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All Journal Jurnal Representamen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Dinamika Administrasi Bisnis ABDI MASSA: Jurnal Pengabdian Nasional PRAJA observer: Jurnal Penelitian Administrasi Publik RELASI: Jurnal Penelitian Komunikasi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Creative Student Research Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Riset Manajemen dan Ekonomi Jurnal Pendidikan dan Ilmu Sosial Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis GEMAH RIPAH: Jurnal Bisnis Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Pendidikan Agama Islam Agroterap Jurnal Bisnis Kreatif dan Inovatif Jurnal Social Society Journal of Economics and Economic Policy IJAIFD Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) HUMANIORASAINS Fundamentum: Jurnal Pengabdian Multidisiplin Global Leadership Organizational Research in Management Jurnal Maisyatuna International Journal of Artificial Intelligence for Digital Marketing Social, Educational, Learning and Language (SELL)
Pratiwi, Ni Made Ida
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Studi Komparatif Entrepreneurial Mindset, Entrepreneurial Education, Dan Entrepreneurial Intention Pada Followers Laki-Laki Dengan Followers Perempuan Instagram Raymond Surya Chin Angelina Mahesa Putri; Awin Mulyati; Ni Made Ida Pratiwi
Social, Educational, Learning and Language (SELL) Vol. 4 No. 1 (2026): Social, Educational, Learning and Language (SELL)
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/sell.v4i1.492

Abstract

Penelitian ini bertujuan untuk mengetahui perbedaan Entrepreneurial Mindset, Entrepreneurial Education, dan Entrepreneurial Intention antara followers Laki-Laki dan Perempuan Instagram Raymond Surya Chin. Penelitian ini dilatarbelakangi oleh perkembangan media sosial sebagai sarana edukasi digital mendorong terbentuknya Entrepreneurial Mindset, Entrepreneurial Education, dan Entrepreneurial Intention yang berbeda antara followers Laki-Laki dan Perempuan pada akun Instagram Raymond Surya Chin. Penelitian ini menggunakan pendekatan kuantitatif dengan metode komparatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada followers Instagram Raymond Surya Chin yang memenuhi kriteria penelitian. Analisis data dilakukan menggunakan uji hipotesis komparatif atau uji beda untuk mengetahui perbedaan antar kelompok gender pada masing-masing variabel penelitian. Hasil penelitian menunjukkan bahwa terdapat perbedaan Entrepreneurial Mindset antara followers Laki-Laki dengan Perempuan dalam memandang peluang usaha, keberanian menghadapi risiko, dan Entrepreneurial Mindset. Selain itu, terdapat perbedaan Entrepreneurial Education dalam proses penerimaan, pemahaman, dan pengalaman belajar kewirausahaan melalui media sosial. Perbedaan juga ditemukan pada Entrepreneurial Intention, dimana followers laki-laki dan perempuan memiliki dorongan, motivasi, dan niat berwirausaha yang berbeda setelah memperoleh paparan konten edukasi bisnis melalui Instagram. Konten yang disampaikan Raymond Surya Chin mampu memberikan pengaruh Entrepreneurial Education, dan Entrepreneurial Intention pada followers, meskipun proses internalisasi informasi dipengaruhi oleh karakteristik masing-masing gender.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND SERVICE QUALITY REGARDING PURCHASING DECISIONS AT FITTARA COFFEE SIDOARJO Nurjanah Fitri Hastuti; Ayun Maduwinarti; Ni Made Ida Pratiwi
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.108

