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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Al-Iqtishad Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Economic, Bussines and Accounting (COSTING) Fokus Ekonomi Applied Information System and Management Petra International journal of Business Studies (IJBS) Jurnal Pengembangan Wiraswasta EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajerial Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Business Innovation and Entrepreneurship Journal Jurnal Mantik Maker: Jurnal Manajemen Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Diklat Review : Jurnal manajemen pendidikan dan pelatihan JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) BENING Journal of Research in Business, Economics, and Education Journal of Business, Management, and Accounting Jurnal Manajemen Bisnis dan Kewirausahaan Enrichment : Journal of Management Journal of Management and Bussines (JOMB) Journal of Industrial Engineering & Management Research (JIEMAR) JPM: JURNAL PENGABDIAN MASYARAKAT Yayasan Cita Cendikiawan Al Khwarizmi Indonesian Journal of Society Engagement (IJSE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Oikonomia: Jurnal Manajemen Daengku: Journal of Humanities and Social Sciences Innovation Dynamic Management Journal International Journal of Applied Finance and Business Studies MASTER: Jurnal Manajemen Strategik Kewirausahaan International Journal of Management Science and Information Technology (IJMSIT) East Asian Journal of Multidisciplinary Research (EAJMR) KOMMAS: Jurnal Pengabdian Kepada Masyarakat Abdi Jurnal Publikasi Indonesian Management and Accounting Research Management Research Studies Journal Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Jurnal Lentera Pengabdian International Journal of Multidisciplinary Approach Research and Science Proceeding International Pelita Bangsa Central Community Development Journal Dedikasi : Jurnal Pengabdian Lentera Review: Journal of Multidisciplinary in Social Sciences Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Asian Journal of Management, Entrepreneurship and Social Science SEMANIS
Muhamad Ekhsan
Universitas Pelita Bangsa
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Journal : Journal of Industrial Engineering

 1 
Customer Relationship Management dan Kepuasan Konsumen Pada Restaurant di Jakarta Surtinah, Wiwin; Firmansyah; Ekhsan, Muhamad
Journal of Industrial Engineering & Management Research Vol. 1 No. 2 (2020): Agustus 2020
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.722 KB) | DOI: 10.7777/jiemar.v1i2.40

Abstract

Tujuan utama dari public relation adalah mempengaruhi perilaku orang secara individu maupun kelompok saat saling berhubungan, melalui dialog dengan semua golongan, dimana persepsi, sikap dan opininya penting terhadap suatu kesuksesan sebuah perusahaan. Jenis penelitian yang digunakan dalam penelitian ini adalah metode penelitian eksplanatif dengan pendekatan kuantitatif. Penelitian jenis ini adalah untuk menggambarkan suatu generalisasi atau menjelaskan hubungan satu variable dengan variable lainnya. Hasil penelitian ini menemukan Program Customer Relationship Management Restaurant X memiliki kontribusi yang 'cukup kuat' dalam mempengaruhi kepuasan pelanggan dengan hubungan linear yang signifikan dan menunjukan hubungan dengan arah positif. Temuan sesuai dengan konsep bahwa Customer Relations Manager melalui program-program customer relationship management yang telah dilaksanakan dengan baik mampu mempengaruhi kepuasan pelanggan Restaurant X.
Co-Authors Abdullah, Muhamad Al Faruq Achmad Masruri Aeny, Nur Agustini Tanjung Alrianti, Alvina Amanda, Gilang Tri Anang Septiyadi Anas, Muhamad Abdul Andini, Serly Andri Aprian Anton Dwi Fitriyanto Arip Priyadi Aryaastuti, Rinka Asep Saeful Burhan Septian Christine C. Widayati Cucu Mulyati Dadan Firmansyah Daspar Daspar Dela Nurlita Derris Aliayunika Jawad Dian Maharani, Dian Didin Hikmah Perkasa Diky Mahendra Dita Manisha Ratman Sari Dwi Astuti Dwi Astuti Edora, Edora Erna Lika Kabdiyono Ernasari Fadlan Fauzi Fatchan, Muhammad Fathurohman Fathurohman fauzi, nadila Firmansyah Fitriyanto, Anton Dwi Ghozali, Muhamad Imam Gilang Tri Amanda Heri Susanto Huda, Fatkhul Huda, Miftakul Ibnu Andaris Ina Sawitri Indra Permana Indra Setiawan Indra Setiawan Irma Rahmawati Ivhan Moulana Khairunisa, Nadya Leli Deswindi Luthtamy, Luthtamy Magfijar, Faraz Muhammad Miftakul Huda Mochammad Fahlevi Muhamad Fatchan Muhamad Syahwildan Muhamad Taopik Muhammad Al Faruq Abdullah Muhammad Syamsul Hidayat Nani Hartati Nasrullah Nasrullah Nataliana Bebasari Ni Komang Putri Ayu Jayanti Niken Mayang Sari Niken Paramitha Nugroho, Agung Nur Aeni Nur Fatimah Nur Fitri Nur Fitri Nur Laela Nurelisah, Siti Hazar Parulian, Parulian Patricia Putri Wulandari Plora Pramudito, Dendy K. Prasetya, Ferdyana Eka Pupung Purnamasari Purwani Setyaningrum, Retno Purwanti Ramadhan, Deo Retno Purwani Setyaningrum Rian Hidayat Rismawati Rismawati Roni Mariyono Ryani Dhian Parashakti Ryani Dhyan Parashakti Ryani Dhyan Parashakti Safa'Atturrizky, Muhammad Santi Kurnia Santi Kurnia Sari, Niken Mayang Saroh, Tim Sasongko, Ananto Sasongko, Ananto Tri Setiawan, Aziz Siti Juariah Siti Juariah Siti Komariah Soliha, Ira Suhendra Suhendra Surtinah, Wiwin Surya Bintarti Suwandi Suwandi Syariefa, Laditry Susthia Tim Saroh Tri Damayanti, Tri Wahyu Budi Wahyu Budi Wenny Desty Febrian Febrian Willy Ristian Yanthy Herawaty Purnama Yoga Religia Yoga Religia Young, Felina C. Yuan Badrianto Yuan Badrianto Yulian, Hafizu Dwi YULIANI Yuliani Yuliani Zalfa Firyal Neparahman Zy, Ahmad Turmudi