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SIMBOL DAN STRATEGI KOMUNIKASI ISLAM DALAM KAMPANYE AKBAR ANIES-MUHAIMIN DI JAKARTA INTERNATIONAL STADIUM: Simbol dan Strategi Komunikasi Islami dalam Kampanye Akbar Anies-Muhaimin di Jakarta International Stadium Habibi, Mulkan; Sanjaya, Makroen; Mukhlizar; Diaz Cholinny , Mycroft
JURNAL KEMUHAMMADIYAHAN DAN INTEGRASI ILMU Vol. 3 No. 1 (2025): Juni
Publisher : LPP AIK UMJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jkii.3.1.288-298

Abstract

Tiga pasangan capres dan cawapres pada pemilu 2024 melaksanakan kampanye akbar sesuai jadawal yang diatur oleh Komisi Pemilihan Umum (KPU), kampanye akbar adalah sebutan untuk kampanye rapat umum. Kampanye akbar atau kampanye rapat umum merupakan salah satu metode kampanye dalam pemilihan umum (pemilu), yang mana pelaksanaannya ditetapkan oleh Komisi Pemilihan Umum (KPU). Untuk Pemilu 2024, pelaksanaan kampanye rapat umum atau kampanye akbar diatur dalam Keputusan KPU (PKPU) Nomor 78 Tahun 2024 dengan jadwal kampanye akbar atau kampanye rapat umum berlangsung mulai 21 Januari hingga 7 Februari 2024. KPU membagi kampanye akbar atau kampanye rapat umum menjadi tiga zona. KPU juga menetapkan jadwal kampanye akbar atau kampanye rapat umum untuk ketiga pasangan calon presiden (capres) dan calon wakil presiden (cawapres) pada 8 Februari sampai 10 Februari 2024. Rangkaian kegiatan kampanye akbar pasangan Anies Baswedan-Muhaimin Iskandar memiliki nuansa yang berbeda dibandingkan dengan kampanye akbar pasangan presiden dan wakil presiden lainnya Prabowo-Gibran dan Ganjar-Mahfud. Nuansa beda ini dapat dilihat dari berbagai rangkaian acara yang ditampilkan pada acara kampanye yang erat dengan nuansa Islami. Mulai dari gemahan lantunan salawat, pembacaan ayat suci alqur’an, doa serta narasi atau komunikasi yang dilakukan dengan kandungan nilai-nilai islam. Berdasarkan permasalahan itu maka penelitian ini dilakukan dengan tujuan untuk menganalisis penerapan nilai-nilai islam dalam komunikasi pada kampanye akbar pasangan Calon Presiden-Wakil Presiden Anies Baswedan-Muhaimin Iskandar. Penelitian ini menggunakan metode kualitatif berupa analisis semiotika terhadap tayangan kegiatan kampanye akbar pasangan calon presiden dan wakil presiden pemilu 2024 Anies Baswedan-Muhaimin Iskandar. Tayangan video Rangkaian kampanye pasangan calon presiden Anies Baswedan-Muhaimin Iskandar dianalisis menggunakan model analisis semiotika Charles Sanders Peirce.
MODAL SIMBOLIS DAN KEKERASAN SIMBOLIK: KOMERSIALISASI ISLAMOPHOBIA OLEH AKUN INSTAGRAM @PERMADIAKTIVIS2 Rosadi, Didi; Swarnawati, Aminah; Sanjaya, Makroen
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.13887

Abstract

This study aims to analyze the phenomenon of commercialization of Islamophobia carried out by the Instagram account @permadiaktivis2 using the symbolic capital and symbolic violence analysis approaches. Through qualitative and ethnographic methods, this study observes social interactions and cultural practices that develop around the account. Data were obtained through participant observation, in-depth interviews, and text analysis of the content, comments, and hashtags used. The research findings show that the @permadiaktivis2 account utilizes symbolic capital to build identity and authority among its followers and implements symbolic violence through symbols and narratives that demean Muslims. In addition, this account also posts provocative content to attract attention and increase interaction, which supports commercialization efforts through advertising, sponsorships, and Instagram's monetization features. This phenomenon exacerbates stereotypes and discrimination against Muslims and emphasizes the importance of creating an inclusive and hate-free social media environment. This study provides an understanding of how social media can be used to spread and commercialize Islamophobia, as well as its impact on public perceptions of Islam.
Strategi Manajemen Media dalam Distribusi Konten di Era Penyiaran Digital: Studi Kasus pada TVMu Aprianto, Adityo; Sanjaya, Makroen
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.646

