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All Journal Falah : Jurnal Ekonomi Syariah SEIKO : Journal of Management & Business Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Scientific Research, Education, and Technology Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pendidikan Terapan Indonesian Journal Of Business And Entrepreneurship Research Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Journal of Applied Taxation and Policy
Hajar Dewantara
Universitas Negeri Makassar
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Prioritizing Service Quality Levers in a Business Hotel: Empirical Evidence from SERVQUAL Hajar Dewantara; Dewantara, Hajar; Isma, Andika; Raharimalala, Soussou
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20251

Abstract

This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—explain customer satisfaction in an independent full-service hotel and identifies the most influential levers. A cross-sectional survey of 100 staying guests recruited via accidental (intercept) sampling was administered using validated Likert-scale items. Construct validity and reliability were established prior to hypothesis testing. Multiple regression with standardized coefficients was employed to estimate the partial effects of each dimension and to assess their relative importance. Results indicate that all dimensions exhibit positive associations with satisfaction; empathy emerges as the strongest predictor, followed by assurance, reliability, and responsiveness, while tangibles show the weakest effect. These findings highlight the primacy of human-contact factors—attentiveness, credibility, and individualized care—in shaping satisfaction within hospitality settings, while signaling improvement opportunities in physical cues and facilities. Managerially, the hotel should sustain strengths in empathy and assurance (e.g., staff sensitivity, clear guarantees, consistent fulfillment of promises) and systematically uplift tangibles through visible quality cues, facility upkeep, and amenity standards. The study contributes firm-level evidence to the hospitality literature by clarifying the relative weights of SERVQUAL dimensions for satisfaction and by underscoring that people-centric capabilities remain decisive even when tangible attributes lag.
From Service Quality to Purchase Decisions in Traditional Culinary Businesses: Testing a Trust and Word of Mouth Driven Model Isma, Andika; Nurhayani, Nurhayani; Dewantara, Hajar; Windasari, Wiwin Riski; Muflih, Betania Kertika
Quantitative Economics and Management Studies Vol. 6 No. 6 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4350

Abstract

This study examines how service quality shapes purchase decisions in traditional culinary businesses, emphasizing the mediating roles of trust and word-of-mouth (WOM). Adopting a quantitative design that combines descriptive and explanatory approaches, we surveyed visitors to traditional foodservice establishments. Data were analyzed with PLS-SEM to test the measurement and structural models. The outer model met standard reliability and validity criteria (indicator loadings ≥ 0.60, CR ≥ 0.70, AVE ≥ 0.50). Structural results show that service quality, trust, and WOM each exert significant direct effects on purchase decisions. In addition, service quality indirectly influences purchase decisions through trust and WOM, indicating partial mediation. Overall explanatory power for purchase decisions is substantial, suggesting the model captures the key mechanisms that convert service experiences into buying choices. The findings underscore that improving frontline reliability, responsiveness, and assurance enhances customer trust, which, together with positive WOM including community and group interactions amplifies purchasing outcomes. Practically, managers of traditional culinary businesses should prioritize service-process excellence, transparent value cues, and community-based engagement programs to cultivate trust and stimulate advocacy. The study contributes by simultaneously modeling trust and WOM as mediators in a traditional culinary context and by providing actionable guidance on service strategies that sustain competitiveness in increasingly crowded foodservice markets.
Multiliteracy and Work Readiness: The Central Role of Career Adaptability in the Digital Era Dewantara, Hajar; Inanna, Inanna; Pahrul, Pahrul; Rahmi, Nur
Quantitative Economics and Management Studies Vol. 6 No. 6 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4541

Abstract

Digital transformation has become a global phenomenon that fundamentally changes the competencies required of college graduates to enter the workforce. Therefore, the multiliteracy concept, encompassing entrepreneurial literacy, human literacy, and digital literacy, is a crucial indicator that can influence the work readiness of the younger generation. This study aims to analyze the model of student work readiness formation in the digital era through the role of career adaptability as a psychosocial mechanism that bridges the relationship. This study uses a quantitative approach with a questionnaire as a data collection technique. Furthermore, the data is processed using Structural Equation Modeling analysis. This study found that human literacy and digital literacy have a direct effect on work readiness. Furthermore, entrepreneurial literacy contributes to increased career adaptability. Meanwhile, career adaptability is a determinant that can strengthen the relationship between multiliteracy and work readiness, emphasizing the importance of adaptive capacity in facing professional dynamics in the digital era. The results of this study have implications for the importance of higher education institutions developing needs-based educational curricula oriented toward work readiness and Outcome-Based Education-based learning.
Pengaruh Pemasaran Viral dan Persepsi Harga Terhadap Keputusan Pembelian Produk Makanan dan Minuman Pada Mahasiswa Program Studi Kewirausahaan Universitas Negeri Makassar Saputra, Aan; Syam, Agus; Tahir, Sumiati; Dewantara, Hajar; Sudarmi, Sudarmi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6548

