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All Journal bionature Jurnal Pariwisata Pesona Gemawisata: Jurnal Ilmiah Pariwisata Jurnal Manajemen STIE Muhammadiyah Palopo Vidyottama Sanatana: International Journal of Hindu Science and Religious Studies JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ilmiah Edunomika (JIE) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Edutourism : Journal Of Tourism Reseach Kepariwisataan: Jurnal Ilmiah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Efektif International Journal on Social Science, Economics and Art JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Kontigensi: Jurnal Ilmiah Manajemen Journal of Tourism Economics and Policy AKM: Aksi Kepada Masyarakat Jurnal Ipteks Terapan : research of applied science and education The International Journal of Politics and Sociology Research Journal Of World Science International Journal of Travel, Hospitality and Events Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Visi Manajemen (JVM) Gema Wisata Nawasena: Jurnal Ilmiah Pariwisata Literacy : International Scientific Journals of Social, Education, Humanities Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Community: Jurnal Pengabdian Pada Masyarakat Lencana: Jurnal Inovasi Ilmu Pendidikan Seminar Nasional Teknologi dan Multidisiplin Ilmu Journal of International Multidisciplinary Research The Eastasouth Journal of Social Science and Humanities Jurnal Medika: Medika ADM : Jurnal Abdi Dosen dan Mahasiswa Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Bionature Harmony Management: International Journal of Management Science and Business International Conference on Digital Advanced Tourism, Management, and Technology Brilliant International Journal of Management and Tourism Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
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B2B STRATEGY IN INCREASING REVENUE AND PRODUCT PROMOTION OF TEMPE HOME INDUSTRY EROWATI SEMARANG Dita Aulia; Nina Mistriani; Bintang Destian Nugraha; Satri Wati Bunawolo; Umar Faruq
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 3 (2024): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol3.2024.198

Abstract

Business to business is a sales process carried out by one business to another business with a cooperationagreement to obtain the same income. In this case, the tempe home industry has implemented a B2Bstrategy with a system of marketing the results of the tempe business directly to tempe entrepreneurs andtraditional markets in Semarang. This research aims to describe the strategy of the tempe householdindustry in increasing its potential, development and obstacles faced as well as solutions. This researchmethod uses a descriptive qualitative approach. The research results show that: (1) The level ofproduction failure in the tempe making process can occur when target market identification, relevantproduct offerings, pricing and purchasing conditions are not established, and strategic partnerships arenot established. Thus, resulting in low income, (2) Marketing is essential for MSME businesses includingthe use of social media and websites, use of social media and websites, special offers and trials throughcreative tourism models, namely educational tourism.
iGREEN-RISK MANAGEMENT: INTEGRATED RISK MANAGEMENT MODEL FOR SUSTAINABLE GREEN TOURISM AT SUKOMAKMUR AGROTOURISM MAGELANG Idah Kusuma Dewi; Dyan Triana Putra; Athalya Davina Ramadhani Purwanto; Ryan Fadhila Firdaus; Nina Mistriani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.64491

Abstract

This study aims to develop an integrated risk management model called iGreen-Risk Management to support sustainable green tourism at Sukomakmur Agrotourism in Magelang, Indonesia. Using a Participatory Action Research approach, the research involves key stakeholders through focus group discussions, interviews, field observations, and document analysis over one year. The model is designed to identify, analyze, evaluate, and mitigate environmental, social, and economic risks in green tourism development. The expected outcome is a practical framework that helps agrotourism operators manage risks while promoting environmental conservation, community well-being, and long-term economic sustainability. The study’s novelty lies in creating the first integrated risk management framework specifically tailored for green tourism within an agrotourism context, combining participatory methods with comprehensive risk management principles not yet explored in sustainable tourism research.
EXPLORING PURA AGUNG GIRI NATHA AS THE BALI OF CENTRAL JAVA Puji Lestari Nata; Nina Mistriani
Vidyottama Sanatana: International Journal of Hindu Science and Religious Studies Vol 9 No 1 (2025)
Publisher : UHN I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/vidyottama.v9i1.4770

