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All Journal bionature Jurnal Pariwisata Pesona Gemawisata: Jurnal Ilmiah Pariwisata Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ilmiah Edunomika (JIE) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Edutourism : Journal Of Tourism Reseach Kepariwisataan: Jurnal Ilmiah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Efektif International Journal on Social Science, Economics and Art JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Kontigensi: Jurnal Ilmiah Manajemen Journal of Tourism Economics and Policy AKM: Aksi Kepada Masyarakat Jurnal Ipteks Terapan : research of applied science and education The International Journal of Politics and Sociology Research Journal Of World Science International Journal of Travel, Hospitality and Events SENTRI: Jurnal Riset Ilmiah Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Visi Manajemen (JVM) Gema Wisata Nawasena: Jurnal Ilmiah Pariwisata Literacy : International Scientific Journals of Social, Education, Humanities Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Community: Jurnal Pengabdian Pada Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu Journal of International Multidisciplinary Research The Eastasouth Journal of Social Science and Humanities Jurnal Medika: Medika ADM : Jurnal Abdi Dosen dan Mahasiswa Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Bionature Harmony Management: International Journal of Management Science and Business International Conference on Digital Advanced Tourism, Management, and Technology Brilliant International Journal of Management and Tourism Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
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Riview Of Celosia Flower Park : Tourist Perspective Dyan Triana Putra; Nina Mistriani
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.16

Abstract

While the motivation for this study is the importance of the number of tourist visits to tourist attractions, tourism managers must understand and be able to explain well how they respond to consumer complaints based on the types of positive or negative tourist complaints on social media. The purpose of this study is to determine the strategic model to be used in developing artificial tourist attractions that have an important role in the tourism business. Intense business competition requires business people to be observant and astute in identifying existing opportunities and the behavior of their target market, the consumers. Since marketing managers, the spearhead of marketing in business, need to understand consumer behavior in purchasing decisions, which is key to increasing the success of marketing products, the study results suggest that a small review of consumer behavior in decision making, paying attention to and understanding consumer behavior on social media, is a good place to start. the importance of paying attention to, understanding, and providing a review of consumer behavior on social media in making decisions about purchase of services and products. This review will serve as a benchmark for tourism destination development strategies.
4P Marketing Strategy In Creative Economy In Kandri Village Nina Mistriani; Trenggono Trenggono; Haniek Listyorini; Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri; Danang Aji Muhamad dewa; Lilis Suciati; Iklima Raissa Adristi Prasista; Taufik Mahzan  
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.21

Abstract

Creative economy products have the ability to market and strengthen quality and competitive products. Marketing of MSME products of chips and cassava centers in Semarang City is a leading center in tourist villages. Local community products that are worth selling. The purpose of this research is to produce a creative economic development model through product marketing that collaborates with various aspects. This type of research uses qualitative research methods with case study research design. Data collection techniques using observation, interview and documentation techniques. The results of the 4P marketing strategy research were successfully applied effectively in marketing in the tourism business as an educational tour and community economic improvement.
Creative Tourism Development Model Through Natural Dyeing Batik Educational Tourism To Increase Interest In Tourism Visits In The Natural Village Of Malon, Semarang City Nina Mistriani; Febe Humble Kristanto; Vinka Wahyu Pramesti; Anggun Rina Ardiana; Regina Marsya Maharani; Putri Aulia Hamidah; Atalya Taqwa Setyo Nurani Dewi; Ida Rohmawati
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.143

