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Journal : visioner

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Faktor-Faktor Yang Mempengaruhi Niat Beli Mobil Low-Cost Green Car (LCGC) Di Kota Lhokseumawe Suhendri, Suhendri Suhendri; Mariyudi, Mariyudi Mariyudi; ., T. Edyansyah
Jurnal Visioner & Strategis Vol. 13 No. 1 (2024): Jurnal Visioner & Strategis, Edisi Maret 2024
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study analyzes the influence of consumer attitudes, environmental knowledge, past behavior, environmental influence, labeling, and economic incentives on the purchase intention of low-cost green cars (LCGC) in Lhokseumawe City. This study uses the data collected through a survey method using a questionnaire as the data collection tool. The population in this study is 96 people who use LCGC. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results indicate that consumer attitudes positively and significantly affect purchase intentions of LCGC in the Lhokseumawe city community, environmental knowledge positively and significantly affects purchase intentions of LCGC in the community in Lhokseumawe, and past behavior positively and significantly affects purchase intentions of LCGC in the Lhokseumawe city community. Social influence has a positive and significant effect on the intention to buy LCGC in the community in Lhokseumawe; labeling has a positive and significant effect on the intention to buy LCGC in the community in Lhokseumawe; but economic incentives do not have a positive and significant influence on the intention to buy LCGC in the Lhokseumawe city community. Simultaneously, consumer attitudes, environmental knowledge, past behavior, social influence, labeling, and economic incentives have a positive and significant effect on the intention to buy LCGC in the community of Lhokseumawe.  Keywords: attitudes, knowledge, behavior, environmental, labeling, economic incentives, and purchase intention 
Co-Authors Abdhillah, Anzalini Abdul Fathah Abid, Hussein Rasool Achmad Affandy Ade Onny Siagian Adi Amin Putra Agus Ismail Ahmad Zaky, Ahmad Ahmad Zikrillah Haikal Akbar, Nova Nauval Al Fauzi, Muhamad Iqbal Amir Rofiudin Ani Ansella Yoanda Ardani Sayyidatul Itsna Ardian Kusmahardhika ARIF RAHMAN Ariya Eka Alel Arjun Sofianto Ary Agung Wibowo Azhar, Muhammad Rizwan Bachtari Alam Hidayat Bachtarino Bahrul Ulum Baihaqi, Wildan Bangun Hatoguan Simanihuruk Bayu Rizki Ananda Budiati, Sekar Chairun Nisa Chalisa Mahany Chandara Putri Chandra Ramadhan Chr Argo Widiharto Chrisca Lolita Cory Dian Al'farisi De Tian Septiana Sopandi Dede Abdurahman Deffy Susanti Denny Martin Dewi Sitohang Didi Jubaedi Diki Agustiansyah Diki Surya Darma Dimas Abang Priatama Ediyanto Eka Altiarika Ellya Rakhmawati Faisal Ahmad Fandila, Thasya Umy Fauziah, Nadia Kurnia Fendy Fikri Fahrudin Frenly Ricardo Simamora Friti May Sandi Hanif Aulawi Hapzi Ali Hapzi Jamil Harun Sujadi Haudi Hegi Lugina Helena, Dida Hendra Raza Heri Daman Huri Lubis Heru Wahyu Herwanto Hidayatullah, Aldi Ibrahim N S Icha Azzahra Iis Khurniati Ikhyanuddin Indah Waraswita Irdoni Irdoni Irva Widiyawati Iskandar Muda Nasution Julius Kayne Karmelita, Mita Karmila, Mita Khairul Wazi Khasanatul Lidayati Khusniyati Masykuroh Khusnul Muttaqiyah Kurniawan, M Donny Leni Iffah Linda Ayu Tiarawati Lolita, Chrisca Luhur Adi Prasetya M Donny Kurniawan M. Donny Koerniawan MA Primaningrum MA Primaningrum Dian MA Primaningrum Dian Marthaningtyas Mamok Andri Senubekti Manawan, Maykel Mariyudi, Mariyudi Mariyudi Maryanah, Sri Marzuti Isra Maya Febriyanti Meyke Garzia, Meyke Miharja, Jaja Muhamaad Janwar Muhammad Aris Ichwanto Muhammad Azhar Fahrezi Muhammad Darmawansyah Muhammad Dwi Nanda Muhammad Maulana Adani Muhammad Teguh Juliansyah N Ginting Nabeel Hidayat Muhaimin Asalam Nicolas Sinaga Nida, Milhatun Nirwana Nirwana Norimune, Kawai Nunu Nurdiana Nurazizah, Riri Nurfatihayati Nurjama’yah br Ketaren Nurul Aurila Mafaza Pahrudin Panca Setia Utama Prawiranegara, Barata Aditya Purjianto Putra Sinulingga Putri Indriyani Rada, Zana Hassan Rahmadi Rahmadi Rahmansyah Rahmat Sarif Raja Harahap Ranny Anggraeni Rahmawardani Reimond Hassangapan Mikkael Rian Syahmulloh Hendranawan Richnady, William Rico Nur Ilham Riki Siringo-Ringo Rizky Al Rasyid Robi Sugara Rohastono Ajie Rozzana Sri Irianty Ruswandi, Uus Saleh Sitompul Salsabila Thifal Nabil Haq Samodra, Joko Samuel Valentino L Tobing Satria, Doni Satrio Ananto Siti Ade Ida Rosia Sugeng Yudiono Sugesti, Heni Sumringah, Mada Suwandi T. Edyansyah, T. Edyansyah Tai, Calvin Tri Meiningsih Tri Meiningsih, Tri Tri Suyati Umi Farchatun Vanny Aulia Venty Venty Veny Eka Yuliasari Wansyur, Iwan Wendy Yansah WIJOYO, HADION Wiwik Kusdaryani Yossalin Spora Oktaviani Yossalin Spora Oktaviani, Yossalin Spora Yunita Dwi Setyoningsih Zalsahra, Rendy