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All Journal SEIKO : Journal of Management & Business Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pendidikan Terapan Indonesian Journal Of Business And Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Sipakatau Journal of Applied Taxation and Policy
Hajar Dewantara
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN INOVASI TERHADAP MOTIVASI BERWIRAUSAHA MAHASISWA KEWIRAUSAHAN Halim, Nur Halim; Mahmuddin, Mahmuddin; Pahrul, Pahrul; Arisah, Nur; Dewantara, Hajar
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4762

Abstract

Pengetahuan tentang kewirausahaan dan inovasi merupakan elemen krusial dalam penanggulangan pengangguran serta memotivasi generasi mahasiswa untuk berwirausaha. Tujuan penelitian ini adalah untuk mengetahui pengaruh pengetahuan kewirausahaan dan inovasi terhadap motivasi berwirausaha di kalangan mahasiswa S1 program studi kewirausahaan Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Penelitian ini menerapkan metode korelasional dengan jenis penelitian kuantitatif. Pengumpulan data dilakukan melalui observasi, dokumentasi, dan penyebaran angket. Populasi penelitian ini terdiri dari 457 mahasiswa program kewirausahaan angkatan 2021-2023. Sampel penelitian terdiri dari 76 mahasiswa yang telah mengikuti mata kuliah pengantar kewirausahaan. Data dikumpulkan melalui kuesioner dan dianalisis dengan metode regresi linier berganda. Dalam penelitian ini, ditemukan bahwa pengetahuan tentang kewirausahaan dan inovasi memberikan dampak positif dan signifikan terhadap motivasi berwirausaha mahasiswa. Dengan demikian, peningkatan pemahaman tentang kewirausahaan dan inovasi dapat meningkatkan potensi berwirausaha mahasiswa. Oleh karena itu, institusi pendidikan perlu menekankan program kewirausahaan.
Business Licensing Policies and Their Economic Impact on the Fashion Industry Dewantara, Hajar; Bado, Basri; Raharimalala, Soussou
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 3 (2024): Volume 2, Issue 3, September 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i3.370

Abstract

The fashion industry has grown rapidly in recent years, driven by economic growth and increasing people's purchasing power. This encourages many people to start businesses in the fashion sector. However, to start a business in the fashion sector, a business permit is required in accordance with applicable regulations. This research aims to analyze business licensing policies and the economic impact on the fashion industry. This research uses qualitative research methods with data collection techniques through literature study, in-depth interviews and participant observation. The research results show that business licensing policies in Indonesia are still complicated and convoluted. This is one of the inhibiting factors for fashion entrepreneurs to start their business. Apart from that, this research also found that business licensing policies have a significant economic    impact on the fashion industry.
The Intervening Role of Self-Efficacy in the Impact of Family Environment and Entrepreneurship Education on Entrepreneurial Intentions Dewantara, Hajar; Jasman, Muh. Jusri; Mutmainnah, Mutmainnah; Amhar, A. Ummi; Adio, Matthew Olufemi
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 3 (2024): Volume 2, Issue 3, September 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i3.474

Abstract

This study aims to examine the effect of family environment and entrepreneurship learning on entrepreneurial interest with self-efficacy as an intervening variable. The method we use in this research is quantitative method. In this study also used a survey method with a questionnaire or koesener as a data collection instrument. The research population is all students in the faculty of economics and business majoring in entrepreneurship totaling 427 students. While the sampling technique uses proportional random sampling technique, which is calculated using Slovin with a sample size of 84 respondents or 22% of the total population. The research method used in this research is quantitative. This research can be a source of information or reference for teaching staff or lecturers in order to be able to direct and guide students related to the development of environmental influences and learning entrepreneurship to interest in entrepreneurship with self-efficacy as an intervening variable.
Metode Pembelajaran Experiential Learning dan Pengaruhnya terhadap Kompetensi Kewirausahaan Siswa Kelas XII SMK Negeri 2 Majene Mas’ud, Mas’ud; Syam, Agus; Dewantara, Hajar; Jufri, Muhammad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3720

