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All Journal Falah : Jurnal Ekonomi Syariah Dinamis : Journal of Islamic Management and Bussiness SEIKO : Journal of Management & Business Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pendidikan Terapan Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Bersama Ilmu Ekonomi Journal of Vocational, Informatics and Computer Education Journal of Applied Taxation and Policy Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
Hajar Dewantara
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Investment Decision-Making Among Students Using Prospect Theory in Behavioral Economics Basri Bado; Hajar Dewantara
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): December
Publisher : Global Research Collaboration

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Abstract

Investment decision-making is crucial in finance, particularly for students planning their financial futures. This study focuses on students at Universitas Negeri Makassar (UNM) to understand how psychological factors influence their investment decisions. Utilizing Prospect Theory from behavioral economics, the research examines key factors such as risk perception, profit expectations, and time preferences. The study involved a survey of UNM students, and the descriptive analysis reveals that students tend to make decisions influenced by behavioral biases, loss aversion, and risk preferences. The findings indicate that students are consistent in their financial decision-making but are significantly impacted by psychological biases, particularly in their tendency to avoid losses and their cautious approach to risk and uncertainty. Overall, the investment behavior of UNM students is shaped by the psychological factors outlined in Prospect Theory, highlighting their reliance on subjective perceptions and loss avoidance. This research provides valuable insights for developing more effective financial literacy strategies and promoting wiser investment decisions among students. Additionally, it contributes to the application of Prospect Theory in the context of student investment decision-making.
The Role of Self-Determination Theory in Shaping Investment Readiness Among Young Investors Basri Bado; Hajar Dewantara
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): December
Publisher : Global Research Collaboration

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Abstract

This study explores the investment readiness of students from the Faculty of Economics and Business at Universitas Negeri Makassar using the Self-Determination Theory (SDT) framework. Both intrinsic and extrinsic motivation were found to play crucial roles in influencing investment readiness. Intrinsic motivation drives students to develop their knowledge and skills, while extrinsic motivation is triggered by financial rewards and social recognition. The main barriers identified include low financial literacy, limited access to information, and resistance to new technologies. The study suggests that enhancing financial education and digital literacy through comprehensive programs and supportive environments is essential to overcoming these obstacles and improving students' investment readiness. By addressing these barriers, educational institutions can better prepare young investors for successful financial decision-making, equipping them with the necessary tools and confidence to navigate the investment landscape.
Analisis Faktor-Faktor Aspek Pengetahuan Mahasiswa Pada Penggunaan ChatBot Berbasis AI Ilma Wulansari Hasdiansa; Hajar Dewantara; Adam Ramadhan; Akmar Akilah Kautsar; Al Maududi Bahmar
Jurnal Pendidikan Terapan Vol 2, No 2 May (2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jupiter.v2i2.205

Abstract

Penelitian ini mendetailkan peran penting aspek pengetahuan dan akuisisi pengetahuan dalam meningkatkan efektivitas penggunaan ChatBot oleh mahasiswa. Temuan penelitian menunjukkan bahwa 90% dalam konteks pembelajaran, ChatBot yang didesain khusus perlu menyajikan informasi yang akurat dan relevan guna memperkaya pemahaman mahasiswa. Faktor-faktor seperti konfirmasi ekspektasi, tingkat kepuasan, dan manajemen pengetahuan juga terbukti memiliki dampak signifikan terhadap penggunaan ChatBot secara berkelanjutan. Metode penelitian yang mendukung abstrak ini mencakup metode kuantitatif seperti survei dan analisis statistik untuk mengukur tingkat kepuasan dan konfirmasi ekspektasi pengguna terhadap ChatBot. Rekomendasi dari studi ini mencakup perbaikan desain ChatBot untuk memenuhi harapan pengguna, serta optimalisasi peran ChatBot dalam manajemen materi kuliah di lingkungan universitas. Analisis ini memberikan kontribusi penting bagi pengembang, desainer, penyedia layanan, dan instruktur untuk meningkatkan kualitas dan efektivitas ChatBot dalam mendukung proses pembelajaran mahasiswa.
Analisis Persepsi Mahasiswa terhadap Pembelajaran Sinkron dan Asinkron dengan Pendekatan UTAUT Sitti Hasbiah; Hajar Dewantara; Muhammad Alief Nur Hidayah Rani; Alya Olivia; Muh. Galang Nusantara
Jurnal Pendidikan Terapan Vol 2, No 2 May (2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jupiter.v2i2.222

