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All Journal JURNAL HAMA DAN PENYAKIT TUMBUHAN TROPIKA qolamuna : Jurnal studi islam al-Afkar, Journal For Islamic Studies Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian Magister Pendidikan IPA BIOSFER : Jurnal Biologi dan Pendidikan Biologi IJIES (International Journal of Innovation in Enterprise System) Valid Jurnal Ilmiah Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Spectral Jurnal Pengembangan Masyarakat Lokal Jurnal Borneo Akcaya : Jurnal Penelitian dan Pengembangan Pelayanan Publik Edumedia: Jurnal Keguruan dan Ilmu Pendidikan Jurnal Kompilasi Hukum Jurnal SainTekA Jurnal Literasi Pendidikan Fisika (JLPF) Jurnal Pembelajaran Fisika Valid Jurnal Pengabdian Jurnal Ilmiah Cano Ekonomos Jurnal Pengabdian Tri Bhakti Assoeltan: Indonesian Journal of Community Research and Engagement Journal of Authentic Research Kredibel: Jurnal Ilmiah Manajemen Ahsan: Jurnal Ilmiah Keislaman dan Kemasyarakatan Jurnal Teknologi Informasi untuk Masyarakat (Jurnal Teknokrat) Indonesian Journal of Pharmacology and Therapy Wahana Islamika; Jurnal Studi Keislaman
Zulkarnaen
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Valid Jurnal Ilmiah

 1 
Pengaruh Brand Association, Brand Awareness, dan Perceived Quality terhadap Keputusan menggunakan Jasa Gojek: (Studi Kasus Mahasiswa S1 Manajemen Universitas Mataram) Hartoni, Wanda Sriningsi; Hamdi, Nizar; Siswanto, Topan; Zulkarnaen
Valid: Jurnal Ilmiah Vol. 22 No. 2 (2025): Valid Jurnal Ilmiah - Edisi Januari-Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This study aims to test the partial, simultaneous and dominant influence of Brand Association, Brand Awareness, and Perceived Quality on the decision to use Gojek services. The population of this study were undergraduate students of Management at Mataram University. The sample was taken using purposive sampling, with the criteria of undergraduate students of management at Mataram University who had used Gojek transportation more than 2 times. Data were analyzed using multiple linear regression, T test, F test, beta coefficient test. The results of the T test study obtained that Brand Association had a significant partial effect on the decision to use Gojek services. This can be seen from the significance value of 0.046 <0.05. Perceived Quality had a significant partial effect on the decision to use Gojek services. This can be seen from the significance value of 0.000 <0.05. then Brand Awareness did not have a significant partial effect on the decision to use Gojek services. This can be seen from the significance value of 0.613> 0.05. From the F test, the results obtained were that Brand Association, Brand Awareness, and Perceived Quality had a significant simultaneous effect on the decision to use Gojek services. seen from the significance value of 0.000 < 0.005 and the calculated f value and f table of 23.643 > 2.92. From the beta coefficient test, the most dominant value was obtained, namely Perceived Quality of 0.460.
Co-Authors , Hasan Hasan Adekantari, Siska Ady Purnama Ahadi, Abdi Ahmad Arbiansyah Akuba, Jusnita Al Hadi, Kasnawi Andriana Andriana Angghita Muthiara Yusfadhila Aryaputra, Akmal Raiky Asep Hidayat Atin Nuryadin Azhar Azhar Badaruddin Baiq Desthania Prathama Baiq Ertin Helmida Cita Tresnawati Damayanti, Puardmi Dewa Ayu Sri Handani Dhanureksa, Prima Didin Najimuddin Eko Nursalim, Eko Elyta Fachrozi Fari, Abuzar Algi Farthurrozi, Raedy Febiana Gitya Galuh Ratna Mutia Gian Ikmala Caesar Handayani, Etik Puji Harianto Hartoni, Wanda Sriningsi Hartono, Sidiq Hikmah I Made Murjana Ida Yayu Nurul Hizqiyah Indra Gunawan Juhdi, Muhammad Khairudin Khairudin Khojir Khotmi, Herawati Kurniadin, Muh. Zikron Kuswanti, Kenya Laili Komariyah, Laili Lalu Kerta Wijaya Lambang Subagiyo Magdalena Susilawati Mahmuluddin Mahrus Marali Banjarnahor Muh. Kamarur Rijali Hilali Muh. Makhrus Muhammad Sood, Muhammad Mustikawati, Maria Sri Ayu Najimuddin, Didin Ni Luh Putu Pebri Artayani . Nizar Hamdi Noviani Utami Nuraini, Eni Nurleni Kurniawati Pardi Parwatininghati, Ni Putu Ponijan Prasetyo Putri Reno Kemala Sari Rakhmiati Riska Riskan Qadar, Riskan Rofika Dwi Yatnas Roni Rahmad Hasonangan Ritonga ROSYIA WARDANI Rudi Salam Safitri, Rianti Satriawan Satriawansyah, Tri Satutik Rahayu Siswanto, Topan Sofiati Wardah Sopian Saori Sulidar Survani, Rifki SUSANTI Syaiful Amri Tri Kurniawati Retnaningsih Ulfiyani Asdiansyuri Ummu Khairin Nisa Utami, Novia Wahyu Haryadi Wandira, Ayu Ramadani Yulianty, Sindanita Yusi Faizathul Octavia Yusril Hadi