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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Ilmiah Ekonomi Islam Management and Economics Journal (MEC-J) Ganaya: Jurnal Ilmu Sosial dan Humaniora SENTRALISASI JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) JURNAL PENDIDIKAN TAMBUSAI Almana : Jurnal Manajemen dan Bisnis Jurnal Manajerial Jurnal Review Pendidikan dan Pengajaran (JRPP) SULTANIST: Jurnal Manajemen dan Keuangan SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Tasharruf: Journal Economics and Business of Islam LAN TABUR: Jurnal Ekonomi Syari’ah Jurnal Pendidikan dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) International Journal of Finance Research Journal La Sociale International Journal of Multi Discipline Science (IJ-MDS) Ilomata International Journal of Social Science JURNAL MANAJEMEN AKUNTANSI (JUMSI) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen JURNAL ILMIAH GLOBAL EDUCATION Humantech : Jurnal Ilmiah Multidisiplin Indonesia INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal IPTEK Bagi Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Journal of Indonesian Management EKONOMIKA SYARIAH : Journal of Economic Studies Journal of Islamic Economics Lariba Jurnal Ekonomika Manajemen Dan Bisnis Journal of Social Commerce Regress: Journal of Economics & Management Electronic Journal of Education, Social Economics and Technology e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties GEMAH RIPAH: Jurnal Bisnis Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Economic: Journal Economic and Business Journal of Ekonomics, Finance, and Management Studies
Rahma, Tri Inda Fadhila
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Pengaruh Brand Trust dan Brand Image terhadap Loyalitas Nasabah dalam Menggunakan Asuransi Jiwa pada Ajb Bumiputera 1912 Medan Hayani, Nur Syamsidah; Rahma, Tri Inda Fadhila; Nasution, Juliana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.634

Abstract

The high growth of service companies in Indonesia encourages companies to attract the hearts of their customers in order to become loyal customers of the company's products, one of the service companies that continues to grow in Indonesia is a service company in the insurance sector. Where life insurance is now seen as important and necessary in everyday life. One alternative approach that is widely used by companies is to create brand trust and the company's brand image to gain customer loyalty. This study aims to determine the effect of brand trust and brand image partially or simultaneously on customer loyalty in using life insurance at Ajb Bumiputera 1912 Medan. The method used in this study uses a quantitative method by taking 89 respondents from selected customers as research samples through probability sampling technique with calculations using the slovin formula. The questionnaire uses hypothesis testing with SPSS version 25 software and uses linear data using multiple linear regression analysis methods. The results of this study simultaneously from the variable brand trust (X1) and brand image (X2) have a positive and significant effect on customer loyalty. And partially the variables brand trust (X1) and brand image (X2) also have a positive and significant effect on customer loyalty in using life insurance. Keywords : Brand Trust, Brand Image, Customer Loyalty, Life Insurance.
ANALYSIS OF THE CULINARY TOURISM DEVELOPMENT STRATEGY IN TAHU VILLAGE, ISLAMIC ECONOMIC REVIEW Fadila, Shintiya; Rahma, Tri Inda Fadhila; Yanti, Nursantri
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 18, No 4: October - December 2025
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v18i4.32071

Abstract

Kampung Tahu, as a culinary tourism destination, has great potential for optimal development. To ensure its consistency with Islamic economic principles, which emphasize justice, sustainability, and shared prosperity, the implemented development plan must be examined. Therefore, this study aims to determine the strategy for developing Kampung Tahu culinary tourism from an Islamic economic perspective. This study used the Systematic Literature Review (SLR) method with a search strategy in Google Scholar and Sinta published from 2020 to 2024. The results obtained indicate that the strategy is consistent with current theory and the promotional strategy is the most strategic approach. Entrepreneurs have also applied Islamic principles in running their businesses, which include the importance of conducting business fairly, honestly, and trustworthy, as well as paying attention to the quality of raw materials that are guaranteed halal.Keywords: Development Strategy, Tourism, Culinary Tourism, Islamic Economics
DEVELOPMENT STRATEGY OF MESIKHAT CLOTH UMKM IN KUTA CANE AREA, SOUTHEAST ACEH Sari, Indah Purnama; Qarni, Waizul; Rahma, Tri Inda Fadhila
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 18, No 4: October - December 2025
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v18i4.31959

