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Pengaruh Brand Trust dan Brand Image terhadap Loyalitas Nasabah dalam Menggunakan Asuransi Jiwa pada Ajb Bumiputera 1912 Medan Hayani, Nur Syamsidah; Rahma, Tri Inda Fadhila; Nasution, Juliana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.634

Abstract

The high growth of service companies in Indonesia encourages companies to attract the hearts of their customers in order to become loyal customers of the company's products, one of the service companies that continues to grow in Indonesia is a service company in the insurance sector. Where life insurance is now seen as important and necessary in everyday life. One alternative approach that is widely used by companies is to create brand trust and the company's brand image to gain customer loyalty. This study aims to determine the effect of brand trust and brand image partially or simultaneously on customer loyalty in using life insurance at Ajb Bumiputera 1912 Medan. The method used in this study uses a quantitative method by taking 89 respondents from selected customers as research samples through probability sampling technique with calculations using the slovin formula. The questionnaire uses hypothesis testing with SPSS version 25 software and uses linear data using multiple linear regression analysis methods. The results of this study simultaneously from the variable brand trust (X1) and brand image (X2) have a positive and significant effect on customer loyalty. And partially the variables brand trust (X1) and brand image (X2) also have a positive and significant effect on customer loyalty in using life insurance. Keywords : Brand Trust, Brand Image, Customer Loyalty, Life Insurance.
ANALYSIS OF THE CULINARY TOURISM DEVELOPMENT STRATEGY IN TAHU VILLAGE, ISLAMIC ECONOMIC REVIEW Fadila, Shintiya; Rahma, Tri Inda Fadhila; Yanti, Nursantri
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 18, No 4: October - December 2025
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v18i4.32071

Abstract

Kampung Tahu, as a culinary tourism destination, has great potential for optimal development. To ensure its consistency with Islamic economic principles, which emphasize justice, sustainability, and shared prosperity, the implemented development plan must be examined. Therefore, this study aims to determine the strategy for developing Kampung Tahu culinary tourism from an Islamic economic perspective. This study used the Systematic Literature Review (SLR) method with a search strategy in Google Scholar and Sinta published from 2020 to 2024. The results obtained indicate that the strategy is consistent with current theory and the promotional strategy is the most strategic approach. Entrepreneurs have also applied Islamic principles in running their businesses, which include the importance of conducting business fairly, honestly, and trustworthy, as well as paying attention to the quality of raw materials that are guaranteed halal.Keywords: Development Strategy, Tourism, Culinary Tourism, Islamic Economics
DEVELOPMENT STRATEGY OF MESIKHAT CLOTH UMKM IN KUTA CANE AREA, SOUTHEAST ACEH Sari, Indah Purnama; Qarni, Waizul; Rahma, Tri Inda Fadhila
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 18, No 4: October - December 2025
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v18i4.31959

Abstract

This study aims to identify the strengths and weaknesses in the development of Mesikhat cloth MSMEs in Kuta Cane, Southeast Aceh. Mesikhat is a traditional motif typical of the Alas Tribe with five main colors: red, yellow, white, green, and black, which has high cultural value. The study analyzes the internal and external conditions of MSMEs and development strategies that include creating a conducive business climate, integrated information management, developing an effective marketing system, as well as improving technical capabilities and adapting to modern market needs. In addition, this study highlights the importance of synergy between the government, academics, business actors, and the community in supporting the sustainability and increasing the competitiveness of Mesikhat cloth MSMEs. The results of the study are expected to be strategic recommendations for sustainable business development and oriented towards preserving local culture.Keywords: Meshichat Cloth, MSMEs, Marketing System
Co-Authors adelika, adelika Ahnaf, Muhammad Naufal Andri Soemitra Anggraini, Adisty Annisa, Fadia Aprillia, Nur Aqwa Naser Daulay Arnida Wahyuni Lubis atika Atika Atika Aulia Rahman Awaliya, Awaliya Ayu Wulandari Ayunda, Antin Barus, Rasmita Tiara Br Bayani, Luthfiah Nur Br Silalahi, Noni Novita Sari Cahaya, Nilam Damanik, Muhammad Rifki Dewi, Cindy Kumala Dharma, Budi Fadila, Shintiya Hafiza, Dara Handayani, Suri Sakinah Harahap, Minta Ade Doliana Harahap, Muhammad Ikhsan Harahap, Muhammad Risalah Harahap, Rahmat Daim Hasibuan, Nur Fadhilah Ahmad Hayani, Nur Syamsidah Imnur, Raudhatul Hasanah Imsar, Imsar Indah Purnama Sari Isnaini Harahap Jannah, Nurul Juliana Nasution Juro, Az-Zahra Kusmilawaty, Kusmilawaty Lubis, Dinda Fahira Lubis, Hana’ Salsabila M Marliyah Maha, Nurita Manik, M. Bay Hakqi Marissa, Sasa Marliyah, Marliyah Masridha, Masridha Maulana, Gilang Saka Muhaisin, Ahmad muhammad Syahbudi, muhammad Mustapa  Khamal  Rokan Musyafa, Muhammad Helma Nabila, Dara Nasution, Annio Indah Lestari Nasution, Doly Anwar Nasution, Hafizah Mahira nasution, indah sari Nasution, Irsan Al Fadhil Nasution, Juliana Nurbaiti Nurbaiti Nursantri Yanti Nurul Inayah Nurul Jannah Oktaviani, Tesya Panjaitan, Latifah Hanum Br Pohan, Novita Sari Putri, Indry_Anggraini Putri, Salsabila Qarni, Waizul Raden Mohamad Herdian Bhakti Rahmah, Azizah Rahmani, Nur Ahmadi Bi Rahmatillah, Riska Rahmi Syahriza, Rahmi Ramadiansyah, Ridho Romadhon , Fauzi Ahmad Sahima Hsb, Indah Saparuddin Siregar Sarah, Fitria Sari, Meyana Siagian, Tyo Rizky Simanullang, Ainil Harnita Sinaga, Ade Nurul Kaidah Siregar, Ahmad Rajin Siregar, Sonia Afna Siti Aisyah Sugianto Sugianto Sugianto Suhairi Suhairi Suwarni Suwarni Syafrizal, Muhammad Syahputra, Muhammad Ibnu Syahputri, Dea Aulia Syahputri, Kharisma Tuti Anggraini Virdinia, Thasya Wani, Anis Syafa Zein, Gilang Hardian