Abstract

Tujuan penelitian adalah bagaimana meningkatkan ketahanan pembelajaran di lingkungan akademik konvensional dan menggali potensi manfaat dari penerapan pembelajaran ini. Dengan menggunakan metode kuantitatif dan desain longitudinal, artikel ini mengumpulkan data dari mahasiswa Universitas Negeri Makassar sebagai responden. Hasil penelitian menunjukkan bahwa pembelajaran blended dan online memiliki tingkat ketahanan yang memadai di lingkungan akademik konvensional. Meskipun demikian, faktor-faktor seperti kualitas materi pembelajaran, interaksi antara dosen dan mahasiswa, serta dukungan teknologi tetap berpengaruh signifikan terhadap ketahanan pembelajaran. Artikel ini merekomendasikan penelitian lebih lanjut untuk memperluas cakupan dan mempertimbangkan faktor-faktor lain yang memengaruhi ketahanan pembelajaran blended dan online. Dalam konteks pandemi COVID-19, penelitian lebih lanjut juga harus mempertimbangkan dampaknya terhadap pembelajaran kombinasi dan daring. Artikel ini memberikan dasar bagi praktisi, pengambil kebijakan, dan peneliti untuk memahami peran teknologi dalam pendidikan tinggi, dengan langkah-langkah konkret untuk meningkatkan kualitas pengajaran dan pembelajaran di lingkungan akademik konvensional.
Prioritizing Service Quality Levers in a Business Hotel: Empirical Evidence from SERVQUAL Hajar Dewantara; Andika Isma; Soussou Raharimalala
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i1.462

Abstract

This study investigates whether the SERVQUAL dimensions tangibles, reliability, responsiveness, assurance, and empathy—explain customer satisfaction in an independent full-service hotel and identifies the most influential levers. A cross-sectional survey of 100 staying guests recruited via accidental (intercept) sampling was administered using validated Likert-scale items. Construct validity and reliability were established prior to hypothesis testing. Multiple regression with standardized coefficients was employed to estimate the partial effects of each dimension and to assess their relative importance. Results indicate that all dimensions exhibit positive associations with satisfaction; empathy emerges as the strongest predictor, followed by assurance, reliability, and responsiveness, while tangibles show the weakest effect. These findings highlight the primacy of human-contact factors—attentiveness, credibility, and individualized care in shaping satisfaction within hospitality settings, while signaling improvement opportunities in physical cues and facilities. Managerially, the hotel should sustain strengths in empathy and assurance (e.g., staff sensitivity, clear guarantees, consistent fulfillment of promises) and systematically uplift tangibles through visible quality cues, facility upkeep, and amenity standards. The study contributes firm-level evidence to the hospitality literature by clarifying the relative weights of SERVQUAL dimensions for satisfaction and by underscoring that people-centric capabilities remain decisive even when tangible attributes lag.
Pengaruh Pemasaran Viral dan Persepsi Harga Terhadap Keputusan Pembelian Produk Makanan dan Minuman Pada Mahasiswa Program Studi Kewirausahaan Universitas Negeri Makassar Saputra, Aan; Syam, Agus; Tahir, Sumiati; Dewantara, Hajar; Sudarmi, Sudarmi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6548

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran viral dan persepsi harga terhadap keputusan pembelian produk makanan dan minuman pada mahasiswa Program Studi Kewirausahaaan Universitas Negeri Makassar. Variabel penelitian ini terdiri dari keputusan pembelian sebagai variabel terikat (Y) dan pemasaran viral serta persepsi harga sebagai variabel bebas (X). Populasi penelitian adalah mahasiswa Program Studi Kewirausahaan Universitas Negeri Makassar.  Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan teknik pengambilan simple random sampling, dengan jumlah sampel sebanyak 86 responden. Pengumpulan data dilakukan menggunakan kuesioner dengan skala likert, sedangkan analisis data meliputi uji validitas, uji reliabilitas, analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, uji hipotesis. Hasil penelitian ini  menunjukkan bahwa secara parsial maupun simultan, pemasaran viral dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Pemasaran viral meningkatkan kesadaran, minat, dan persepsi positif mahasiswa terhadap produk makanan dan minuman melalui informasi yang tersebar luas dan dipercaya. Sementara itu, persepsi harga memungkinkan mahasiswa menilai kelayakan dan nilai produk makanan dan minuman secara rasional, berdasarkan manfaat yang diperoleh dibandingkan biaya yang harus dibayar. Interaksi antara pemasaran viral dan persepsi harga memperkuat keyakinan mahasiswa. Temuan ini menegaskan bahwa strategi pemasaran viral yang efektif dan persepsi harga yang tepat dapat meningkatkan keputusan pembelian produk makanan dan minuman pada mahasiswa Program Studi Kewirausahaaan Universitas Negeri Makassar.
Analysis Determinants of Entrepreneurial Interest in the Traditional Cake Industry Jatmiko Wahyu Nugroho; Fajriani Azis; Hajar Dewantara; Andika Isma
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 1 (2024): Volume 2, Issue 1, January-April 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i1.289