Abstract

This study aims to explore and analyze the tourist attractions of Pura Agung Giri Natha which is known as the "Bali of Central Java" with a focus on the aspects of religious, architectural and potential development as a tourism destination. The research method uses a qualitative approach with data collection techniques through direct observation, in-depth interviews with temple administrators, community leaders, and tourists, and documentation studies. The results of the study indicate that Pura Agung Giri Natha has a unique architecture that combines Balinese style with Javanese nuances, religious rituals that are still maintained, and captivating natural scenery. This temple not only functions as a place of worship but also has the potential as a religious and cultural tourism destination that can enrich the tourism treasures of Central Java. This study provides a new contribution to the development of religious tourism by identifying a temple management model that can maintain sacred values while accommodating tourism activities. The conclusion of the study shows the need for a sustainable development strategy by involving stakeholders to optimize tourism potential while maintaining the sanctity and sustainability of the temple.
Community and Society Collaborative Event Model at Karimba Fest 2024 Tanjung Belit, Riau Isnu Hadi Sunarko; Nina Mistriani
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to develop a hexahelix collaborative event model for organizing Karimba Fest 2024 in Tanjung Belit, Riau. The research method uses a qualitative approach with data collection techniques through participatory observation, in-depth interviews, and Focus Group Discussion (FGD). The results showed that collaboration involving the government, entrepreneurs, communities, independent institutions, media, and academics in planning, implementing, and evaluating events contributed to the successful organization of Karimba Fest 2024. The collaborative event model developed consists of stages: 1) identification of hexahelix potential and needs; 2) formation of collaborative work teams; 3) participatory event planning; 4) collaborative event implementation; and 5) participatory monitoring and evaluation. This research contributes a collaborative event model that can be applied in developing hexahelix-based tourism events with an impact on environmental and cultural preservation.
Peningkatan Pembinaan Sadar Wisata Dalam Pengembangan Pariwisata Pada Sentral IKM Batik Malon Nina Mistriani; C.Susmono Widagdo; Ray Octafian
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.964

Abstract

Tourism is a mainstay for the development of new leading tourist attractions or destinations. Pokdarwis (Tourism Awareness Group) is a key element for the community with its strategic role in developing and managing the natural, cultural, and artificial potential of a region to become a tourist destination. This community service activity aims to strengthen the institutional function of the Batik Small and Medium Industries (IKM) in understanding the potential elements of Sapta Pesona (Seven Charms). The implementation of Sapta Pesona is an effort to provide excellent service to tourists, especially for tourism villages, so the participation of the Batik IKM central community is needed in managing the 7 elements of Sapta Pesona. The Sapta Pesona campaign aims to recognize and gain experience in developing tourism villages that have become tourist attractions, through stages of recognizing and gaining experience in managing community-based tourism products and implementing Sapta Pesona actions in the management of tourism villages.
Free But Fantastic: The Paradox of Jateng Fair 2025's Strategy in Creating a Sustainable Tourism Ecosystem Dita Aulia Rachma Nurul Farida; Heri Kristanto; Nina Mistriani
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.793

Abstract

FREE BUT FANTASTIC: THE PARADOX OF JATENG FAIR 2025'S STRATEGY IN CREATING A SUSTAINABLE TOURISM ECOSYSTEM Dita Aulia Rachma Nurul Farida1*, Heri Kristanto2, Nina Mistriani31Hospitality & Tourism Department, Politeknik Nest Sukoharjo, Indonesia2Hospitality & Tourism Department, Politeknik Nest Sukoharjo, Indonesia3Tourism Management Department, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Indonesia
Strategy of Sustainability and Green Tourism Innovation in Tengah Sawah Gubug Tourism Putri Lestari; Nina Mistriani
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 02 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i02.440

