p-Index From 2021 - 2026
7.485
P-Index
Claim Missing Document
Check
Articles

The Effectiveness of Policyholder Protection in AJB Bumiputera 1992 Medan Sarah, Fitria; Rahma, Tri Inda Fadhila; Rahmani, Nur Ahmadi Bi
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 9 No. 2 (2024): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v9i2.16702

Abstract

This study was motivated by a significant increase in the number of complaints against the insurance industry, especially cases of claim default in 2018-2022. The purpose of the study was to measure and analyze the effectiveness of policyholder protection at AJB Bumiputera 1912 Medan through a regulatory effectiveness approach as variable x is the legal factor itself, law enforcement factors, facilities or facilities, community factors, and cultural factors. The research method is descriptive quantitative. Primary data was obtained from questionnaires and interviews. While secondary data is in the form of documentation studies, in the form of Articles of Association, general conditions of the policy, and laws and regulations that support the research. The results of the study on respondents’ responses show that all indicators of factors affecting the achievement of regulatory effectiveness have a fairly high percentage. However, it should be noted that the factors that produce ineffective percentages are 62.45% for law enforcement factors and 60.14% for community factors. Both factors are caused by the late presence of laws that clearly regulate the form of joint ventures, No. 4 of 2023 concerning Development and Strengthening of the Financial Sector (P2SK), where it is stated in article 53 paragraph 2e: “distribution of profits and losses on Joint Venture activities for members”.
Strategi Rumah Zakat Dalam Meningkatkan Kesejahteraan Masyarakat di Sumatera Utara Pohan, Novita Sari; Siregar, Saparuddin; Rahma, Tri Inda Fadhila
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12764

Abstract

This research aims to find out the main priority strategy for Rumah Zakat in improving the welfare of the people in North Sumatra. by presenting the internal and external conditions that have been carried out so far. Then, in addition, the researcher also explained several urgent measures that need to be implemented so that the Zakat House can be more focused. The method used is a qualitative method using SWOT and QSPM analysis. The number of respondents who filled out the questionnaire were 5 respondents each for SWOT and 5 respondents for QSPM. Based on the results of the SWOT analysis, the strategy quadrant obtained after processing it in the IFE and EFE matrices is in Quadrant I. This states that the strategy used is a progressive strategy. This strategy means that the company has strengths and opportunities. Furthermore, the QSPM analysis showed that the main priority strategy that must be implemented is encouraging and adopting the use of information technology to create efficient and effective Zakat governance.
THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND SERVICE QUALITY ON CONSUMER SATISFACTION OF MIE GACOAN ON THE PEOPLE OF MEDAN CITY Bayani, Luthfiah Nur; Anggraini, Tuti; Rahma, Tri Inda Fadhila
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.687

Abstract

Consumer satisfaction is an important aspect for a company to be able to maintain its image to the wider community for the sake of its business sustainability. This needs to start by providing the best quality from physical and non-physical aspects which will then create a separate experience in the minds of consumers in experiencing the product. The purpose of this study is to determine the influence of brand image, product quality, and service quality on consumer satisfaction of Mie Gacoan in the people of Medan City. This type of research is quantitative. The sample measurement used the Lemeshow formula and a sample of 96 respondents was obtained. The data processing process was carried out by taking data from a google form questionnaire and then analyzed using SEM techniques in the SmartPLS 3.0 application. The results obtained from this study show that: Brand image variables have no effect and are not significant to consumer satisfaction. The product quality variable has a positive and significant effect on consumer satisfaction. And the service quality variable has a positive and significant effect on consumer satisfaction. For better business development, companies must be active in providing their best strategies and pay attention to consumer desires to create consumer satisfaction for their products.
Market Penetration Strategy by Increasing Firm Competitiveness Harahap, Minta Ade Doliana; Soemitra, Andri; Rahma, Tri Inda Fadhila
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.712

Abstract

To achieve successful market penetration, businesses must navigate complexities related to culture, legal frameworks, economic conditions, and competition. Businesses must decide whether to standardize their marketing strategies across different markets or adapt them to suit unique market characteristics. Competition is the ability to perform better, and faster. In facing competition, companies need to determine the right strategy, because in general companies are trying to survive, grow and develop. The purpose of the Market Penetration Strategy research by Increasing Company Competitiveness can include several aspects, namely, Assessing the company's strengths and weaknesses. Conducting market analysis to understand existing opportunities and challenges, including consumer preferences and behavior, and market trends and Developping an effective Market Penetration Strategy to increase market penetration, such as products, improving customer service, or competitive pricing strategies. This study uses a descriptive qualitative method to find out how PT. AJS Bumiputera markets its products, using market penetration to increase competitiveness, or to find out what the biggest challenges are in its market penetration strategy. This study uses a qualitative method as one of the methodologies in research that does not yet have a standard definition and is generally agreed upon for use. From the results of the study it is known that PT. Bumiputera Sharia Life Insurance, using market penetration through digital platforms such as social media, company websites, and online advertising campaigns to reach a wider audience. Organizing events, seminars, or workshops, related to finance or health. Providing education about the benefits of insurance products to the public, conducting direct promotions through telemarketing, or face-to-face marketing to introduce products directly.
Tracer Study Kinerja Lulusan Jurusan Ekonomi Islam Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara Berdasarkan Penilaian Stakeholder Imsar, Imsar; Rahma, Tri Inda Fadhila
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 12 No 3 (2024)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v12i3.1696

