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Journal : Journal of Student Development Informatics Management (JoSDIM)

Pengaruh Penggunaan Akun Instagram @ussfeeds Terhadap Pemenuhan Kebutuhan Informasi Followers Dikalangan Mahasiswa Fakultas Ilmu Sosial Jurusan Ilmu Komunikasi Universitas Islam Negeri Sumatera Utara Erizal, Nurfan; Kholil, Syukur; Yasmin, Nabila
Journal of Student Development Informatics Management (JoSDIM) Vol 4, No 1: JoSDIM | Januari 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v4i1.5384

Abstract

Instagram is currently one of the media most frequently used by students at the Faculty of Social Sciences, Department of Communication Sciences, North Sumatra State Islamic University to search for information. This research aims to find out how much influence the use of the Instagram account @ussfeeds has on fulfilling the information needs of followers among students at the Faculty of Social Sciences, Department of Communication, North Sumatra State Islamic University. The theory used in this research is the Uses and Gratifications theory, new media and fulfilling information needs. This research uses a quantitative approach with data collection techniques in the form of distributing questionnaires or questionnaires which are measured using a Likert scale, then processed and then concluded. This research used purposive sampling, with the Slovin formula with an error rate of 10%, and the total sample in this research was 78 respondents. The analysis method is in the form of validity testing, reliability testing, and hypothesis testing using the Spearman's Rho Rank-Order Correlation formula via SPSS version 29 and using the Guilford scale or correlation coefficient. The results of this research show that Ha is accepted and Ho is rejected, indicated by a significant value = <0.001, which means a significant number <0.05, which means there is a significant relationship between variable x and variable y. This means that there is an influence between the use of the @ussfeeds Instagram account on fulfilling the information needs of followers among students at the Faculty of Social Sciences, Department of Communication Sciences, North Sumatra State Islamic University.On the Guilford scale the result (rho) = 0.666 means this valueis on a scale (0.41 – 0.70), then this shows that there is a significant relationship between variable x and variable y. The value of the coefficient of determination (r2) obtained a figure of 0.666, which meansshows that variable.
Co-Authors Abdul Rasyid Ahmad Tamrin Sikumbang Aldy Amin, Afriadi Amril Amril Amril Anismar Anismar Arifin, Darul Arif`, Khairul Armansyah Matondang, Armansyah Azahari, Helmi Bustami Bustami Dewi Kurniawati Erizal, Nurfan Fadly Achmad Faridah Faridah Ferry, Muhammad Fitri Meliya Sari Hanafi, Muhammad Reza Harahap, Annisa Rosa Mora Harahap, Juliadi Zurdani Hasibuan, Rial Sukma Hasyimsyah Nasution Hildan Mawardi Humaizi, Humaizi Ichwanurrahman, M Indra, Farhan Irwansyah Rezeki, Syailendra Reza Jufrizal Jufrizal Kartini Kartini Katimin Lahmuddin Lahmuddin Lahmuddin, Lahmuddin Lahmuddin Lubis Lubis, Chaerona Artha Lusiana Andriani Lubis Mailin, Mailin Matondang, Abdul Rahman Muhammad Aidil Abror Nasution Mulyana, Afriani Eka Munardi, Benny Muniruddin, Muniruddin Nasution, Lydia Nurhasanah Nasution, Najiyah Maisaro Br Natasya Natasya Nazira, Syafiq Nazwa, Alsha Nur Rahmah Amini Nur, T Mursal M Nurbani Nurbani, Nurbani Nurdin, Hanifah Nursapia Harahap Oknita, Oknita Pulungan, Muhammad Hafiz Putriana, Rahmi Rafdeadi Ramadini, Amelia Riana Saidaturrahmah, Saidaturrahmah Salsabila, Adinda Samosir, Hasrat Efendi Sampurna, Ahmad Sihombing, Ibrahim Sikumbang, Ahmad Thamrin Silaen, Mulkan Darajat Simatupang, Muhammad Andry Soiman, Soiman Solihah Titin Sumanti, Solihah Titin Subiantoro, Dedi Subuantoro, Dedi Suswanta Suwardi Lubis Syafrizaldi, Syafrizaldi Syafruddin Ritonga, Syafruddin Syahputra, Helmi Syahputra, Romi Syahrial Arif Hutagalung Syarifah Syarifah, Syarifah Syukri Syamaun Tanjung, Saydina Maya Taufik Wal Hidayat, Taufik Tengku Riza Zarzani N Tumanggor, Timur Yasir, Risaleh Abie Yasmin, Nabila Yudiyanto, Ade Rachmat Yusfriadi Yusnadi, Yusnadi Zaein, Achyar Zainal Arifin