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran viral dan persepsi harga terhadap keputusan pembelian produk makanan dan minuman pada mahasiswa Program Studi Kewirausahaaan Universitas Negeri Makassar. Variabel penelitian ini terdiri dari keputusan pembelian sebagai variabel terikat (Y) dan pemasaran viral serta persepsi harga sebagai variabel bebas (X). Populasi penelitian adalah mahasiswa Program Studi Kewirausahaan Universitas Negeri Makassar.  Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan teknik pengambilan simple random sampling, dengan jumlah sampel sebanyak 86 responden. Pengumpulan data dilakukan menggunakan kuesioner dengan skala likert, sedangkan analisis data meliputi uji validitas, uji reliabilitas, analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, uji hipotesis. Hasil penelitian ini  menunjukkan bahwa secara parsial maupun simultan, pemasaran viral dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Pemasaran viral meningkatkan kesadaran, minat, dan persepsi positif mahasiswa terhadap produk makanan dan minuman melalui informasi yang tersebar luas dan dipercaya. Sementara itu, persepsi harga memungkinkan mahasiswa menilai kelayakan dan nilai produk makanan dan minuman secara rasional, berdasarkan manfaat yang diperoleh dibandingkan biaya yang harus dibayar. Interaksi antara pemasaran viral dan persepsi harga memperkuat keyakinan mahasiswa. Temuan ini menegaskan bahwa strategi pemasaran viral yang efektif dan persepsi harga yang tepat dapat meningkatkan keputusan pembelian produk makanan dan minuman pada mahasiswa Program Studi Kewirausahaaan Universitas Negeri Makassar.
Institutional Drivers of Customer Loyalty in Islamic Banks: A Structural Model of Customer Loyalty from Educational Organizations in Indonesia Muh. Abdi Imam; Erwin; Dini Nurpratiwi; Ahmad Nouruzzamand; Jabaluddin Hamid; Hajar Dewantara; Mujahidin; Sumarwadji, Hafid
Falah: Jurnal Ekonomi Syariah Vol. 11 No. 1 (2026): FEBRUARY
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jes.v11i1.43647

Abstract

This study aims to analyze and identify factors influencing customer loyalty in Islamic banks, focusing on educational organizations in Indonesia. Customer loyalty is a crucial aspect for the sustainability of Islamic banks, especially amidst increasingly fierce competition in the banking industry. This study employed a quantitative research design, utilizing primary data collected via structured questionnaires. Quantitative approaches are well-suited for testing hypotheses and analyzing relationships between variables statistically. The questionnaires were distributed both in-person and online to Islamic bank customers from educational organizations in Indonesia over a four-week period with a final sample of 101 respondents. The data were analyzed using SEM-PLS to test the measurement and structural models. The results indicate that service quality significantly influences customer satisfaction, brand image, and loyalty. While customer satisfaction affects brand image, it does not directly influence loyalty, whereas brand image plays a key role in driving customer loyalty. Theoretically, this study contributes to the Islamic banking literature by confirming the mediating roles of brand image and customer satisfaction and offering a foundation for future research on loyalty in institutional and sharia-based financial contexts. This study provides practical insights for Islamic bank management to enhance customer loyalty through improved service quality, trust building, and consistent implementation of sharia principles.
PENGARUH HIPERSEKURITISASI DAN PRAKTIK KEAMANAN SIBER HARIAN TERHADAP KEPATUHAN MAHASISWA DALAM MENGHADAPI ANCAMAN DIGITAL Algi Fahrizal; Muh Fikri Ainul Yakin; Hajar Dewantara; Andi Naila Quin Azisah Alisyahbana; Diarra Salim
Jurnal Pendidikan Terapan Vol 3, No 1 January (2025)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jupiter.v3i1.555

