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Rahmatullah
Universitas Negeri Makassar
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Journal : Economic Education Analysis Journal

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Analysis of Sustainability of Culinary MSMEs through Increasing Competitiveness as an Intervening Variable Gresela, Jenny; Supatminingsih, Tuti; Rahmatullah, Rahmatullah; Tahir, Thamrin; Inanna, Inanna
Economic Education Analysis Journal Vol. 13 No. 3 (2024): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ht609f20

Abstract

This study aims to identify the influence of education, business motivation, entrepreneurial literacy and digital literacy on the sustainability of culinary MSMEs in Makassar City which is mediated by increasing competitiveness. This study was conducted with a quantitative approach. Data collection techniques through observation and questionnaires while sample determination using purposive sampling which is adjusted to the analysis requirements used with a sample size of 180 respondents. The data analysis technique is Structural Equation Modeling (SEM) with Partial Least Square (PLS). This study found that the variables of education, business motivation, entrepreneurial literacy and digital literacy have an effect on the sustainability of culinary MSMEs in Makassar City which is mediated by increasing competitiveness. The results of this study serve as a reference that education and business motivation are very necessary in entrepreneurship and business actors also need to increase their knowledge of entrepreneurial literacy and digital literacy for the sustainability of MSMEs, especially in the culinary sector.
Co-Authors A Siti Muqni Alfiani A. M. Alief Akbar A. Siti Mugni Alfiani Abd. Rasyid Syamsuri Abdullah Haban Achmad, Abdurrahman Adnan Adnan Agus Syam Agus Syam Agussalim, Agussalim Akhmad Fajar Andi Aidil Akram Andi Tenri Ampa Andi Tenri Ampa Andi Tenri Ampa Andi Yulianti Andika Isma Annisa Rezki Ramadhani Anwar Ramli Arni Arni Chalid Imran Musa Dewi Wahyuni Farmawati, Eka Fita Hanan Maulida Fitra Andayani Bahir Fitriani Fitriani Gresela, Jenny Hadi Nasbey Haedar Akib Hasmiati Hasmiati Hikmah Maulidyanti Hikmah Maulidyanti Hikmah Nurul Jannah Ihsan Said Iin Fatimah Ika Wisudawaty Ilham Thaief Ilham Thaief Ilham Thaief INANNA Inanna Inanna Inanna Inanna, Inanna Indra Rukmala Nur isnaeni amaliah Jerni Hasmiah Kasmawati Kasmawati LENY ARDHANA PUTRI Leny Noviani Maghfirah Alma Aulia Marhawati Marhawati Marhawati Martha Norce Kamisopa Mochammad Imron Awalludin MUH IHSAN SAID Muh Ihsan Said Ahmad Muh. Ihsan Said Muhammad Agus Dirga Pratama MUHAMMAD DINAR Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Jufri Muhammad Rahmattullah Muhammad Rakib Muhammad Rakib Muhammad Rakib Mustar Mustar Mustari Mustari Mustari Mustari Mustari Mustari, Mustari Nirwana Nur Arisah Nur Halim Nur Inawati Nur Salam Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Syukur Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurul Wahyuni Darwis nurwahida nurwahida pabubung, Afrilya liliani Rabania Rabania Raden Mohamad Herdian Bhakti Rafika Kaharuddin Ratnah Ratnah Ratnah Suharto Rifka Almunawarah Riska Sari Rismayanti Rismayanti Rizal Bakri Sahade Sahla Sahira Sitti Hajerah Hasyim Sitti Saenab Sobirov, Bobur SRIDEVI NURHAERANI ACHMAD Sriyuni S. SUHARTINI Sulolipu, Andi Annisa Syam, Agus Syam, Andi Zulisnayarti Mardhani Syamsu Rijal Syamsul Taslim Dangnga Thamrin Tahir Tuti Supatminingsih Valentino Aris WARSIDAYANA Wulan Purnamasari Yulianti Yulianti