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All Journal bionature Jurnal Pariwisata Pesona Gemawisata: Jurnal Ilmiah Pariwisata Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) Jurnal Ilmiah Edunomika (JIE) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Edutourism : Journal Of Tourism Reseach Kepariwisataan: Jurnal Ilmiah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Efektif International Journal on Social Science, Economics and Art JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Kontigensi: Jurnal Ilmiah Manajemen Journal of Tourism Economics and Policy AKM: Aksi Kepada Masyarakat Jurnal Ipteks Terapan : research of applied science and education The International Journal of Politics and Sociology Research Journal Of World Science Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Visi Manajemen (JVM) Gema Wisata Nawasena: Jurnal Ilmiah Pariwisata Literacy : International Scientific Journals of Social, Education, Humanities Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Community: Jurnal Pengabdian Pada Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu Journal of International Multidisciplinary Research The Eastasouth Journal of Social Science and Humanities ADM : Jurnal Abdi Dosen dan Mahasiswa Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Bionature Harmony Management: International Journal of Management Science and Business International Conference on Digital Advanced Tourism, Management, and Technology Brilliant International Journal of Management and Tourism
Nina Mistriani
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
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Model Pengembangan Pariwisata Kreatif Melalui Wisata Edukasi Dan Kuliner Di Sentra Jajanan Pasar, Pudak Payung, Kota Semarang Nina Mistriani; Hesky Ilham Ikhlasandi; Vida Vrisna Kirani; Nakmas Syaefullah Fajrin; Elsandar Ndruru; Wisnu Teguh Prabowo; Widayanti Laia; Dyah Palupiningtyas
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1311

Abstract

The development of the creative economy tourism sector is an initiative to improve the community's economy and accelerate tourism, including the city of Semarang. Pudak Payung Market, a traditional snack center has great potential as a creative tourist destination. This research aims to examine the development of creative tourism involving the community in Semarang City's traditional snack centers as a promotion for Semarang City in increasing tourist visits. This type of research is descriptive qualitative and uses a case study research method. This research has a community-based participatory approach that includes local activities in tourism development and promotion. Research result creative tourism development model to combine local wealth with educational and gastronomic tourism to increase tourist visits, strengthen local communities, and protect culture and the environment. So, the Pudak Payung Market Snack Center in Semarang City can be a successful example of creative tourism development in other areas.
Pengaruh Partisipasi Masyarakat Dan Kearifan Lokal Terhadap Minat Berkunjung Di Desa Wisata Kandri Kota Semarang Julian Andriani Putri; Nina Mistriani; Ray Octafian; Margaretha Setyaningtyas; Gofrandha Hilga Hibatullah; Kafilatul Hidayah
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1319

Abstract

This study examines the impact of local community engagement and traditional values on the desire to visit Kandri Tourism Village in Semarang, emphasizing the importance of local wisdom and community involvement as key factors. Utilizing quantitative methods and a questionnaire-based survey to collect data from visitors, this research analyzes the influence through multiple linear regression analysis techniques. Findings indicate that both community participation and local wisdom have a positive and significant impact on visiting interest, affirming that improvements in these aspects enhance the desire to visit. The study suggests that the management of tourism villages should focus on active community involvement and the preservation of traditional values to attract more visitors. It offers practical recommendations for destination managers and local authorities to increase community engagement and promote local wisdom as strategies to boost visits to Kandri Tourism Village, showing that synergy between community involvement and traditional values is essential for the successful development and marketing of community-based tourism destinations.
Creative Economy Promotion Model As Culinary Tourism In Kranggan Lumpia Leather Center, Semarang City Amelia Tri Nursifa; Nina Mistriani; Ayu Puspita Rini; Flores Harliesyahputra Laia; Haidar Hafiiz Azzam; Herni Susanti Ndruru; Melvannisa Ayu Dara Ninggar; Yasmin Carolina Gea
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1321

Abstract

Creative activities are related to the food and beverage business which is popular with the public and adds value to the creative products of culinary industry players. The aim of the research is to analyze and develop the creative economy of the culinary tourism sector in Kranggan Village, Semarang City. This research uses a qualitative descriptive approach with survey and interview methods. The promotional model developed integrates the following elements: Promoting local culinary delights, collaborating with culinary industry players, and using a word of mouth promotion model. The research results show that this promotional model has succeeded in increasing visits to local culinary destinations in encouraging culinary business growth. The promotion model has become a tradition and cultural identity for the culinary industry around Kranggan Village, Semarang City. So that the Lumpia Skin Center is known to the public and culinary businesses in Semarang City. This has an impact on the economy of the surrounding community, as well as the creation of jobs in the creative economy sector.
Nyai Brintik's Tomb as a Religious Tourism Site to Increase Tourist Visits in Kampung Pelangi Edgar David Richardo Daeli; Nina Mistriani
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 3 (2024): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i3.146