Abstract

While advances in information technology have many benefits, they also increase cybersecurity risks, especially for students. The purpose of this study was to see how hypersecuritization and daily cybersecurity practices affect students' compliance with digital security policies. This descriptive quantitative study involved 94 students from various majors, and data was collected through an online survey that used a five-level Likert scale. The results showed that hypersecuritization had a mean score of 4.04, which indicates that people are very wary of cyber threats. The mean score of 4.01 for daily cybersecurity practices indicates positive behaviors such as the use of two-factor authentication and device updates. Although more flexible policies are needed, the mean score of 3.86 indicates a fairly high acceptance of cybersecurity policies. This study found that to improve students' knowledge and compliance about cybersecurity, education-based methods and more inclusive policies are needed.
Pengaruh Cyberbullying terhadap Self-Esteem Mahasiswa: Pengaruh Cyberbullying terhadap Self-Esteem Mahasiswa Muh.Dzaky Aziziyah Hernawan; M.Raul Fajr Gibran Airos; Hajar Dewantara
Jurnal Pendidikan Terapan Vol 3, No 1 January (2025)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jupiter.v3i1.561

Abstract

Cyberbullying menjadi permasalahan penting di era digital, dengan dampak yang merugikan kesehatan mental mahasiswa. Penelitian ini bertujuan untuk menganalisis pengaruh cyberbullying terhadap Self-Esteem mahasiswa dan dampak psikologisnya. Desain penelitian yang digunakan adalah cross-sectional dengan sampel mahasiswa dari berbagai universitas di Makassar. Data dikumpulkan menggunakan kuesioner berbasis skala Likert dan dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa meskipun kesadaran mahasiswa terhadap cyberbullying cukup tinggi, pengalaman pribadi mereka dengan fenomena ini relatif rendah. Mahasiswa mengakui dampak negatif cyberbullying terhadap kesehatan mental dan prestasi akademik, namun hanya sedikit yang terlibat langsung dalam kasus tersebut. Temuan ini menunjukkan perlunya peningkatan edukasi, kebijakan pencegahan, dan dukungan kampus untuk mengurangi dampak negatif cyberbullying dan meningkatkan respons mahasiswa terhadap isu ini. Penelitian ini memberikan kontribusi untuk menciptakan lingkungan digital yang lebih aman dan mendukung kesejahteraan mental mahasiswa.
Analysis Determinants of Entrepreneurial Interest in the Traditional Cake Industry Jatmiko Wahyu Nugroho; Fajriani Azis; Hajar Dewantara; Andika Isma
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 1 (2024): Volume 2, Issue 1, January 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i1.289

Abstract

This research aims to determine the factors that influence entrepreneurial interest in the traditional cake industry. Empirical study of traditional apang cake entrepreneurs in Datae, Lawawoi sub-district, Watang Pulu sub-district, Sidenreng Rappang district. This research is categorized as Quantitative Descriptive research with a population of 47 kiosks. Data obtained through distributing questionnaires with a Likert scale. The analysis technique used is quantitative analysis and multiple linear regression analysis. The results of the research show that the variables Internal Factors (X1) and External Factors (X2) have a positive and significant effect on Entrepreneurial Interest (Y) in Datae, Lawawoi Village, Watang Pulu District, Sidenreng Rappang Regency. The results of this research can be used as motivation for the community, especially housewives who have an interest in entrepreneurship, to start entrepreneurship in any field to develop creativity and fulfill family life.
The Role of Academic Environment and Capital Access in Fostering Entrepreneurial Interest through Creativity Ilma Wulansari Hasdiansa; Andika Isma; Hajar Dewantara
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 1 (2025): Volume 3, Issue 1, January 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i1.566

Abstract

Students, as prospective graduates of higher education, play an important role in creating new jobs. This study aims to determine the effect of the academic environment and Capital Access on the entrepreneurial interest of students at the Faculty of Economics and Business, Universitas Negeri Makassar, with creativity as an intervening variable. This quantitative research uses an explanatory descriptive design with a population of all students of the Faculty of Economics and Business, Universitas Negeri Makassar. A sample of 100 people was taken using a proportional random sampling technique. Data were collected using an online questionnaire via Google Form and analyzed using SPSS version 27. The results showed that the academic environment has a positive and significant effect on students' entrepreneurial interest and creativity. Capital Access has a positive and significant effect on student creativity, but has a negative and significant effect on entrepreneurial interest. Creativity has a positive and significant effect on entrepreneurial interest. The academic environment has a positive and significant effect on entrepreneurial interest through creativity. Capital Access has a positive and significant effect on entrepreneurial interest through creativity.
The Influence of Motivation, Business Capital and Marketing Strategy on MSMEs Development during the Covid-19 Pandemic in Takalar Regency Agus Syam; Nur Armika Amir; Hajar Dewantara; Muhammad Jufri
Indonesian Journal of Business and Entrepreneurship Research Vol. 1, No. 1, January 2023: Indonesian Journal of Business and Entrepreneurship Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.076 KB) | DOI: 10.62794/ijober.v1i1.17

