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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurnal Pengabdian Magister Pendidikan IPA SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Griya Journal of Mathematics Education and Application Jurnal Jeumpa Dimensi Matematika : Jurnal Pendidikan dan Pembelajaran Matematika International Journal of Community Service Jurnal Abdimas Bina Bangsa Edu Sociata : Jurnal Pendidikan Sosiologi International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal bintang manajemen Journal of Management and Social Sciences International Transactions on Education Technology (ITEE) Jurnal Pendidikan Progresif
Sofiyan
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Journal : International Journal Of Science, Technology

 1 
The Effect Of Marketing Communications Strategy And Promotion On Customer Loyalty With Customer Satisfaction As A Moderating Variable In Pt. Bank Rakyat Indonesia Tbk Especially In Work Units Kcp Diski Year 2019 Purnomo, Dedi; Yusuf Ronny Edward; Syaifuddin; Sofiyan
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.490

Abstract

The research was conducted with the aim of knowing the effect of marketing and promotional communication strategies on customer loyalty with customer satisfaction as the moderating variable. The study used primary data sourced from research questionnaires. The population in this study are customers at PT.Bank Rakyat Indonesia.Tbk, especially the KCP Diski work unit, amounting to 14,021 people. Then the sample used in the study was 100 respondents with saturated sampling technique. The data analysis method used Moderated Regression Analysis (MRA). The results showed that the Marketing Communication Strategy had a positive and significant effect on Customer Loyalty using BRI bank products. Promotion has a positive and significant impact on customer loyalty using BRI bank products. Customer satisfaction is not able to be a moderating variable of Marketing Communication Strategy on Customer Loyalty using BRI bank products. Customer satisfaction is not able to be a moderating variable of the level of promotion of customer loyalty using BRI bank products. Thus, the customer satisfaction variable cannot be an independent variable or an intervening variable.
The Effect Of Communication And Work Environment On Employee Performance With Motivation As Intervening Variable At Royal Prima Medan Hospital Mikael, Mikael; Sofiyan, Sofiyan; Faris, Salman; Fitri Rostina, Cut
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.608

Abstract

This study aims to determine whether communication and work environment affect employee performance through job satisfaction as an intervening variable at Royal Prima Hospital Medan. The study was conducted on 105 non-medical employees of Royal Prima Hospital Medan using saturated sampling technique. The data collection technique used is primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique uses quantitative data which is processed with SPSS version 25 program, namely t test, coefficient of determination (R2) and path analysis. The results obtained in this study indicate 1) there is a significant influence between communication on motivation, 2) there is a significant influence between work environment variables on motivation, 3) there is a significant but not significant effect between motivational variables on performance, 4) there is a significant but not significant effect between communication variables on performance, 5) there is a significant influence between work environment variables on performance, 6) motivation variables can affect communication variables on performance, 7) motivational variables can affect work environment variables on performance. The ability of communication variables, work environment and motivation in explaining employee performance at Royal Prima Hospital Medan is 72.9%, while the remaining 27.1% is explained by other variables not included in this research model.
Co-Authors Abednego Suranta Karo Acai Sudirman Agung M Akbar , Andi Muhamad Iqbal Alex Tribuana Sutanto Andi Muhammad Irfan Taufan Asfar Anwar Anwar Audina, Dea Chen Yu Cut Fitri Rostina Damanik, Ronald Darwin Darwin Darwin Lie Dinda Tiara Nurhasana Efendi Efendi Elly Romy Fadhelina, Nishbah Fitri Rostina, Cut Fitri, Nurisa Hamidah Sari Siregar Harkim, Harkim Hendry . Holy S., Christ Ivone Rifasha Kaharuddin Khaizure Mirdad La Ode Aslin Lily Maria Evans Lina, Ni Putu Maha Lista, Lilis Septiani Lora Ekana Nainggolan Lucas Lawrence Marto Silalahi Masdiyanti, Cut Mikael, Mikael Mohammad Iqbal Muhaimin Hamzah Muhammad Ali Muhammad Zaki Muliani, Fitra Muskita, Wellem H Nana Triapnita Nainggolan Ni Made Ayu Gemuh Rasa Astiti Nizar, Nurul Purba, Melfrianti Romauli Purnomo, Dedi Raden Mohamad Herdian Bhakti Ramadhan Ramadhan Rasmulia Sembiring Riza Pahlevi, Riza Rizki A Rizki Amalia Robert Tua Siregar Robi N Saiman Saiman SALMAN FARIS Sarjani, Tri Mustika Saumi, Fazrina sherly sherly Simanungkalit, Audina Simatupang, Sudung Sinaga, Onita Sari Sitanggang, Tina Novianti Siti Arieta Sulistyawati, Sri syahrin, Marina Syaifuddin Syamsiar, Syamsiar Tambunan, Denny Martin Tengku Monica Tan Toni, Nagian Trisna Magdalena Tua Siregar, Robert Yuris Danilwan Yusniar Lubis Yusuf Ronny Edward Zulkarnaen, Syafira