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Juharni, Juharni
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Layanan Customer Service Pada PT. Bank Rakyat Indonesia (Persero) Cabang Barru Randi, Randi; Juharni, Juharni; Tompo, Natsir
Publician: Journal of Public Service, Public Policy, and Administrastion Vol. 5 No. 1 (2026): PUBLICIAN: Journal of Public Service, Public Policy, and Administrastion, Janua
Publisher : Program Studi Administrasi Negara Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jp.v5i1.3571

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui pelayanan customer service pada PT. Bank Rakyat Indonesia Cabang Barru dilihat pada 5 dimensi yaitu bukti fisik (tangibles), reliabilitas (reliability), daya tanggap (responsiveness), jaminan (assurance), empati (emphaty). Untuk menganalisis dan mengetahui faktor apa saja yang menjadi pendukung customer service dalam memberikan pelayanan kepada nasabah pada PT Bank Rakyat Indonesia Cabang Barru. Untuk menganalisis dan mengetahui faktor apa saja yang menjadi penghambat customer service dalam memberikan pelayanan kepada nasabah PT Bank Rakyat Indonesia Cabang Barru. Data yang telah terkumpul dan tersusun secara sistematis kemudian dianalisis dengan menggunakan metode deskriptif-kualitatif. Hasil penelitian ini menunjukkan bahwa layanan customer service yang dilihat dari 5 dimensi, dimana temuan yang diperoleh dalam penelitian ini adalah penerapan layanan customer service yang dilakukan selama ini sudah diterima dengan baik, hal ini dilihat dari bukti fisik yang tersedia dalam pelayanan nasabah sudah dilengkapi oleh TV, AC dan sarana lainnya. Aspek daya tanggap dalam melayani nasabah juga sudah berjalan dengan baik dimana customer service memiliki respon cepat untuk melayani nasabah, dalam hal aspek keandalan menunjukkan bahwa customer service sudah dapat diandalkan dalam pelayanan kepada nasabah. This study aims to analyze and determine customer service at PT. Bank Rakyat Indonesia Barru Branch is seen in 5 dimensions, namely tangibles, reliability, responsiveness, assurance, empathy. To analyze and find out what factors support customer service in providing services to customers at PT Bank Rakyat Indonesia Barru Branch. To analyze and find out what factors hinder customer service in providing services to customers of PT Bank Rakyat Indonesia, Barru Branch. The data that has been collected and arranged systematically is then analyzed using a descriptive-qualitative method. The results of this study indicate that customer service is seen from 5 dimensions, where the findings obtained in this study are that the implementation of customer service that has been carried out so far has been well received, this can be seen from the physical evidence available in customer service which is equipped with TV , air conditioning and other facilities. The responsiveness aspect in serving customers has also been going well where customer service has a quick response to serving customers, in terms of the reliability aspect it shows that customer service has been reliable in serving customers.
Co-Authors Abdul Rauf Abdullah Umar, Abdullah Abdullah, Nursanti Abjan, Kadar Ada, Renzo Kalvien Palino Adi Sumandiyar Adoi, Armet Mexi Melser Adriani, Rovina Afrisal, Ade ferry Ananda Putra Tanggu Mara, Andry Anas, Ali Andi Muhibuddin, Andi Andi Rasyid Pananrangi Andi, Melani Annisa Annisa Ansyar, Ansyar Aras Syazili Aris, Muhammad Arisona, Y. Armawaty, Armawaty Asapa, Andi Faradhiba Dwi Julianti Azmi, Chaerul B. Talebe, Yusnaini Bakti Nur Ismuhajaroh Clarisa, Deby Congge, Umar Darsan, Ismi Musdalifah Daud, Asmar Hi Delly Mustafa Erna Rusliana Muhamad Saleh Fadhiel, Muhammad Ihsan Fatmawati, Mila Gani Jawak Gusti Rusmayadi Hamidin Rasulu Hamka Hamka, Hamka Hardiyanti, Andi Herianto Herianto Ibrahim Rahmat Ikbal Marus, Ikbal Ilham, Muh. Irma Damayanti Ishak, Safira Ismail, Imran Ismal, Imran Jonatan, Silvester Kadir, Imam Algazali Kalampung, Stephanie M. Kasmudin Mustapa Kehek, Marice Kemesrar, Mikel Kurra, Titus Labenua, Rusmawati Langai, Bambang Fredrickus Leha, Alicia W M. Irfan M. Irfan, M. Irfan M. Mustafa, Ikrima Malan, Sudirto Margono, M. Tirta Marina S, Dian Mochaimin, Muhammad Rofik Muallim, Ahmad Hamdan Muchdar, Fatma Mufti Abdul Murhum Muh. Aris Muhajir, Muhajir S. Muhammad Irfan Musfiani, Musfiani H.R Musfirah, Andi N. Abdullah Nababan, Endang Mayjela Enjelika Naen, Leonardo Konstantin Resy Nasser, Andi Pangeran Nebore, Esau Nurkaidah, Nurkaidah Pabisa, Janwar Putrawira Petramanti, Petramanti Pranatalia, Syiltia Putra, Sahbarsan Eka Rahim, Amirudin Rahman, Nurauliah Raihani Wahdah Rambe, Mikhael Wesley Randi, Randi Rasjid, Sukmawaty Reliubun, Sasa Zainudin Ressa, Nurmiyati Ridho, Muhmmad Rosnani Rosnani Rovina Ruslami, Rovina Runtu, Veronica A. Saenab, Saenab Samadan, Gamal M Samben, Cristina Mercy Sandang, Vonny Sani, A. Ardin Sennang, Indo Siti Fatimah Suaib, Muh. Ridha Suaib, Muhammad Ridha Suryani Suryani Su’udin, Muskira Syaenuddin, Syaenuddin Syahnul Sardi Titaheluw Syamsu, Dewiana Syamsuddin Maldun Syamsul Bahri Syuaib, Muh. Ridha Tamaulina Br Sembiring Tamrin Tamrin Tompo, Natsir Wachid, Choiruddin Wahyu Alfishahrin. T, Wahyu Wahyuni, Angraeni Sri Hanifa WAODE MUNAENI wulansari, angela Yakub Yakub, Yakub Yuliana Yuliana Yusuf, Masri Zainal, Nining Haslinda