Abstract

In facing the digital era, there is a change in conventional broadcasting to digital broadcasting with a focus on multiplatform content distribution. This encourages TVMU to adapt to digital broadcasting. This study aims to understand how media, especially TVMU, formulates strategies, chooses the right approach, implements, and conducts monitoring and evaluation to increase the relevance and reach of its broadcasts. The Media Management Strategy Theory that became the focus of the research from Media Strategy Formulation, Media Strategy Selection, Media Strategy Implementation, Monitoring and Evaluation. A qualitative approach with a case study method was used to extract data through observation and in-depth interviews with relevant informants. The results show that multiplatform content distribution is the main strategy in facing the challenges of digital broadcasting. Social media is utilized for promotion, interaction, and distribution of program excerpts, while the website serves as an additional channel for live streaming and information provision. Television remains the main focus, but digital platforms are used to expand audience reach and attract the younger generation. Monitoring and evaluation processes are conducted regularly to assess the effectiveness of the strategies implemented, with adjustments based on analysis of audience data and digital trends. Key challenges include copyright issues on digital platforms and the difficulty of attracting audiences to educational and da'wah content amidst the dominance of entertainment content. The study concludes that implementing an integrated and adaptive content distribution strategy is an important step to support media sustainability in the digital era. The findings provide guidance for other media in effectively managing content distribution to reach a wider audience.
ANALISIS FRAMING BERITA PENDAFTARAN CAPRES- CAWAPRES PEMILU 2024 PADA BREAKING NEWS METROTV Yussanto, Fauzi; Sanjaya, Makroen
Triwikrama: Jurnal Ilmu Sosial Vol. 8 No. 3 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis framing pemberitaan pendaftaran capres–cawapres Pemilu 2024 pada program Breaking News MetroTV menggunakan model Zhongdang Pan & Gerald M. Kosicki. Latar penelitian bertolak dari perbedaan durasi siaran dan pengemasan visual pada tiga pasangan: Anies–Muhaimin, Ganjar–Mahfud, dan Prabowo–Gibran. Pendekatan yang digunakan adalah kualitatif–deskriptif dengan teknik pengumpulan data melalui observasi siaran dan wawancara mendalam dengan pelaku produksi newsroom, dilengkapi kajian dokumen (triangulation of sources). Analisis dilakukan pada empat perangkat wacana: sintaksis, skrip (5W+1H), tematik, dan retoris. Hasil menunjukkan MetroTV menayangkan proses pasangan Anies–Muhaimin secara paling lengkap (dari kediaman, kantor partai koalisi, hingga KPU) dengan durasi ±480 menit, sementara Ganjar–Mahfud ±140 menit dan Prabowo–Gibran ±206 menit. Distribusi durasi, pemilihan sudut pandang, dan elemen retoris memperlihatkan framing yang lebih menonjol pada pasangan Anies–Muhaimin. Temuan dilengkapi testimoni redaksi mengenai asas keberimbangan liputan dan faktor operasional lapangan. Implikasi riset menegaskan pentingnya kepatuhan terhadap P3SPS KPI, serta peluang studi lanjutan yang menggabungkan semiotics Roland Barthes atau framing Robert N. Entman agar gambaran menjadi lebih komprehensif Kata kunci: Gen Z, Tiktok, marriage is scary, persepsi, media sosial, pernikahan Abstract This study examines the news framing of Indonesia’s 2024 presidential–vice presidential registration on MetroTV’s Breaking News, applying Zhongdang Pan & Gerald M. Kosicki’s model. Using a qualitative–descriptive approach, data were collected through broadcast observation and in-depth interviews with newsroom personnel, supported by document review (source triangulation). The analysis covered four discourse devices: syntactic, script (5W+1H), thematic, and rhetorical structures. Results reveal the Anies–Muhaimin pair received the most complete and longest coverage (≈480 minutes) from home departure through party offices to the KPU, compared with Ganjar–Mahfud (≈140 minutes) and Prabowo–Gibran (≈206 minutes). Differences in airtime allocation, camera vantage points, and rhetorical emphasis indicate a more salient framing toward Anies–Muhaimin. Editorial testimonies on balance and field operations complement the findings. The study underscores adherence to Indonesia’s broadcasting standards and invites future work combining Barthes’ semiotics or Entman’s framing for broader interpretive depth. Keywords: breaking news, framing, Pan & Kosicki, MetroTV, candidate registration.
NEW PUBLIC SERVICE PARADIGM IN FISIP INSTITUTION OF MUHAMMADIYAH UNIVERSITY JAKARTA Muhtadin, Imam; Qudrat Nugraha, Muhammad; Sanjaya, Makroen; Satiadarmanto, Deddi Fasmadhy
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2023): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i2.1781