Abstract

This study aims to identify the strengths and weaknesses in the development of Mesikhat cloth MSMEs in Kuta Cane, Southeast Aceh. Mesikhat is a traditional motif typical of the Alas Tribe with five main colors: red, yellow, white, green, and black, which has high cultural value. The study analyzes the internal and external conditions of MSMEs and development strategies that include creating a conducive business climate, integrated information management, developing an effective marketing system, as well as improving technical capabilities and adapting to modern market needs. In addition, this study highlights the importance of synergy between the government, academics, business actors, and the community in supporting the sustainability and increasing the competitiveness of Mesikhat cloth MSMEs. The results of the study are expected to be strategic recommendations for sustainable business development and oriented towards preserving local culture.Keywords: Meshichat Cloth, MSMEs, Marketing System
The Influence of Visual Content on TikTok Social Media Toward Customer Engagement in the Food and Beverage Industry on Product Purchase Decisions Anggara, Dwi Erlanda; Rahma, Tri Inda Fadhila; Yanti, Nursantri
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.195

Abstract

The purpose of this research is to provide insights into the extent to which visual content on TikTok influences customer engagement, how significantly customer engagement affects purchasing decisions, and the relationship between visual content on TikTok and customer engagement in making product purchase decisions. This study employs a quantitative method with an explanatory research approach. Data were collected through questionnaires distributed to 80 consumers of Sinar Utama chicken noodles. The analysis technique used is Path Analysis via SmartPLS software version 3.3. The measurements applied include the outer model assessment, mediation test, and inner model assessment. The findings from the field demonstrate that: (1) Attractive visual content significantly enhances customer engagement because strong visuals are able to capture attention, thereby encouraging interactions that increase interest in the product. (2) Customer engagement plays a crucial role in influencing purchasing decisions by building trust, loyalty, and emotional connections, which can drive customers to buy. (3) Customer engagement serves as a mediator between attractive visual content and purchasing decisions, as emotional involvement and customer interaction with visual content strengthen the decision-making process to purchase the product.
Peran Asuransi Jiwa Dalam Pembiayaan Mudharabah Di BPRS Gebu Prima Medan Fadila Syafitri, Diana; Rahma, Tri Inda Fadhila
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2672

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis peran asuransi jiwa dalam pembiayaan mudharabah di BPRS Gebu Prima Medan, khususnya dalam mengurangi risiko pembiayaan dan meningkatkan kepercayaan nasabah. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus, di mana data diperoleh melalui wawancara mendalam dengan pihak bank, nasabah, dan penyedia asuransi, serta analisis dokumen terkait. Hasil penelitian menunjukkan bahwa asuransi jiwa berperan sebagai mekanisme mitigasi risiko yang memberikan perlindungan bagi bank terhadap kemungkinan wanprestasi akibat meninggalnya nasabah mudharib. Selain itu, implementasi asuransi dalam skema pembiayaan ini juga berkontribusi dalam meningkatkan kepercayaan dan minat nasabah terhadap produk mudharabah, meskipun masih terdapat tantangan dalam sosialisasi dan pemahaman akad yang sesuai dengan prinsip syariah.
Analysis of the readiness of tempe UMKM UD. Bismillah in implementing fixed financial accounting standards in Delitua District Arif, Atika; Rahma, Tri Inda Fadhila; Hermain, Hendra
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1468

