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All Journal Jurnal Ilmu Manajemen (JIM) Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Dan Kewirausahaan Jurnal Manajemen & Keuangan Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Manajemen dan Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal SUBLIMAPSI International Journal of Engagement and Empowerment (IJE2) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Society: Jurnal Pengabdian Masyarakat Empowerment: Jurnal Pengabdian Masyarakat Journal of Economics Development Issues Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Manajemen dan Kewirausahaan
Isalman, Isalman
Jurusan Manajemen, Universitas Halu Oleo, Kendari, Indonesia
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Eksplorasi Faktor Pendukung dan Penghambat Adopsi E-commerce pada UMKM di Kota Kendari Isalman Isalman; Farhan Ramadhani I; Ilyas Ilyas; Sahdarullah Sahdarullah
Jurnal Manajemen dan Keuangan Vol 11 No 2 (2022): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v11i2.3022

Abstract

Usaha mikro, kecil dan menegah merupakan kegiatan usaha yang mampu memperluas lapangan kerja dan memberikan pelayanan ekonomi secara luas, dan dapat berperan dalam proses pemerataan dan peningkatan pendapatan masyarakat, pendorong pertumbuhan ekonomi dan berperan dalam mewujudkan stabilitas nasional. Walaupun dari sisi jumlah cukup besar, tampaknya UMKM di kota Kendari belum memberikan kontribusi yang sepandan dengan jumlahnya dalam mendorong pertumbuhan ekonomi dan meningkatan pendapatan masyarakat yang lebih tinggi. Kondisi tersebut semakin di perparah dampak pandemic Covid-19. Wabah Covid-19 tidak hanya memberikan dampak pada aspek kesehatan, tetapi juga pada aspek ekonomi. Berbagai langkah strategis telah ditempuh untuk meningkatkan daya saing dan akses pasar UMKM, diantaranya adalah transformasi teknologi e-commerce. Walupun potensi penggunaan E-Commerce sangat besar tampaknya UMKM belum mengambil peluang tersebut. Tujuan penelitian ini adalah; (1) Untuk mengetahui faktor pendorong adopsi e-commerce pada UMKM di kota Kendari, (2) Untuk mengetahui apa saja yang menjadi faktor penghambat adopsi e-commerce pada UMKM di kota Kendari. Penelitian ini akan dilaksanakan di kota kendari dengan mengambil sampel sebanyak 242 unit UMKM dari jumlah populasi 1609. Hasil penelitian menujukkan bahwa dukungan konsumen, dukungan organisasional, dan dukungan pengetahuan menjadi aspek pendukung adopsi e-commerce. Hambatan teknis, hambatan keuangan, hambatan hukum dan peraturan menjadi faktor penhambat adopsi e-commerce pada UMKM di Kota kendari.
DESAIN PETA DESA SEBAGAI DASAR INVENTARISASI DAN PENGELOLAAN POTENSI MENUJU DESA WISATA KADACUA Isalman Isalman; Asrip Putera; Muhammad Yusuf; Nurzaitun Nurzaitun
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3288

