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Azhar, Anang Anas
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The Transformation PAN's Communication Strategy in Attracting Millennial Voter Support for the 2024 Election Zulfahmi, Zulfahmi; Kholil, Syukur; Azhar, Anang Anas
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 002 (2024): Pena Justisia (Special Issue)
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5608

Abstract

This study aims to analyze the transformation of the National Mandate Party (PAN) communication strategy in attracting the support of millennial voters in the 2024 Election, with a focus on the effectiveness of the use of digital media and face-to-face interactions. Millennial voters, who dominate up to 56.45% of the total voters, are the main target of PAN's political campaign. This study uses a qualitative descriptive method with the SMCR (Source, Message, Channel, Receiver) analysis framework to explore the main elements in PAN's political communication. Primary data were obtained through in-depth interviews with party members, campaign teams, and millennial voters in North Sumatra, while secondary data were collected from document analysis and PAN's social media content. The results of the study show that PAN has succeeded in attracting the attention of millennial voters through digital campaigns on social media such as Instagram, TikTok, and WhatsApp. However, this digital strategy has not been fully effective in rural areas with limited internet infrastructure. In addition, PAN faces challenges in political regeneration, fierce competition with other parties, and a lack of strong local figures. Inconsistency in delivering messages between the center and regions is also an obstacle in building solid relationships with voters. The study recommends that PAN adopt a hybrid strategy that integrates digital and traditional approaches, strengthens the presence of local figures, and adapts messages to the specific needs of millennial voters. This strategy is expected to increase PAN's political relevance and strengthen its electability in the upcoming election.
PENERAPAN KOMUNIKASI INTERPERSONAL PUSTAKAWAN DALAM MELAYANI PEMUSTAKA DI PERPUSTAKAAN UNIVERSITAS ASAHAN Bara, Elsa Annisa Batu; Azhar, Anang Anas; Abidin, Syahrul
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 9 No. 2 (2025): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan komunikasi interpersonal pustakawan dan pemustaka serta faktor penghambat yang dialami pustakawan terhadap pemustaka. Metode penelitian yang digunakan adalah metode kualitatif dengan penelitian deskriptif yang menggunakan wawancara untuk mendeskripsikan data yang diperoleh peneliti secara langsung, untuk memperoleh gambaran yang jelas dan terperinci bagaimana penerapan komunikasi interpersonal pustakawan dalam melayani pemustaka di Perpustakaan Universitas Asahan. Adapun teknik pengumpulan data yang dilakukan pada penelitian ini adalah observasi, wawancara, dan dokumentasi. Selanjutnya peneliti melakukan wawancara kepada 6 informan yaitu 3 Pustakawan dan 3 Pemustaka Universitas Asahan. Hasil penelitian ini menunjukkan bahwa penerapan komunikasi interpersonal pustakawan dan pemustaka dalam sikap keterbukaan, empati, dan dukungan dalam memberikan pelayanan kepada pemustaka masih mempunyai kekurangan, sedangkan dalam sikap rasa positif dan kesetaraan dalam memberikan pelayanan sudah cukup baik. Hambatan pustakawan dalan memberikan pelayanan kepada pemustaka adalah kurangnya sensitivitas dan kurangnya informasi. Abstract This study aims to determine the application of interpersonal communication librarians and users and the inhibiting factors experienced by librarians towards users. The research method used is a qualitative method with descriptive research that uses interviews to describe the data obtained by researchers directly, to obtain a clear and detailed picture of how librarian interpersonal communication is applied in serving users at the Asahan University Library. The data collection techniques used in this study were observation, interviews and documentation. Furthermore, the researchers conducted interviews with 6 informants, namely 3 Librarians and 3 Librarians of Asahan University. The results of this study indicate that the application of interpersonal communication for librarians and users in an attitude of openness, empathy, and support in providing services to users still has deficiencies, whereas in an attitude of positive feeling and equality in providing services it is quite good. Obstacles for librarians in providing services to users are the lack of sensitivity and lack of information.
