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All Journal Falah : Jurnal Ekonomi Syariah SEIKO : Journal of Management & Business Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pendidikan Terapan Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Cendekia Ilmiah Journal of Vocational, Informatics and Computer Education Journal of Applied Taxation and Policy Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
Hajar Dewantara
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The Role of Technopreneurship Literacy and Entrepreneurship Education in Fostering Entrepreneurial Interest Through Self-Efficacy Hajar Dewantara; Andi Anggi Kemalasari
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 3 (2024): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

This study explores the impact of entrepreneurship education and technopreneurship literacy on fostering entrepreneurial interest among vocational high school students, with self-efficacy serving as a mediating factor. The research adopts a quantitative approach, utilizing data collected through documentation and questionnaires. Path analysis, conducted using SPSS software, reveals that both entrepreneurship education and technopreneurship literacy have a positive and significant influence on students' entrepreneurial interest, both directly and indirectly through the enhancement of self-efficacy. The findings underscore the critical importance of integrating entrepreneurship education and technopreneurship literacy into the curriculum for all departments in vocational high schools. These educational elements not only boost students' self-efficacy but also play a vital role in cultivating a strong interest in entrepreneurship. By fostering these skills and mindsets, vocational schools can better prepare students for entrepreneurial endeavors, contributing to their overall career readiness and potential for success in the business world.
Investment Decision-Making Among Students Using Prospect Theory in Behavioral Economics Basri Bado; Hajar Dewantara
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): December
Publisher : Global Research Collaboration

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Abstract

Investment decision-making is crucial in finance, particularly for students planning their financial futures. This study focuses on students at Universitas Negeri Makassar (UNM) to understand how psychological factors influence their investment decisions. Utilizing Prospect Theory from behavioral economics, the research examines key factors such as risk perception, profit expectations, and time preferences. The study involved a survey of UNM students, and the descriptive analysis reveals that students tend to make decisions influenced by behavioral biases, loss aversion, and risk preferences. The findings indicate that students are consistent in their financial decision-making but are significantly impacted by psychological biases, particularly in their tendency to avoid losses and their cautious approach to risk and uncertainty. Overall, the investment behavior of UNM students is shaped by the psychological factors outlined in Prospect Theory, highlighting their reliance on subjective perceptions and loss avoidance. This research provides valuable insights for developing more effective financial literacy strategies and promoting wiser investment decisions among students. Additionally, it contributes to the application of Prospect Theory in the context of student investment decision-making.
The Role of Self-Determination Theory in Shaping Investment Readiness Among Young Investors Basri Bado; Hajar Dewantara
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): December
Publisher : Global Research Collaboration

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Abstract

This study explores the investment readiness of students from the Faculty of Economics and Business at Universitas Negeri Makassar using the Self-Determination Theory (SDT) framework. Both intrinsic and extrinsic motivation were found to play crucial roles in influencing investment readiness. Intrinsic motivation drives students to develop their knowledge and skills, while extrinsic motivation is triggered by financial rewards and social recognition. The main barriers identified include low financial literacy, limited access to information, and resistance to new technologies. The study suggests that enhancing financial education and digital literacy through comprehensive programs and supportive environments is essential to overcoming these obstacles and improving students' investment readiness. By addressing these barriers, educational institutions can better prepare young investors for successful financial decision-making, equipping them with the necessary tools and confidence to navigate the investment landscape.
Pengaruhnya terhadap Minat Beli Ulang Layanan ShopeeFood pada Mahasiswa Program Studi Kewirausahaan di Universitas Negeri Makassar Narwastu, Yustia; Syam, Agus; Tahir, Sumiati; Dewantara, Hajar; Sudarmi, Sudarmi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.15160

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan kepercayaan pelanggan terhadap minat beli ulang pada pengguna ShopeeFood di kalangan mahasiswa. Penelitian menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda. Populasi penelitian adalah mahasiswa pengguna ShopeeFood, dengan sampel sebanyak 203 responden yang dipilih melalui teknik purposive sampling, yaitu pengguna yang telah melakukan pemesanan lebih dari satu kali. Data dikumpulkan melalui kuesioner berbasis skala Likert untuk mengukur variabel kualitas layanan (X₁), kepercayaan pelanggan (X₂), dan minat beli ulang (Y). Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap minat beli ulang. Kepercayaan pelanggan juga terbukti memiliki pengaruh positif dan signifikan terhadap minat beli ulang. Secara simultan, kedua variabel independen tersebut berpengaruh signifikan terhadap minat beli ulang, yang menunjukkan bahwa persepsi kualitas layanan yang baik dan tingkat kepercayaan yang tinggi secara bersama-sama meningkatkan kecenderungan pengguna untuk melakukan pembelian ulang.
Analisis Faktor-Faktor Aspek Pengetahuan Mahasiswa Pada Penggunaan ChatBot Berbasis AI Ilma Wulansari Hasdiansa; Hajar Dewantara; Adam Ramadhan; Akmar Akilah Kautsar; Al Maududi Bahmar
Jurnal Pendidikan Terapan Vol 2, No 2 May (2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jupiter.v2i2.205