Abstract

Tourist creative development through batik education tour is one of an effort in conserving culture of Indonesian society, encouraging empowerment of society. One of them is on the Malon Village which develops a creative tourism. This study aims to analyze the development models of creative tourism through natural-colored batik education tour to increase the interest of tourist visits in an effort to enhance the small to medium tourism business to improve the local economy. This study uses qualitative methods, a field observation, interviews, and library studies. The result of this Natural Thematic Malon Village has a privilege in natural dyeing sources from processing or reusing the natural waste (leaves, bamboo, woods and others) in the environment around the village. These things give an impact to waste utilization, and are friendly for the environment as well. In its development this place became a Creative Malon Village model that provides nature-dyeing batik education tour, however there is a number of necessary things that need to be fixed related to the marketing that is narrow. Promotions are more focused on exhibitions at the mall or certain programs, rather than using social media and E-commerce to help the development of creative tourism for the village incomes and the interest of tourist visits. The Pentahelix involvement on developing business involving the role of SMEs and local village government.
Cultivating Green Excellence : How Sustainable Talent Management Transforms HR Performance in Eco-Friendly Hotels of Central Java Ray Octafian; Dyah Palupiningtyas; Nina Mistriani; Krisnawati Setyaningrum Nugraheni
Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v1i4.188

Abstract

This study examines the impact of green talent management practices on HR performance quality in eco-friendly hotels in Central Java, Indonesia, using a phenomenological approach. Through in-depth interviews with 24 participants across six star-rated hotels, direct observation, document analysis, and focus group discussions, the research explores how green HRM practices influence employee performance and career development opportunities for young talent. The findings reveal that eco-friendly hotels have implemented various green talent management practices including environmentally-conscious recruitment, sustainability training, green performance management, and employee involvement in environmental initiatives. These practices positively impact multiple dimensions of employee performance: task performance through improved resource efficiency; contextual performance through enhanced teamwork; adaptive performance through increased innovation capability; and environmental performance through strengthened pro-environmental behaviors. The effectiveness of these practices is influenced by top management commitment, integration with business strategy, training quality, organizational culture, and resource availability. Young employees perceive involvement in green initiatives as valuable for developing leadership skills, expanding professional networks, and enhancing market competitiveness, although they identify the need for clearer sustainability-focused career paths. The study contributes to GHRM and talent management literature by explicating the mechanisms linking green talent management with performance outcomes in the hospitality industry context, while providing practical implications for hotel managers seeking to enhance both environmental sustainability and human resource performance. The research underscores the importance of a holistic approach to green talent management that aligns environmental priorities with employee development and organizational strategy.
Strategy of Sustainability and Green Tourism Innovation in Tengah Sawah Gubug Tourism Lestari, Putri; Mistriani, Nina
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 02 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i02.440

Abstract

Tourism destinations often struggle with sustainability and innovation challenges, as observed in Wisata Tengah Sawah Gubug, Grobogan, Central Java. This research employs a qualitative approach to explore the issues of under-maintained facilities, limited accessibility, and lack of innovation, which have contributed to declining visitor numbers. Data were collected through interviews with visitors and management, field observations, and document analysis. The findings reveal several critical issues: inadequate facility maintenance, dependency on seasonal visitors, and a lack of innovative attractions. These factors undermine the destination's competitiveness and sustainability. To address these challenges, the study recommends routine maintenance, the introduction of innovative attractions, improved accessibility, and collaborative funding strategies involving private sector partnerships. This study concludes that the application of an approach focused on sustainability and innovation can transform Wisata Tengah Sawah Gubug into a model for green and rural tourism development through environmental practices, community involvement, innovative attractions, policy frameworks.
Peningkatan Keterampilan Manajemen Ekonomi Dan Sdm Melalui Pemanfaatan Tanaman Obat Keluarga (Toga) Di Desa Wisata Branjang Nina Mistriani; Devi Handriana; Hesky Ilham Ikhlasandi; Benedectta Arsenia NH; Ida Rohmawati; Muhammad Aji Pamungkas; Margaretha Setyaningtyas; Putri Aryanti Amanda; Muhammad Azhar Putra; Isnu Hadi Sunarko; Rizky Maharani
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 1 No. 3 (2023): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v1i3.407

