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All Journal SEIKO : Journal of Management & Business Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Economic Education and Entrepreneurship Studies Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pendidikan Terapan Indonesian Journal Of Business And Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Journal of Applied Taxation and Policy
Hajar Dewantara
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Public Health Social Sciences Other

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Journal : Indonesian Journal Of Business And Entrepreneurship Research

 1 
The Influence of Motivation, Business Capital and Marketing Strategy on MSMEs Development during the Covid-19 Pandemic in Takalar Regency Agus Syam; Nur Armika Amir; Hajar Dewantara; Muhammad Jufri
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 1 (2023): Vol. 1, No. 1, January 2023: Indonesian Journal of Business and Entrepreneurshi
Publisher : Departement of Business and Entrepreneurship Faculty of Economics and Business Universitas Negeri Makassar

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Abstract

The purpose of this study is to find out and analyze how the influence of motivation, business capital and marketing strategy on the development of MSMEs during the COVID-19 pandemic in Takalar Regency. This study uses quantitative methods with data collection instruments in this study, namely questionnaires, observations and documentation. Informants in this study were 71 SME in Takalar Regency. Based on the results of the study, the results of the partial test showed that the motivational variable had no and insignificant effect on the development of MSMEs during the COVID-19 pandemic in Takalar Regency, while business capital and marketing strategies had a significant and significant impact on the development of MSMEs during the COVID-19 pandemic in Takalar Regency. Based on the test results, motivation, business capital and marketing strategies simultaneously have a significant and significant impact on the development of MSMEs during the COVID-19 pandemic in Takalar Regency.
Co-Authors Adam Ramadhan Adio, Matthew Olufemi Agus Halid Agus Syam Agus Syam Agusnaya, Nurrahmah Akmar Akilah Kautsar Al Maududi Bahmar Algi Fahrizal Alisyahbana, Andi Naila Quin Azisah Alya Olivia Amhar, A. Ummi Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andi Reski Nurhikmah Andika Isma Arsad Bahri Asmayanti Asmayanti Atirah Awal Syahrul Alimin Azis, Fajriani Basri Bado Basri Bado, Basri Della Fadhilatunisa Deny Romadhon Badaring Dewi Pratiwi Azis Dian Arishandy Imansyah Diarra, Salim Elma Nurjannah Fajar Bahari Fitriah R, Ulfa Hafish, Muhammad Halim, Nur Halim, Nur Halim Hamdan, Muhammad Nurfaizy Hasisa Haruna Hasyim, Sitti Hajerah Hernawan, Muh.Dzaky Aziziyah Hersiyati Palayukan Hijri Andini I Ketut Budarma Ibrani, Juan Veron ilham abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Israwati Hamsar Jannah, Devi Miftahul Jasman, Muh. Jusri Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Kemalasari, Andi Anggi M. Miftach Fakhri M.Raul Fajr Gibran Airos Mahmuddin Mahmuddin Marhawati Matthew Olufemi Adio Miftahul Andriani Muh Fikri Ainul Yakin Muh Getri Putra Hasta Muh. Fiqriansyah Wahab Muh. Galang Nusantara Muhammad Akbar Muhammad Alief Nur Hidayah Rani Muhammad Jufri Muhammad Jufri Muhammad Jufri Muhammad Nurfaizy Hamdan Muhammad Rakib Muhammad Rakib Muhammad Rakib Mutmainnah Mutmainnah Mutmainnah Ni Gst Nym Suci Murni Nirmala S., Aprilianti Nur Afrilia Afrizah Nur Arisah Nur Armika Amir Nur Astaman Putra Nur Halim NURUL AZIZAH Nurul Husna Nurul Husna Offiler Pebrian Pahrul, Pahrul Pranata, Muhammad Aldi Putri Nirmala Raharimalala, Soussou Ryketeng, Masdar Salim Diarra Salim, Diarra Saparuddin Saparuddin Sarmila Sitti Hasbiah Soussou Raharimalala Sudarmi Sudarmi Sulfan Ardiansyah Thariq Al Ayyubi Yuliani Yuliani