Abstract

Penelitian ini mendetailkan peran penting aspek pengetahuan dan akuisisi pengetahuan dalam meningkatkan efektivitas penggunaan ChatBot oleh mahasiswa. Temuan penelitian menunjukkan bahwa 90% dalam konteks pembelajaran, ChatBot yang didesain khusus perlu menyajikan informasi yang akurat dan relevan guna memperkaya pemahaman mahasiswa. Faktor-faktor seperti konfirmasi ekspektasi, tingkat kepuasan, dan manajemen pengetahuan juga terbukti memiliki dampak signifikan terhadap penggunaan ChatBot secara berkelanjutan. Metode penelitian yang mendukung abstrak ini mencakup metode kuantitatif seperti survei dan analisis statistik untuk mengukur tingkat kepuasan dan konfirmasi ekspektasi pengguna terhadap ChatBot. Rekomendasi dari studi ini mencakup perbaikan desain ChatBot untuk memenuhi harapan pengguna, serta optimalisasi peran ChatBot dalam manajemen materi kuliah di lingkungan universitas. Analisis ini memberikan kontribusi penting bagi pengembang, desainer, penyedia layanan, dan instruktur untuk meningkatkan kualitas dan efektivitas ChatBot dalam mendukung proses pembelajaran mahasiswa.
Analisis Persepsi Mahasiswa terhadap Pembelajaran Sinkron dan Asinkron dengan Pendekatan UTAUT Sitti Hasbiah; Hajar Dewantara; Muhammad Alief Nur Hidayah Rani; Alya Olivia; Muh. Galang Nusantara
Jurnal Pendidikan Terapan Vol 2, No 2 May (2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jupiter.v2i2.222

Abstract

Tujuan penelitian adalah bagaimana meningkatkan ketahanan pembelajaran di lingkungan akademik konvensional dan menggali potensi manfaat dari penerapan pembelajaran ini. Dengan menggunakan metode kuantitatif dan desain longitudinal, artikel ini mengumpulkan data dari mahasiswa Universitas Negeri Makassar sebagai responden. Hasil penelitian menunjukkan bahwa pembelajaran blended dan online memiliki tingkat ketahanan yang memadai di lingkungan akademik konvensional. Meskipun demikian, faktor-faktor seperti kualitas materi pembelajaran, interaksi antara dosen dan mahasiswa, serta dukungan teknologi tetap berpengaruh signifikan terhadap ketahanan pembelajaran. Artikel ini merekomendasikan penelitian lebih lanjut untuk memperluas cakupan dan mempertimbangkan faktor-faktor lain yang memengaruhi ketahanan pembelajaran blended dan online. Dalam konteks pandemi COVID-19, penelitian lebih lanjut juga harus mempertimbangkan dampaknya terhadap pembelajaran kombinasi dan daring. Artikel ini memberikan dasar bagi praktisi, pengambil kebijakan, dan peneliti untuk memahami peran teknologi dalam pendidikan tinggi, dengan langkah-langkah konkret untuk meningkatkan kualitas pengajaran dan pembelajaran di lingkungan akademik konvensional.
Prioritizing Service Quality Levers in a Business Hotel: Empirical Evidence from SERVQUAL Hajar Dewantara; Andika Isma; Soussou Raharimalala
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i1.462