Abstract

This research aims to determine the factors that influence entrepreneurial interest in the traditional cake industry. Empirical study of traditional apang cake entrepreneurs in Datae, Lawawoi sub-district, Watang Pulu sub-district, Sidenreng Rappang district. This research is categorized as Quantitative Descriptive research with a population of 47 kiosks. Data obtained through distributing questionnaires with a Likert scale. The analysis technique used is quantitative analysis and multiple linear regression analysis. The results of the research show that the variables Internal Factors (X1) and External Factors (X2) have a positive and significant effect on Entrepreneurial Interest (Y) in Datae, Lawawoi Village, Watang Pulu District, Sidenreng Rappang Regency. The results of this research can be used as motivation for the community, especially housewives who have an interest in entrepreneurship, to start entrepreneurship in any field to develop creativity and fulfill family life.
Brandpreneurship-Based Business Development Strategy Using the SOAR Method in the Sultan Ayam Geprek Restaurant Business Zul Aswar Bakri; Muhammad Rakib; Hajar Dewantara
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): March-June
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.385

Abstract

This study aims to examine and formulate a business development strategy based on brandpreneurship using the SOAR approach at Sultan Ayam Geprek Restaurant in Makassar City. The research is motivated by the suboptimal management of brand identity and the implementation of branding strategies, despite the business having strong potential in terms of strategic location, distinctive taste, and customer loyalty. The study employs a descriptive qualitative method, with data collected through interviews, observations, and documentation involving the business owner, employees, and loyal customers. The findings reveal that the main strengths of the business lie in its unique taste, affordable pricing, and strategic location. However, there are notable weaknesses related to the inadequate management of brand identity and less effective branding strategies. On the other hand, opportunities arise from the increasing public interest in fast food and the growing use of digital media. Based on the SOAR analysis, a brandpreneurship-based development strategy is proposed, focusing on strengthening brand identity, enhancing branding efforts, optimizing digital marketing, introducing menu innovations, and improving customer experience.
The Influence of Entrepreneurial Motivation and Family Environment on Entrepreneurial Interest: The Mediating Role of Self-Efficacy Patriandi Nuswantoro; Hajar Dewantara; Muhammad Aras
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 1 (2025): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v3i1.7713

Abstract

University students play a crucial role in fostering job creation through entrepreneurship. This study investigates the effect of entrepreneurial motivation and family environment on entrepreneurial interest, with self-efficacy as a mediating variable. A quantitative approach with an explanatory descriptive design was employed. The study involved 102 undergraduate students selected through proportional random sampling. Data were gathered using an online questionnaire and analyzed using SPSS version 27. The results indicate that entrepreneurial motivation does not have a direct significant effect on entrepreneurial interest but has a positive and significant effect on self-efficacy. The family environment positively and significantly influences both self-efficacy and entrepreneurial interest. Additionally, self-efficacy has a positive and significant effect on entrepreneurial interest. Furthermore, entrepreneurial motivation significantly affects entrepreneurial interest indirectly through self-efficacy. Similarly, the family environment has a significant indirect effect on entrepreneurial interest through self-efficacy. These findings underscore the importance of fostering self-efficacy among students to strengthen their entrepreneurial interests. Moreover, the family environment plays a critical role in shaping both the self-confidence and entrepreneurial drive of future entrepreneurs. The study contributes to the broader understanding of psychological and social factors influencing entrepreneurial behavior in higher education contexts.
Analisis Desain Model Bisnis Berbasis Teknologi Digital dalam Perspektif Dynamic capabilities pada Usaha Fashion Mantan Thrift Nidya Sri Utami; Muhammad Rakib; Hajar Dewantara
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 2 No. 3 (2026): Agustus 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v2i3.1047