Abstract

Currently, in the culinary industry this has happened. Companies now see greater business opportunities through the use of internet media as a promotional tool. With increasingly advanced technology, the internet is no longer a strange thing in product marketing. The company always pays attention to product quality, consumer needs, packaging and effective promotions. Many business promotions are now turning to social media because the majority of internet users in Indonesia are active in the trade and services sectors. Marketing strategies via social media can increase sales without large costs. Consumers also find it easier to get information about the products they want through technology which is part of e-commerce, which is the way companies communicate, promote and sell products via the internet. In Indonesia, in this globalization era, business competition is getting tighter with ongoing technological developments. The aim of conducting this line research is to find out whether knowledge of Promotion, Social Media, Service Quality influences Purchase Decisions at Fittara Coffee Sidoarjo. This type of research uses quantitative methods. The population is all buyers who have made transactions at Fittara Coffee Sidoarjo with a sample size of 100 respondents from distributing questionnaire statements via Google Form. The results obtained state that Social Media Promotion and Service Quality simultaneously have a positive and significant effect on purchasing decisions at Fittara Coffee Sidoarjo. Testing this hypothesis concluded partially that Social Media Promotion had a positive and significant influence on Purchasing Decisions, and Service Quality had a positive and significant influence on Purchasing Decisions.
THE INFLUENCE OF LIVE STREAMING SHOPPING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS ON OVERSIZE FASHION THROUGH THE SHOPEE MARKETPLACE Salsabila Veronica Setyaningrum; Ni Made Ida Pratiwi; Ayun Maduwinarti
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.110

Abstract

Oversize fashion has become a popular trend among users of this e-commerce platform. Various types of oversized fashion products ranging from t-shirts, blouses, tunics, to dresses. Many shop users choose oversize fashion because it is easy to wear, not complicated, not tight on the body and gives a stylish and trendy impression. There is a challenge in creating a balance between style and proportion so that it still looks attractive and not too big. The purpose of this research is to examine live streaming shopping (X1) and customer reviews (X2) on purchasing decisions (Y) for oversized clothes through the Shopee marketplace. Live streaming shopping is becoming an increasingly popular marketing method due to its interativity and ability to display products directly, which helps consumers understand product details and quality. Customer reviews, as a form of previous user reviews, play an important role in building trust and providing relevant information to potential buyers. This research uses quantitative methods, this data is available through an e-questionnaire using g-from which was distributed to 130 respondents who had purchased oversized fashion through Shopee. The hypothesis was tested through multiple linear analysis. The study results show that live streaming shopping has a positive effect on purchasing decisions, showing that the more interesting and informative it is, the higher the consumer's likelihood of making a purchase. Apart from that, customer reviews were found to have a positive and relevant relationship to purchasing decisions. Positive reviews from previous customers can increase the confidence of new consumers and encourage them to make a purchase
Menerapkan Jiwa Entrepeneur Melalui Kegiatan Market Day Bagi Siswa Di UPT SD Negeri 206 Gresik Nadyah Amelia Putri; Ni Made Ida Pratiwi
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2920

