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Journal : Jurnal EMT KITA

Dampak Reputasi, Responsifitas, Pemberian Hadiah, dan Rekomendasi terhadap Nasabah yang Berpindah dari BSI ke Bank Konvensional Asakdiyah, Salamatun; Rachmiani; Musafir; Hasim
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.1707

Abstract

This research aims to investigate the impact of reputation, responsiveness, gift-giving, and recommendations on Brand Switching, especially the movement of customers from Conventional Banks to Bank Syariah Indonesia (BSI). The research method uses multiple linear regression with a Likert Scale to collect data from 100 respondents who are customers from various cities in Indonesia, including Yogyakarta, Gorontalo, and Surakarta. The validity test results show that all variables have a valid correlation with Brand Switching. Multiple linear regression revealed that gifts had the greatest impact, while recommendations had a lower impact. The F test and t-test confirm that reputation, responsiveness, gift-giving, and recommendations simultaneously and partially significantly influence Brand Switching. Even though the Multiple R shows a relationship of 61.7%, the Adjusted R Square of 35.5% indicates that the model does not fully explain variations in Brand Switching. The conclusions of this research provide insight for bank management to improve reputation, responsiveness, and gift-giving strategies to reduce the level of Brand Switching. Future research is recommended to consider additional variables and a qualitative approach to explore the factors that influence customer decisions.
Co-Authors -, Ahmad Faqih Agus Setiyono Agus Soroso Ahmad Multazam, Ahmad Ahmad Sulaeman Ahmad Zainuri Alvionita, Mita Andi Sofyan Hasdam Anid Supriyadi Arafik Lamadi Ario Damar Assel, Abdurrahman Astuti, Sherly Awalia, Nur Bagu, Fery Rahmat A. Baruadi, Mahludin H. Daud Yusuf Desi Widiyanti Dewi Wahyuni K. Baderan Diko, Abdullah Kadir DIMAS ANDRIANTO Dwicesaria, Maheswari Alfira Dzahra, Fatimah Eko Pradjoko Ery Setiawan Evy Damayanthi Farid SM, Farid Fera Fitri Salsabila Fikri, Miftakhul Fitryane Lihawa Gita Eka Sila Humairoh Saidah I Dewa Gede Jaya Negara I Wayan Yasa Idqan Fahmi Indariani, Susi Insih Mohune IPB, DGB Irawan, Mohammad Bayu Irvan A. Salihi Iswan Dunggio Jahja, Sukma Dewanty Karyawan, I Dewa Made Alit Katili, Ardiyansyah S. Kurniawati, Estetika Mutiaranisa Lala M Kolopaking Lihawa, Fityane M Agus Setiadi Ma'mun Sarma Mahendra, Bagus Alam Mahludin H. Baruadi Mahludin H. Baruwadi Malik, Safira Putri H. Marike Mahmud Mega Safithri Moh. Hasan Machfoed Mohamad, Nurdin Moko, Faisal Musafir Nahrowi Noi, Siskawati Nufalia Hidayati Nurfaika Nurislamiah, Siti Oktariza, Wawan Pakaya, Parid Prasetyo, Mawardi Heru Pujiati Purwiyatno Hariyadi Rachmiani Rahayu Yulianti Rahman, Sitti Mutiah Rahmawati Damiti Rajak, Nurain Rakhmat Jaya Lahay Resdiani, Risa Ritonga, Aprilita Putri Defan Rohani Rubai, Ramlah Sabarudin, Didin Salamatun Asakdiyah, Salamatun Salehudin Setyawati, Ariesta Sri Purwaningsih, Sri Sudradjat Suherman, Sutianto Pratama Sukirman Rahim Sulistiyani Sumiati Suria Darma Tarigan Sutianto Syam S. Kumaji Syamsudin, Suryadi Ulfah Juniarti Siregar Waode, Faridawaty Wimadudin Z Thalib, Heru Zulfikar Muhammad, Zulfikar