Abstract

This study aims to analyze the implementation of digital technology in shaping the business model of Mantan Thrift Fashion from the perspective of dynamic capabilities, particularly its role in enhancing the firm's ability to adapt, integrate resources, and create value in the dynamic thrift fashion industry. This research employed a qualitative approach using a case study method to gain an in-depth understanding of the digital transformation experienced by the business. Data were collected through observation, in-depth interviews, documentation, and literature review. Informants were selected using purposive sampling and included the business owner, employees, customers, and business partners directly involved in implementing digital technology. Data were analyzed through data reduction, data display, and conclusion drawing, while source triangulation was applied to ensure the credibility of the findings. The results show that digital technology has transformed Mantan Thrift's business model by optimizing social media, online marketplaces, and digital communication platforms, resulting in more effective marketing, broader market reach, and stronger customer relationships. From the dynamic capabilities perspective, Mantan Thrift demonstrated sensing capability by identifying market opportunities through consumer trend analysis, seizing capability by utilizing these opportunities through digital marketing and service innovation, and transforming capability by adapting operational processes and strengthening organizational resources to support long-term business sustainability. Overall, the implementation of digital technology supported by dynamic capabilities has significantly improved the firm's competitiveness and accelerated adaptive business model transformation, enabling Mantan Thrift to respond effectively to changing market conditions and maintain sustainable growth in the increasingly competitive thrift fashion industry.
Co-Authors Adam Ramadhan Adio, Matthew Olufemi Agus Halid Agus Syam Agus Syam Agusnaya, Nurrahmah Ahmad Nouruzzamand Akmar Akilah Kautsar Al Maududi Bahmar Algi Fahrizal Alisyahbana, Andi Naila Quin Azisah Alya Olivia Amraeni, Amraeni Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andi Nur Wahyuningsih Andi Reski Nurhikmah Andika Isma Andri, Dian Puspita Sari Arsad Bahri Asmayanti Asmayanti Atirah Awal Syahrul Alimin Awal Syahrul Alimin Azis, Fajriani Basri Bado Basri Bado Basri Bado, Basri Della Fadhilatunisa Deny Romadhon Badaring Dewi Pratiwi Azis Dian Arishandy Imansyah Dian Arishandy Imansyah Diarra Salim Diarra, Salim Dini Nurpratiwi Elma Nurjannah Elma Nurjannah Erwin Erwin Erwin Fachry Abda El Rahman Fajar Bahari Fajar Bahari Fajriani Azis Hafid Sumarwadji Halim, Nur Halim, Nur Halim Hamdan, Muhammad Nurfaizy Hasisa Haruna Hasyim, Sitti Hajerah Hersiyati Palayukan Hijri Andini Hijri Andini I Ketut Budarma Ibrani, Juan Veron ilham abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Inanna, Inanna Isma, A Israwati Hamsar Israwati Hamsar Jabaluddin Hamid Jannah, Devi Miftahul Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Juan Veron Ibrani Kemalasari, Andi Anggi M. Miftach Fakhri M.Raul Fajr Gibran Airos Mahmuddin Mahmuddin Marhawati Masna, Ummul Khaeri Mas’ud, Mas’ud Matthew Olufemi Adio Miftahul Andriani Miftahul Andriani Muflih, Betania Kertika Muh Fikri Ainul Yakin Muh Getri Putra Hasta Muh Getri Putra Hasta Muh. Abdi Imam Muh. Fiqriansyah Wahab Muh. Galang Nusantara Muh.Dzaky Aziziyah Hernawan Muhammad Akbar Muhammad Alief Nur Hidayah Rani Muhammad Aras Muhammad Jufri Muhammad Jufri Muhammad Jufri Muhammad Nurfaizy Hamdan Muhammad Rakib Muhammad Rakib Mujahidin Mushaf, Mushaf Mutmainnah Ni Gst Nym Suci Murni Nidya Sri Utami Nirmala S., Aprilianti Nur Afrilia Afrizah Nur Afrilia Afrizah Nur Arisah Nur Armika Amir Nur Astaman Putra Nur Rahmi Nurhayani nurhayani Nurul Azizah Nurul Azizah Nurul Husna Nurul Husna Offiler Pebrian Offiler Pebrian Pahrul, Pahrul Putri Nirmala Putri Nirmala Putu Ananda Devi Nugraha Raharimalala, Soussou Ryketeng, Masdar Salim Diarra Saparuddin saputra, aan Sarmila Sarmila Sitti Hasbiah Sitti Hasbiah Soussou Raharimalala Soussou Raharimalala Sudarmi Sudarmi Sulfan Ardiansyah Sulfan Ardiansyah Syam, Agus Syukur, Pramudya Asoka Tahir, Sumiati Thariq Al Ayyubi Thariq Al Ayyubi Windasari, Wiwin Riski Yuliani Yuliani Zul Aswar Bakri