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Journal : Journal of Research and Technology

STRATEGI GREEN PRODUCT GUNA MENINGKATKAN KINERJA USAHA KECIL MENENGAH BERBASIS RAMAH LINGKUNGAN Usada, Untung; Murni, Arie Widya
Journal of Research and Technology Vol. 6 No. 1 (2020): JRT Volume 6 No 1 Jun 2020
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.236 KB) | DOI: 10.55732/jrt.v6i1.138

Abstract

Small and Medium Enterprises (SME) product innovation in order to support the concept of green products must be able to convince consumers. Product innovations which have been made that are not in accordance with the tastes of consumers, so the goods are less attractive to consumers. SMEs have difficulties in adjusting products that are environmentally friendly and acceptable to consumers. The high cost in innovating also results in SMEs who hesitate to modify the product. This study aimed to determine, describe, and analyze the effect of green products on the performance of SMEs in Sidoarjo. The first stage was to map green product criterias that affect the performance of environmentally-based SMEs, then analyse the effect of green products on the performance of environmentally-based SMEs. The method used in determining this effect was Partial Least Square (PLS). From the results of data processing, there were factors that influence the performance of environmentally friendly SMEs, namely the green product factor. Then a critical success factor analysis was carried out on the green product factor to determine the strategies that must be taken by environmentally friendly SMEs. The results of the analysis obtained strategy recommendations in improving the performance of SMEs were the strategy of selecting raw materials, choosing energy sources, using the amount of raw materials, and choosing product packaging materials. The strategy was in the context of developing environmentally friendly SMEs so they can improve SME competitiveness.
STRATEGI GREEN PRODUCT GUNA MENINGKATKAN KINERJA USAHA KECIL MENENGAH BERBASIS RAMAH LINGKUNGAN Usada, Untung; Murni, Arie Widya
Journal of Research and Technology Vol. 6 No. 1 (2020): JRT Volume 6 No 1 Jun 2020
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v6i1.138

Abstract

Small and Medium Enterprises (SME) product innovation in order to support the concept of green products must be able to convince consumers. Product innovations which have been made that are not in accordance with the tastes of consumers, so the goods are less attractive to consumers. SMEs have difficulties in adjusting products that are environmentally friendly and acceptable to consumers. The high cost in innovating also results in SMEs who hesitate to modify the product. This study aimed to determine, describe, and analyze the effect of green products on the performance of SMEs in Sidoarjo. The first stage was to map green product criterias that affect the performance of environmentally-based SMEs, then analyse the effect of green products on the performance of environmentally-based SMEs. The method used in determining this effect was Partial Least Square (PLS). From the results of data processing, there were factors that influence the performance of environmentally friendly SMEs, namely the green product factor. Then a critical success factor analysis was carried out on the green product factor to determine the strategies that must be taken by environmentally friendly SMEs. The results of the analysis obtained strategy recommendations in improving the performance of SMEs were the strategy of selecting raw materials, choosing energy sources, using the amount of raw materials, and choosing product packaging materials. The strategy was in the context of developing environmentally friendly SMEs so they can improve SME competitiveness.
Co-Authors Ajijah, Nur Chamidah Alfina, Nurus Alya Rohani Su’udah Amiruddin Hadi Wibowo Amrita Sabilla Wardatul Khusna Aprilia, Devi Nurrochmah Arif Nur Hidayat, Arif Nur Ashfa Diniyyah Assabilah Asrofi, Ahmad Jauhar Assabilah, Ashfa Diniyyah Athika Dwi Wiji Utami Avina Salsabilatun Nabila Bhuie, Manmeet Kaur Chusnul Khotimah Damayanti, Maryam Isnaini Evi Mahsunah Fajar Nur Yasin Faridy, Azka Hamdan, Achmad Rofi Hanif, M. Faizal HENDRATNO Hikmah Luqiyah Kartikasari Intan Firdaus Isti qoma Istianah, Rofiatul Istiq'faroh, Nurul Karomah, Dina Maulidda Is Kartikasari, Hikmah Luqiyah Khilda Audina Laili, Nurul Islamiyatul Larasati, Jannah Putri Silvia Lathifa, Rif’atul Listy, Afina Sufiana Maharani, Aisyah Hindy Maslakha, Rizka Dewi Masyitah Noviyanti Mas’ula, Fitri Miftahul Jannah Mochamad Nursalim Mochammad Rafly Ad'ha Mohammad Setyo Wardono Muhimmah, Rofiatul Ni’mah, Jazilah Nailatun Novaria Lailatul Jannah Nur Widiawati Nurul Istiq'faroh Octavia, Rosyidah Umami Oktavia, Rosyidah Umami pratiwi, rezza pratiwi, Rezza Amanda Putra, Dimas Aditya Putri, Faradita Ariska Widya Putri, Laily Santinia Rahmah Putri, Rizki Amalia Rafsanjani, Ali Akbar Rajif Rahma, Isna Maulita Rikke Kurniawati Rochmah, Salsabillah Ainur Rosyidah Umami Rosyidah Umami O Rukmi, Asri Susetyo Saifudin, Mochamad Zainal Salsabila, Ilmiyatus Sholiha, Dinar Mufidatus SUJARWANTO Suryanti Syväjärvi, Mikael Tri Septianto Untung Usada Violita Atika Putri Wahyu Maulida Lestari Wibowo, Amiruddin Hadi Wiryanto Wiryanto Zulfa, Zayyun Sa Zulfi, Zuyyin Sa