Abstract

The purpose of this study is to find out and analyze how the influence of motivation, business capital and marketing strategy on the development of MSMEs during the COVID-19 pandemic in Takalar Regency. This study uses quantitative methods with data collection instruments in this study, namely questionnaires, observations and documentation. Informants in this study were 71 SME in Takalar Regency. Based on the results of the study, the results of the partial test showed that the motivational variable had no and insignificant effect on the development of MSMEs during the COVID-19 pandemic in Takalar Regency, while business capital and marketing strategies had a significant and significant impact on the development of MSMEs during the COVID-19 pandemic in Takalar Regency. Based on the test results, motivation, business capital and marketing strategies simultaneously have a significant and significant impact on the development of MSMEs during the COVID-19 pandemic in Takalar Regency.
Co-Authors Adam Ramadhan Adio, Matthew Olufemi Agus Halid Agus Syam Agus Syam Agusnaya, Nurrahmah Ahmad Nouruzzamand Akmar Akilah Kautsar Al Maududi Bahmar Algi Fahrizal Alisyahbana, Andi Naila Quin Azisah Alya Olivia Amraeni, Amraeni Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andi Reski Nurhikmah Andika Isma Andri, Dian Puspita Sari Arsad Bahri Asmayanti Asmayanti Atirah Awal Syahrul Alimin Awal Syahrul Alimin Azis, Fajriani Basri Bado Basri Bado, Basri Della Fadhilatunisa Deny Romadhon Badaring Dewi Pratiwi Azis Dian Arishandy Imansyah Dian Arishandy Imansyah Diarra Salim Diarra, Salim Dini Nurpratiwi Elma Nurjannah Elma Nurjannah Erwin Fachry Abda El Rahman Fajar Bahari Fajar Bahari Fajriani Azis Hafid Sumarwadji Halim, Nur Halim, Nur Halim Hamdan, Muhammad Nurfaizy Hasisa Haruna Hasyim, Sitti Hajerah Hersiyati Palayukan Hijri Andini Hijri Andini I Ketut Budarma Ibrani, Juan Veron ilham abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Inanna, Inanna Isma, A Israwati Hamsar Israwati Hamsar Jabaluddin Hamid Jannah, Devi Miftahul Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Juan Veron Ibrani Kemalasari, Andi Anggi M. Miftach Fakhri M.Raul Fajr Gibran Airos Mahmuddin Mahmuddin Marhawati Masna, Ummul Khaeri Mas’ud, Mas’ud Matthew Olufemi Adio Miftahul Andriani Miftahul Andriani Muflih, Betania Kertika Muh Fikri Ainul Yakin Muh Getri Putra Hasta Muh Getri Putra Hasta Muh. Abdi Imam Muh. Fiqriansyah Wahab Muh. Galang Nusantara Muh.Dzaky Aziziyah Hernawan Muhammad Akbar Muhammad Alief Nur Hidayah Rani Muhammad Jufri Muhammad Jufri Muhammad Jufri Muhammad Nurfaizy Hamdan Muhammad Rakib Muhammad Rakib Muhammad Rakib Mujahidin Murfa, Agus Noor Mushaf, Mushaf Mutmainnah Ni Gst Nym Suci Murni Nirmala S., Aprilianti Nur Afrilia Afrizah Nur Afrilia Afrizah Nur Arisah Nur Armika Amir Nur Astaman Putra Nur Halim Nur Rahmi Nurhayani nurhayani Nurul Azizah NURUL AZIZAH Nurul Husna Nurul Husna Offiler Pebrian Offiler Pebrian Pahrul, Pahrul Putri Nirmala Putri Nirmala Raharimalala, Soussou Ryketeng, Masdar Salim Diarra Saparuddin Saparuddin saputra, aan Sarmila Sarmila Sitti Hasbiah Soussou Raharimalala Sudarmi Sudarmi Sulfan Ardiansyah Sulfan Ardiansyah Syam, Agus Syukur, Pramudya Asoka Tahir, Sumiati Thariq Al Ayyubi Thariq Al Ayyubi Windasari, Wiwin Riski Yuliani Yuliani