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All Journal Jurnal Ilmu Manajemen (JIM) Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Dan Kewirausahaan Jurnal Manajemen & Keuangan Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Manajemen dan Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal SUBLIMAPSI International Journal of Engagement and Empowerment (IJE2) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Society: Jurnal Pengabdian Masyarakat Empowerment: Jurnal Pengabdian Masyarakat Journal of Economics Development Issues Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Manajemen dan Kewirausahaan
Isalman, Isalman
Jurusan Manajemen, Universitas Halu Oleo, Kendari, Indonesia
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ANALISIS PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN Wa Ode Nur Asysyifaa; Juharsah; Isalman; Asrip Putera; Triwulandari Nehru Putri; Windayani
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.6

Abstract

This study aims to determine how the application of digital marketing in increasing sales. This study uses a qualitative research type. The informants in this study are shop owners and employees as key informants and one customer as a supporting informant. This research method uses three data collection techniques, namely, interviews, observations, and literature studies. The study was conducted at the Kendari Arshop store. The results of the study show that the Kendari Arshop store is very consistent in using digital marketing. So that it facilitates interactivity, informativeness, personalization, and trends. These conveniences continue to the accuracy of selling price determination, increasing cost efficiency, demand and sales.
URGENSI E-SERVICE QUALITY UNTUK PENGUATAN KEPERCAYAAN DALAM KEPUTUSAN PEMBELIAN Isalman; Ahmad Mubaraq; Conny; Ajeng Purwati Ningtyas
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.29

Abstract

This study analyzes the role of e-service quality in building consumer trust in purchasing decisions on Shopee. Using a causal associative approach and explanatory research method, this study examines the relationship between variables using Structural Equation Modeling (SEM) through SmartPLS 3.0. The study population was the people of Kendari City who had made purchases on Shopee, with a sample size of 160 respondents selected by purposive sampling. The results of the study indicate that e-service quality has a positive effect on customer trust. This trust mediates the relationship between e-service quality and purchasing decisions. The theoretical implications of this study indicate the importance of digital service quality in strengthening the relationship between e-commerce platforms and consumers. Managerially, the results of this study suggest that e-commerce companies such as Shopee need to continue to improve service quality to build trust, maintain information transparency, and ensure a safe and comfortable shopping experience to attract and retain customers. Success in managing service quality drives repeat purchasing decisions, which contributes to business growth and sustainability.
Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products Isalman; Ilyas; Farhan Ramadhani Istianandar; Nurul Ittaqullah
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 3 (2025): December 2024 - March 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i3.4737

Abstract

This study examines the relationship between the intensity of boycott campaigns and the intention to participate in such campaigns, with a focus on the mediating role of boycott intention and the moderating effect of access to substitute products. Using a correlational approach, data from 210 respondents in the Kendari community who participated in the boycott of pro-Israel products were analyzed through Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings reveal that the intensity of a boycott campaign significantly enhances boycott intention by increasing consumer awareness and involvement. However, campaign intensity does not directly translate into actual participation due to barriers such as skepticism about the boycott’s effectiveness and campaign fatigue. Boycott intention, on the other hand, has a strong positive influence on participation, particularly among consumers motivated by moral and social values. While access to substitute products does not significantly moderate the relationship between boycott intention and participation, its availability positively impacts participation by reducing the personal costs associated with the boycott. Boycott intention serves as the primary mediator between campaign intensity and participation, indicating that more intense campaigns foster greater intention to participate. The study highlights the theoretical and practical importance of understanding campaign intensity, consumer responses, and the role of ethical values and social solidarity in boycott dynamics. Additionally, the availability of substitute products remains a relevant factor in facilitating participation. This research also opens avenues for further exploration into the influence of cultural factors on boycott behavior.
Marketplace Atmosphere Sebagai Stimulus Gaya Belanja Hedonis dan Utilitarian Terhadap Kepuasan Belanja Online Isalman
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 2 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i2.11-22

Abstract

The attractive atmosphere of the marketplace can be a fundamental element that can influence the shopping experience on the marketplace platform. In addition to fostering a hedonic shopping style, marketplace atmosphere can also strengthen utilitarian shopping styles. Therefore, this study aims to determine the impact of marketplace atmosphere on hedonic shopping styles, utilitarian shopping styles, and online shopping satisfaction. The study was conducted on Shopee marketplace users in Kendari City. The sample size was 150 respondents. Data were collected through purposive sampling using a questionnaire and analyzed using SmartPLS Structure Equation Modeling (SEM). The results of the data analysis indicate that directly and indirectly, marketplace atmosphere has a significant positive effect on hedonic shopping styles, utilitarian shopping styles, and online shopping satisfaction. Furthermore, hedonic shopping styles and utilitarian shopping styles have a significant positive effect on online shopping satisfaction. These findings have provided marketplaces with an overview of the urgency of arranging the visualization of various display elements, features, and navigation that create a market atmosphere, arouse hedonic motivation, and strengthen utilitarian shopping styles to achieve online shopping satisfaction.
Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products Isalman; Ilyas; Farhan Ramadhani Istianandar; Nurul Ittaqullah
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 3 (2025): December 2024 - March 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i3.4737

