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Journal : Kinesik

Strategi Komunikasi Bank Indonesia dalam Kampanye Mositande Masugi Ngata pada Pengendalian Inflasi Sulteng Safitri, Nur; Lampe, Ilyas; Herawati, Andi Febri
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1773

Abstract

This research focuses on the Mositande Masugi Ngata (Let's Synergize to Control Inflation) campaign, which aims to analyze the communication strategy implemented by BI Central Sulawesi by utilizing cultural strengths to support inflation control. This research is based on the communication strategy theory based on the Harold D Lasswell paradigm with a qualitative approach based on case studies. The results of the research show that BI Central Sulawesi's communication strategy in the Mositande Masugi Ngata campaign is carried out through five main stages: (1) Identification of  Stakeholders and Their Roles (who), (2) Development of Local Wisdom- Based Themes (says what), (3) Selection of Communication Channels (in which  channel),  (4)  Implementation  of  Campaign  Communication  (to whom), and (5) Campaign Evaluation (with what effect). The application of local wisdom principles is a key element in building campaign messages that are relevant to the local community's culture in strengthening coordination between stakeholders, while creating more effective communication.
Co-Authors Adi Saputra, David Afriyadi , Hery Ahmad Bukhari Muslim Ahmad, Nardin Alfaridzi, Andi Muhammad Alfizi, Alfizi Alim, Nurmaranti Alisa, Alisa Amara, Erin Taula Andi Febri Herawati Andria Arifin, Ilfiana Firzaq Artistya, Balqis Mega Asmuruf, Evelin Marlin Aurelius Rofinus Lolong Teluma Azizah, Nadia Bafadal, Adiba Bria, Aprinda Pricilia Citra Prasiska Puspita Tohamba, Citra Prasiska Puspita Dahniar Dinawati, Nabila Chazima Dwi Prasetyaningtyas , Fitira Erwan Efendi Evizia, Evizia Fafaisa, Roihatus Faizal Rizky Yuttama Felawati, Fatima Fitri, Safama Fuady, Rifqy Novandi Putera garno, Garno Gunawan, Revina Febryani Gustiani, Windi H, Nurhikmah Hadma Yuliani Hakim , Abdul Hamsi, Saida Harisca, Rodhy Hasan Sazali Ilyas Lampe Imran Imran Indah Permata Sari Intan Kusumawati Irawan, Randi Ade Is Susiloningtyas Iwan Ramadhan Karinda, Putri Kumaini, Iqbal Kurniatullah Kumila, Ais Kusnadi, Putri Aulia Kusuma, Reihan Dwi lahallo, fensca fenolisa M. Yusuf Mahfud Ifendi Maizah, St Maja, Apriyadi Manalu, Ricki Steven Manik, Berliandy Haposan Maulana Andinata Dalimunthe Miftakhurahmat, Moh. Aulia Miptah, Miptah Muh. Arhim Muhammad Basri NANA ALDRIANA Nastiti, Luvia Ranggi Ningrum, Fatya Angesti Novita Ambarsari, Novita Nur Fitriana, Rufaida Parera, Anggelia Pernanda, Berlian Pertiwi, Rahni Andeka Praditha, Azzahra Ayu Pratami, Eggi Indriani Pudjowati, Utami Retno Putri , Shakira Putri Anjeli, Shakira Rahmadana, Nia Rahmatia, Sitti Ratna Ratna Rombon, Semuel Rozikin, Chaerur sagala, Alpi syahrin Saini, Sukma Salam, Agung Surya Saori, Umi Sari, Ni Made Arnanda Sarisuta, Made Grace Ayu Sholihah, Baqiyatus Siregar, Rahman Sofi Defiyanti Sri Wulandari Suhali, Muhammad Fadil Surya, Muhammad Dianku Suryandari, Dewi Syafri Harto Syah, Juhrika Wulan Syahdina, Aang Tafida, Adam Alhaji Tarigan, Ferjie Aurora Br Tiara, Wan Ulfa, Nasya Utami, Ayu Febriyanti Yoesanti, Adi Ziyadi, Mohamad Naufal Zuri Astari ‘Aisy, Ghina Rihadatul