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Nina Mistriani
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
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EKSPLORASI CO-CREATION EXPERIENCE DALAM PENGEMBANGAN NILAI TAMBAH PRODUK WISATA KREATIF: STUDI KASUS DESA WISATA KANDRI, JAWA TENGAH Aqshal, Mohammad; Mistriani, Nina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15141

Abstract

ABSTRACT This study aims to explore how co-creation experience plays a role in developing added value for creative tourism products in Kandri Tourism Village, Central Java. Using a qualitative approach, this case study delves into the perceptions and experiences of local stakeholders and tourists in the co-creation process of tourism products. Data collection methods include in-depth interviews, participatory observation, and focus group discussions with creative business actors, tourism village managers, and tourists. Data analysis was conducted through thematic coding and narrative interpretation. The results show that co-creation experience facilitates more authentic and high-value product innovation, increases local community involvement in tourism development, and strengthens emotional bonds between tourists and the destination. Significant impacts are seen in the increased competitiveness of local creative tourism products and the economic empowerment of village communities. This study contributes to a deeper understanding of co-creation dynamics in the context of rural tourism based on the creative economy. Keywords: co-creation experience; tourism products; creative economy; tourism village. ABSTRAK Penelitian ini bertujuan untuk mengeksplorasi bagaimana co-creation experience berperan dalam pengembangan nilai tambah produk wisata kreatif di Desa Wisata Kandri, Jawa Tengah. Dengan menggunakan pendekatan kualitatif, studi kasus ini menggali persepsi dan pengalaman stakeholder lokal serta wisatawan dalam proses ko-kreasi produk wisata. Metode pengumpulan data meliputi wawancara mendalam, observasi partisipatif, dan focus group discussion dengan pelaku usaha kreatif, pengelola desa wisata, dan wisatawan. Analisis data dilakukan melalui coding tematik dan interpretasi naratif. Hasil penelitian menunjukkan bahwa co-creation experience memfasilitasi inovasi produk yang lebih autentik dan bernilai tinggi, meningkatkan keterlibatan komunitas lokal dalam pengembangan wisata, serta memperkuat ikatan emosional antara wisatawan dan destinasi. Dampak signifikan terlihat pada peningkatan daya saing produk wisata kreatif lokal dan pemberdayaan ekonomi masyarakat desa. Studi ini berkontribusi pada pemahaman yang lebih mendalam tentang dinamika co-creation dalam konteks pariwisata pedesaan berbasis ekonomi kreatif. Kata Kunci: co-creation experience; produk wisata; ekonomi kreatif; desa wisata.
Umbrella Branding: The Key to Creative Economy Sustainability PUTRA, Dyan Triana; DEWI, Idah Kusuma; OKTAVIANA, Cesha Raya; AKILA, Taletha; MISTRIANI, Nina
Journal of Tourism Economics and Policy Vol. 6 No. 1 (2025): Journal of Tourism Economics and Policy (January - March 2026) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i1.1663

