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All Journal Falah : Jurnal Ekonomi Syariah SEIKO : Journal of Management & Business Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Scientific Research, Education, and Technology Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pendidikan Terapan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Cendekia Ilmiah Journal of Vocational, Informatics and Computer Education Journal of Applied Taxation and Policy Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
Hajar Dewantara
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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How Entrepreneurship Education, Social Media, and Business Capital Shape Gen Z Entrepreneurial Intentions through Income Expectations? Hajar Dewantara; Andi Anggi Kemalasari; Atirah; Matthew Olufemi Adio
Quantitative Economics and Management Studies Vol. 6 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3854

Abstract

The advancement of digital technology encourages transformation in various fields. This research aims to analyze the influence of entrepreneurship education, social media, and business capital on the entrepreneurial interest of Generation Z through income expectations as a mediating variable. This study employs a quantitative approach with descriptive and explanatory designs. The sample consists of 106 students from the Universitas Negeri Makassar selected through proportional random sampling techniques. Data collection was conducted using a Likert scale-based questionnaire and analyzed using path analysis with the help of SPSS software. The results indicate that entrepreneurship education, social media, and business capital significantly influence income expectations and the entrepreneurial interest of Generation Z. Directly, business capital has the greatest impact on entrepreneurial interest. Furthermore, income expectations prove to be a significant mediating variable that strengthens the relationship between entrepreneurship education, social media, and business capital on entrepreneurial interest. This study emphasizes the importance of practice-based entrepreneurship education, optimal utilization of social media, and adequate access to business capital to encourage Generation Z to become entrepreneurs. Income expectations play a key role in motivating students to start and develop businesses.
Unlocking Tax Compliance Intention MSMEs: Exploring the Roles of Tax Moral, Incentives, and Trust in Government Fadhilatunisa, Della; Hajar Dewantara; Andika Isma; Masdar Ryketeng; Muhammad Nurfaizy Hamdan
Quantitative Economics and Management Studies Vol. 6 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3873

Abstract

This study addresses the persistent challenge of low tax compliance among Micro, Small, and Medium Enterprises (MSMEs), a sector that plays a vital role in economic growth and state revenue generation. Despite their strategic significance, MSMEs often demonstrate inadequate compliance with tax regulations due to a range of psychological, institutional, and financial factors. The objective of this research is to examine the influence of tax moral, tax incentives, and trust in government on the tax compliance intentions of MSME actors. Employing a quantitative research approach with a cross-sectional survey design, the study targeted MSME owners and managers in Makassar as its population. Respondents were selected through stratified random sampling to ensure representation across different business sizes and sectors. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that tax moral, tax incentives, and trust in government each have a significant positive effect on MSMEs’ tax compliance intentions, with tax moral emerging as the most influential factor. These results highlight the necessity for integrated policies that strengthen ethical tax awareness, optimize incentive programs, and improve public trust in government institutions. The study’s implications suggest that such multidimensional strategies are essential for enhancing voluntary tax compliance. However, the research is limited by its focus on a specific regional context and cross-sectional design, indicating the need for broader and longitudinal investigations in future studies.
Motivation as a Bridge between Creativity, Environment, and Capital in Shaping Entrepreneurial Interest among Students Bado, Basri; Isma, Andika; Dewantara, Hajar; Raharimalala, Soussou; Adio, Matthew Olufemi
Quantitative Economics and Management Studies Vol. 6 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3992

Abstract

This study aims to examine the influence of creativity, environment, and capital on entrepreneurial interest, with motivation acting as a mediating variable among students of the Faculty of Economics and Business at a university. The sampling technique used was proportional random sampling, and data were collected through questionnaires distributed directly to respondents. The population consisted of active students in the faculty, with a total sample of 109 respondents. Data analysis was conducted using simple linear regression with the assistance of SPSS version 26. The results show that motivation has a significant direct effect on entrepreneurial interest and serves as the primary mediating factor in this study. Creativity was found to have a positive and significant influence on motivation and indirectly contributed substantially to entrepreneurial interest through motivation. The environment emerged as the strongest factor affecting both motivation and entrepreneurial interest. In contrast, capital had the weakest influence on entrepreneurial interest compared to the other variables. Overall, the research model explains 99.7% of the variability in students’ entrepreneurial interest, emphasizing motivation as the key mediating variable linking creativity, environment, and capital to entrepreneurial aspirations.
Entrepreneurship Education and Entrepreneurial Intention: The Moderating Roles of Financial and Entrepreneurial Literacy in Higher Education Hasyim, Sitti Hajerah; Isma, Andika; Dewantara, Hajar; Diarra, Salim
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4349

