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All Journal Falah : Jurnal Ekonomi Syariah SEIKO : Journal of Management & Business Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Scientific Research, Education, and Technology Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pendidikan Terapan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Cendekia Ilmiah Journal of Vocational, Informatics and Computer Education Journal of Applied Taxation and Policy Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
Hajar Dewantara
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Business Licensing Policies and Their Economic Impact on the Fashion Industry Dewantara, Hajar; Bado, Basri; Raharimalala, Soussou
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 3 (2024): Volume 2, Issue 3, September-December 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i3.370

Abstract

The fashion industry has grown rapidly in recent years, driven by economic growth and increasing people's purchasing power. This encourages many people to start businesses in the fashion sector. However, to start a business in the fashion sector, a business permit is required in accordance with applicable regulations. This research aims to analyze business licensing policies and the economic impact on the fashion industry. This research uses qualitative research methods with data collection techniques through literature study, in-depth interviews and participant observation. The research results show that business licensing policies in Indonesia are still complicated and convoluted. This is one of the inhibiting factors for fashion entrepreneurs to start their business. Apart from that, this research also found that business licensing policies have a significant economic    impact on the fashion industry.
The Intervening Role of Self-Efficacy in the Impact of Family Environment and Entrepreneurship Education on Entrepreneurial Intentions Dewantara, Hajar; Jasman, Muh. Jusri; Mutmainnah, Mutmainnah; Amhar, A. Ummi; Adio, Matthew Olufemi
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 3 (2024): Volume 2, Issue 3, September-December 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i3.474

Abstract

This study aims to examine the effect of family environment and entrepreneurship learning on entrepreneurial interest with self-efficacy as an intervening variable. The method we use in this research is quantitative method. In this study also used a survey method with a questionnaire or koesener as a data collection instrument. The research population is all students in the faculty of economics and business majoring in entrepreneurship totaling 427 students. While the sampling technique uses proportional random sampling technique, which is calculated using Slovin with a sample size of 84 respondents or 22% of the total population. The research method used in this research is quantitative. This research can be a source of information or reference for teaching staff or lecturers in order to be able to direct and guide students related to the development of environmental influences and learning entrepreneurship to interest in entrepreneurship with self-efficacy as an intervening variable.
Innovation Capability As a Strategic Asset: Examining the Human Resource Dynamics and Technology Integration in Business Performance Rasbi, Muh.; Erwin, Erwin; Isma, Andika; Dewantara, Hajar; Muhajir, Muhammad Nur Alam
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 2 (2026): Volume 4, Issue 2, March 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i1.819

Abstract

Purpose – This study aims to analyze business performance models using innovation capabilities, which are rarely used to improve business performance. Design/methodology/approach – The research method used is quantitative, collecting data from entrepreneurs using questionnaires and analyzing them using Partial Least Squares-Structural Equation Modeling Finding/Results – The findings of this study indicate that there is no significant relationship between innovation capabilities and business performance, and there is no moderating effect of technology access on the relationship between innovation capabilities and business performance. Originality/Value – This study contributes to the literature by uncovering a 'performance paradox', where innovation capability—contrary to conventional theories—shows no significant impact on business performance. It shifts the academic focus from internal innovation processes to the critical necessity of direct technology access as a primary driver for business resilience in the digital era.
The Influence of Entrepreneurial Motivation and Family Environment on Entrepreneurial Interest: The Mediating Role of Self-Efficacy Nuswantoro, Patriandi; Dewantara, Hajar; Aras, Muhammad
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 1 (2025): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v3i1.7713

Abstract

University students play a crucial role in fostering job creation through entrepreneurship. This study investigates the effect of entrepreneurial motivation and family environment on entrepreneurial interest, with self-efficacy as a mediating variable. A quantitative approach with an explanatory descriptive design was employed. The study involved 102 undergraduate students selected through proportional random sampling. Data were gathered using an online questionnaire and analyzed using SPSS version 27. The results indicate that entrepreneurial motivation does not have a direct significant effect on entrepreneurial interest but has a positive and significant effect on self-efficacy. The family environment positively and significantly influences both self-efficacy and entrepreneurial interest. Additionally, self-efficacy has a positive and significant effect on entrepreneurial interest. Furthermore, entrepreneurial motivation significantly affects entrepreneurial interest indirectly through self-efficacy. Similarly, the family environment has a significant indirect effect on entrepreneurial interest through self-efficacy. These findings underscore the importance of fostering self-efficacy among students to strengthen their entrepreneurial interests. Moreover, the family environment plays a critical role in shaping both the self-confidence and entrepreneurial drive of future entrepreneurs. The study contributes to the broader understanding of psychological and social factors influencing entrepreneurial behavior in higher education contexts.
Pengaruh Pemasaran Viral dan Persepsi Harga Terhadap Keputusan Pembelian Produk Makanan dan Minuman Pada Mahasiswa Program Studi Kewirausahaan Universitas Negeri Makassar Saputra, Aan; Syam, Agus; Tahir, Sumiati; Dewantara, Hajar; Sudarmi, Sudarmi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6548