Abstract

Penelitian ini bertujuan untuk menguji pengaruh metode Experiential Learning terhadap kompetensi kewirausahaan siswa kelas 12 di SMK Negeri 2 Majene. Menggunakan pendekatan kuantitatif eksplanatif, sampel terdiri dari 79 siswa yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner tertutup berdasarkan indikator kedua variabel. Hasil analisis regresi liniear sederhana menunjukkan bahwa Experiential Learning memiliki pengaruh positif yang signifikan terhadap kompetensi kewirausahaan siswa, dengan nilai signifikansi 0,000 (p < 0,05) dan nilai R² sebesar 0,882. Ini menunjukkan bahwa 88,2% varians dalam kompetensi kewirausahaan dijelaskan oleh penerapan metode Experiential Learning. Temuan ini menunjukkan bahwa melibatkan siswa dalam pengalaman langsung, refleksi, dan eksperimen secara efektif meningkatkan pengetahuan dan sikap kewirausahaan mereka. Metode ini direkomendasikan untuk sekolah kejuruan untuk menumbuhkan keterampilan kewirausahaan praktis di kalangan siswa. Hasil penelitian ini juga mengindikasikan bahwa pembelajaran experiential learning mampu menumbuhkan kompetensi kewirausahaan siswa secara holistik. Siswa tidak hanya memahami konsep bisnis dan manajemen, tetapi juga mengembangkan sikap pantang menyerah, kreativitas, inovasi, kemampuan mengambil keputusan, serta keterampilan komunikasi yang efektif seluruhnya merupakan unsur penting dalam membangun jiwa wirausaha. Berdasarkan keseluruhan hasil ini, dapat disimpulkan bahwa metode pembelajaran experiential learning memiliki pengaruh yang sangat kuat dan signifikan terhadap pengembangan kompetensi kewirausahaan siswa kelas XII SMK Negeri 2 Majene, serta didukung oleh landasan teoritis dan hasil penelitian sebelumnya.
Pemberdayaan UMKM melalui Literasi Kecerdasan Buatan dan Teknologi Augmented Reality untuk Transformasi Ekosistem Kewirausahaan Digital di Kelurahan Masale Kota Makassar: Penelitian Amraeni, Amraeni; Alisyahbana, Andi Naila Quin Azisah; Mushaf, Mushaf; Syukur, Pramudya Asoka; Masna, Ummul Khaeri; Andri, Dian Puspita Sari; Isma, A; Dewantara, Hajar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3543

Abstract

The low level of digital adoption among Micro, Small, and Medium Enterprises (MSMEs), particularly in tax administration and marketing, continues to hinder competitiveness. This community service program focuses on empowering MSMEs in Masale Sub-district, Makassar City through Artificial Intelligence (AI)-based tax literacy and the use of Augmented Reality (AR) for digital promotion. The activity aims to enhance MSME capacity through AI literacy training for tax management and the application of AR in digital marketing strategies. The method used is Participatory Action Research (PAR), implemented through socialization, smart tax and AR content creation training, mentoring, and evaluation using pre-test and post-test. The results show a significant improvement, with the average accuracy increasing from 48.2% in the pre-test to 91.8% in the post-test. This program effectively strengthens MSMEs’ digital skills, improves operational efficiency, and expands AR-based promotional reach, all of which contribute to building a sustainable digital entrepreneurship ecosystem.
The Influence of Motivation, Business Capital and Marketing Strategy on MSMEs Development during the Covid-19 Pandemic in Takalar Regency Syam, Agus; Nur Armika Amir; Dewantara, Hajar; Jufri, Muhammad
Indonesian Journal of Business and Entrepreneurship Research Vol. 1, No. 1, January 2023: Indonesian Journal of Business and Entrepreneurship Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.076 KB) | DOI: 10.62794/ijober.v1i1.17

Abstract

The purpose of this study is to find out and analyze how the influence of motivation, business capital and marketing strategy on the development of MSMEs during the COVID-19 pandemic in Takalar Regency. This study uses quantitative methods with data collection instruments in this study, namely questionnaires, observations and documentation. Informants in this study were 71 SME in Takalar Regency. Based on the results of the study, the results of the partial test showed that the motivational variable had no and insignificant effect on the development of MSMEs during the COVID-19 pandemic in Takalar Regency, while business capital and marketing strategies had a significant and significant impact on the development of MSMEs during the COVID-19 pandemic in Takalar Regency. Based on the test results, motivation, business capital and marketing strategies simultaneously have a significant and significant impact on the development of MSMEs during the COVID-19 pandemic in Takalar Regency.
Pelatihan Pemanfaatan Platform Digital untuk Menumbuhkan Kewirausahaan Berkelanjutan Rakib, Muhammad; Halim, Nur; Isma, Andika; Haruna, Hasisa; Dewantara, Hajar
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 5, No 2 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : Univeristas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v5i2.79641