PENERAPAN KOMUNIKASI INTERPERSONAL PUSTAKAWAN DALAM MELAYANI PEMUSTAKA DI PERPUSTAKAAN UNIVERSITAS ASAHAN Bara, Elsa Annisa Batu; Azhar, Anang Anas; Abidin, Syahrul
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 9 No. 2 (2025): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan komunikasi interpersonal pustakawan dan pemustaka serta faktor penghambat yang dialami pustakawan terhadap pemustaka. Metode penelitian yang digunakan adalah metode kualitatif dengan penelitian deskriptif yang menggunakan wawancara untuk mendeskripsikan data yang diperoleh peneliti secara langsung, untuk memperoleh gambaran yang jelas dan terperinci bagaimana penerapan komunikasi interpersonal pustakawan dalam melayani pemustaka di Perpustakaan Universitas Asahan. Adapun teknik pengumpulan data yang dilakukan pada penelitian ini adalah observasi, wawancara, dan dokumentasi. Selanjutnya peneliti melakukan wawancara kepada 6 informan yaitu 3 Pustakawan dan 3 Pemustaka Universitas Asahan. Hasil penelitian ini menunjukkan bahwa penerapan komunikasi interpersonal pustakawan dan pemustaka dalam sikap keterbukaan, empati, dan dukungan dalam memberikan pelayanan kepada pemustaka masih mempunyai kekurangan, sedangkan dalam sikap rasa positif dan kesetaraan dalam memberikan pelayanan sudah cukup baik. Hambatan pustakawan dalan memberikan pelayanan kepada pemustaka adalah kurangnya sensitivitas dan kurangnya informasi. Abstract This study aims to determine the application of interpersonal communication librarians and users and the inhibiting factors experienced by librarians towards users. The research method used is a qualitative method with descriptive research that uses interviews to describe the data obtained by researchers directly, to obtain a clear and detailed picture of how librarian interpersonal communication is applied in serving users at the Asahan University Library. The data collection techniques used in this study were observation, interviews and documentation. Furthermore, the researchers conducted interviews with 6 informants, namely 3 Librarians and 3 Librarians of Asahan University. The results of this study indicate that the application of interpersonal communication for librarians and users in an attitude of openness, empathy, and support in providing services to users still has deficiencies, whereas in an attitude of positive feeling and equality in providing services it is quite good. Obstacles for librarians in providing services to users are the lack of sensitivity and lack of information.
Co-Authors Abdi Mubarak Syam ABdul Karim Batubara, ABdul Karim Abdul Rasyid Abidin, Syahrul Achiriah, Achiriah Adrya, M. Rifqi Alfaruqi, Muhammad Alif Amin, Ahmad Aldi Amril Anri Naldi Apulina, Silvi Suci Ari, Alya Ratu Balqis Ariftha, Annisa AZ-Zahra, Salsabila Fazri Bangun, Dinda Almunawaroh Bara, Elsa Annisa Batu Br Sinuraya, July Susanti Dani, Idegham Dewi, Paradia Kristanti Dwi Israfi Parangin angin Elryan Adha, Dwiki Fakhrur Rozi, Fakhrur Fatimah Ferry, Muhammad Halihasimi, Halihasimi Hamanda, Dewa Hamonangan, Yogi Triyuda Hanif, Randy Muhammad Harahap, Elina Herawaty Harahap, Hidayani Syafitri Harahap, Juliadi Zurdani Harahap, Partaonan Harahap, Suheri Hardiansyah, Tubagus Rizki Harianto, Deni Hasan Sazali Hasibuan, Halim Perdana Hasibuan, Wilda Lestari Hendro Wibowo Husnah, Asmaul Iman, Mujhirul Infadillah, Rury Juarsa, Izkal Dwifa Kamal, Aliza Kartika, Yunda Khoiriyah, Fitri Kholil, Syukur Kustiawan, Winda Liani, Firda Mei Lubis, Ummu Hoiriah Matondang, Abdul Rahman Muhammad Reza Muhammad, Qasem Muslih Fathurrahman Naldo, Jufri Naldo Nasution, Hasyimsyah Nurhasna, Lily Siti Pangestu, Wira Yoga Puji Santoso Purwaningtyas, Franindya Puspita, Ardian Nurul Putri, Indah Rezeki Reza Hanafi, Muhammad Ritonga, Muhammad Husni Rosadi, Nindia Ajeng Rozi, Fakhrul Sakdiah, Evi Samosir, Hasrat Efendi Silaen, Mulkan Darajat Simalango, Eka Susanti Simamora, Irma Yusriani Simatupang, Muhammad Andry Sinta, Elvita Dwi Siregar, Fauziyah Siregar, Fitrah Alfisyah Siregar, Indo Mora Sri Nurhayati Subiantoro, Dedi Syahputra, Romi Tumanggor, Timur Yusniah, Yusniah Zuhriah Zulfahmi Zulfahmi