Abstract

Tourism destinations often struggle with sustainability and innovation challenges, as observed in Wisata Tengah Sawah Gubug, Grobogan, Central Java. This research employs a qualitative approach to explore the issues of under-maintained facilities, limited accessibility, and lack of innovation, which have contributed to declining visitor numbers. Data were collected through interviews with visitors and management, field observations, and document analysis. The findings reveal several critical issues: inadequate facility maintenance, dependency on seasonal visitors, and a lack of innovative attractions. These factors undermine the destination's competitiveness and sustainability. To address these challenges, the study recommends routine maintenance, the introduction of innovative attractions, improved accessibility, and collaborative funding strategies involving private sector partnerships. This study concludes that the application of an approach focused on sustainability and innovation can transform Wisata Tengah Sawah Gubug into a model for green and rural tourism development through environmental practices, community involvement, innovative attractions, policy frameworks.
AGROWISATA ANGGUR BRAZIL GENTAR: INOVASI WISATA EDUKASI UNTUK PEMBERDAYAAN EKONOMI LOKAL DESA TEJA, MAJALENGKA Sheila Yolanda; Nina Mistriani
Kepariwisataan: Jurnal Ilmiah Vol 19, No 3 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i3.786

Abstract

AbstrakPengembangan Agrowisata Anggur Brazil Gentar di Desa Teja, Kabupaten Majalengka, merupakan inovasi wisata edukasi berbasis komoditas langka yang berpotensi memperkuat ekonomi masyarakat. Melalui pendekatan kualitatif, data diperoleh dari wawancara, observasi langsung, dan analisis dokumen, dengan melibatkan pengelola, petani, pemerintah desa, serta tokoh masyarakat. Hasil penelitian menunjukkan tiga poin utama. Pertama, anggur Brazil (Plinia cauliflora) dengan keunikan buah yang tumbuh langsung di batang pohon menjadi daya tarik edukasi yang khas dan jarang ditemui di Indonesia. Kedua, pengembangan agrowisata ini masih menghadapi berbagai hambatan, seperti pengaruh iklim, serangan hama, keterbatasan sumber daya manusia, kondisi lahan sewaan, serta infrastruktur yang belum memadai. Ketiga, strategi optimalisasi menekankan perlunya kolaborasi antara masyarakat, pengelola, pemerintah, dan sektor swasta melalui pelatihan, promosi digital, pengolahan produk lokal, serta integrasi dengan destinasi wisata lain. Temuan ini menegaskan bahwa keberhasilan pengembangan agrowisata tidak hanya bertumpu pada keunikan komoditas, tetapi juga pada partisipasi masyarakat dan dukungan kelembagaan. Dengan langkah yang terarah, Agrowisata Anggur Brazil Gentar berpotensi menjadi model wisata edukasi yang inklusif sekaligus penggerak ekonomi lokal. Penelitian selanjutnya disarankan untuk meninjau dampak jangka panjang agrowisata ini terhadap ketahanan ekonomi masyarakat dan konservasi lingkungan.Kata Kunci: Agrowisata; Anggur Brazil; Wisata Edukasi; Ekonomi LokalAbstractThis research explores the development of Agrowisata Anggur Brazil Gentar in Teja Village, Majalengka, as an educational tourism innovation based on a rare commodity with strong potential for local economic empowerment. Using a qualitative approach, data were gathered through interviews, field observations, and document analysis involving managers, farmers, village officials, and community leaders. The findings highlight three main aspects. First, Brazilian grape, with its unique cauliflory characteristic where fruits grow directly on the tree trunk, serves as a distinctive attraction rarely found in Indonesia. Second, several challenges remain, including climatic factors, pest disturbances, limited human resources, land tenure issues, and inadequate infrastructure. Third, optimization strategies call for collaboration among communities, managers, government, and private sectors through training, digital promotion, local product diversification, and integration with nearby destinations. These results indicate that the success of agritourism development relies not only on the uniqueness of the commodity but also on community participation and institutional support. With appropriate strategies, the Brazilian Grape Agritourism has the potential to become a sustainable model of educational tourism that contributes to inclusive local economic growth. Future studies are recommended to examine its longterm impact on community economic resilience and environmental conservation.Keywords: Agrotourism; Brazilian Grape; Educational Tourism; Local Economy
TRANSFORMASI DIGITAL PARIWISATA: EFEKTIVITAS MEDIA SOSIAL STRATEGI PROMOSI MENARIK GENERASI MILENIAL KE GRAND MAERAKACA SEMARANG Nurmei Wilhelmina; Nina Mistriani
Kepariwisataan: Jurnal Ilmiah Vol 19, No 1 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i1.718