Abstract

This study examines the relationship between the intensity of boycott campaigns and the intention to participate in such campaigns, with a focus on the mediating role of boycott intention and the moderating effect of access to substitute products. Using a correlational approach, data from 210 respondents in the Kendari community who participated in the boycott of pro-Israel products were analyzed through Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings reveal that the intensity of a boycott campaign significantly enhances boycott intention by increasing consumer awareness and involvement. However, campaign intensity does not directly translate into actual participation due to barriers such as skepticism about the boycott’s effectiveness and campaign fatigue. Boycott intention, on the other hand, has a strong positive influence on participation, particularly among consumers motivated by moral and social values. While access to substitute products does not significantly moderate the relationship between boycott intention and participation, its availability positively impacts participation by reducing the personal costs associated with the boycott. Boycott intention serves as the primary mediator between campaign intensity and participation, indicating that more intense campaigns foster greater intention to participate. The study highlights the theoretical and practical importance of understanding campaign intensity, consumer responses, and the role of ethical values and social solidarity in boycott dynamics. Additionally, the availability of substitute products remains a relevant factor in facilitating participation. This research also opens avenues for further exploration into the influence of cultural factors on boycott behavior.
Creative training in creating advertising content on social media for entrepreneur students Isalman, Isalman; Mubaraq, Ahmad; Conny, Conny; Purwati Ningtyas, Ajeng
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i1.468

Abstract

Creative training in creating advertising content on social media aims to improve students' skills in designing effective, aesthetic advertisements, and being able to increase brand awareness and sales. This program is intended for entrepreneurial students of the Faculty of Economics and Business, Halu Oleo University who have businesses or interests in digital marketing. This one-day training takes place in a computer laboratory, covering three stages: preparation, implementation, and evaluation. The preparation stage includes participant identification, module preparation, and provision of tools such as laptops and design applications. During the implementation, participants receive theoretical material on digital marketing, visual design, storytelling, and copywriting, followed by direct practice using design applications such as Canva to create content in the form of images or short videos. The results of the work are then presented to get input. This training improves participants' ability to design relevant and attractive advertisements, as well as understand the importance of social media algorithms and data-based strategies to maximize reach. In addition to encouraging consumer engagement, the training equips participants with practical skills that can support the success of their businesses in the digital era. With the right creative content, students are expected to be able to increase sales while creating business sustainability
Stimulus promosi penjualan, marketplace display, dan motivasi belanja hedonis terhadap impulse buying di kalangan wanita milenial Isalman; Ilyas; Farhan Ramadhani; Nurul Ittaqullah
Jurnal Ilmu Manajemen Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n2.p406-420

Abstract

This research aims to determine the effect of sales promotions on hedonic shopping motivation and impulse buying. To determine the influence of marketplace displays on hedonic shopping motivation and impulse buying. To determine the influence of hedonic shopping motivation on impulse buying. The type of research used is explanatory research. This research focuses on the group of millennial women who actively shop online in the marketplace. Data collection was carried out from July to September 2023. The number of samples was 200 respondents. Data analysis uses Structural Equation Modeling (SEM) with smartPLS 3.0. The results of the analysis show that sales promotions have an effect on impulse buying, but do not have a significant effect on hedonic shopping motivation. Marketplace displays influence hedonic shopping motivation, but do not significantly influence impulse buying. Hedonic shopping motivation influences impulse buying. In addition, hedonic shopping motivation mediates the relationship between marketplace displays and impulse buying, but does not mediate the influence of sales promotions on impulse buying. These findings provide information for marketplace sellers in using various sales promotions to accelerate impulse buying decisions among millennial women, as well as making efforts to organize marketplace displays that can foster hedonic shopping motivation and trigger impulse buying among millennial women.
DESAIN PETA DESA SEBAGAI DASAR INVENTARISASI DAN PENGELOLAAN POTENSI MENUJU DESA WISATA KADACUA Isalman, Isalman; Putera, Asrip; Yusuf, Muhammad; Nurzaitun, Nurzaitun
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3288