Abstract

Abstrak. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam memanfaatkan berbagai platform digital sebagai sarana untuk mengembangkan kewirausahaan yang berkelanjutan. Sasaran kegiatan ini adalah siswa SMA Negeri 11 Sidenreng Rappang yang memiliki minat dan potensi dalam bidang kewirausahaan. Metode pelaksanaan PKM ini dilakukan dalam dua pendekatan yaitu pelatihan dan pendampingan praktik langsung kepada mitra sasaran dan menggunakan metode ceramah, diskusi, demonstrasi, dan praktik langsung. Materi pelatihan tentang konsep dasar kewirausahaan berkelanjutan, pemanfaatan media sosial dan marketplace untuk promosi, e-commerce, cara membuat dan mengelola toko online serta pembuatan akun di platform e-commerce, platform digital, dan praktik atau simulasi promosi bisnis digital. Hasil kegiatan menunjukkan bahwa siswa memperoleh peningkatan pengetahuan dan keterampilan dalam memanfaatkan teknologi digital untuk mendukung kegiatan kewirausahaan. Siswa mampu memahami konsep kewirausahaan berkelanjutan, mengenal berbagai platform digital yang dapat digunakan untuk promosi dan penjualan, serta berlatih secara langsung membuat konten digital kreatif yang relevan dengan dunia usaha modern. Selain peningkatan kemampuan teknis, kegiatan ini juga berhasil menumbuhkan motivasi, kreativitas, dan rasa percaya diri siswa untuk mulai merintis ide bisnis secara mandiri. Pihak sekolah pun memperoleh manfaat berupa peningkatan minat dan partisipasi siswa dalam kegiatan kewirausahaan, serta munculnya gagasan untuk menjadikan kegiatan serupa sebagai program berkelanjutan di lingkungan sekolah. Kata Kunci: pelatihan, e-commerce, platform digital, kewirausahaan, berkelanjutan
Prioritizing Service Quality Levers in a Business Hotel: Empirical Evidence from SERVQUAL Hajar Dewantara; Dewantara, Hajar; Isma, Andika; Raharimalala, Soussou
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20251

Abstract

This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—explain customer satisfaction in an independent full-service hotel and identifies the most influential levers. A cross-sectional survey of 100 staying guests recruited via accidental (intercept) sampling was administered using validated Likert-scale items. Construct validity and reliability were established prior to hypothesis testing. Multiple regression with standardized coefficients was employed to estimate the partial effects of each dimension and to assess their relative importance. Results indicate that all dimensions exhibit positive associations with satisfaction; empathy emerges as the strongest predictor, followed by assurance, reliability, and responsiveness, while tangibles show the weakest effect. These findings highlight the primacy of human-contact factors—attentiveness, credibility, and individualized care—in shaping satisfaction within hospitality settings, while signaling improvement opportunities in physical cues and facilities. Managerially, the hotel should sustain strengths in empathy and assurance (e.g., staff sensitivity, clear guarantees, consistent fulfillment of promises) and systematically uplift tangibles through visible quality cues, facility upkeep, and amenity standards. The study contributes firm-level evidence to the hospitality literature by clarifying the relative weights of SERVQUAL dimensions for satisfaction and by underscoring that people-centric capabilities remain decisive even when tangible attributes lag.
Prioritizing Service Quality Levers in a Business Hotel: Empirical Evidence from SERVQUAL Hajar Dewantara; Dewantara, Hajar; Isma, Andika; Raharimalala, Soussou
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20251