Abstract

Kementerian Pendidikan, Kebudayaan, Riset dan teknologi melalui Direktorat Pembelajaran Kemahasiswaan, Direktorat Jenderal Pendidikan tinggi, Riset dan Tekhnologi telah memberikan kesempatan kepada PPK Ormawa BEM Stiepari sebagai wadah mahasiswa dalam mengembangkan soft skills sesuai harapan Pemerintah untuk mencapai SDM unggul akan melaksanakan program pengabdian dan pemberdayaan masyarakat di Desa Wisata Branjang. Desa Wisata Branjang memiliki berbagai macam potensi diantaranya alam, budaya dan kuliner. Potensi yang dimiliki dapat dijadikan pengembangan wisata yang layak direkomendasikan sebagai daya tarik wisata unggulan di Jawa Tengah. Potensi alam yang dapat dikembangkan yaitu taman toga atau taman tanaman obat keluarga yang digalakan di desa wisata Branjang. Potensi tanaman obat di desa wisata Branjang cukup besar, sehingga menjadi salah satu upaya dalam mengembangkan wisata edukasi khususnya bagi masyarakat desa dan kelompok tani. Upaya ini diharapkan dapat membantu masyarakat dalam menjaga kesehatan dan kesejahteraan masyarakat setempat. Tujuan Program yaitu membuat paket wisata, pembentukan kelompok tour guide, penambahan jenis tanaman obat berbasis biodiversitas unggulan, dan penambahan kelompok konservasi tanaman obat melalui observasi langsung ke masyarakat, pendampingan, forum group discussion (FGD) dan praktik kegiatan dengan masyarakat dan pengelola setempat. Selanjutnya adalah pelaporan hasil pelaksanaan program PPK Ormawa BEM STIEPARI.
SUN TZU’S STRATEGY FOR WINNING THE SUSTAINABLE TOURISM MARKET Putra, Dyan Triana; Marhendi, Mengku; Mistriani, Nina; Susilaningtyas, Gesit; Setyaningtyas, Margaretha
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13045

Abstract

Abstract This research examines the effectiveness of adopting Sun Tzu's strategies to achieve domination in the tourism business, resulting in the establishment of sustainable tourism. "The Art of War" is a classic Chinese work of strategy authored by philosopher Sun Tzu. It offers combat methods and highlights the importance of power in navigating a complex commercial environment. Entrepreneurs in any industry clearly recognise the need of maintaining higher levels of customer satisfaction for the sustainability of their business. The significant decrease in sales of business products can be attributed to the unsatisfactory levels of client satisfaction. Simultaneously, the persistent loss in sales numbers implies a significant risk of the business facing bankruptcy. Business managers must anticipate and strategize for competition from competitors, taking into consideration several factors. This research uses a qualitative research methodology. The findings demonstrate that the fundamental principles of Sun Tzu's Art of War can be effectively employed to attract customers in the tourism industry. This can be achieved by demonstrating respect towards customers, efficiently organising information, maintaining a clear focus on objectives, securing advantageous positions, launching strategic attacks, implementing unexpected tactics, skilfully manoeuvring, concentrating resources, leveraging economic power, establishing a resilient command structure, exhibiting strong leadership, and employing straightforward problem-solving techniques. Keywords: Sun Tzu Strategy; Tourism Market; Tourism Village; Sustainable Tourism
DIGITALTOURISM: OPPORTUNITIES AND CHALLENGES FOR TOURISM IN INDONESIA Saputra, Benny Ade; Mistriani, Nina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13059

Abstract

Abstract The concept of tourism has taken a step higher following digital flows in every sector and one of them is the tourism secto. One side of the digital tourism concept can make tourism in Indonesia more advanced through digital marketing, the concept of virtual tourism, and so on. However, on the other hand, the concept of digital tourism can actually become a new type of digital crime in Indonesia in the form of fraud, cyber crimes, data breaches, and so on. This research is qualitative research with a descriptive approach which contains a description of the advantages and disadvantages of the presence of the Digital Tourism concept in Indonesia. The data that researchers use in this article is primary data that researchers obtained from credible websites, scientific articles, books, and so on which are usually used in scientific articles. Advantages and disadvantages in this research are measured using the standard SWOT analysis technique. The result n this article show The concept of digital tourism can make tourism even busier, known to many people because marketing methods through digital systems have a wide reach, save time and have minimal costs which in the end can increase income from the world of Indonesian tourism. On the other hand, the concept of digital terrorism can create new types of crime including online fraud, theft of personal data, and other types of cyber crime. From the SWOT analysis carried out by researchers, the Digital Tourism concept has many advantages and disadvantages. To minimize losses as much as possible, protection is needed. Keywords: Digitaltourism, Opportunities, Challenges
CULTURAL TOURISM: STRATEGY TO IMPROVE THE QUALITY OF CULTUR-BASED TOURISM IN SLEMAN Betsy, Elois Renata; Mistriani, Nina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13074