Abstract

This study aims to explore the key role of umbrella branding in strengthening the resilience of the creative economy in tourism villages, thereby increasing the competitiveness of tourism destinations. Through the inspirational story of Srumbung Gunung Creative Peace Tourism Village (DWKP), which has successfully qualified for the Indonesian Tourism Village Award (ADWI), this research reveals integrated marketing strategies that promote the preservation of local arts and traditions while developing creative innovations. This research employs a qualitative case study approach. Data was collected through in-depth interviews with village stakeholders, field observations, and document analysis. The research uses a participatory and contextual approach, involving local communities in the research process to obtain authentic understanding. The research identified a comprehensive umbrella branding model that integrates regional development, marketing strategies, and sustainability in tourism. The model encompasses four key components: local potential identification, creative economy initiative mapping, umbrella branding model development, and community validation through FGDs. This study contributes new knowledge by developing the first umbrella branding framework specifically designed for creative economy development in tourism village contexts, combining participatory approaches with comprehensive branding principles that have not been previously integrated in sustainable tourism literature.
Co-Authors Afief Firmandha Hatna Ahmad Mansur Ahmad Mansur AKILA, Taletha Aletta Dewi Maria Amelia Tri Nursifa Anggun Rina Ardiana Aqshal, Mohammad Ardi, Rudi Prasetyo Aswan, Mukhamad Kholil Atalya Taqwa Setyo Nurani Dewi Ayu Puspita Rini Azizah Naharia Benedectta Arsenia NH Benny Ade Saputra Bethary Henandriati K1 Betsy, Elois Renata Binti Khabibatul Zulfa C.Susmono Widagdo Danang Aji Muhamad dewa Devi Handriana Dewi, Idah Kusuma Dian Ayu Permatasari Diansyah, Tedy Dita Aulia Rachma Nurul Farida Dyan Triana Putra Edgar David Richardo Daeli Elois Renata Betsy Elsandar Ndruru Enik Rahayu Febe Humble Kristanto Flores Harliesyahputra Laia Gesit Susilaningtyas Gofrandha Hilga Hibatullah Haidar Hafiiz Azzam Haniek Listyorini Haryadi, Ganung Hendrajaya - Herni Susanti Ndruru Hesky Ilham Ikhlasandi Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri IDA ROHMAWATI Idah Kusuma Dewi Iklima Raissa Adristi Prasista Indah Niati Gulo Inneke Setyaningrum Isnu Hadi Sunarko John J. O. I. Ihalauw Julian Andriani Putri Kafilatul Hidayah Katrini Endah Pamungkas Koestanto Djoko Lilis Suciati Lintang Jati Maharani Mahmudin, Tono Margaretha Setyaningtyas Margaretha Setyaningtyas Marhendi, Mengku Maria Th, Aletta Dewi Melda Hulu Melvannisa Ayu Dara Ninggar Mengku Marhendi Moch Rizqy Eko Saputra Moch. Rizqy Eko Saputra Mohammad Aqshal Muhammad Ade Kurnia Harahap Muhammad Aji Pamungkas Muhammad Azhar Putra Nakmas Syaefullah Fajrin Nindy Fatma Rizkyka Nugraheni, Krisnawati Setyaningrum Nugroho Djati Satmoko Nurdina Prasetya Nurdina Prasetyo OKTAVIANA, Cesha Raya Ovia Widayanti Pratamaningtyas Ovia Widayanti Pratamaningtyas Palupiningtyas, Dyah Pamungkas, Katrini Endah Permana, Aditya Agung Phia Susanti Helyanan Phia Susanti Helyanan Phia Susanti Helyanan Pranoto Hadi Prayitno Pranoto Hadi Prayitno Pranoto Pranoto Prasetyo Ardi, Rudi Pratamaningtyas, Ovia Widayanti Putri Aryanti Amanda Putri Aulia Hamidah Putri Lestari, Putri Ray Octafian Regina Marsya Maharani Rifki A. Rachman Rizky Maharani Robertus Wahyu Wuryanto Rudi Prasetyo Ardi Rudi Prasetyo Ardi RudiPrasetyoArid Sabrina Diva Pramesti Sabrina Risky Permadani Sagita, Novieta Maya Samtono Samtono Saputra, Benny Ade Satato, Yuniarto Rahmad Septivosari Mendrofa Setyaningrum, Inneke Setyaningtyas, Margaretha Setyoko, Puput Shella Gherina Saptiany Sirait, Evi Solichoel Solichoel, Solichoel Sony Heru Priyanto Sri Mulyani Sri Mulyani Susilaningtyas, Gesit Suwarti Suwarti Suwarti, Suwarti Taufik Mahzan   Trenggono Trenggono Trenggono Trenggono Trenggono, Trenggono Tri Maryani Tutik Tutik Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Vera Damayanti Vida Vrisna Kirani Vinka Wahyu Pramesti Wan Norshariza Binti Kamarulzaman Widayanti Laia Wilhelmina, Nurmei Wisnu Teguh Prabowo Wuryanto, Robertus Wahyu Yasmin Carolina Gea Yolanda, Sheila Yudi Mochamad Ariyanto Yuliamir, Henry