Abstract

The WO (Weaknesses-Opportunities) strategy focuses on overcoming weaknesses such as limited supporting facilities and lack of promotion by taking advantage of external opportunities such as high interest in religious tourism and promotion through print and digital media. This involves increasing promotion and marketing and developing attractive religious tourism programs. The WT (Weaknesses-Threats) strategy focuses on overcoming internal weaknesses, such as limited supporting facilities and competition from other tourist destinations, by facing external threats, such as cultural values ​​and economic uncertainty changes. This involves investment in developing tourism infrastructure and improving the quality of services at Nyai Brintik Tomb. By implementing these strategies, it is hoped that the potential for religious tourism at the Nyai Brintik Tomb can be optimized effectively, increasing the number of tourist visits, increasing tourism income, and strengthening local cultural identity. Apart from that, the development of religious tourism at the Nyai Brintik Tomb can also contribute to the sustainable development of the Mount Brintik area as a whole by paying attention to aspects of environmental preservation, local economic development and community empowerment. Thus, the Nyai Brintik Tomb has the potential to become one of the leading religious tourism destinations in the city of Semarang, attracting visitors from various groups and providing a memorable and meaningful tourist experience.
PEMBERDAYAAN PEREMPUAN MELALUI PARIWISATA EKONOMI KREATIF (KERUPUK GENJER) DI DESA ASINAN BAWEN KABUPATEN SEMARANG Mistriani, Nina; Melda Hulu
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate the creative economy based on genjer crackers industry in Asinan Bawen Village, Semarang Regency, which has great potential to support local creative tourism. The traditional culinary industry enhances tourism appeal and increases community income. This research examines the dynamics of gender relations in the production, distribution, and promotion of genjer crackers as part of the creative tourism experience. This was conducted using an interpretive qualitative approach. Participatory observation, in-depth interviews, and document analysis were the methods used to obtain data. The results showed that women are responsible for the production and packaging processes, while men are responsible for product promotion and distribution. Economic and social aspects benefit women's participation, but are still limited by patriarchal social norms, limited access to capital, and lack of training.
TRANSFORMASI KEARIFAN LOKAL DALAM PENGEMBANGAN PARIWISATA KREATIF, STUDI INOVASI PADA DESA ASINAN KABUPATEN SEMARANG Septivosari Mendrofa; Mistriani, Nina
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The foundation of creative tourism is local knowledge that can both increase tourist attractions and conserve local culture. There is a lot of local cultural potential in Asinan Village, Semarang Regency, but it is insufficient to create innovative, participatory, and informative tourism goods. The purpose of this study is to investigate how local knowledge may be transformed into innovative tourism practices that offer experiences centered around cultural education. Using a case study methodology and descriptive qualitative methods, this study was carried out through document analysis, interviews, and observation. Finding adaptable aspects of local culture, innovative approaches to producing tourism goods, and the ways in which local communities are involved in the process were the main goals of the study. According to the report, using local cultural customs, particular cuisine, and traditional arts as tourism
AKSI RAMAH PEDULI MANGROVE DALAM RANGKA MEMPERINGATI HARI HUTAN SEDUNIA Nina Mistriani; Aletta Dewi Maria Th; Moch. Rizqy Eko Saputra; Bethary Henandriati K1; Nindy Fatma Rizkyka; Sabrina Diva Pramesti
Jurnal Pengabdian Masyarakat Waradin Vol. 1 No. 2 (2021): Mei : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.917 KB) | DOI: 10.56910/wrd.v1i2.186

Abstract

The mangrove forest ecosystem is an important habitat for forest conservation, so one area that has the potential for developing mangrove ecotourism in the city of Semarang is the tourist village of Tapak Tugurejo, Tugu district. Mangrove forest is a mangrove forest in brackish swamp land, usually influenced by tides, generally found on the coast / bay forest that is protected from big waves with biodiversity. Therefore, the importance of direct activities to raise awareness to the community about the importance of planting mangroves can prevent abrasion, especially in the tourist village of Tapak Tugurejo. This activity is carried out by the TVO (Tourism Volunteer Organization) organization. In general, the activities were followed enthusiastically by other participants. The research method uses qualitative methods, and the type of case study research. The results of this service are expected to understand and take great benefits for youth and the community to care for the environment, as well as useful for preventing abrasion in the tourist village of Tapak Tugurejo
TRANSFORMASI DIGITAL PARIWISATA: EFEKTIVITAS MEDIA SOSIAL STRATEGI PROMOSI MENARIK GENERASI MILENIAL KE GRAND MAERAKACA SEMARANG Wilhelmina, Nurmei; Mistriani, Nina
Kepariwisataan: Jurnal Ilmiah Vol 19, No 1 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i1.718