Abstract

This research is to find out alternative strategies for improving the quality of institutional services for lecturers and education staff at FISIP Muhammadiyah University Jakarta with the principle of New Public Service in institutional services for lecturers and education staff. The background of public service literature is fundamentally humanistic (citizens do not serve customers), where the public interest (seeking the public interest) and accountability for the Implementation of New Public Services are prioritized on the principle of being able to increase the synergy of public services and the responsiveness of public service organizations to the needs of lecturers and education staff in FISIP Muhammadiyah University Jakarta, applying the citizen model does not serve customers, strives for public interest and public service accountability as part of the New Public Service principle as an alternative to improving the quality of public services. The service process for FISIP lecturers and education staff at the University of Muhammadiyah Jakarta is a process of interdependence between the actors involved and bargaining occurs between actors.
Konstruksi Sosial Pemikiran Kh. Ahmad Dahlan tentang Upaya Perbaikan Arah Kiblat dalam Film Sang Pencerah Sarwoko, Sunaryo; Napitupulu, Frengki; Jamalullail, Jamalullail; Sanjaya, Makroen
Journal of Education Research Vol. 5 No. 4 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i4.2039

Abstract

Film adalah media komunikasi massa yang dapat membentuk opini dan membangun ideologi tertentu. Penelitian ini menganalisis konstruksi sosial pemikiran KH. Ahmad Dahlan tentang upaya perbaikan arah kiblat dalam film Sang Pencerah. Menggunakan pendekatan kualitatif dengan analisis naratif Tzvetan Todorov, penelitian ini mengeksplorasi tahapan internalisasi, eksternalisasi, dan objektivasi dalam narasi film. Hasil penelitian menunjukkan bahwa pemikiran KH. Ahmad Dahlan diarahkan untuk mengubah masyarakat konservatif menjadi modern dan ilmiah. Nilai-nilai seperti toleransi, demokrasi, keberanian, dan kejujuran menjadi alat penyebaran pesan yang efektif. Film ini merepresentasikan perjuangan intelektual dan spiritual KH. Ahmad Dahlan dalam mengubah paradigma sosial-religius masyarakat.
Podcast Mom’s Corner: Ruang Publik Digital untuk Pemberdayaan Perempuan sebagai Ibu Ideal Ramadhani, Farrany Alifia; Sanjaya, Makroen; Hermansah, Tantan
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.446