Abstract

Peta desa menjadi dasar untuk menginventarisasi potensi dan menentukan arah orientasi desa. Salah satu potensi Desa Kadacua yang mendukung pada orientasi desa wisata adalah pantai membuku. Pantai Membuku merupakan pantai pasir putih dangkal yang cukup luas. Letak yang strategis dan pemandangan pantai yang indah, mulai banyak pengunjung di setiap akhir pekan. Walaupun demikian, peran pemerintah desa dalam pengelolaan belum maksimal. Hal ini disebabkan belum tervalidasinya batas wilayah desa. Selain itu, akses jalan menuju pantai belum teridentifikasi secara jelas oleh pengunjung baru. Sehingga menjadi penting untuk dilakukannya pendampingan desain peta desa, desain gapura desa dan gapura wisata pantai Membuku, serta pemasangan papan nama jalan dan lorong. Kegiatan pendampingan ini terdiri dari tiga tahap yakni tahap penyusunan rencana kerja, pelaksanaan dan evaluasi. Setelah pelaksanaan kegiatan, akhirnya desa Kadacua telah memiliki peta desa yang dapat dijadikan sebagai dasar dalam pengelolaan potensi desa. Dari hasil kegiatan ini juga, desa Kadacua telah memiliki papan nama jalan dan lorong, papan batas dusun yang terpasang, serta desain gambar gapura desa dan gapura wisata pantai Membuku. Papan nama jalan dan lorong dapat membantu pengunjung atau orang yang tidak terbiasa dengan lingkungan desa untuk dapat mengidentifikasi lokasi dengan mudah. Pelibatan beberapa orang aparat desa dalam kegiatan tersebut dapat menjadi bekal pengetahuan dan keterampilan dalam kegiatan pemetaan lainnya secara mandiri, seperti pemetaan sosial. Kegiatan ini juga telah menumbuhkan kesadaran masyarakat untuk berpartisipasi dalam pengelolaan dan penataan desa
PERAN KREDIBILITAS INFLUENCER LOKAL DI INSTAGRAM TERHADAP PERSEPSI KUALITAS DAN MINAT BELI KONSUMEN MILENIAL Isalman Isalman; Ilyas Ilyas; Farhan Ramadhani Istianandar; Sahdarullah Sahdarullah
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 9, No 1 (2023): Vol 9, No. 1 (2023)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v9i1.6205

Abstract

ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh setiap dimensi dalam mengukur kredibilitas influencer terhadap persepsi kualitas dan terhadap minat beli. Selain itu juga untuk menguji peran persepsi kualitas dalam memediasi pengaruh setiap dimensi kredibilitas influencer di Instagram terhadap minat beli. Jenis penelitian yang digunakan adalah penelitian eksplanatori. Jumlah responden dalam penelitian ini adalah 240 orang pengikut aktif yang melihat postingan promosi atau ulasan produk influencer di Instagram selama periode Juli-September 2023. Teknik analisis data menggunakan Structural Equation Modeling (SEM). Hasil analisis menujukkan bahwa empat dimensi kredibilitas influencer yang terdiri dari kepercayaan, keahlian, daya tarik, dan kesamaan berpengaruh terhadap persepsi kualitas dan minat beli. Persepsi kualitas juga berperan dalam memediasi antara pengaruh setiap dimensi kredibilitas influencer terhadap minat beli. Temuan ini memberikan informasi bagi setiap unit usaha, untuk selektif dalam keputusan pelibatan influencer untuk komunikasi pemasaran yang efektif.ABSTRACTThis study aims to examine the effect of each dimension in measuring influencer credibility on perceived quality and purchase intention. In addition, it is also to examine the role of perceived quality in mediating the effect of each dimension of influencer credibility on Instagram on purchase intention. The type of research used is explanatory research. The number of respondents in this study were 240 active followers who saw promotional posts or influencer product reviews on Instagram during the July-September 2023 period. The data analysis technique used Structural Equation Modeling (SEM). The results of the analysis show that the four dimensions of influencer credibility which consist of trust, expertise, attractiveness, and similarity have an effect on perceived quality and purchase intention. Perceived quality also plays a role in mediating between the influence of each dimension of influencer credibility on purchase intention. These findings provide information for each business unit, to filter in influencer engagement decisions for effective marketing communications.
Reduksi Kemiskinan dengan Mengoptimalkan Digitalisasi Ekonomi Maritim di Provinsi Sulawesi Tenggara Ilyas; Tajuddin; Syamsir Nur; Caesar Muslim; Isalman
Journal of Economics Development Issues Vol. 6 No. 1 (2023): Journal of Economics Development Issues
Publisher : Journal of Economics Development Issues