Abstract

AbstractThe digital transformation in tourism has significantly influenced promotional strategies, particularly among millennial travelers. This study analyze the effectiveness of social media as a promotional tool in attracting millennial visitors to Grand Maerakaca, Semarang. Using a qualitative descriptive approach, data were collected through in-depth interviews with 15 tourism managers and visitors, social media content analysis, and field observations. The data were analyzed using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. The findings reveal that Instagram plays a crucial role in promoting Grand Maerakaca, as millennials prefer visual content and interactive features. Furthermore, social media-based promotions significantly increase visitor interest by providing real-time engagement and digital word-of-mouth marketing. This study concludes that optimizing digital marketing strategies through social media platforms enhances destination branding and visitor attraction. These insights are valuable for tourism managers aiming to leverage digital tools to boost visitor engagement and destination appeal.Keywords:       Digital Tourism Transformation; Social Media Marketing; Millennial Travelers; Destination Promotion; Instagram EngagementAbstrakTransformasi digital dalam pariwisata telah memberikan pengaruh besar terhadap strategi promosi, terutama bagi wisatawan generasi milenial. Penelitian ini menganalisis efektivitas media sosial sebagai alat promosi dalam menarik pengunjung milenial ke Grand Maerakaca, Semarang. Menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam dengan 15 pengelola wisata dan wisatawan, analisis konten media sosial, serta observasi lapangan. Analisis data dilakukan menggunakan model analisis interaktif Miles dan Huberman, yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Instagram memiliki peran utama dalam promosi Grand Maerakaca, karena generasi milenial lebih menyukai konten visual dan fitur interaktif. Selain itu, promosi berbasis media sosial secara signifikan meningkatkan minat kunjungan melalui keterlibatan real-time dan pemasaran dari mulut ke mulut secara digital. Studi ini menyimpulkan bahwa optimalisasi strategi pemasaran digital melalui platform media sosial dapat memperkuat citra destinasi dan meningkatkan daya tarik wisatawan. Temuan ini memberikan wawasan bagi pengelola pariwisata untuk memanfaatkan teknologi digital dalam meningkatkan keterlibatan dan kunjungan wisatawan.Kata Kunci:    Transformasi Digital Pariwisata; Pemasaran Media Sosial; Wisatawan Milenial; Promosi Destinasi; Keterlibatan Instagram
Warmth That Cannot Be Bought: Farmer-Visitor Interaction as a Word-of-Mouth Communication Channel in Indonesian Agrotourism Nina Mistriani; John J.O.I. Ihalauw; Sony Heru Priyanto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 4 (2026): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i4.724