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran viral dan persepsi harga terhadap keputusan pembelian produk makanan dan minuman pada mahasiswa Program Studi Kewirausahaaan Universitas Negeri Makassar. Variabel penelitian ini terdiri dari keputusan pembelian sebagai variabel terikat (Y) dan pemasaran viral serta persepsi harga sebagai variabel bebas (X). Populasi penelitian adalah mahasiswa Program Studi Kewirausahaan Universitas Negeri Makassar.  Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan teknik pengambilan simple random sampling, dengan jumlah sampel sebanyak 86 responden. Pengumpulan data dilakukan menggunakan kuesioner dengan skala likert, sedangkan analisis data meliputi uji validitas, uji reliabilitas, analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, uji hipotesis. Hasil penelitian ini  menunjukkan bahwa secara parsial maupun simultan, pemasaran viral dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Pemasaran viral meningkatkan kesadaran, minat, dan persepsi positif mahasiswa terhadap produk makanan dan minuman melalui informasi yang tersebar luas dan dipercaya. Sementara itu, persepsi harga memungkinkan mahasiswa menilai kelayakan dan nilai produk makanan dan minuman secara rasional, berdasarkan manfaat yang diperoleh dibandingkan biaya yang harus dibayar. Interaksi antara pemasaran viral dan persepsi harga memperkuat keyakinan mahasiswa. Temuan ini menegaskan bahwa strategi pemasaran viral yang efektif dan persepsi harga yang tepat dapat meningkatkan keputusan pembelian produk makanan dan minuman pada mahasiswa Program Studi Kewirausahaaan Universitas Negeri Makassar.
Entrepreneurial Mindset and Digital Literacy in Shaping Students’ Start-Up Decisions : The Mediating Role of Creativity Safirah, Nur; Rakib, Muhammad; Dewantara, Hajar
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1072

Abstract

This study aims to analyze the influence of entrepreneurial mindset and digital literacy on students' business start-up decisions, with creativity as an intervening variable. The research method used is quantitative research with a survey method of 163 students from the Faculty of Economics and Business, Makassar State University who own businesses using proportional random sampling techniques. Data analysis was conducted using the Partial Least Square Structural Equation Model (PLS-SEM) to test the direct and indirect relationships between variables. The results show that entrepreneurial mindset and digital literacy have a positive and significant effect on the decision to start a business. In addition, entrepreneurial mindset and digital literacy also have a positive and significant effect on student creativity. Creativity is also proven to have a positive and significant effect on the decision to start a business and acts as an intervening variable that connects how entrepreneurial mindset and digital literacy influence the decision to start a business. These findings have important implications for entrepreneurship development efforts in higher education, especially through the formation of an entrepreneurial mindset, strengthening digital literacy, and facilitating creative spaces for students to be more prepared and brave to enter the business world.
Co-Authors Adam Ramadhan Adio, Matthew Olufemi Agus Halid Agus Syam Agus Syam Agusnaya, Nurrahmah Ahmad Nouruzzamand Akmar Akilah Kautsar Al Maududi Bahmar Algi Fahrizal Alisyahbana, Andi Naila Quin Azisah Alya Olivia Amhar, A. Ummi Amraeni, Amraeni Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andi Reski Nurhikmah Andika Isma Andri, Dian Puspita Sari Arsad Bahri Asmayanti Asmayanti Atirah Awal Syahrul Alimin Awal Syahrul Alimin Azis, Fajriani Basri Bado Basri Bado Basri Bado, Basri Della Fadhilatunisa Deny Romadhon Badaring Dewi Pratiwi Azis Dian Arishandy Imansyah Dian Arishandy Imansyah Diarra Salim Diarra, Salim Dini Nurpratiwi Elma Nurjannah Elma Nurjannah Erwin Erwin Erwin Fachry Abda El Rahman Fajar Bahari Fajar Bahari Fitriah R, Ulfa Hafid Sumarwadji Hafish, Muhammad Halim, Nur Halim, Nur Halim Hamdan, Muhammad Nurfaizy Hasisa Haruna Hasyim, Sitti Hajerah Hersiyati Palayukan Hijri Andini Hijri Andini I Ketut Budarma Ibrani, Juan Veron ilham abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Inanna, Inanna Isma, A Israwati Hamsar Israwati Hamsar Jabaluddin Hamid Jannah, Devi Miftahul Jasman, Muh. Jusri Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Juan Veron Ibrani Kemalasari, Andi Anggi M. Miftach Fakhri M.Raul Fajr Gibran Airos Mahmuddin Mahmuddin Marhawati Masna, Ummul Khaeri Mas’ud, Mas’ud Matthew Olufemi Adio Miftahul Andriani Miftahul Andriani Muflih, Betania Kertika Muh Fikri Ainul Yakin Muh Getri Putra Hasta Muh Getri Putra Hasta Muh. Abdi Imam Muh. Fiqriansyah Wahab Muh. Galang Nusantara Muh. Rasbi Muh.Dzaky Aziziyah Hernawan Muhajir, Muhammad Nur Alam Muhammad Akbar Muhammad Alief Nur Hidayah Rani Muhammad Jufri Muhammad Jufri Muhammad Jufri Muhammad Nurfaizy Hamdan Muhammad Rakib Muhammad Rakib Muhammad Rakib Mujahidin Murfa, Agus Noor Mushaf, Mushaf Mutmainnah Mutmainnah Mutmainnah Narwastu, Yustia Ni Gst Nym Suci Murni Nirmala S., Aprilianti Nur Afrilia Afrizah Nur Afrilia Afrizah Nur Arisah Nur Armika Amir Nur Astaman Putra Nur Halim Nur Rahmi Nurhayani nurhayani Nurul Azizah NURUL AZIZAH Nurul Husna Nurul Husna Offiler Pebrian Offiler Pebrian Pahrul, Pahrul Pranata, Muhammad Aldi Putri Nirmala Putri Nirmala Raharimalala, Soussou Ryketeng, Masdar safirah, nur Salim Diarra Saparuddin Saparuddin saputra, aan Sarmila Sarmila Sitti Hasbiah Sitti Hasbiah Soussou Raharimalala Soussou Raharimalala Sudarmi Sudarmi Sulfan Ardiansyah Sulfan Ardiansyah Syam, Agus Syukur, Pramudya Asoka Tahir, Sumiati Thariq Al Ayyubi Thariq Al Ayyubi Windasari, Wiwin Riski Yuliani Yuliani