Abstract

YouTube as a digital platform, has great potential to deliver educational content. However, in reality, the majority of creators still produce mainstream entertainment content, so its educational function has not been optimized. In this context, the momscorner podcast has emerged with themes of motherhood and parenting, which have the potential to become an alternative digital public space for women to discuss the concept of the ideal mother in line with the times. This study aims to verify whether the momscorner podcast truly fulfills this role. The theoretical framework of this study refers to the public sphere theory (Habermas) and YouTube as a participatory culture (Jenkins). The research approach used is qualitative with a virtual ethnography method, with data collection through observation of podcast content and in-depth interviews with the creative team managing momscorner. This study found that the momscorner podcast is not only a medium of communication but also a discursive space that allows women to share experiences, expand their knowledge, and gain emotional support. Through content that discusses issues of parenting, child education, and mental health, this podcast helps women open up new insights into the meaning of “ideal mother.” Thus, momscorner acts as a digital public space that encourages women’s empowerment. Keywords:  Digital Public Space; Participatory Culture; Podcast; Women’s Empowerment; Ideal Mother.YouTube sebagai salah satu platform digital memiliki potensi besar dalam menghadirkan konten edukatif, namun realitasnya mayoritas kreator masih memproduksi konten hiburan yang bersifat mainstream sehingga fungsi edukatif belum optimal. Dalam konteks ini, podcast momscorner hadir dengan mengangkat tema motherhood dan parenting yang berpotensi menjadi ruang publik digital alternatif bagi perempuan untuk berdiskusi mengenai konsep ibu ideal sesuai dengan perkembangan zaman. Adanya penelitian ini bertujuan untuk memverifikasi apakah podcast momscorner benar-benar beroperasi memenuhi peran tersebut. Kerangka teoretis penelitian ini merujuk pada teori public sphere (Habermas) dan Youtube sebagai Budaya Partisipasi (Jenkins). Pendekatan penelitian yang digunakan adalah kualitatif dengan metode etnografi virtual, dengan pengumpulan data melalui observasi konten podcast, serta wawancara mendalam dengan tim kreatif pengelola momscorner. Studi ini menemukan bahwa podcast momscorner tidak hanya menjadi media komunikasi, tetapi juga ruang diskursif yang memungkinkan perempuan untuk saling berbagi pengalaman, memperluas pengetahuan, serta mendapatkan dukungan emosional. Melalui konten yang membahas isu pengasuhan, pendidikan anak, hingga kesehatan mental, podcast ini membantu perempuan membuka wawasan baru mengenai makna “ibu ideal”. Dengan demikian, momscorner berperan sebagai ruang publik digital yang mendorong pemberdayaan perempuan.Kata kunci: Ruang Publik Digital; Budaya Partisipatif; Podcast; Pemberdayaan Perempuan; Ibu Ideal. 
How Has Islamic Communication Research Evolved in Indonesia? Choirin, Muhammad; Sanjaya, Makroen; Chomariah, Lailatul
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 9 No. 1 (2026): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v9i1.8338

Abstract

This study examines the development of Islamic communication scholarship in Indonesia as reflected in publications within leading Scopus-indexed journals between 2016 and 2024. By employing a bibliometric approach and conducting keyword analysis across eight selected journals, the research maps key trends, publication dynamics, author and institutional contributions, as well as the dominant thematic orientations of the field. The analysis covers publication volume, citation performance, and collaboration networks among scholars. The findings indicate that, although still relatively limited, research output in Islamic communication has steadily increased over the past nine years. Prominent themes include marketing, literacy, business, tourism, banking, and finance, which have emerged as central areas of scholarly attention. The study also identifies a growing pattern of collaboration among authors, both nationally and internationally. Overall, these results provide a comprehensive picture of the trajectory of Islamic communication research in Indonesia, offering important implications for future inquiry, and encouraging greater cooperation and innovation among researchers in this discipline.
ANALISIS KONTEN PROGRAM “ARISAN” TRANS 7 SEBAGAI MEDIA HIBURAN DAN PENGETAHUAN Alifahtinayah Adys Pradityawati; Makroen Sanjaya
Jurnal Ilmiah Multidisiplin Ilmu Vol. 3 No. 1 (2026): Februari : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/6hb85004

Abstract

This study aims to analyze the content of the Arisan program on Trans7 as a medium that not only delivers entertainment but also contains educational elements. The program is a game show featuring quiz segments and interactive games with participants from various backgrounds. This research uses a qualitative method with Berelson’s content analysis approach and relates the findings to Harold Lasswell’s mass media function theory. The results show that Arisan Trans7 serves not only as entertainment through humorous hosting styles and comedic participant interactions but also subtly conveys knowledge through quiz questions covering topics such as history, culture, music, and general knowledge. The program also successfully represents the diversity of Indonesian society through its participant segmentation. In conclusion, Arisan Trans7 effectively balances the media's functions of entertainment and education through a light and enjoyable show format.
Representation of Muhammadiyah's Hisab Method in TVMU's Da'wah Media: Systematic Literature Review Achmad Dzikri Fanshabi; Makroen Sanjaya; Tantan Hermansah; Muhammad Fanshoby
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.999