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jedi.v6i1.153

Abstract

This study aims to determine the steps taken to reduce poverty through optimizing the digital-based maritime economy. This research method uses a quantitative approach. The data used is secondary data. Data analysis was done by descriptive analysis. The results of this study indicate that there are several steps taken by the Southeast Sulawesi Government to encourage the optimization of digitalization in the maritime sector including building synergy and collaboration between local governments and relevant ministries; development of social media and film-based tourism; optimizing the role of local governments; providing quality human resources in the digital field and increasing digital infrastructure development.
INCREASING INCOME OF CHICKEN FARMERS THROUGH TRAINING ON THE USE OF SIDE PRODUCTS OF LAYERING CHICKENS IN NORTH KONAWE DISTRICT Putera, Asrip; Sinarwaty, Sinarwaty; Rostin, Rostin; Balaka, Muh. Yani; Isalman, Isalman; Asni, Nur; Nawy, Eliza Agustriani
International Journal of Engagement and Empowerment (IJE2) Vol. 3 No. 3 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i3.136

Abstract

The laying hen farming business is one of the businesses that has great potential to be developed in North Konawe Regency, considering that the need for eggs from the people of North Konawe Regency is quite high. The supply and demand for eggs is sometimes unbalanced where demand is higher, so that to meet the need for eggs, the people of North Konawe Regency have to import from outside the district and province. The growth of the laying hen farming business in North Konawe Regency is a positive thing for the regional economy, but on the other hand, laying hen breeders have relatively not looked at the other side of the laying hen farming business. Farmers only focus on the core business, namely producing as many eggs as possible, so the side products of the laying hen farming business are relatively sidelined. Side products can increase the income of laying hen farmers if managed well, but so far farmers have not realized that there are several products that can become side products from laying hen farms. Several problems related to the problems faced by laying hen farmers in North Konawe Regency, namely; Firstly, knowledge of laying hen breeders regarding the benefits and advantages of side products from livestock businesses is still relatively lacking. Second, the knowledge or ability of laying hen breeders in managing side products from the laying hen farming business is relatively minimal. Third, the marketing of various side products from the laying hen farming business is relatively not well segmented. This activity was carried out in Bendewuta Village, Oheo District, North Konawe Regency with 21 participants attending, consisting of laying hen breeders and the community. The resulting activity achievements are (1). Increased understanding of laying hen breeders about the benefits or advantages of managing Side Products of laying hens. (2). Increasing the knowledge (capacity) understanding of laying hen breeders so that they are able to manage or utilize side products of laying hens. (3). Increasing the ability to market side products from laying hen farming businesses.
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI KOTA KENDARI Lery, Mega; Zaid, Sudirman; Isalman, Isalman; Panjaitan, Feliks Anggia Binsar Kristian; Taufik, Muh
Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2024)
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i1.47056

Abstract

This study aims: (1) To determine the effect of brand image, price, and product quality of Oppo Smartphone users in Kendari City. (2) To determine the effect of brand image of Oppo Smartphone users in Kendari City. (3) To determine the effect of the price of Oppo Smartphone users in Kendari City. (4) To determine the effect of user product quality Oppo Smartphone ini Kendari City. The population in this study is all Kendari City residents who buy and use Oppo Smartphone products themselves, while the sample is 80 respondents using the Hair formula. The data collection method is using a questionnaire. This research technique uses multiple regression analyses. The results of this study indicate that: (1) Brand image has no significant effect, while price and product quality have a positive and significant effect on purchasing decision. (2) Brand image has no significant postive effect on purchasing decisions. (2) Price has a significant positive effect on purchasing decisions. (3) Product quality has a significant positive effect on purchasing decisions.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN MUNA Saltifa, Wa Ode Vira; Palilati, Alida; Isalman, Isalman; Awasinombu, Aidin Hudani; Putera, Asrip
Jurnal Manajemen dan Kewirausahaan Vol 15, No 2 (2023):
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i2.43057