Abstract

This study aims to evaluate the quality of performance of graduates of the Islamic Economics Study Program, Faculty of Islamic Economics and Business, UIN North Sumatra, based on the level of stakeholder satisfaction as users, identify attributes that need to be improved, and provide recommendations for developing the quality of graduates. The approach is a mixed method with data collection through questionnaires, interviews, and documentation, which are then analyzed using descriptive statistics and presented as tables, graphs, and diagrams. The study results indicate that, in general, stakeholders are satisfied and give a good assessment of alumni performance. However, improvements are needed in communication skills, professionalism, leadership, and mastery of technology. Recommendations for departments include strengthening communication skills through language training with TOEFL certification and public speaking practice, leadership development, and increasing professionalism by implementing more practices relevant to the field of study and the needs of the world of work, including providing professional certifications required by companies.
Implementation Of Profit Sharing System In Cattle Farming Business Reviewed From The Perspective Of Matter (Case Study Of Siarang-Arang Plantation Village) Nasution, Irsan Al Fadhil; Rahma, Tri Inda Fadhila; Muhaisin, Ahmad
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 4: October - December 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i4.29062

Abstract

The profit sharing system is a cooperation agreement between the capital owner and the capital manager, where the profit is divided according to the agreement. In the Siarang-arang plantation village, the practice of mudharabah is still carried out verbally and based on trust without a written agreement, which has the potential to cause usury and gharar. Therefore, this study aims to analyze how the profit sharing system is applied by cattle farms and whether it is in accordance with Islamic principles. In this study using qualitative research with collection techniques in the form of observation and interviews. So the results of this study that the Siarang-arang plantation village has implemented a profit-sharing system with a mudharabah contract that is in accordance with the basic principles of Islamic sharia. This strengthens both between the actors of the contract and maintains harmony between the local community.
Pengaruh Zakat Perbankan dan Corporate Social Responsibility Terhadap Kinerja (Studi Kasus pada PT. BPRS Puduarta Insani Tembung) Periode 2018-2022 Lubis, Hana’ Salsabila; Rahma, Tri Inda Fadhila; Syahbudi, Muhammad
Regress: Journal of Economics & Management Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this study is to ascertain the impact of banking zakat and corporate social responsibility (CSR) on financial performance. The study employed a purposive sampling technique, specifically utilizing financial reports and annual zakat transactions data from PT. Puduarta Insani Tembung for the period of 2018-2022. The research employs many data analysis techniques, including descriptive statistical analysis, classical assumption test, multiple linear regression analysis, t test, f test, and coefficient of determination test. The findings from the multiple linear regression analysis indicate that partially zakat has a favorable, albeit statistically insignificant impact on financial success. On the other hand, corporate social responsibility (CSR) has a considerable influence on financial performance. The findings demonstrate that both zakat and corporate social responsibility (CSR) have a simultaneous impact on financial performance. The coefficient of determination test reveals that zakat and corporate social responsibility (CSR) have a 32.2% impact on financial performance.
Analisis Efektivitas Strategi Affiliate Marketing untuk Meningkatkan Penjualan Brand Evolene Musyafa, Muhammad Helma; Rahma, Tri Inda Fadhila; Marliyah, M
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.153

Abstract

Penelitian ini menganalisis efektivitas strategi affiliate marketing dalam meningkatkan penjualan brand Evolene, sebuah perusahaan suplemen kebugaran lokal di Indonesia. Dengan pendekatan deskriptif-analitis kualitatif, penelitian mengkaji implementasi affiliate marketing melalui kolaborasi dengan influencer, sistem komisi yang kompetitif, serta pemanfaatan platform digital seperti Instagram, TikTok, dan Shopee. Hasil penelitian menunjukkan bahwa affiliate marketing sangat efektif, dengan indikator utama meliputi keterlibatan viewer yang tinggi (konsisten melebihi 1.000 viewer per kampanye), konversi penjualan yang signifikan, dan return on investment (ROI) yang kuat. Strategi ini berhasil meningkatkan brand awareness, kepercayaan konsumen, dan jangkauan pasar. Tantangan meliputi pemilihan afiliasi yang kredibel dan menjaga transparansi dalam promosi. Studi ini menyimpulkan bahwa Affiliate Marketing merupakan strategi yang hemat biaya dan efisien bagi Evolene, berkontribusi pada daya saingnya di pasar digital.
RISK MANAGEMENT ANALYSIS AT PT IRA JAYA SATRIA USING THE RISK REGISTER METHOD Syahputri, Kharisma; Sugianto; Rahma, Tri Inda Fadhila
International Journal of Cultural and Social Science Vol. 6 No. 1 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i1.1017