Abstract

This study investigates whether and how entrepreneurship education (EE) shapes university students’ entrepreneurial intention (EI) in Makassar, Indonesia, focusing on the roles of financial literacy (FL) and entrepreneurial literacy (EL). We conducted a cross-sectional survey of students who had taken entrepreneurship-related courses. Regression-based path analysis was used to estimate direct effects from EE to EI and to test capability-building links from EE to FL and EL. We examined both indirect (mediation) effects via FL and EL using bootstrapped estimates and the conditional (moderation) influence of FL and EL on the EE→EI relationship. EE exerts a positive and significant direct effect on EI (β = 0.276, p < .001). EE also predicts higher levels of FL and EL, and each literacy is positively associated with EI. Indirect-effect tests indicate partial mediation: EE increases EI in part because it builds FL and EL, which subsequently elevate intention. In addition, higher levels of FL and EL strengthen the EE→EI link, consistent with a conditional (moderation) role for these literacies. EE is most impactful when it is competence-rich. Embedding structured financial planning, market validation, and venture design practices into EE—paired with authentic assessments (e.g., pro formas, MVPs, incubator sprints)—should yield larger gains in EI than theory-only formats. By jointly modeling capability-building (mediation) and capability-amplifying (moderation) roles of FL and EL, this study clarifies how and when EE translates into stronger entrepreneurial intention in an emerging-market higher-education context.
School Entrepreneurship Transformation Based on Data Literacy and Augmented Reality: Capacity Building and Digital Marketing at SMAN 2 Bulukumba Hajar Dewantara; Azis, Fajriani; Akbar, Muhammad; Agusnaya, Nurrahmah; Nirmala S., Aprilianti
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4308

Abstract

Kesenjangan pemanfaatan teknologi digital dalam pembelajaran kewirausahaan di sekolah menengah masih terlihat pada rendahnya integrasi literasi data dan media interaktif. Program pengabdian ini bertujuan memperkuat ekosistem kewirausahaan di SMAN 2 Bulukumba melalui pelatihan literasi data dan Augmented Reality (AR) yang terintegrasi dengan perancangan perangkat ajar serta strategi pemasaran digital. Metode yang digunakan adalah Participatory Action Research (PAR) dengan tahapan: identifikasi kebutuhan, sosialisasi, pelatihan (literasi data, Google Form dan pemanfaatan AI, AR untuk visualisasi produk 3D, penyusunan RPP menggunakan Magic School, dan penguatan digital marketing), pendampingan, serta evaluasi. Evaluasi kuantitatif menggunakan pre-test dan post-test yang diikuti oleh 30 peserta (guru dan siswa), sedangkan evaluasi kualitatif melalui observasi dan refleksi terstruktur. Hasil menunjukkan peningkatan signifikan pemahaman dan keterampilan: rata-rata skor naik dari 4,614 (29%) menjadi 8,901 (72%). Secara kualitatif, guru lebih percaya diri menyusun RPP berbasis teknologi dan memfasilitasi analisis data pasar, sementara siswa lebih kreatif memvisualisasikan produk dengan AR serta menerapkan strategi digital marketing. Program ini efektif meningkatkan kapasitas kewirausahaan digital di sekolah dan layak dilanjutkan melalui pelatihan lanjutan serta penguatan infrastruktur. Implikasi praktisnya, integrasi literasi data dan AR mendorong pembelajaran yang kontekstual, inovatif, dan berorientasi pasar, sekaligus menyiapkan wirausahawan muda yang adaptif di era ekonomi digital.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN INOVASI TERHADAP MOTIVASI BERWIRAUSAHA MAHASISWA KEWIRAUSAHAN Halim, Nur Halim; Mahmuddin, Mahmuddin; Pahrul, Pahrul; Arisah, Nur; Dewantara, Hajar
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4762