Abstract

Abstract Researchers believe that the Sleman area is a suitable area to apply the Cultural-Tourism concept in order to develop tourism in the Sleman area. Based on this, the researcher initiated this research. This research is a qualitative research with a descriptive approach which is related to Cultural Tourism, tourism in Sleman, and the application of the concept of Cultural Tourism in the city of Sleman. The data used in this research is secondary data that researchers obtained from various credible sources such as scientific articles, books and other sources commonly used in every research. These data were analyzed using the stages of data collection, data reduction, data selection, and drawing conclusions. The result in this article show 1. The Cultural-Tourism concept is a concept that does not only look at tourism development from profits, number of tourists, financial stability, physical development. However, this must go hand in hand with cultural values and historical values. 2. Tourism in the Sleman area is one of the regions in Indonesia that has the most physical cultural heritage in Indonesia compared to other regions. 3. The Cultural-Tourism concept is suitable to be applied in Sleman for 3 things, namely the abundance of physical cultural heritage, having a strong historical story, and being supported by a strong community character in protecting culture. Keywords: Cultural Tourism, Cultur-Based Tourism, Sleman
EFEKTIVITAS PEMASARAN MULTI-CHANNEL BIRO WISATA PT. JELAJAHI ARUNIKA INDONESIA Wuryanto, Robertus Wahyu; Mistriani, Nina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15140

