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The Influence of Innovation and Marketing Strategy on Consumer Purchasing Power in Markets in Dharmasraya Regency Marlin, Revina; Rohim, Rika; Yenti, Yatna; Susanti, Tuti; Aima, M. Havidz
Journal of Science Education and Management Business Vol. 4 No. 2 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

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Abstract

This article examines the influence of innovation and marketing strategy on consumer purchasing power in the markets of Dharmasraya Regency. Using a quantitative approach, the research involved 30 randomly selected respondents from the local population. The findings indicate that while innovation is important for creating competitive advantages, it does not have a significant impact on consumer purchasing power. In contrast, marketing strategy has been shown to have a significant effect, suggesting that effective marketing approaches can enhance consumer experience and satisfaction. Consumer purchasing power is influenced by various factors, including economic conditions and community habits. These findings emphasize the importance of appropriate marketing strategies in enhancing purchasing power, while innovation must still be pursued to remain competitive in an increasingly tight market.
The Influence of Economic Factors and Regulatory Environment on Strategic Business Decisions at the Regional Secretariat of West Sumatra Province Azizah, Hidayatul Putri; Vadhillaesa, Shania; Naldi, Rio; Ichsan, Muhammad; Aima, M. Havidz
Journal of Science Education and Management Business Vol. 4 No. 2 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

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Abstract

This article explores the influence of economic factors and the regulatory environment on strategic business decisions at the Regional Secretariat of West Sumatra Province. In a rapidly changing landscape, understanding these influences is essential for effective governance and public administration. Key economic indicators such as Gross Domestic Product (GDP), inflation rates, and employment statistics are analyzed to assess their impact on resource allocation and priorities within the Secretariat. Additionally, the article examines the regulatory frameworks established by both national and regional governments, highlighting the importance of compliance and stakeholder engagement in decision-making processes. The findings indicate that economic pressures can lead to prioritization of essential services, while regulatory challenges necessitate innovative solutions and strategic partnerships. By leveraging economic insights and navigating the regulatory landscape, the Secretariat can enhance its capacity to respond to community needs and achieve development goals. Recommendations for improving strategic planning include regular economic analysis, stakeholder collaboration, and flexibility in decision-making. Ultimately, this study aims to provide a comprehensive understanding of how economic and regulatory factors shape the strategic direction of the Regional Secretariat, fostering more effective and resilient public administration in West Sumatra.
Analisis Sikap, Kerjasama Tim Dan Motivasi Terhadap Kinerja (Studi Empiris Perguruan Tinggi Di Dumai) Z, Zulkifli; Eliza, Rispa; Aima, Havidz; Fitria, Lailani
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10693

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besarnya pengaruh dari variabel sikap, kerjasama tim, dan motivasi terhadap kinerja. Dengan maraknya sumber daya manusia dalam mengelola sebuah manajemen pendidikan, banyak ditemukan tidak serasinya antara berbagai pihak seperti sikap, kerjasama tim, motivasi yang sangat berpengaruh terhadap kinerja mereka di suatu perguruan tinggi. Kendala umum yang terjadi diantaranya hubungan atau sikap yang tidak baik antar pegawai dari sebuah instansiMenggunakan analisa SPSS yang disebarkan melalui kuesiner. Metode yang digunakan adalah kuantitatif dan library research dengan cara menelaah berbagai sumber yang terkait dengan objek penelitian serta membandingkannya penelitian terdahulu. Hasil penelitian menunjukkan bahwa secara terpisah parsial dan simultan memiliki pengaruh positif terhadap kinerja. Dengan nilai terbesar ada pada variabel motivasi 1,790 kemudian variabel sikap 1,466 sedangkan kerjasama tim 0,849. Dapat disimpulkan bahwa variabel kerjasama tim perlu dilakukan perbaikan agar lebih efektif dan baik seperti kekompakan dan kepercayaan dalam meningkatkan suatu kinerja perguruan tinggi pada penelitian selanjutnya.
Determination of employee turnover intention through job satisfaction: work family conflict and organizational commitment Sari, Selvi Yona; Aima, Havidz; Zefriyenni, Zefriyenni
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243947

Abstract

Human resources are something that needs to be considered in facing the development of the banking industry. This research aims to test and prove empirically the direct and indirect influence of Work Family Conflict and Organizational Commitment on Turnover Intention with Job Satisfaction as an intervening variable. This study uses a quantitative approach. The population consists of permanent employees from PT Bank Nagari in West Sumatra Tbk. With a total sample of 319 employees. The method used is Partial Least Square (PLS) analysis with the SmartPLS application. The results of the research show that there are eight direct influences from this research, namely that work family conflict has no effect on job satisfaction and employee retention, there is an effect of organizational commitment on job satisfaction, work family conflict has an effect on turnover intention, organizational commitment, job satisfaction and employee retention has no effect. on turnover intention. Meanwhile, the four indirect influences are job satisfaction.