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All Journal Jurnal Ilmiah Peuradeun Madania: Jurnal Ilmu-Ilmu Keislaman JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Edukasi Islami: Jurnal Pendidikan Islam Journal Analytica Islamica PRoMEDIA MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Review Pendidikan dan Pengajaran (JRPP) Pena Justisia: Media Komunikasi dan Kajian Hukum JURNAL PSYCHOMUTIARA JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Ilmiah Al-Hadi Lentera:Indonesian Journal of Multidisciplinary Islamic Studies Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Journal La Sociale Syiar: Jurnal Komunikasi dan Penyiaran Islam Warisan: Journal of History and Cultural Heritage INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Al Ma mun Jurnal Kajian Kepustakawanan dan Informasi Arus Jurnal Sosial dan Humaniora Journal of Education Research eScience Humanity Journal International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Jurnal Ilmu Komunikasi Dan Media Jurnal Informasi, Perpustakaan, dan Kearsipan (JIPKA) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Islam & Contemporary Issues Electronic Journal of Education, Social Economics and Technology Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni Semar : Jurnal Sosial dan Pengabdian Masyarakat Lektur, Jurnal Ilmu Komunikasi El-Mujtama: Jurnal Pengabdian Masyarakat Algebra Jurnal Indonesia : Manajemen Informatika dan Komunikasi Al Iman: Jurnal Keislaman dan Kemasyarakatan
Azhar, Anang Anas
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Journal : Journal La Sociale

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LAZISMU Marketing Communication Strategy as an Integral Part of Increasing Community Independence in Medan City Alfaruqi, Muhammad Alif; Azhar, Anang Anas; Kustiawan, Winda
Journal La Sociale Vol. 4 No. 6 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i6.1427

Abstract

Poverty remains a big problem in Indonesia, including in the city of Medan. According to BPS data, the percentage of poor people in Indonesia decreased from 9.57% in September 2022 to 9.36% in March 2023. This decline was also seen in North Sumatra, from 8.33% to 8.15% in the same period. LAZISMU, as a zakat institution, uses various marketing communication strategies to increase public awareness and participation in poverty alleviation programs in Medan City. The approaches used include social media, collaboration with local media, and community events such as bazaars and workshops. Philip Kotler's marketing theory is the basis for this research methodology. The research results show that the communication strategy implemented was successful in increasing public awareness and participation, although there were still obstacles related to limited funds. LAZISMU is expected to be able to develop more effective fundraising strategies and collaborate with various parties to increase the flow of funds and program sustainability.
Co-Authors Abdi Mubarak Syam ABdul Karim Batubara, ABdul Karim Abdul Rasyid Abidin, Syahrul Achiriah, Achiriah Adrya, M. Rifqi Alfaruqi, Muhammad Alif Amin, Ahmad Aldi Amril Anri Naldi Apulina, Silvi Suci Ari, Alya Ratu Balqis Ariftha, Annisa AZ-Zahra, Salsabila Fazri Baharuddin Bangun, Dinda Almunawaroh Bara, Elsa Annisa Batu Br Sinuraya, July Susanti Dani, Idegham Dewi, Paradia Kristanti Dwi Israfi Parangin angin Elryan Adha, Dwiki Fakhrur Rozi, Fakhrur Farhani, Muhammad Chandrika Fatimah Ferry, Muhammad Halihasimi, Halihasimi Hamanda, Dewa Hamonangan, Yogi Triyuda Hanif, Randy Muhammad Harahap, Elina Herawaty Harahap, Hidayani Syafitri Harahap, Juliadi Zurdani Harahap, Partaonan Harahap, Suheri Hardiansyah, Tubagus Rizki Harianto, Deni Hasan Sazali Hasibuan, Halim Perdana Hasibuan, Wilda Lestari Hendro Wibowo Husnah, Asmaul Iman, Mujhirul Infadillah, Rury Juarsa, Izkal Dwifa Kamal, Aliza Kartika, Yunda Khoiriyah, Fitri Kholil, Syukur Kustiawan, Winda Liani, Firda Mei Lubis, Ummu Hoiriah Matondang, Abdul Rahman Muhammad Reza Muhammad, Qasem Muslih Fathurrahman Naldo, Jufri Naldo Nasution, Hasyimsyah Nurhasna, Lily Siti Pangestu, Wira Yoga Puji Santoso Purwaningtyas, Franindya Puspita, Ardian Nurul Putri, Indah Rezeki Reza Hanafi, Muhammad Ritonga, Muhammad Husni Rohani, Laila Rosadi, Nindia Ajeng Rozi, Fakhrul Sakdiah, Evi Samosir, Hasrat Efendi Silaen, Mulkan Darajat Simalango, Eka Susanti Simamora, Irma Yusriani Simatupang, Muhammad Andry Sinta, Elvita Dwi Siregar, Fauziyah Siregar, Fitrah Alfisyah Siregar, Indo Mora Sri Nurhayati Subiantoro, Dedi Syahputra, Romi Tumanggor, Timur Yusniah, Yusniah Zuhriah Zulfahmi Zulfahmi