Abstract

AbstractThe digital transformation in tourism has significantly influenced promotional strategies, particularly among millennial travelers. This study analyze the effectiveness of social media as a promotional tool in attracting millennial visitors to Grand Maerakaca, Semarang. Using a qualitative descriptive approach, data were collected through in-depth interviews with 15 tourism managers and visitors, social media content analysis, and field observations. The data were analyzed using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. The findings reveal that Instagram plays a crucial role in promoting Grand Maerakaca, as millennials prefer visual content and interactive features. Furthermore, social media-based promotions significantly increase visitor interest by providing real-time engagement and digital word-of-mouth marketing. This study concludes that optimizing digital marketing strategies through social media platforms enhances destination branding and visitor attraction. These insights are valuable for tourism managers aiming to leverage digital tools to boost visitor engagement and destination appeal.Keywords:       Digital Tourism Transformation; Social Media Marketing; Millennial Travelers; Destination Promotion; Instagram EngagementAbstrakTransformasi digital dalam pariwisata telah memberikan pengaruh besar terhadap strategi promosi, terutama bagi wisatawan generasi milenial. Penelitian ini menganalisis efektivitas media sosial sebagai alat promosi dalam menarik pengunjung milenial ke Grand Maerakaca, Semarang. Menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam dengan 15 pengelola wisata dan wisatawan, analisis konten media sosial, serta observasi lapangan. Analisis data dilakukan menggunakan model analisis interaktif Miles dan Huberman, yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Instagram memiliki peran utama dalam promosi Grand Maerakaca, karena generasi milenial lebih menyukai konten visual dan fitur interaktif. Selain itu, promosi berbasis media sosial secara signifikan meningkatkan minat kunjungan melalui keterlibatan real-time dan pemasaran dari mulut ke mulut secara digital. Studi ini menyimpulkan bahwa optimalisasi strategi pemasaran digital melalui platform media sosial dapat memperkuat citra destinasi dan meningkatkan daya tarik wisatawan. Temuan ini memberikan wawasan bagi pengelola pariwisata untuk memanfaatkan teknologi digital dalam meningkatkan keterlibatan dan kunjungan wisatawan.Kata Kunci:    Transformasi Digital Pariwisata; Pemasaran Media Sosial; Wisatawan Milenial; Promosi Destinasi; Keterlibatan Instagram
ANALISIS PARTISIPASI MASYARAKAT DALAM PERENCANAAN STRATEGIS PENGELOLAAN AMENITAS WISATA BERKELANJUTAN Indah Niati Gulo; Mistriani, Nina
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16571

Abstract

In order to improve Asinan Village, Semarang Regency's tourism appeal, this study examines the critical role that community involvement plays in the administration of sustainable tourism services. Research on the dynamics and results of participatory processes in the context of rural tourism destinations is lacking, despite the growing acceptance of community-based approaches in tourism development. This study examined the strategic development and administration of sustainable tourism amenities in Asinan Village using participatory analytical techniques and a qualitative case study research design. Semi-structured interviews, focus groups, and participant observation were used in the data collection process to capture the various viewpoints and experiences of local government representatives, tourism stakeholders, and community members. By means of interpretive synthesis and theme analysis, this study reveals the intricate connections between community.
Analisis Pengaruh Strategi Promosi, Citra Merek, dan Kualitas Layanan Terhadap Keputusan Menginap Tamu di Hotel Grasia Semarang Dita Aulia Rachma Nurul Farida; Nina Mistriani
Jurnal Visi Manajemen Vol. 10 No. 3 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i3.542