Abstract

This study aims to analyze the level of readiness of Tempe MSME UD. Bismillah in implementing Financial Accounting Standards for Entities Without Public Accountability (SAK ETAP) in Delitua District. The implementation of SAK ETAP is an effort to improve the quality of MSME financial reports to make them more relevant, reliable, and acceptable to stakeholders, especially in terms of access to financing and business transparency. The research method used is a qualitative approach with a case study design. Data collection techniques were carried out through in-depth interviews, direct observation, and documentation of accounting practices carried out by business actors. The results of the study indicate that Tempe MSME UD. Bismillah is in the early stages of readiness, with a financial recording system that is still simple and does not refer to the principles of SAK ETAP. The main factors inhibiting the implementation of this standard include low accounting literacy, limited human resources, and the less-than-optimal role of supporting agencies such as the cooperative and MSME office. However, there is potential for development through increasing the willingness of business actors to learn and receive mentoring. This study recommends intervention from related parties in the form of technical training, provision of SAK ETAP modules tailored to the characteristics of MSMEs, and the establishment of a sustainable mentoring program so that the implementation of SAK ETAP can be realized gradually.
Co-Authors adelika, adelika Ahnaf, Muhammad Naufal Andri Soemitra Anggara, Dwi Erlanda Anggraini, Adisty Annisa, Fadia Aprillia, Nur Aqwa Naser Daulay Arif, Atika Arnida Wahyuni Lubis atika Atika Atika Aulia Rahman Awaliya, Awaliya Ayu Wulandari Ayunda, Antin Baehaqi Barus, Rasmita Tiara Br Bayani, Luthfiah Nur Br Silalahi, Noni Novita Sari Cahaya, Nilam Damanik, Muhammad Rifki Dewi, Cindy Kumala Dharma, Budi Fadila Syafitri, Diana Fadila, Shintiya Hafiza, Dara Handayani, Suri Sakinah Harahap, Minta Ade Doliana Harahap, Muhammad Ikhsan Harahap, Muhammad Risalah Harahap, Rahmat Daim Hayani, Nur Syamsidah Hermain, Hendra Imnur, Raudhatul Hasanah Imsar, Imsar Indradewa, Rhian Isnaini Harahap Jannah, Nurul Juliana Nasution Juro, Az-Zahra Kusmilawaty, Kusmilawaty Lubis, Dinda Fahira Lubis, Hana’ Salsabila M Marliyah Maha, Nurita Manik, M. Bay Hakqi Marissa, Sasa Marliyah, Marliyah Masridha, Masridha Maulana, Gilang Saka Muhaisin, Ahmad muhammad Syahbudi, muhammad Mustapa  Khamal  Rokan Musyafa, Muhammad Helma Nabila, Dara Nasution, Annio Indah Lestari Nasution, Doly Anwar Nasution, Hafizah Mahira nasution, indah sari Nasution, Irsan Al Fadhil Nasution, Juliana Nur Fadhilah Ahmad Hasibuan Nursantri Yanti Nurul Inayah Nurul Jannah Oktaviani, Tesya Panjaitan, Latifah Hanum Br Pohan, Novita Sari Putri, Indry_Anggraini Putri, Salsabila Qarni, Waizul Raden Mohamad Herdian Bhakti Rahmah, Azizah Rahmani, Nur Ahmadi Bi Rahmatillah, Riska Rahmi Syahriza, Rahmi Ramadiansyah, Ridho Romadhon , Fauzi Ahmad Sahima Hsb, Indah Saparuddin Siregar Sarah, Fitria Sari, Meyana Siagian, Tyo Rizky Simanullang, Ainil Harnita Sinaga, Ade Nurul Kaidah Siregar, Ahmad Rajin Siregar, Sonia Afna Siti Aisyah Sugianto Sugianto Sugianto Suhairi Suhairi Suwarni Suwarni Syafrizal, Muhammad Syahputra, Muhammad Ibnu Syahputri, Dea Aulia Syahputri, Kharisma Syamsiar, Syamsiar Tuti Anggraini Virdinia, Thasya Wani, Anis Syafa Zein, Gilang Hardian