Abstract

Peta desa menjadi dasar untuk menginventarisasi potensi dan menentukan arah orientasi desa. Salah satu potensi Desa Kadacua yang mendukung pada orientasi desa wisata adalah pantai membuku. Pantai Membuku merupakan pantai pasir putih dangkal yang cukup luas. Letak yang strategis dan pemandangan pantai yang indah, mulai banyak pengunjung di setiap akhir pekan. Walaupun demikian, peran pemerintah desa dalam pengelolaan belum maksimal. Hal ini disebabkan belum tervalidasinya batas wilayah desa. Selain itu, akses jalan menuju pantai belum teridentifikasi secara jelas oleh pengunjung baru. Sehingga menjadi penting untuk dilakukannya pendampingan desain peta desa, desain gapura desa dan gapura wisata pantai Membuku, serta pemasangan papan nama jalan dan lorong. Kegiatan pendampingan ini terdiri dari tiga tahap yakni tahap penyusunan rencana kerja, pelaksanaan dan evaluasi. Setelah pelaksanaan kegiatan, akhirnya desa Kadacua telah memiliki peta desa yang dapat dijadikan sebagai dasar dalam pengelolaan potensi desa. Dari hasil kegiatan ini juga, desa Kadacua telah memiliki papan nama jalan dan lorong, papan batas dusun yang terpasang, serta desain gambar gapura desa dan gapura wisata pantai Membuku. Papan nama jalan dan lorong dapat membantu pengunjung atau orang yang tidak terbiasa dengan lingkungan desa untuk dapat mengidentifikasi lokasi dengan mudah. Pelibatan beberapa orang aparat desa dalam kegiatan tersebut dapat menjadi bekal pengetahuan dan keterampilan dalam kegiatan pemetaan lainnya secara mandiri, seperti pemetaan sosial. Kegiatan ini juga telah menumbuhkan kesadaran masyarakat untuk berpartisipasi dalam pengelolaan dan penataan desa
Meningkatkan Pendapatan Wanita Nelayan Melalui Pemasaran Digital Produk Olahan Hasil Perikanan di Konawe Selatan Isalman, Isalman; Isnawaty, Isnawaty
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 4 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i4.770

Abstract

The abundant volume of catches in certain seasons and catches that cannot last long have encouraged women fishermen to make various types of processed fishery products. The processing process carried out, apart from extending storage life, can also expand the market segment. Some of the products produced are salted fish, pindang fish, shrimp paste, fish floss, fish crackers, and various prozen food products. It seems that the products produced are only marketed in traditional markets. So this business has not increased income significantly. To overcome these marketing challenges and problems, fisherwomen need intensive digital marketing training. By implementing digital marketing, female fishermen can access wider market segments, both geographically, demographically and psychographically. The training was carried out for one day and was attended by 20 female fishermen. Training activities use lecture, question and answer methods and direct practice in creating promotional content and Facebook Fanpage accounts. The results of the evaluation of digital marketing knowledge and skills before the training were an average of 6.0 and after the training the average was 7.08. This means that the training activities carried out have increased the digital marketing knowledge and skills of female fishermen. It is hoped that increasing digital marketing knowledge and skills can have an impact on reaching a wider target market, thereby increasing sales and income of female fishermen.ABSTRAKVolume hasil tangkapan yang melimpah dimusim tertentu serta hasil tangkapan yang tidak bisa bertahan lama telah mendorong para wanita nelayan untuk membuat berbagai jenis produk olahan hasil perikanan. Proses olahan yang dilakukan, selain dapat memperpanjang umur penyimpanan juga dapat memperluas segmen pasar. Beberapa produk yang dihasilkan adalah ikan asin, ikan pindang, terasi udang, abon ikan, krupuk ikan, dan berbagai produk prozen food, nampaknya produk yang dihasilkan hanya dipasarkan di pasar-pasar tradisional. Sehingga usaha ini belum meningkatkan pendapatan secara signifikan.  Untuk mengatasi tantangan dan masalah pemasaran ini, para wanita nelayan memerlukan pelatihan pemasaran digital yang intensif.  Penerapan pemasaran digital, para wanita nelayan dapat mengakses segmen pasar yang lebih luas, baik secara geografi, demografi, maupun psikografi. Pelatihan dilakukan selama satu hari dan di ikuti oleh 20 wanita nelayan. Kegiatan pelatihan menggunakan metode ceramah, tanya jawab serta praktek langsung dalam pembuatan konten promosi dan akun Fanpage Facebook. Hasil evaluasi pengetahuan dan keterampilan digital marketing sebelum pelatihan rerata 6,0 dan setelah pelatihan rerata 7,08. Artinya kegiatan pelatihan yang dilakukan telah meningkatkan pengetahuan dan keterampilan digital marketing wanita nelayan. Peningkatan pengetahuan dan keterampilan digital marketing diharapkan dapat berdampak pada jangkauan target pasar yang lebih luas, sehingga meningkatkan penjualan dan pendapatan wanita nelayan.
Analisis Ulasan Pelanggan Terhadap Persepsi Resiko Dan Keputusan Pembelian Secara Online Isalman; Ittaqullah, Nurul; I, Farhan Ramadhani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18446