Abstract

This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—explain customer satisfaction in an independent full-service hotel and identifies the most influential levers. A cross-sectional survey of 100 staying guests recruited via accidental (intercept) sampling was administered using validated Likert-scale items. Construct validity and reliability were established prior to hypothesis testing. Multiple regression with standardized coefficients was employed to estimate the partial effects of each dimension and to assess their relative importance. Results indicate that all dimensions exhibit positive associations with satisfaction; empathy emerges as the strongest predictor, followed by assurance, reliability, and responsiveness, while tangibles show the weakest effect. These findings highlight the primacy of human-contact factors—attentiveness, credibility, and individualized care—in shaping satisfaction within hospitality settings, while signaling improvement opportunities in physical cues and facilities. Managerially, the hotel should sustain strengths in empathy and assurance (e.g., staff sensitivity, clear guarantees, consistent fulfillment of promises) and systematically uplift tangibles through visible quality cues, facility upkeep, and amenity standards. The study contributes firm-level evidence to the hospitality literature by clarifying the relative weights of SERVQUAL dimensions for satisfaction and by underscoring that people-centric capabilities remain decisive even when tangible attributes lag.
Linking Entrepreneurial Traits and Family Support to Business Autonomy: The Role of Entrepreneurial Behavior in Higher Education Contexts Aulia, Intan; Khatimah, Khusnul; Isma, Andika; Dewantara, Hajar; Diarra, Salim
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 2 (2025): Volume 3, Issue 2, May 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i2.585

Abstract

This study aims to analyze the influence of entrepreneurial traits and family support on business autonomy through entrepreneurial behavior among students of the Faculty of Economics at Universitas Negeri Makassar. Strong entrepreneurial traits combined with consistent family support are expected to foster higher levels of entrepreneurial behavior, which in turn contributes to the development of business autonomy among students. A quantitative approach was employed, involving 101 respondents selected through proportional random sampling across various study programs within the Faculty of Economics and Business. Data were collected via online questionnaires and analyzed using the Statistical Package for the Social Sciences (SPSS), including descriptive analysis, validity and reliability testing, and path analysis. The findings are expected to provide scientific contributions to the field of entrepreneurship, particularly in understanding how individual and environmental factors influence student business independence. Furthermore, the study aims to offer practical recommendations for universities, policymakers, and stakeholders in designing programs that enhance students’ interest and capacity for entrepreneurship.
Co-Authors Adam Ramadhan Adio, Matthew Olufemi Agus Halid Agus Syam Agus Syam Agusnaya, Nurrahmah Akmar Akilah Kautsar Al Maududi Bahmar Algi Fahrizal Alisyahbana, Andi Naila Quin Azisah Alya Olivia Amhar, A. Ummi Amraeni, Amraeni Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andi Reski Nurhikmah Andika Isma Andri, Dian Puspita Sari Arsad Bahri Asmayanti Asmayanti Atirah Aulia, Intan Awal Syahrul Alimin Azis, Fajriani Basri Bado Basri Bado, Basri Della Fadhilatunisa Deny Romadhon Badaring Dewi Pratiwi Azis Dian Arishandy Imansyah Diarra, Salim Elma Nurjannah Fachry Abda El Rahman Fajar Bahari Fitriah R, Ulfa Hafish, Muhammad Halim, Nur Halim, Nur Halim Hamdan, Muhammad Nurfaizy Hasisa Haruna Hasyim, Sitti Hajerah Hernawan, Muh.Dzaky Aziziyah Hersiyati Palayukan Hijri Andini I Ketut Budarma Ibrani, Juan Veron ilham abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Isma, A Israwati Hamsar Jannah, Devi Miftahul Jasman, Muh. Jusri Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Kemalasari, Andi Anggi Khatimah, Khusnul M. Miftach Fakhri M.Raul Fajr Gibran Airos Mahmuddin Mahmuddin Marhawati Masna, Ummul Khaeri Mas’ud, Mas’ud Matthew Olufemi Adio Miftahul Andriani Muh Fikri Ainul Yakin Muh Getri Putra Hasta Muh. Fiqriansyah Wahab Muh. Galang Nusantara Muhammad Akbar Muhammad Alief Nur Hidayah Rani Muhammad Jufri Muhammad Jufri Muhammad Nurfaizy Hamdan Muhammad Rakib Muhammad Rakib Muhammad Rakib Mushaf, Mushaf Mutmainnah Mutmainnah Ni Gst Nym Suci Murni Nirmala S., Aprilianti Nur Afrilia Afrizah Nur Arisah Nur Armika Amir Nur Astaman Putra Nur Halim NURUL AZIZAH Nurul Husna Nurul Husna Offiler Pebrian Pahrul, Pahrul Pranata, Muhammad Aldi Putri Nirmala Raharimalala, Soussou Ryketeng, Masdar Salim Diarra Salim, Diarra Saparuddin Saparuddin Sarmila Sitti Hasbiah Soussou Raharimalala Sudarmi Sudarmi Sulfan Ardiansyah Syam, Agus Syukur, Pramudya Asoka Thariq Al Ayyubi Yuliani Yuliani