Abstract

Determining the beginning of the hijri month, which marks the beginning of religious observances such as the Ramadan fast and the Hajj, should ideally be carried out simultaneously in Indonesia. Differences in methods among Islamic organizations, such as Muhammadiyah and Nahdlatul Ulama, often lead to differences in timing. This study aims to examine the development of literature on Muhammadiyah's hisab method and the contribution of Islamic media to shaping public understanding of the determination of the Hijri month's beginning. The study used the Systematic Literature Review (SLR) method, following PRISMA guidelines, to include articles published between 2010 and 2025. The results show that Muhammadiyah's hisab method has evolved from a theological approach to a scientific paradigm grounded in modern astronomy, based on the principle of hisab benarki wujudul hilal (accurate crescent moon sighting). Studies of Islamic media, particularly television, show limited research specifically discussing the representation of the hisab method in religious broadcasts. The media has great potential to disseminate science-based religious literacy and strengthen public understanding of the rationality of hisab as a method for determining the Islamic calendar. This study emphasizes the importance of integrating science, religion, and Islamic media in strengthening religious awareness in the modern era.
Co-Authors Abd. Gani, Ahmad Yani Abdurrohman, Haidar Achmad Dzikri Fanshabi Agustina Riska Eka Saputri Alfarel Prapto Wibowo Alifahtinayah Adys Pradityawati Amallah, Nurlaillah Sari Aminah Swarnawati Andi Faisal BAKTI Andi Faisal Bakti Andi Faisal Bakti & Venny Eka Meidasari Andi M. Faisal Bakti Andrariladchi, Herdi Anisul Fuad Annabilla Zahra Aprianto, Adityo Arina Nurrohmah Atie Rachmiatie Bakti, Andi M. Faisal Choirin Choirin Chomariah, Lailatul Daniel Handoko Deddi Fasmadhy Satiadharmanto Dessy Kushardiyanti Dessy Dessy, Dessy Kushardiyanti Diaz Cholinny , Mycroft Didi Alzi Purnomo Dony Kurniawan Dwi Ghina Mardiah Faisal Bakti Farrany Alifia Ramadhani Farrany Alifia Ramadhani Febriani, Erna Fitri Sarasati M fuad, anisul Gun Gun Heryanto Hadi Hidayat Imam Muhtadin Jamalullail, Jamalullail jamiah, muhimin Jumroni Kiki Zakiah Darmawan KIKY, Rizky Amalia Kristina Nurhayati Marini Marini marini, marini marini Mayadah El Hawani Muhammad Choirin Muhammad Fanshoby Muhammad Qudrat Nugraha Mukhlizar Mulkan Habibi Nabila Putri Falaqiah Napitupulu, Frengki Natasya Amelia Putri Nisa, Ishmatun Novi Andayani Praptiningsih Nurhayati, Kristina Nurlaila Sari Amallah Nurlaillah Sari Amallah Nurlaillah Sari Amallah Nurul Hana Aprilia Oktaviana Purnamasari Putra Dermawan Qudrat Nugraha, Muhammad Ramadhani, Farrany Alifia Ratu Maulidah Fitriyah Ridzki Rinanto SIGID Ridzki Rinanto Sigit Rizki Amalia Rizky Amalia KIKY Rosadi, Didi Rulli NASRULLAH Rulli Nasrullah Rulli Nasrullah Saiful Amir Salas, Hagi Julio Sarwoko, Sunaryo Satiadarmanto, Deddi Fasmadhy Sendy Apriliansyah Study Rizal Lolombulan Kontu Suharti Suharti Suharti Suharti Swarnawati, Aminah Syalahuddin Al-Ayubi Ramadhani Tantan Hermansah Tantan Hermansah Tantan Hermansah Tantan Hermansah, Tantan Tantan Hermasah Tia Muthiah Tria Patrianti Yussanto, Fauzi