Abstract

This study explores the implementation of entrepreneurial values through Market Day activities at UPT SD Negeri 206 Gresik, focusing on fifth-grade students. A dynamic economy and increasing competition demand education that not only develops cognitive intelligence but also skills and creativity. This research attempts to provide a solution by applying entrepreneurial concepts through Market Day activities. The research targets fifth-grade students at UPT SD Negeri 206 Gresik, aiming to guide them towards positive endeavors. The study involves observation, interviews, and program socialization to provide an understanding of entrepreneurial values. This method encompasses planning, execution, and evaluation processes, encouraging students to develop creativity, communication skills, independence, and discipline. The results show that Market Day activities successfully build entrepreneurial character among students. Despite facing challenges such as a lack of student participation and limited space, these shortcomings are identified as opportunities for improvement in the future. It is hoped that the implementation of entrepreneurial values through practical activities like Market Day can help address unemployment challenges in Indonesia by shaping students ready to become job creators.
Co-Authors A.A. Ketut Agung Cahyawan W Abdulah, Abdulah Abiyyah Dyastiningrum Ni’mah Achmad Qowim Qolbi Adelia Salsabila Adi, Oetomo Yanus Ramadhan Putera Affa Hikmatul Aunillah Agung Pujianto Agung Pujianto Ajeng Puspitasari Alfiatus Zainiyah Anang Jauhari Ma'ruf Anang Suhariyanto Angelina Mahesa Putri Aprilia Putri Damayanti Arif Darmawan Arinda Dias Wara Arvika Andriani Maulana Putri Awin Mulyati Awin Mulyati Ayun Maduwinarti Ayun Maduwinarti Ayun Maduwinarti Bacellia Yolanda Bomboa Baety, Isnaini Nur Bagoes Soenarjanto Baiti Lailatul Maghfiroh Bisma Imam Abdillah Burhan Bungin Cahya Rukmana Putri Cantika Al Madinah Cantika Al Madinah Chusniati, Yeni Chusniati, Yeni Fajar Cindy Novianty Deavita Lusi Rahmawati Dewanti Nastiti Diana Juli Mulyati Dwi Putri, Dwi Dwi Susanti, Dyah Ayu Dwi Yanti, Amanda Arya Ega Priliagita Endang Indartuti Eva Septilia Fairisati, Neny Tresna Fatonah, Syehran Ahlakul Febby Rahmatullah Febby Rahmatullah Machrusin Febianti, Intan Firanda, Mireya Fitri A'isya Fitri A’isya Giastanti, Meta Halawatul Ulum Hartono, Supri Hellen Andini Arieza Rokhani Hutomo, Achmad Adhiaksa Ihsan Fauzi Irgi Putri Olivia Irgi Putri Olivia Jaya, Aulia Ramadhani Jimat, Syaiful Kenza Bisri Hariris Kharisma, Nadya Afiffatur Lavenia Dyah Pitaloka Lenya Ramadhani Linda Puspita Linda Puspita Lucyandra Puspita Dwianjani M Rizki Reksa Daradjad M. Aminul Akbar Madalena Retno Anggraini Maharani Virginoni Zafitri Mardiatna, Pradana Tera Martha Kristianita Putri Maruta, Anom Maruta, IGN Anom Megawati, Risky Ega Meidita Alifiyah Meidita Alifiyah Mirah Sandika Mohammad Insan Romadhan Muflif, Dika Nabil Muhammad Abi Baskoro Muhammad Agung Hudaya Muhammad Maullana Arifin Mulyati, Awin Mulyati, Awin Prastity Mulyati, Diana Juni Mustika Sari Kaffamawarni Mustofa, Agus Nabbila Aulia Mukholidah Nabilla Wahyu Amanda Santri Nadya Putri Pratiwi Nadyah Amelia Putri Nadyah Amelia Putri Nanda Suma Wardani Nanda Unzilatur Rochmah Nasution, Ute Ch Nasution, Ute Chairuz Nasution, Ute Chairuz M. Nathania Ariyani Paramesti Anindya Novita Ageng Rahmadianti Novitasari, Anggun Dwi Nur Alisa Septivianti Nurjanah Fitri Hastuti Nurul Umayah Occa Putri Ade Wulandari Octaviyani, Nita Pradita, Septian Dita Pujianto, Agung Puspa, Jeannette Sarita Puspita, Maytaneel Wiga Rachmat Risanto Tiesa Rachmawati, Yuni Radjikan Radjikan Rahmawati, Silviya Ramadhani, Angga Ramadhani, Maghfirah Regina Ayu Prasanthi Reviandany, Noormalitasari Prastity Riko Tri Cahyono Riris Verdina Purbayani Rocky Khansa Rakha Dimas RR. Ella Evrita Hestiandari Sabela Kirana Widyadhana Salsabila Veronica Setyaningrum Salsabila, Aflyah Sarah Nabilla Khoirunisa Sari, Hanny Rosa Puspita Seleman, Gabriela Ernawati Sepialita, Tiara Shila Radasahila Silvi Auliya Mega Amanda Siti Wulandari Sri Andayani Sri Andayani Sri Andayani Sudaryanto, Edy Sunarti Sunarti Supriatun Supriatun, Supriatun Susanti, Dila Sya’ban, Mochammad Rizqi Tjahjono, Endro Triya Nur Fadila Ute Chairuz M Nasution Ute Chairuz M. Nasution Ute Chairuz M. Nasution Ute Chairuz Mochamad Nasution Uthe Ch. Nasution Utomo, Pambudi Vina Afrilia Wulandari, Occa Putri Ade Yessi Rachmawati Yolandha Cindy Kafita Yulia Purni Fidiastuti Zahra Alifia Tsabita _, Mahesin