Abstract

This study aims to determine (1) whether product quality affects the decision to purchase a motorcycle. (2) To find out whether the price affects the decision to buy a motorcycle. (3) To find out whether Brand Image influences the decision to buy a motorcycle. (4) To find out whether Product Quality, Price and Brand Image affect the decision to buy a motorcycle. The results showed that (1) Product Quality, Price and Brand Image simultaneously (together) have a significant effect on purchasing decisions. This shows that increasing the two variables will have an impact on increasing purchasing decisions for Honda motorcycles in Muna Regency, (2) Product quality partially has a significant effect on purchasing decisions. This shows that increasing the product quality variable will have an impact on increasing purchasing decisions for Honda motorbikes in Muna Regency. (3) Price partially has a significant positive effect on purchasing decisions. This shows that increasing the price variable will have an impact on increasing purchasing decisions for Honda motorcycles in Muna Regency, (4) Brand image partially has a significant effect on purchasing decisions. This shows that increasing the Brand Image variable will have an impact on increasing consumer purchasing decisions for Honda Motorcycles in Muna Regency.
KAJIAN PENGEMBANGAN AGROINDUSTRI PERTANIAN DALAM RANGKA PENINGKATAN PENDAPATAN ASLI DAERAH DI KABUPATEN KONAWE SELATAN Muthalib, Abd. Azis; Ahmad, Ahmad; Afiat, Muh. Nur; Isalman, Isalman
Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat Vol 3 (2023):
Publisher : Fakultas Pertanian Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v3i0.46326

Abstract

One of the government's strategic efforts in realizing increased economic development is development policy which should be based on strategic efforts to encourage an increase in Regional Original Income (PAD) through efforts to develop the role of industrialization in the agricultural sector in order to achieve successful regional economic development. The aim of this research is to determine and analyze the contribution of the development of agricultural agro-industry to society, and the development of Regional Original Income (PAD) as well as the development of the agricultural industry in increasing PAD in South Konawe Regency. This research uses quantitative and qualitative approaches. The data analysis method used is descriptive analysis. The research results show that the development of agricultural agro-industry in South Konawe Regency has made a significant contribution to society. This contribution can be in the form of producing various products such as tofu, tempeh, soy milk, banana chips, corn flakes, rice, and other products to meet community needs. Apart from that, the development of agricultural agro-industry has contributed as a source of income for the community, especially for those who work in agricultural agro-industry businesses. The development of agricultural agro-industry has made a significant contribution to development. It is good to see that the development of the number of business units is quite fast and opens up many new opportunities and jobs for the community, thereby reducing the level of open unemployment. The development of Regional Original Income (PAD) in South Konawe Regency fluctuates from year to year, which is greatly influenced by the regional revenue component from regional taxes, regional levies, separated regional wealth management results, etc. Apart from that, increasing PAD can be obtained through increasing people's income and purchasing power as well as increasing economic growth which can encourage the development of community economic activity so that it can encourage an increase in PAD.
Dampak Marketplace Layout Design, Sales Promotion dan Customer Review Terhadap Impulse Buying Isalman, Isalman; Putera, Asrip
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 1 (2024): April 2024
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i1.21998

Abstract

The Shopee marketplace continues to show its existence as the marketplace with the most visitors. The distinctive color combination and well-arranged navigation menu can provide a different feel when visiting the maketplace. Information about various products can be seen very clearly on the main homepage, and shopping promo offers are also clearly visible on the slider screen on the main marketplace screen. The marketplace layout is also supported by the existence of a customer review navigation feature as a window for customer reviews of products and services that have been received. Shopee seems to understand how urgent the role of product information and customer reviews is in minimizing risks and supporting unplanned purchasing decisions. Therefore, this research aims to determine the impact of marketplace layout design, sales promotions and customer reviews to increase impulse buying. Research was conducted among Y generation in Kendari City who shopped at the Shopee marketplace. The total sample is 160 respondents. A questionnaire with a Likert scale was used as a data collection tool. Data were analyzed by multiple linear regression using SPSS software. The results of data analysis show that marketplace layout design does not have a significant influence on impulse buying. Meanwhile, sales promotion and customer reviews have a significant positive influence on impulse buying. These findings provide information to marketplace managers and sellers about the urgency of the role of sales promotion as a short-term strategy in accelerating impulse buying. Apart from that, the existence of a customer review feature on the marketplace website can contribute to impulse buying. So it becomes urgent to provide stimulus, such as giving rewards or incentives to customers who have purchased to be able to provide reviews of the products and services they receive.
Creative training in creating advertising content on social media for entrepreneur students Isalman, Isalman; Mubaraq, Ahmad; Conny, Conny; Purwati Ningtyas, Ajeng
Society : Jurnal Pengabdian Masyarakat Vol 4, No 1 (2025): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i1.468

