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All Journal Jurnal Al-Ijtimaiyyah Jurnal Ilmiah Peuradeun Madania: Jurnal Ilmu-Ilmu Keislaman JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Edukasi Islami: Jurnal Pendidikan Islam Journal Analytica Islamica PRoMEDIA MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Ilmiah Al-Hadi Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Journal La Sociale Warisan: Journal of History and Cultural Heritage INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Arus Jurnal Sosial dan Humaniora Journal of Education Research eScience Humanity Journal International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Jurnal Ilmu Komunikasi Dan Media Jurnal Informasi, Perpustakaan, dan Kearsipan (JIPKA) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Islam & Contemporary Issues Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni Semar : Jurnal Sosial dan Pengabdian Masyarakat Lektur, Jurnal Ilmu Komunikasi El-Mujtama: Jurnal Pengabdian Masyarakat Algebra Jurnal Indonesia : Manajemen Informatika dan Komunikasi Al Iman: Jurnal Keislaman dan Kemasyarakatan
Azhar, Anang Anas
Unknown Affiliation
Religion Aerospace Engineering Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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HUMANITARIAN DA'WAH MESSAGES ON INSTAGRAM: CONTENT ANALYSIS OF @salimafillah_official FOR ACEH TAMIANG RELIEF Wulan, Amanda; Azhar, Anang Anas
Jurnal Al-Ijtimaiyyah Vol. 12 No. 2 (2026): In Press
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v12i2.35761

Abstract

This study aims to analyse humanitarian da'wah messages on Instagram in the context of fundraising for the Aceh Tamiang disaster through the @salimafillah_official account. The increasing use of social media as a platform for humanitarian campaigns has expanded the function of da'wah beyond mobilising public donations to strengthening spiritual awareness and social solidarity. This study addresses three research questions concerning the variation of humanitarian da'wah messages, the consistency of message delivery, and the dominance of fundraising documentation compared with substantive da'wah messages. A descriptive qualitative approach employing content analysis was applied to 2 Instagram posts, including captions, images, and videos uploaded during the fundraising campaign. Data were collected through documentation of Instagram content and a literature review, and analysed using thematic content analysis. The findings reveal that humanitarian da'wah messages are consistently communicated through persuasive narratives integrating emotional, rational, and religious appeals. However, the variation of messages remains limited and tends to be repetitive. In addition, the content is predominantly focused on documenting fundraising activities rather than providing deeper spiritual guidance for disaster victims. Nevertheless, reflective narratives promoting empathy, compassion, and public participation remain evident throughout the campaign. The study concludes that Instagram-based humanitarian da'wah functions as an effective medium for moral communication and social mobilisation, although greater diversity and depth of da'wah messages are needed to optimise both humanitarian and spiritual objectives.
Co-Authors Abdi Mubarak Syam ABdul Karim Batubara, ABdul Karim Abdul Rasyid Abidin, Syahrul Achiriah, Achiriah Adrya, M. Rifqi Alfaruqi, Muhammad Alif Amin, Ahmad Aldi Amril Anri Naldi Apulina, Silvi Suci Ari, Alya Ratu Balqis Ariftha, Annisa AZ-Zahra, Salsabila Fazri Bangun, Dinda Almunawaroh Bara, Elsa Annisa Batu Br Sinuraya, July Susanti Dani, Idegham Dwi Israfi Parangin angin Elryan Adha, Dwiki Erwan Efendi Fakhrur Rozi, Fakhrur Farhani, Muhammad Chandrika Fatimah Ferry, Muhammad Ginting, Abdul Fikri Halihasimi, Halihasimi Hamanda, Dewa Hamonangan, Yogi Triyuda Hanif, Randy Muhammad Harahap, Elina Herawaty Harahap, Hidayani Syafitri Harahap, Juliadi Zurdani Harahap, Partaonan Harahap, Suheri Hardiansyah, Tubagus Rizki Harianto, Deni Hasan Sazali Hasibuan, Wilda Lestari Husnah, Asmaul Iman, Mujhirul Infadillah, Rury Juarsa, Izkal Dwifa Jufri Naldo Kamal, Aliza Kartika, Yunda Khoiriyah, Fitri Kholil, Syukur Kustiawan, Winda Liani, Firda Mei Lubis, Ummu Hoiriah Matondang, Abdul Rahman Muhammad Reza Muhammad, Qasem Muslih Fathurrahman Nasution, Hasyimsyah Nurhasna, Lily Siti Puji Santoso Purwaningtyas, Franindya Puspita, Ardian Nurul Putri, Indah Rezeki Reza Hanafi, Muhammad Rohani, Laila Rosadi, Nindia Ajeng Rozi, Fakhrul Sakdiah, Evi Samosir, Hasrat Efendi Septika, Ghina Silaen, Mulkan Darajat Simalango, Eka Susanti Simatupang, Muhammad Andry Sinta, Elvita Dwi Siregar, Fauziyah Siregar, Fitrah Alfisyah Sri Nurhayati Subiantoro, Dedi Syahputra, Romi Tumanggor, Timur Wulan, Amanda Yusniah, Yusniah Zuhriah