Abstract

Destination marketing communication in agritourism is generally analysed through paid channels and social media, while direct interaction between farmers and visitors is rarely treated as a communication channel in its own right. This study aims to explain how the warmth of farmer-visitor interaction triggers word-of-mouth communication and how it relates to revisit intention in Indonesian agritourism. A qualitative approach using Straussian Grounded Theory procedures was applied. Data were collected through in-depth interviews with twenty-four informants across five agritourism destinations, namely Agro Rakyat, Hortimart Agro Center, Jatiluwih, Arjuna Farm, and Agrowisata Sodong as a contrasting comparison, complemented by observation and document tracing, then analysed using NVivo 14 through open and axial coding. Findings show that warmth and emotional closeness in interaction appeared in 23 of 24 data sources. What visitors found memorable was not standardised friendliness but farmers' willingness to share the difficulties of their work and the feeling of being received as a guest. The observed pathway consistently follows the Stimulus-Organism-Response framework, with the encounter as stimulus, satisfaction and emotional attachment as internal state, and revisit intention, recommendation, and social media storytelling as response. The study concludes that encounter quality constitutes a communication investment, and proposes sincerity as a candidate service quality dimension requiring further testing.
Co-Authors Afief Firmandha Hatna Ahmad Mansur Ahmad Mansur AKILA, Taletha Aletta Dewi Maria Amelia Tri Nursifa Anggun Rina Ardiana Aprilia, Erlina Mutiara Aqshal, Mohammad Ardi, Rudi Prasetyo Aswan, Mukhamad Kholil Atalya Taqwa Setyo Nurani Dewi Athalya Davina Ramadhani Purwanto Ayu Puspita Rini Azizah Naharia Benedectta Arsenia NH Benny Ade Saputra Bethary Henandriati K1 Betsy, Elois Renata Bintang Destian Nugraha Binti Khabibatul Zulfa C.Susmono Widagdo C.Susmono Widagdo Danang Aji Muhamad dewa Devi Handriana Dewi, Idah Kusuma Dian Ayu Permatasari Diansyah, Tedy Dita Aulia Dita Aulia Rachma Nurul Farida Dita Aulia Rachma Nurul Farida Dyan Triana Putra Edgar David Richardo Daeli Elois Renata Betsy Elsandar Ndruru Enik Rahayu Febe Humble Kristanto Fitra, Saskia Cahya Khaylila Flores Harliesyahputra Laia Gesit Susilaningtyas Gofrandha Hilga Hibatullah Haidar Hafiiz Azzam Haniek Listyorini Haryadi, Ganung Hendrajaya - Heri Kristanto Herni Susanti Ndruru Hesky Ilham Ikhlasandi Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri Ida Kusuma IDA ROHMAWATI Idah Kusuma Dewi Iklima Raissa Adristi Prasista Indah Niati Gulo Inneke Setyaningrum Isnu Hadi Sunarko Isnu Hadi Sunarko John J. O. I. Ihalauw John J.O.I. Ihalauw Julian Andriani Putri Kafilatul Hidayah Katrini Endah Pamungkas Koestanto Djoko Lilis Suciati Lintang Jati Maharani Mahmudin, Tono Margaretha Setyaningtyas Margaretha Setyaningtyas Marhendi, Mengku Maria Th, Aletta Dewi Melda Hulu Melvannisa Ayu Dara Ninggar Mengku Marhendi Moch Rizqy Eko Saputra Moch. Rizqy Eko Saputra Mohammad Aqshal Muhammad Ade Kurnia Harahap Muhammad Aji Pamungkas Muhammad Azhar Putra Nakmas Syaefullah Fajrin Nindy Fatma Rizkyka Nugraheni, Krisnawati Setyaningrum Nugroho Djati Satmoko Nurdina Prasetya Nurdina Prasetyo Nurmei Wilhelmina OKTAVIANA, Cesha Raya Ovia Widayanti Pratamaningtyas Ovia Widayanti Pratamaningtyas Palupiningtyas, Dyah Pamungkas, Katrini Endah Permana, Aditya Agung Phia Susanti Helyanan Phia Susanti Helyanan Phia Susanti Helyanan PRANOTO Pranoto Hadi Prayitno Pranoto Hadi Prayitno Prasetyo Ardi, Rudi Pratamaningtyas, Ovia Widayanti Puji Lestari Nata Purwanto Purwanto Putra, Rizal Ichsan Syah Putri Aryanti Amanda Putri Aulia Hamidah Putri Lestari Ray Octafian Regina Marsya Maharani Rifki A. Rachman Rizky Maharani Robertus Wahyu Wuryanto Rudi Prasetyo Ardi Rudi Prasetyo Ardi RudiPrasetyoArid Ryan Fadhila Firdaus Sabrina Diva Pramesti Sabrina Risky Permadani Sagita, Novieta Maya Samtono Samtono Saputra, Benny Ade Satato, Yuniarto Rahmad Satri Wati Bunawolo Septivosari Mendrofa Setyaningrum, Inneke Setyaningtyas, Margaretha Setyoko, Puput Sheila Yolanda Shella Gherina Saptiany Shella Gherina Saptiany Sirait, Evi Solichoel Solichoel, Solichoel Sony Heru Priyanto Sri Mulyani Sri Mulyani Susilaningtyas, Gesit Suwarti Suwarti Suwarti, Suwarti Taufik Mahzan   Trenggono Trenggono Trenggono Trenggono Trenggono, Trenggono Tri Maryani Tutik Tutik Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Umar Faruq Vera Damayanti Vida Vrisna Kirani Vinka Wahyu Pramesti Wan Norshariza Binti Kamarulzaman Widayanti Laia Wisnu Teguh Prabowo Wuryanto, Robertus Wahyu Yasmin Carolina Gea Yudi Mochamad Ariyanto Yuliamir, Henry