Abstract

Research aim: This study aims to determine the effect of customer reviews on perceived risk, the effect of customer reviews on online purchasing decisions, the effect of perceived risk on online purchasing decisions, and the role of perceived risk in mediating the effect of customer reviews on online purchasing decisions at the Shopee marketplace. Design/Method/Approach: The type of research used is explanatory research, which explores the relationship between research variables by testing hypotheses. This research focuses on marketplace users. The analysis technique uses Structural Equation Modeling (SEM) with PLS 4.0. Research Findings: The results of the analysis show that customer reviews have an effect on perceived risk. Customer reviews influence online purchasing decisions. Perceived risk influences online purchasing decisions. Perceived risk does not mediate the effect of customer reviews on online purchase decisions. Theoretical Contribution/Originality: Previous research has revealed a lot about the various risks that arise in buying and selling online. So this study includes and examines the role of customer reviews as an antecedent variable that can reduce risk perceptions in buying and selling online. Practitionel/Pelicy Implications: These findings can form the basis for marketplace management to consistently develop the review page features for each product and encourage online sellers to respond quickly. Research Limitations: This research does not focus on one type of product. So that future research can re-examine these findings on products that have high product prices and risks.
Co-Authors Abd. Razak Yusuf Adnan Hakim Afiat, Muh. Nur Agustinus Tangalayuk Ahmad Ahmad Ajeng Purwati Ningtyas Alida Palilati Ambo Upe Asrip Putera Asrip Putera Asrip Putera Asrip Putera Awasinombu, Aidin Hudani Balaka, Muh. Yani Caesar Muslim Cahya Dwi Saputra Conny Conny, Conny Elfrida Ratnawati Eliyanti Agus Mokodompit Endro Sukotjo Endro Sukotjo Farhan Ramadhani Farhan Ramadhani I Farhan Ramadhani I Farhan Ramadhani Istianandar Farhan Ramadhani Istianandar Farhan Ramdhani Istianandar Feliks Anggia Binsar Kristian Panjaitan Firman, Akmad Hasnawati Hasnawati Hastuti Hastuti Heriyanto Heriyanto I, Farhan Ramadhani Ibnu Hajar Ilyas Ilyas Ilyas Ilyas Ilyas Ilyas Ilyas Ilyas Ilyas Ilyas Inayati Nuraini Dwiputri Isnawaty Isnawaty, Isnawaty Ittaqullah, Nurul Juharsah, Juharsah La Hatani La Ode Anto, La Ode Anto La Ode Kalimin La Ode Surazal Qalbi Lery, Mega Mubaraq, Ahmad Muh Taufik Muh. Yani Balaka Muhammad Masri Muhammad Yusuf Muhammad Yusuf Muthalib, Abd. Azis Mutmaina, Dewi Asyifa Nasrul Nasrul Nawy, Eliza Agustriani Nofal Nur Nur Asni Nur Azisah Nur, Zul Azmi Nurul Artika Putri T Nurul Ittaqullah Nurul Ittaqullah Nurul Ittaqullah Nurzaitun Nurzaitun Nurzaitun, Nurzaitun Patwayati Patwayati Purwati Ningtyas, Ajeng Putera, Asrip Rahmad Day Robby Rahmat Madjid Riski Amalia Madi Risman R Rizal Adi Saputra Rostin Rostin Rostin Rostin, Rostin S., Nursaban Rommy Sahdarullah Sahdarullah Sahdarullah Sahdarullah Salma Saleh Saltifa, Wa Ode Vira Sinarwati Sinarwati Sinarwati Sunarjo Sinarwaty Sunarjo Sugiale, Eko Putra Syamsir Nur Syamsir Nur Tajuddin Tajuddin Triwulandari Nehru Putri Wa Ode Nur Asysyifaa Wahyuniati Hamid Windayani Windayani Yusuf Yusuf Zaid, Sudirman