Abstract

This study investigates whether the SERVQUAL dimensions tangibles, reliability, responsiveness, assurance, and empathy—explain customer satisfaction in an independent full-service hotel and identifies the most influential levers. A cross-sectional survey of 100 staying guests recruited via accidental (intercept) sampling was administered using validated Likert-scale items. Construct validity and reliability were established prior to hypothesis testing. Multiple regression with standardized coefficients was employed to estimate the partial effects of each dimension and to assess their relative importance. Results indicate that all dimensions exhibit positive associations with satisfaction; empathy emerges as the strongest predictor, followed by assurance, reliability, and responsiveness, while tangibles show the weakest effect. These findings highlight the primacy of human-contact factors—attentiveness, credibility, and individualized care in shaping satisfaction within hospitality settings, while signaling improvement opportunities in physical cues and facilities. Managerially, the hotel should sustain strengths in empathy and assurance (e.g., staff sensitivity, clear guarantees, consistent fulfillment of promises) and systematically uplift tangibles through visible quality cues, facility upkeep, and amenity standards. The study contributes firm-level evidence to the hospitality literature by clarifying the relative weights of SERVQUAL dimensions for satisfaction and by underscoring that people-centric capabilities remain decisive even when tangible attributes lag.
The Influence of Entrepreneurial Motivation and Family Environment on Entrepreneurial Interest: The Mediating Role of Self-Efficacy Nuswantoro, Patriandi; Dewantara, Hajar; Aras, Muhammad
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 1 (2025): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v3i1.7713

Abstract

University students play a crucial role in fostering job creation through entrepreneurship. This study investigates the effect of entrepreneurial motivation and family environment on entrepreneurial interest, with self-efficacy as a mediating variable. A quantitative approach with an explanatory descriptive design was employed. The study involved 102 undergraduate students selected through proportional random sampling. Data were gathered using an online questionnaire and analyzed using SPSS version 27. The results indicate that entrepreneurial motivation does not have a direct significant effect on entrepreneurial interest but has a positive and significant effect on self-efficacy. The family environment positively and significantly influences both self-efficacy and entrepreneurial interest. Additionally, self-efficacy has a positive and significant effect on entrepreneurial interest. Furthermore, entrepreneurial motivation significantly affects entrepreneurial interest indirectly through self-efficacy. Similarly, the family environment has a significant indirect effect on entrepreneurial interest through self-efficacy. These findings underscore the importance of fostering self-efficacy among students to strengthen their entrepreneurial interests. Moreover, the family environment plays a critical role in shaping both the self-confidence and entrepreneurial drive of future entrepreneurs. The study contributes to the broader understanding of psychological and social factors influencing entrepreneurial behavior in higher education contexts.
Pengaruh Pemasaran Viral dan Persepsi Harga Terhadap Keputusan Pembelian Produk Makanan dan Minuman Pada Mahasiswa Program Studi Kewirausahaan Universitas Negeri Makassar Saputra, Aan; Syam, Agus; Tahir, Sumiati; Dewantara, Hajar; Sudarmi, Sudarmi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6548

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran viral dan persepsi harga terhadap keputusan pembelian produk makanan dan minuman pada mahasiswa Program Studi Kewirausahaaan Universitas Negeri Makassar. Variabel penelitian ini terdiri dari keputusan pembelian sebagai variabel terikat (Y) dan pemasaran viral serta persepsi harga sebagai variabel bebas (X). Populasi penelitian adalah mahasiswa Program Studi Kewirausahaan Universitas Negeri Makassar.  Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan teknik pengambilan simple random sampling, dengan jumlah sampel sebanyak 86 responden. Pengumpulan data dilakukan menggunakan kuesioner dengan skala likert, sedangkan analisis data meliputi uji validitas, uji reliabilitas, analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, uji hipotesis. Hasil penelitian ini  menunjukkan bahwa secara parsial maupun simultan, pemasaran viral dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Pemasaran viral meningkatkan kesadaran, minat, dan persepsi positif mahasiswa terhadap produk makanan dan minuman melalui informasi yang tersebar luas dan dipercaya. Sementara itu, persepsi harga memungkinkan mahasiswa menilai kelayakan dan nilai produk makanan dan minuman secara rasional, berdasarkan manfaat yang diperoleh dibandingkan biaya yang harus dibayar. Interaksi antara pemasaran viral dan persepsi harga memperkuat keyakinan mahasiswa. Temuan ini menegaskan bahwa strategi pemasaran viral yang efektif dan persepsi harga yang tepat dapat meningkatkan keputusan pembelian produk makanan dan minuman pada mahasiswa Program Studi Kewirausahaaan Universitas Negeri Makassar.
How Entrepreneurship Education and Creativity Shape Entrepreneurial Intention: The Role of Self-Efficacy? Yuniar, Fira; Dewantara, Hajar; Nurhayani, Nurhayani; Haruna, Hasisa; Adelia, Nur
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 2 (2025): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