Abstract

Pengetahuan tentang kewirausahaan dan inovasi merupakan elemen krusial dalam penanggulangan pengangguran serta memotivasi generasi mahasiswa untuk berwirausaha. Tujuan penelitian ini adalah untuk mengetahui pengaruh pengetahuan kewirausahaan dan inovasi terhadap motivasi berwirausaha di kalangan mahasiswa S1 program studi kewirausahaan Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Penelitian ini menerapkan metode korelasional dengan jenis penelitian kuantitatif. Pengumpulan data dilakukan melalui observasi, dokumentasi, dan penyebaran angket. Populasi penelitian ini terdiri dari 457 mahasiswa program kewirausahaan angkatan 2021-2023. Sampel penelitian terdiri dari 76 mahasiswa yang telah mengikuti mata kuliah pengantar kewirausahaan. Data dikumpulkan melalui kuesioner dan dianalisis dengan metode regresi linier berganda. Dalam penelitian ini, ditemukan bahwa pengetahuan tentang kewirausahaan dan inovasi memberikan dampak positif dan signifikan terhadap motivasi berwirausaha mahasiswa. Dengan demikian, peningkatan pemahaman tentang kewirausahaan dan inovasi dapat meningkatkan potensi berwirausaha mahasiswa. Oleh karena itu, institusi pendidikan perlu menekankan program kewirausahaan.
Metode Pembelajaran Experiential Learning dan Pengaruhnya terhadap Kompetensi Kewirausahaan Siswa Kelas XII SMK Negeri 2 Majene Mas’ud, Mas’ud; Syam, Agus; Dewantara, Hajar; Jufri, Muhammad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3720

Abstract

Penelitian ini bertujuan untuk menguji pengaruh metode Experiential Learning terhadap kompetensi kewirausahaan siswa kelas 12 di SMK Negeri 2 Majene. Menggunakan pendekatan kuantitatif eksplanatif, sampel terdiri dari 79 siswa yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner tertutup berdasarkan indikator kedua variabel. Hasil analisis regresi liniear sederhana menunjukkan bahwa Experiential Learning memiliki pengaruh positif yang signifikan terhadap kompetensi kewirausahaan siswa, dengan nilai signifikansi 0,000 (p < 0,05) dan nilai R² sebesar 0,882. Ini menunjukkan bahwa 88,2% varians dalam kompetensi kewirausahaan dijelaskan oleh penerapan metode Experiential Learning. Temuan ini menunjukkan bahwa melibatkan siswa dalam pengalaman langsung, refleksi, dan eksperimen secara efektif meningkatkan pengetahuan dan sikap kewirausahaan mereka. Metode ini direkomendasikan untuk sekolah kejuruan untuk menumbuhkan keterampilan kewirausahaan praktis di kalangan siswa. Hasil penelitian ini juga mengindikasikan bahwa pembelajaran experiential learning mampu menumbuhkan kompetensi kewirausahaan siswa secara holistik. Siswa tidak hanya memahami konsep bisnis dan manajemen, tetapi juga mengembangkan sikap pantang menyerah, kreativitas, inovasi, kemampuan mengambil keputusan, serta keterampilan komunikasi yang efektif seluruhnya merupakan unsur penting dalam membangun jiwa wirausaha. Berdasarkan keseluruhan hasil ini, dapat disimpulkan bahwa metode pembelajaran experiential learning memiliki pengaruh yang sangat kuat dan signifikan terhadap pengembangan kompetensi kewirausahaan siswa kelas XII SMK Negeri 2 Majene, serta didukung oleh landasan teoritis dan hasil penelitian sebelumnya.
Pemberdayaan UMKM melalui Literasi Kecerdasan Buatan dan Teknologi Augmented Reality untuk Transformasi Ekosistem Kewirausahaan Digital di Kelurahan Masale Kota Makassar: Penelitian Amraeni, Amraeni; Alisyahbana, Andi Naila Quin Azisah; Mushaf, Mushaf; Syukur, Pramudya Asoka; Masna, Ummul Khaeri; Andri, Dian Puspita Sari; Isma, A; Dewantara, Hajar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3543

