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Journal : Pinisi Business Administration Review

Contextual Teaching Learning Dalam Pembelajaran Ekonomi Yulianti Yulianti; Ilham Thaief; Rahmatullah Rahmatullah
Pinisi Business Administration Review Volume 1, Number 2, September 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v1i2.9988

Abstract

Penelitian ini adalah penelitian tindakan kelas (classroom action research) yang bertujuan untuk meningkatkan hasil belajar ekonomi melalui model pembelajaran Contextual Teaching Learning (CTL), pada kompetensi dasar Kegiatan Ekonomi Dalam Memanfaatkan Sumber Daya Alam semester genap tahun pelajaran 2019/2020 dengan subjek penelitian sebanyak 25 siswa. Teknik pengumpulan observasi pada saat berlangsungnya proses pembelajaran dan tes yang diberikan pada awal dan akhir siklus. Berdasarkan hasil analisis data dan pembahasan diperoleh skor rata-rata untuk siklus I ialah 1305 sedangkan ketuntasan klasikalnya mencapai 20 persen. Dan pada siklus II di peroleh skor rata-rata 1542,5 dengan ketuntasan klasikal 80 persen. Meningkatnya hasil belajar ekonomi peserta didik dengan menggunakan model pembelajaran Contextual Teaching Learning (CTL) ditandai dengan semakin meningkatnya persentase kategori dari kategori rendah pada siklus I menjadi kategori tinggi pada siklus II. Data hasil observasi menunjukkan terjadi peningkatan hasil belajar peserta didik dalam belajar ekonomi pada saat pembelajaran. Dari hasil penelitian tersebut dapat disimpulkan bahwa model pembelajaran Contextual Teaching Learning (CTL) dapat meningkatkan hasil belajar ekonomi di SMAN 2 Camba-Maros
The Effect of Brand Image and Price on Product Purchase Decisions at the Sewing House Akkhwat Makassar Hasmiati Hasmiati; Ilham Thaief; Muhammad Hasan; Muhammad Dinar; Rahmatullah Rahmatullah
Pinisi Business Administration Review Volume 2, Number 2, September 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v2i2.15785

Abstract

This study aims to determine the effect of brand image and price on product purchase decisions at the Sewing House of Akhwat Makassar. This research is categorized as a type of quantitative descriptive research. The population in this study were all consumers who purchased products at the Makassar Sewing House in July 2019 as many as 101 consumers. Sampling was done by means of purposive sampling of 50 consumers. The method of data collection was done by using interview, questionnaire and documentation techniques. The analysis technique used is multiple linear regression analysis using SPSS 16.0 software. The results showed that the variables of brand image and price partially had a positive and significant effect on product purchasing decisions at the Sewing House for Women in Makassar. Simultaneously, there is a positive and significant influence between brand image and price variables on product purchasing decisions at the Sewing House for Women in Makassar.
Business Models and Development Strategies In The Corned Oyster Culinary Business Arni Arni; Rahmatullah Rahmatullah; Muh Ihsan Said Ahmad; syamsu Rijal; Mustari Mustari
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.51399

Abstract

This research aims to determine the business model and development strategy that can be carried out by traditional grilled oyster culinary entrepreneurs in Lajari village so that their business can run well amidst the complex competition between culinary establishments. This research is a type of qualitative research with a Business Model Canvas approach which is described in 9 components combined with consumer desires obtained using empathy maps and SWOT analysis. Data collection techniques with observation, interview, and documentation methods. The results of the research show a SWOT analysis diagram of the strategy direction in "Growth Oriented strategy" which supports aggressive strategies, then these results are used as input in determining what strategies need to be carried out and designed so that the business can run well.