Abstract

In an increasingly dynamic business environment, companies face various risks that can affect operational stability and business sustainability. This study aims to analyze the implementation of risk management at PT Ira Jaya Satria using the risk register method. This method allows the company to systematically identify, analyze, and manage risks. The research employs a qualitative approach with data collection techniques through interviews and documentation.The findings indicate that PT Ira Jaya Satria faces several key risks identified in this study, including operational risks related to machinery breakdowns, safety risks associated with workplace accidents, and financial risks due to delayed payments from clients. The analysis shows that the risks encountered fall within a moderate category, with a percentage of 40%-60%. Through the application of the Risk Register, the company can enhance the effectiveness of risk management, reduce negative impacts, and improve operational efficiency. Well-integrated risk management not only protects the company from potential losses but also contributes to the achievement of strategic objectives and business sustainability in the future.
Pengaruh Self-Efficacy dan Pemberian Reward Melalui Motivasi Terhadap Peningkatan Kinerja Agen: (Studi Kasus PT. Prudential Pruaini Cabang Medan) Virdinia, Thasya; Rahma, Tri Inda Fadhila; Marliyah, Marliyah
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4353

Abstract

In the competitive insurance industry, agent performance is a key factor in achieving company success. Various factors can affect an agent's performance, including motivation, self-efficacy, and the reward system implemented by the company. This study aims to analyze the influence of self-efficacy and reward on the performance of insurance agents of PT. Prudential Pruaini Medan Branch, with motivation as a mediation variable. Using a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, data was collected through a questionnaire distributed to 60 agents using a non-probability sampling method and analyzed using SmartPLS software. The results of the study show that self-efficacy has a significant influence on the motivation and performance of agents. Giving rewards has a positive effect on motivation, but does not have a direct effect on performance. Interestingly, motivation was shown to significantly mediate the relationship between self-efficacy and rewarding and agent performance. This study confirms that intrinsic factors (self-efficacy) and extrinsic (reward) factors contribute significantly in improving the motivation and performance of insurance agents. The practical implication of this research is the need to develop training programs to increase self-efficacy as well as performance-based reward systems to increase agent effectiveness.
Co-Authors adelika, adelika Ahnaf, Muhammad Naufal Alisa, Intan Andri Soemitra Anggraini, Adisty Aprillia, Nur Aqwa Naser Daulay Arnida Wahyuni Lubis atika Atika Atika Aulia Rahman Ayu Wulandari Ayunda, Antin Baehaqi Barus, Rasmita Tiara Br Bayani, Luthfiah Nur Cahaya, Nilam Damanik, Muhammad Rifki Dharma, Budi Fadila, Shintiya Hafiza, Dara Hana Salsabila Lubis Harahap, Minta Ade Doliana Harahap, Muhammad Ikhsan Harahap, Muhammad Risalah Harahap, Rahmat Daim Hayani, Nur Syamsidah Imnur, Raudhatul Hasanah Imsar, Imsar Indradewa, Rhian Jannah, Nurul Juliana Nasution Juro, Az-Zahra Lubis, Dinda Fahira M Marliyah Maha, Nurita Manik, M. Bay Hakqi Marissa, Sasa Marliyah, Marliyah Masridha, Masridha Maulana, Gilang Saka Muhaisin, Ahmad muhammad Syahbudi, muhammad Mustapa  Khamal  Rokan Musyafa, Muhammad Helma Nasution, Annio Indah Lestari Nasution, Doly Anwar Nasution, Hafizah Mahira nasution, indah sari Nasution, Irsan Al Fadhil Nasution, Juliana Nur Fadhilah Ahmad Hasibuan Nursantri Yanti Nurul Inayah Nurul Jannah Oktaviani, Tesya Panjaitan, Latifah Hanum Br Pohan, Novita Sari Putri, Indry_Anggraini Putri, Salsabila Qarni, Waizul Raden Mohamad Herdian Bhakti Rahmadini, Selfi Okta Rahmah, Azizah Rahmani, Nur Ahmadi Bi Rahmatillah, Riska Rahmi Syahriza, Rahmi Raihana Azzahra Ramadiansyah, Ridho Romadhon , Fauzi Ahmad Saparuddin Siregar Sarah, Fitria Sari, Meyana Sinaga, Ade Nurul Kaidah Siregar, Ahmad Rajin Siregar, Sonia Afna Siti Aisyah Sugianto Suwarni Suwarni Syafrizal, Muhammad Syahputra, Muhammad Ibnu Syahputri, Dea Aulia Syahputri, Kharisma Syamsiar, Syamsiar Tambunan, Khairina Tuti Anggraini Virdinia, Thasya Wani, Anis Syafa Zein, Gilang Hardian