Abstract

The low level of digital adoption among Micro, Small, and Medium Enterprises (MSMEs), particularly in tax administration and marketing, continues to hinder competitiveness. This community service program focuses on empowering MSMEs in Masale Sub-district, Makassar City through Artificial Intelligence (AI)-based tax literacy and the use of Augmented Reality (AR) for digital promotion. The activity aims to enhance MSME capacity through AI literacy training for tax management and the application of AR in digital marketing strategies. The method used is Participatory Action Research (PAR), implemented through socialization, smart tax and AR content creation training, mentoring, and evaluation using pre-test and post-test. The results show a significant improvement, with the average accuracy increasing from 48.2% in the pre-test to 91.8% in the post-test. This program effectively strengthens MSMEs’ digital skills, improves operational efficiency, and expands AR-based promotional reach, all of which contribute to building a sustainable digital entrepreneurship ecosystem.
Pelatihan Pemanfaatan Platform Digital untuk Menumbuhkan Kewirausahaan Berkelanjutan Rakib, Muhammad; Halim, Nur; Isma, Andika; Haruna, Hasisa; Dewantara, Hajar
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 5, No 2 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : Univeristas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v5i2.79641

Abstract

Abstrak. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam memanfaatkan berbagai platform digital sebagai sarana untuk mengembangkan kewirausahaan yang berkelanjutan. Sasaran kegiatan ini adalah siswa SMA Negeri 11 Sidenreng Rappang yang memiliki minat dan potensi dalam bidang kewirausahaan. Metode pelaksanaan PKM ini dilakukan dalam dua pendekatan yaitu pelatihan dan pendampingan praktik langsung kepada mitra sasaran dan menggunakan metode ceramah, diskusi, demonstrasi, dan praktik langsung. Materi pelatihan tentang konsep dasar kewirausahaan berkelanjutan, pemanfaatan media sosial dan marketplace untuk promosi, e-commerce, cara membuat dan mengelola toko online serta pembuatan akun di platform e-commerce, platform digital, dan praktik atau simulasi promosi bisnis digital. Hasil kegiatan menunjukkan bahwa siswa memperoleh peningkatan pengetahuan dan keterampilan dalam memanfaatkan teknologi digital untuk mendukung kegiatan kewirausahaan. Siswa mampu memahami konsep kewirausahaan berkelanjutan, mengenal berbagai platform digital yang dapat digunakan untuk promosi dan penjualan, serta berlatih secara langsung membuat konten digital kreatif yang relevan dengan dunia usaha modern. Selain peningkatan kemampuan teknis, kegiatan ini juga berhasil menumbuhkan motivasi, kreativitas, dan rasa percaya diri siswa untuk mulai merintis ide bisnis secara mandiri. Pihak sekolah pun memperoleh manfaat berupa peningkatan minat dan partisipasi siswa dalam kegiatan kewirausahaan, serta munculnya gagasan untuk menjadikan kegiatan serupa sebagai program berkelanjutan di lingkungan sekolah. Kata Kunci: pelatihan, e-commerce, platform digital, kewirausahaan, berkelanjutan
From Service Quality to Purchase Decisions in Traditional Culinary Businesses: Testing a Trust and Word of Mouth Driven Model Isma, Andika; Nurhayani, Nurhayani; Dewantara, Hajar; Windasari, Wiwin Riski; Muflih, Betania Kertika
Quantitative Economics and Management Studies Vol. 6 No. 6 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4350

