noni Shofif S Akbar Tiara Rosita Putri Ujang Sumarwan Ulul Azmi Ulya, Nurma Nafisatul Umni Atus Afifah Wahyu Widodo Widiastuti, C Tri Widiastuti, C. Tri Wildatur Nurrahmah Wiryawan, Dedik