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Journal : Applied Information System and Management

TOE Framework for E-Commerce Adoption by MSMEs during The COVID-19 Pandemic: Can Trust Moderate? Yoga Religia; Muhamad Ekhsan; Miftakul Huda; Anton Dwi Fitriyanto
Applied Information System and Management (AISM) Vol 6, No 1 (2023): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v6i1.30954

Abstract

Currently, there are still many MSMEs in the regions that have not been connected to the digital ecosystem. This results in limited market reach, a lack of visibility, a lack of operational efficiency, and difficulty competing in the digital market. The purpose of this study is to review the adoption of e-commerce among MSMEs during the COVID-19 pandemic within the scope of the organization. Integrating the TOE framework (technology, organization, environment) with trust is carried out to explain the key parameters behind the adoption of e-commerce by MSMEs. This study collected samples using a saturated sample technique from 181 people who were members of the population. There were 153 questionnaires that were returned in full for further analysis using SEM-PLS modeling. The test results showed that technology did not have a significant influence on the adoption of e-commerce. Organizations, the environment during the pandemic, and trust have had a significant influence on the adoption of e-commerce. In addition, organizations that are moderated by trust have no significant effect on e-commerce adoption. The role of trust is as a moderation predictor. This research shows that the TOE framework is still strong enough to be used in explaining the adoption of e-commerce by MSMEs. This research also expands the TOE framework, where trust can also influence MSMEs to adopt e-commerce. Researchers and managers can use the set of variables that have been identified to strategize the adoption of e-commerce by MSMEs. This study presents a series of variables that can be used to study the adoption of e-commerce by MSMEs in the future.
TOE Framework for E-Commerce Adoption by MSMEs during The COVID-19 Pandemic: Can Trust Moderate? Religia, Yoga; Ekhsan, Muhamad; Huda, Miftakul; Fitriyanto, Anton Dwi
Applied Information System and Management (AISM) Vol. 6 No. 1 (2023): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v6i1.30954

Abstract

Currently, there are still many MSMEs in the regions that have not been connected to the digital ecosystem. This results in limited market reach, a lack of visibility, a lack of operational efficiency, and difficulty competing in the digital market. The purpose of this study is to review the adoption of e-commerce among MSMEs during the COVID-19 pandemic within the scope of the organization. Integrating the TOE framework (technology, organization, environment) with trust is carried out to explain the key parameters behind the adoption of e-commerce by MSMEs. This study collected samples using a saturated sample technique from 181 people who were members of the population. There were 153 questionnaires that were returned in full for further analysis using SEM-PLS modeling. The test results showed that technology did not have a significant influence on the adoption of e-commerce. Organizations, the environment during the pandemic, and trust have had a significant influence on the adoption of e-commerce. In addition, organizations that are moderated by trust have no significant effect on e-commerce adoption. The role of trust is as a moderation predictor. This research shows that the TOE framework is still strong enough to be used in explaining the adoption of e-commerce by MSMEs. This research also expands the TOE framework, where trust can also influence MSMEs to adopt e-commerce. Researchers and managers can use the set of variables that have been identified to strategize the adoption of e-commerce by MSMEs. This study presents a series of variables that can be used to study the adoption of e-commerce by MSMEs in the future.
Co-Authors Abdullah, Muhamad Al Faruq Achmad Masruri Aeny, Nur Agustini Tanjung Alrianti, Alvina Amanda, Gilang Tri Anang Septiyadi Anas, Muhamad Abdul Andini, Serly Andri Aprian Anton Dwi Fitriyanto Arip Priyadi Asep Saeful Burhan Septian Christine C. Widayati Cucu Mulyati Dadan Firmansyah Daspar Daspar Dela Nurlita Derris Aliayunika Jawad Didin Hikmah Perkasa Diky Mahendra Dita Manisha Ratman Sari Dwi Astuti Dwi Astuti Edora, Edora Erna Lika Kabdiyono Ernasari Fadlan Fauzi Fatchan, Muhammad Fathurohman Fathurohman fauzi, nadila Firmansyah Fitriyanto, Anton Dwi Ghozali, Muhamad Imam Gilang Tri Amanda Heri Susanto Huda, Fatkhul Huda, Miftakul Ibnu Andaris Ina Sawitri Indra Permana Indra Setiawan Indra Setiawan Irma Rahmawati Ivhan Moulana Khairunisa, Nadya Leli Deswindi Luthtamy, Luthtamy Magfijar, Faraz Muhammad Miftakul Huda Mochammad Fahlevi Muhamad Fatchan Muhamad Syahwildan Muhamad Taopik Muhammad Al Faruq Abdullah Muhammad Syamsul Hidayat Nani Hartati Nataliana Bebasari Ni Komang Putri Ayu Jayanti Niken Mayang Sari Niken Paramitha Nugroho, Agung Nur Aeni Nur Fatimah Nur Fitri Nur Fitri Nur Laela Nurelisah, Siti Hazar Parulian, Parulian Patricia Putri Wulandari Plora Pramudito, Dendy K. Prasetya, Ferdyana Eka Pupung Purnamasari Purwani Setyaningrum, Retno Purwanti Ramadhan, Deo Retno Purwani Setyaningrum Rian Hidayat Roni Mariyono Ryani Dhian Parashakti Ryani Dhyan Parashakti Ryani Dhyan Parashakti Safa'Atturrizky, Muhammad Santi Kurnia Santi Kurnia Sari, Niken Mayang Saroh, Tim Sasongko, Ananto Sasongko, Ananto Tri Siti Juariah Siti Juariah Siti Komariah Suhendra Suhendra Surtinah, Wiwin Surya Bintarti Suwandi Suwandi Syariefa, Laditry Susthia Tim Saroh Tri Damayanti, Tri Wahyu Budi Wahyu Budi Wenny Desty Febrian Febrian Willy Ristian Yanthy Herawaty Purnama Yoga Religia Yoga Religia Young, Felina C. Yuan Badrianto Yuan Badrianto Yulian, Hafizu Dwi YULIANI Yuliani Yuliani Zalfa Firyal Neparahman Zy, Ahmad Turmudi