Abstract

Creative training in creating advertising content on social media aims to improve students' skills in designing effective, aesthetic advertisements, and being able to increase brand awareness and sales. This program is intended for entrepreneurial students of the Faculty of Economics and Business, Halu Oleo University who have businesses or interests in digital marketing. This one-day training takes place in a computer laboratory, covering three stages: preparation, implementation, and evaluation. The preparation stage includes participant identification, module preparation, and provision of tools such as laptops and design applications. During the implementation, participants receive theoretical material on digital marketing, visual design, storytelling, and copywriting, followed by direct practice using design applications such as Canva to create content in the form of images or short videos. The results of the work are then presented to get input. This training improves participants' ability to design relevant and attractive advertisements, as well as understand the importance of social media algorithms and data-based strategies to maximize reach. In addition to encouraging consumer engagement, the training equips participants with practical skills that can support the success of their businesses in the digital era. With the right creative content, students are expected to be able to increase sales while creating business sustainability
Co-Authors Abd. Razak Yusuf Adnan Hakim Afiat, Muh. Nur Agustinus Tangalayuk Ahmad Ahmad Ajeng Purwati Ningtyas Alida Palilati Ambo Upe Asrip Putera Asrip Putera Asrip Putera Asrip Putera Awasinombu, Aidin Hudani Balaka, Muh. Yani Caesar Muslim Cahya Dwi Saputra Conny Conny, Conny Elfrida Ratnawati Eliyanti Agus Mokodompit Endro Sukotjo Endro Sukotjo Farhan Ramadhani Farhan Ramadhani I Farhan Ramadhani I Farhan Ramadhani Istianandar Farhan Ramadhani Istianandar Farhan Ramdhani Istianandar Firman, Akmad Hasnawati Hasnawati Hastuti Hastuti Heriyanto Heriyanto I, Farhan Ramadhani Ibnu Hajar Ilyas Ilyas Ilyas Ilyas Ilyas Ilyas Ilyas Ilyas Ilyas Ilyas Inayati Nuraini Dwiputri Isnawaty Isnawaty, Isnawaty Ittaqullah, Nurul Juharsah, Juharsah La Hatani La Ode Anto, La Ode Anto La Ode Kalimin La Ode Surazal Qalbi Lery, Mega Mubaraq, Ahmad Muh Taufik Muh. Yani Balaka Muhammad Masri Muhammad Yusuf Muhammad Yusuf Muthalib, Abd. Azis Mutmaina, Dewi Asyifa Nasrul Nasrul Nawy, Eliza Agustriani Nofal Nur Nur Asni Nur Azisah Nur, Zul Azmi Nurul Artika Putri T Nurul Ittaqullah Nurul Ittaqullah Nurul Ittaqullah Nurzaitun Nurzaitun Nurzaitun, Nurzaitun Panjaitan, Feliks Anggia Binsar Kristian Patwayati Patwayati Purwati Ningtyas, Ajeng Putera, Asrip Rahmad Day Robby Rahmat Madjid Riski Amalia Madi Risman R Rizal Adi Saputra Rostin Rostin Rostin Rostin, Rostin S., Nursaban Rommy Sahdarullah Sahdarullah Sahdarullah Sahdarullah Salma Saleh Saltifa, Wa Ode Vira Sinarwati Sinarwati Sinarwati Sunarjo Sinarwaty Sunarjo Sugiale, Eko Putra Syamsir Nur Syamsir Nur Tajuddin Tajuddin Triwulandari Nehru Putri Wa Ode Nur Asysyifaa Wahyuniati Hamid Windayani Windayani Yusuf Yusuf Zaid, Sudirman