Abstract

Abstract Penelitian ini mengkaji efektivitas strategi pemasaran multi-channel pada biro perjalanan wisata skala menengah, dengan fokus pada PT. Jelajahi Arunika Indonesia sebagai studi kasus. Dalam industri pariwisata yang semakin kompetitif, pemahaman mendalam tentang implementasi dan dampak berbagai saluran pemasaran terhadap kinerja bisnis menjadi sangat penting. Tujuan penelitian ini adalah mengeksplorasi pengalaman dan persepsi internal perusahaan serta pelanggan terhadap strategi pemasaran multi-channel yang diterapkan oleh PT. Jelajahi Arunika Indonesia. Menggunakan pendekatan kualitatif, penelitian ini menggabungkan wawancara mendalam dengan eksekutif perusahaan, staf pemasaran, dan pelanggan, serta analisis dokumen pemasaran perusahaan. Temuan menunjukkan bahwa integrasi yang efektif antara saluran digital dan tradisional memainkan peran kunci dalam meningkatkan engagement pelanggan. Studi ini juga mengungkapkan tantangan dalam menyelaraskan pesan pemasaran di berbagai saluran dan pentingnya personalisasi konten. Hasil penelitian ini memberikan wawasan berharga bagi biro perjalanan wisata skala menengah dalam merancang dan mengimplementasikan strategi pemasaran multi-channel yang efektif dan kohesif. Keywords : Pemasaran multi-channel, Biro perjalanan wisata, Strategi pemasaran
Co-Authors Afief Firmandha Hatna Ahmad Mansur Ahmad Mansur AKILA, Taletha Aletta Dewi Maria Amelia Tri Nursifa Anggun Rina Ardiana APRI KUNTARININGSIH Aprilia, Erlina Muriara Aprilia, Erlina Mutiara Aqshal, Mohammad Ardi, Rudi Prasetyo Aswan, Mukhamad Kholil Atalya Taqwa Setyo Nurani Dewi Athalya Davina Ramadhani Purwanto Ayu Puspita Rini Azizah Naharia Benedectta Arsenia NH Benny Ade Saputra Bethary Henandriati K1 Betsy, Elois Renata Bintang Destian Nugraha Binti Khabibatul Zulfa C.Susmono Widagdo Danang Aji Muhamad dewa Devi Handriana Dewi, Idah Kusuma Dian Ayu Permatasari Diansyah, Tedy Dita Aulia Dita Aulia Rachma Nurul Farida Dyan Triana Putra Edgar David Richardo Daeli Elois Renata Betsy Elsandar Ndruru Enik Rahayu Febe Humble Kristanto Fitra, Saskia Cahya Khaylila Flores Harliesyahputra Laia Gesit Susilaningtyas Gofrandha Hilga Hibatullah Haidar Hafiiz Azzam Haniek Listyorini Haryadi, Ganung Hendrajaya - Herni Susanti Ndruru Hesky Ilham Ikhlasandi Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri Ida Kusuma IDA ROHMAWATI Idah Kusuma Dewi Iklima Raissa Adristi Prasista Indah Niati Gulo Inneke Setyaningrum Isnu Hadi Sunarko John J. O. I. Ihalauw Julian Andriani Putri Kafilatul Hidayah Karyadi Karyadi Katrini Endah Pamungkas Koestanto Djoko Kristanto, Heri Lilis Suciati Lintang Jati Maharani Mahmudin, Tono Margaretha Setyaningtyas Margaretha Setyaningtyas Marhendi, Mengku Maria Th, Aletta Dewi Maspe, Muh. Rais Rizal Melda Hulu Melvannisa Ayu Dara Ninggar Mengku Marhendi Moch Rizqy Eko Saputra Moch. Rizqy Eko Saputra Mohammad Aqshal Muhammad Ade Kurnia Harahap Muhammad Aji Pamungkas Muhammad Azhar Putra Nakmas Syaefullah Fajrin Nindy Fatma Rizkyka Nugraheni, Krisnawati Setyaningrum Nugroho Djati Satmoko Nurdina Prasetya Nurdina Prasetyo Nurul Farida, Dita Aulia Rachma Octavian, Ray OKTAVIANA, Cesha Raya Ovia Widayanti Pratamaningtyas Ovia Widayanti Pratamaningtyas Palupiningtyas, Dyah Pamungkas, Katrini Endah Permana, Aditya Agung Phia Susanti Helyanan Phia Susanti Helyanan Phia Susanti Helyanan Pranoto Hadi Prayitno Pranoto Hadi Prayitno Pranoto Pranoto Prasetyo Ardi, Rudi Pratamaningtyas, Ovia Widayanti Purwanto Purwanto Putra, Rizal Ichsan Syah Putri Aryanti Amanda Putri Aulia Hamidah Putri Lestari, Putri Ray Octafian Regina Marsya Maharani Rifki A. Rachman Rizky Maharani Robertus Wahyu Wuryanto Rudi Prasetyo Ardi Rudi Prasetyo Ardi RudiPrasetyoArid Ryan Fadhila Firdaus Sabrina Diva Pramesti Sabrina Risky Permadani Sagita, Novieta Maya Samtono Samtono Saputra, Benny Ade Satato, Yuniarto Rahmad Satri Wati Bunawolo Septivosari Mendrofa Setyaningrum, Inneke Setyaningtyas, Margaretha Setyoko, Puput Shella Gherina Saptiany Sirait, Evi Solichoel Solichoel, Solichoel Sony Heru Priyanto Sri Mulyani Sri Mulyani Sunarko, Isnu Hadi Susilaningtyas, Gesit Suwarti Suwarti Suwarti, Suwarti Taufik Mahzan   Trenggono Trenggono Trenggono Trenggono Trenggono, Trenggono Tri Maryani Tutik Tutik Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Umar Faruq Vera Damayanti Vida Vrisna Kirani Vinka Wahyu Pramesti Wan Norshariza Binti Kamarulzaman Widayanti Laia Wilhelmina, Nurmei Wisnu Teguh Prabowo Wuryanto, Robertus Wahyu Yasmin Carolina Gea Yolanda, Sheila Yudi Mochamad Ariyanto Yuliamir, Henry