This study examines the effects of entrepreneurship education and creativity on entrepreneurial intention by considering the role of self-efficacy. A quantitative explanatory design was employed, using data collected from 100 respondents selected through proportional random sampling from a population of 492 students. The research instrument was a five-point Likert scale questionnaire, and the data were analyzed using descriptive statistics, hypothesis testing, and path analysis. The findings indicate that entrepreneurship education has a significant positive effect on entrepreneurial intention, although its effect on self-efficacy is not statistically significant. In contrast, creativity has a significant positive effect on both entrepreneurial intention and self-efficacy. The indirect analysis further suggests that self-efficacy plays an important explanatory role, particularly in strengthening the contribution of creativity to entrepreneurial intention. These findings imply that entrepreneurship education alone may not be sufficient to build strong entrepreneurial confidence unless it is accompanied by learning experiences that foster creativity, opportunity recognition, and problem-solving capacity. This study highlights the importance of integrating entrepreneurship education with creativity development to cultivate stronger entrepreneurial intention and more robust self-belief. The findings offer practical implications for higher education institutions in designing entrepreneurship programs that are more experiential, confidence-building, and innovation-oriented.
Co-Authors Adam Ramadhan Adelia, Nur Adio, Matthew Olufemi Agus Halid Agus Syam Agus Syam Agusnaya, Nurrahmah Ahmad Nouruzzamand Akmar Akilah Kautsar Al Maududi Bahmar Algi Fahrizal Alisyahbana, Andi Naila Quin Azisah Alya Olivia Amraeni, Amraeni Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andi Reski Nurhikmah Andika Isma Andri, Dian Puspita Sari Arsad Bahri Asmayanti Asmayanti Atirah Awal Syahrul Alimin Awal Syahrul Alimin Azis, Fajriani Basri Bado Basri Bado Basri Bado, Basri Della Fadhilatunisa Deny Romadhon Badaring Dewi Pratiwi Azis Dian Arishandy Imansyah Dian Arishandy Imansyah Diarra Salim Diarra, Salim Dini Nurpratiwi Elma Nurjannah Elma Nurjannah Erwin Fachry Abda El Rahman Fajar Bahari Fajar Bahari Fajriani Azis Hafid Sumarwadji Halim, Nur Halim, Nur Halim Hamdan, Muhammad Nurfaizy Hasisa Haruna Hasyim, Sitti Hajerah Hersiyati Palayukan Hijri Andini Hijri Andini I Ketut Budarma Ibrani, Juan Veron ilham abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Inanna, Inanna Isma, A Israwati Hamsar Israwati Hamsar Jabaluddin Hamid Jannah, Devi Miftahul Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Juan Veron Ibrani Kemalasari, Andi Anggi M. Miftach Fakhri M.Raul Fajr Gibran Airos Mahmuddin Mahmuddin Marhawati Masna, Ummul Khaeri Mas’ud, Mas’ud Matthew Olufemi Adio Miftahul Andriani Miftahul Andriani Muflih, Betania Kertika Muh Fikri Ainul Yakin Muh Getri Putra Hasta Muh Getri Putra Hasta Muh. Abdi Imam Muh. Fiqriansyah Wahab Muh. Galang Nusantara Muh.Dzaky Aziziyah Hernawan Muhammad Akbar Muhammad Alief Nur Hidayah Rani Muhammad Jufri Muhammad Jufri Muhammad Jufri Muhammad Nurfaizy Hamdan Muhammad Rakib Muhammad Rakib Muhammad Rakib Mujahidin Mushaf, Mushaf Mutmainnah Narwastu, Yustia Ni Gst Nym Suci Murni Nirmala S., Aprilianti Nur Afrilia Afrizah Nur Afrilia Afrizah Nur Arisah Nur Armika Amir Nur Astaman Putra Nur Halim Nur Rahmi Nurhayani nurhayani Nurul Azizah NURUL AZIZAH Nurul Husna Nurul Husna Offiler Pebrian Offiler Pebrian Pahrul, Pahrul Putri Nirmala Putri Nirmala Raharimalala, Soussou Ryketeng, Masdar Salim Diarra Saparuddin Saparuddin saputra, aan Sarmila Sarmila Sitti Hasbiah Sitti Hasbiah Soussou Raharimalala Soussou Raharimalala Sudarmi Sudarmi Sulfan Ardiansyah Sulfan Ardiansyah Syam, Agus Syukur, Pramudya Asoka Tahir, Sumiati Thariq Al Ayyubi Thariq Al Ayyubi Windasari, Wiwin Riski Yuliani Yuliani Yuniar, Fira Zul Aswar Bakri