Abstract

This study examines how service quality shapes purchase decisions in traditional culinary businesses, emphasizing the mediating roles of trust and word-of-mouth (WOM). Adopting a quantitative design that combines descriptive and explanatory approaches, we surveyed visitors to traditional foodservice establishments. Data were analyzed with PLS-SEM to test the measurement and structural models. The outer model met standard reliability and validity criteria (indicator loadings ≥ 0.60, CR ≥ 0.70, AVE ≥ 0.50). Structural results show that service quality, trust, and WOM each exert significant direct effects on purchase decisions. In addition, service quality indirectly influences purchase decisions through trust and WOM, indicating partial mediation. Overall explanatory power for purchase decisions is substantial, suggesting the model captures the key mechanisms that convert service experiences into buying choices. The findings underscore that improving frontline reliability, responsiveness, and assurance enhances customer trust, which, together with positive WOM including community and group interactions amplifies purchasing outcomes. Practically, managers of traditional culinary businesses should prioritize service-process excellence, transparent value cues, and community-based engagement programs to cultivate trust and stimulate advocacy. The study contributes by simultaneously modeling trust and WOM as mediators in a traditional culinary context and by providing actionable guidance on service strategies that sustain competitiveness in increasingly crowded foodservice markets.
Co-Authors Adam Ramadhan Adio, Matthew Olufemi Agus Halid Agus Syam Agus Syam Agusnaya, Nurrahmah Ahmad Nouruzzamand Akmar Akilah Kautsar Al Maududi Bahmar Algi Fahrizal Alisyahbana, Andi Naila Quin Azisah Alya Olivia Amhar, A. Ummi Amraeni, Amraeni Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andi Reski Nurhikmah Andika Isma Andri, Dian Puspita Sari Arsad Bahri Asmayanti Asmayanti Atirah Awal Syahrul Alimin Awal Syahrul Alimin Azis, Fajriani Basri Bado Basri Bado Basri Bado, Basri Della Fadhilatunisa Deny Romadhon Badaring Dewi Pratiwi Azis Dian Arishandy Imansyah Dian Arishandy Imansyah Diarra Salim Diarra, Salim Dini Nurpratiwi Elma Nurjannah Elma Nurjannah Erwin Erwin Erwin Fachry Abda El Rahman Fajar Bahari Fajar Bahari Fitriah R, Ulfa Hafid Sumarwadji Hafish, Muhammad Halim, Nur Halim, Nur Halim Hamdan, Muhammad Nurfaizy Hasisa Haruna Hasyim, Sitti Hajerah Hersiyati Palayukan Hijri Andini Hijri Andini I Ketut Budarma Ibrani, Juan Veron ilham abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Inanna, Inanna Isma, A Israwati Hamsar Israwati Hamsar Jabaluddin Hamid Jannah, Devi Miftahul Jasman, Muh. Jusri Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Juan Veron Ibrani Kemalasari, Andi Anggi M. Miftach Fakhri M.Raul Fajr Gibran Airos Mahmuddin Mahmuddin Marhawati Masna, Ummul Khaeri Mas’ud, Mas’ud Matthew Olufemi Adio Miftahul Andriani Miftahul Andriani Muflih, Betania Kertika Muh Fikri Ainul Yakin Muh Getri Putra Hasta Muh Getri Putra Hasta Muh. Abdi Imam Muh. Fiqriansyah Wahab Muh. Galang Nusantara Muh. Rasbi Muh.Dzaky Aziziyah Hernawan Muhajir, Muhammad Nur Alam Muhammad Akbar Muhammad Alief Nur Hidayah Rani Muhammad Jufri Muhammad Jufri Muhammad Jufri Muhammad Nurfaizy Hamdan Muhammad Rakib Muhammad Rakib Muhammad Rakib Mujahidin Murfa, Agus Noor Mushaf, Mushaf Mutmainnah Mutmainnah Mutmainnah Narwastu, Yustia Ni Gst Nym Suci Murni Nirmala S., Aprilianti Nur Afrilia Afrizah Nur Afrilia Afrizah Nur Arisah Nur Armika Amir Nur Astaman Putra Nur Halim Nur Rahmi Nurhayani nurhayani NURUL AZIZAH Nurul Azizah Nurul Husna Nurul Husna Offiler Pebrian Offiler Pebrian Pahrul, Pahrul Pranata, Muhammad Aldi Putri Nirmala Putri Nirmala Raharimalala, Soussou Ryketeng, Masdar safirah, nur Salim Diarra Saparuddin Saparuddin saputra, aan Sarmila Sarmila Sitti Hasbiah Sitti Hasbiah Soussou Raharimalala Soussou Raharimalala Sudarmi Sudarmi Sulfan Ardiansyah Sulfan Ardiansyah Syam, Agus Syukur, Pramudya Asoka Tahir, Sumiati Thariq Al Ayyubi Thariq Al Ayyubi Windasari, Wiwin Riski Yuliani Yuliani