Abstract

This study aims to analyze the effect of promotional strategies, brand image, and service quality on guests' decision to stay at Hotel Grasia Semarang. The intense competition in the hospitality industry requires hotels to implement effective marketing strategies to attract guests. Factors such as attractive promotions, a strong brand image, and good service quality are key considerations in guests' decision-making process. This research uses a quantitative approach with surveys as the data collection method, where 100 respondents, who are guests of Hotel Grasia Semarang, were selected using purposive sampling. The collected data were analyzed using multiple linear regression to examine the relationship between the independent variables (promotion, brand image, service quality) and the dependent variable (decision to stay). The results of the study indicate that these three factors have a significant effect on guests' decision to stay at the hotel. The implication of these findings is the importance for hotel management to strengthen the brand image, offer appropriate promotions, and improve service quality to enhance guest satisfaction and loyalty. This study contributes to the development of marketing strategies in the hospitality industry, particularly at Hotel Grasia Semarang.
Co-Authors Afief Firmandha Hatna Ahmad Mansur Ahmad Mansur AKILA, Taletha Aletta Dewi Maria Amelia Tri Nursifa Anggun Rina Ardiana Aqshal, Mohammad Ardi, Rudi Prasetyo Aswan, Mukhamad Kholil Atalya Taqwa Setyo Nurani Dewi Ayu Puspita Rini Azizah Naharia Benedectta Arsenia NH Benny Ade Saputra Bethary Henandriati K1 Betsy, Elois Renata Binti Khabibatul Zulfa C.Susmono Widagdo Danang Aji Muhamad dewa Devi Handriana Dewi, Idah Kusuma Dian Ayu Permatasari Diansyah, Tedy Dita Aulia Rachma Nurul Farida Dyan Triana Putra Edgar David Richardo Daeli Elois Renata Betsy Elsandar Ndruru Enik Rahayu Febe Humble Kristanto Flores Harliesyahputra Laia Gesit Susilaningtyas Gofrandha Hilga Hibatullah Haidar Hafiiz Azzam Haniek Listyorini Haryadi, Ganung Hendrajaya - Herni Susanti Ndruru Hesky Ilham Ikhlasandi Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri IDA ROHMAWATI Idah Kusuma Dewi Iklima Raissa Adristi Prasista Indah Niati Gulo Inneke Setyaningrum Isnu Hadi Sunarko John J. O. I. Ihalauw Julian Andriani Putri Kafilatul Hidayah Katrini Endah Pamungkas Koestanto Djoko Lilis Suciati Lintang Jati Maharani Mahmudin, Tono Margaretha Setyaningtyas Margaretha Setyaningtyas Marhendi, Mengku Maria Th, Aletta Dewi Melda Hulu Melvannisa Ayu Dara Ninggar Mengku Marhendi Moch Rizqy Eko Saputra Moch. Rizqy Eko Saputra Mohammad Aqshal Muhammad Ade Kurnia Harahap Muhammad Aji Pamungkas Muhammad Azhar Putra Nakmas Syaefullah Fajrin Nindy Fatma Rizkyka Nugraheni, Krisnawati Setyaningrum Nugroho Djati Satmoko Nurdina Prasetya Nurdina Prasetyo OKTAVIANA, Cesha Raya Ovia Widayanti Pratamaningtyas Ovia Widayanti Pratamaningtyas Palupiningtyas, Dyah Pamungkas, Katrini Endah Permana, Aditya Agung Phia Susanti Helyanan Phia Susanti Helyanan Phia Susanti Helyanan Pranoto Hadi Prayitno Pranoto Hadi Prayitno Pranoto Pranoto Prasetyo Ardi, Rudi Pratamaningtyas, Ovia Widayanti Putri Aryanti Amanda Putri Aulia Hamidah Putri Lestari, Putri Ray Octafian Regina Marsya Maharani Rifki A. Rachman Rizky Maharani Robertus Wahyu Wuryanto Rudi Prasetyo Ardi Rudi Prasetyo Ardi RudiPrasetyoArid Sabrina Diva Pramesti Sabrina Risky Permadani Sagita, Novieta Maya Samtono Samtono Saputra, Benny Ade Satato, Yuniarto Rahmad Septivosari Mendrofa Setyaningrum, Inneke Setyaningtyas, Margaretha Setyoko, Puput Shella Gherina Saptiany Sirait, Evi Solichoel Solichoel, Solichoel Sony Heru Priyanto Sri Mulyani Sri Mulyani Susilaningtyas, Gesit Suwarti Suwarti Suwarti, Suwarti Taufik Mahzan   Trenggono Trenggono Trenggono Trenggono Trenggono, Trenggono Tri Maryani Tutik Tutik Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Vera Damayanti Vida Vrisna Kirani Vinka Wahyu Pramesti Wan Norshariza Binti Kamarulzaman Widayanti Laia Wilhelmina, Nurmei Wisnu Teguh Prabowo Wuryanto, Robertus Wahyu Yasmin Carolina Gea Yolanda, Sheila Yudi Mochamad Ariyanto Yuliamir, Henry