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All Journal Falah : Jurnal Ekonomi Syariah SEIKO : Journal of Management & Business Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Scientific Research, Education, and Technology Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pendidikan Terapan Indonesian Journal Of Business And Entrepreneurship Research Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Journal of Applied Taxation and Policy
Hajar Dewantara
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Motivation as a Bridge between Creativity, Environment, and Capital in Shaping Entrepreneurial Interest among Students Bado, Basri; Isma, Andika; Dewantara, Hajar; Raharimalala, Soussou; Adio, Matthew Olufemi
Quantitative Economics and Management Studies Vol. 6 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3992

Abstract

This study aims to examine the influence of creativity, environment, and capital on entrepreneurial interest, with motivation acting as a mediating variable among students of the Faculty of Economics and Business at a university. The sampling technique used was proportional random sampling, and data were collected through questionnaires distributed directly to respondents. The population consisted of active students in the faculty, with a total sample of 109 respondents. Data analysis was conducted using simple linear regression with the assistance of SPSS version 26. The results show that motivation has a significant direct effect on entrepreneurial interest and serves as the primary mediating factor in this study. Creativity was found to have a positive and significant influence on motivation and indirectly contributed substantially to entrepreneurial interest through motivation. The environment emerged as the strongest factor affecting both motivation and entrepreneurial interest. In contrast, capital had the weakest influence on entrepreneurial interest compared to the other variables. Overall, the research model explains 99.7% of the variability in students’ entrepreneurial interest, emphasizing motivation as the key mediating variable linking creativity, environment, and capital to entrepreneurial aspirations.
Digital-Based Edupreneurship among Senior High School Students Rakib, Muhammad; Halim, Nur; Isma, Andika; Dewantara, Hajar; Jufri, Muhammad; Hasyim, Sitti Hajerah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 3 April 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i3.2513

Abstract

The problems experienced by partners are as follows: (1) Students do not have good knowledge of the basic concepts of digital marketing, (2) Students do not have the knowledge and technical skills to identify digital-based marketing elements well, (3) Students do not yet have the knowledge and skills to create attractive copywriting, and (4) Students do not yet have the knowledge and skills to use Google My Business in promoting/advertising products. This community service program will be implemented from February 2024 to October 2024, starting from the preparation stage, namely observing and collaborating with partners, preparing PKM proposals, implementing training, monitoring and evaluation, and reporting. The number of training participants includes student representatives or student organization administrators at SMA Negeri 11 Sidenreng Rappang. The methods used are lectures, discussions, questions and answers, practice and mentoring. Procedures for carrying out activities are pre-test and post-test, presentation of material, practice and mentoring. To measure the level of success of this activity program, it is carried out by measuring; (1) the level of Partner participation, (2) the level of activity of the training participants, and (2) the level of knowledge and skills of the training participants. The data analysis technique uses descriptive statistical analysis. The results of the service implementation are (1) Students have good knowledge of the basic concepts of digital marketing, (2) Students have knowledge and technical skills to identify digital-based marketing elements well, (3) Students have knowledge and skills in making copywriting. interesting, and (4) Students have the knowledge and skills to use Google My Business in promoting/advertising products.
Entrepreneurship Education and Entrepreneurial Intention: The Moderating Roles of Financial and Entrepreneurial Literacy in Higher Education Hasyim, Sitti Hajerah; Isma, Andika; Dewantara, Hajar; Diarra, Salim
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4349

Abstract

This study investigates whether and how entrepreneurship education (EE) shapes university students’ entrepreneurial intention (EI) in Makassar, Indonesia, focusing on the roles of financial literacy (FL) and entrepreneurial literacy (EL). We conducted a cross-sectional survey of students who had taken entrepreneurship-related courses. Regression-based path analysis was used to estimate direct effects from EE to EI and to test capability-building links from EE to FL and EL. We examined both indirect (mediation) effects via FL and EL using bootstrapped estimates and the conditional (moderation) influence of FL and EL on the EE→EI relationship. EE exerts a positive and significant direct effect on EI (β = 0.276, p < .001). EE also predicts higher levels of FL and EL, and each literacy is positively associated with EI. Indirect-effect tests indicate partial mediation: EE increases EI in part because it builds FL and EL, which subsequently elevate intention. In addition, higher levels of FL and EL strengthen the EE→EI link, consistent with a conditional (moderation) role for these literacies. EE is most impactful when it is competence-rich. Embedding structured financial planning, market validation, and venture design practices into EE—paired with authentic assessments (e.g., pro formas, MVPs, incubator sprints)—should yield larger gains in EI than theory-only formats. By jointly modeling capability-building (mediation) and capability-amplifying (moderation) roles of FL and EL, this study clarifies how and when EE translates into stronger entrepreneurial intention in an emerging-market higher-education context.
School Entrepreneurship Transformation Based on Data Literacy and Augmented Reality: Capacity Building and Digital Marketing at SMAN 2 Bulukumba Hajar Dewantara; Azis, Fajriani; Akbar, Muhammad; Agusnaya, Nurrahmah; Nirmala S., Aprilianti
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4308

Abstract

Kesenjangan pemanfaatan teknologi digital dalam pembelajaran kewirausahaan di sekolah menengah masih terlihat pada rendahnya integrasi literasi data dan media interaktif. Program pengabdian ini bertujuan memperkuat ekosistem kewirausahaan di SMAN 2 Bulukumba melalui pelatihan literasi data dan Augmented Reality (AR) yang terintegrasi dengan perancangan perangkat ajar serta strategi pemasaran digital. Metode yang digunakan adalah Participatory Action Research (PAR) dengan tahapan: identifikasi kebutuhan, sosialisasi, pelatihan (literasi data, Google Form dan pemanfaatan AI, AR untuk visualisasi produk 3D, penyusunan RPP menggunakan Magic School, dan penguatan digital marketing), pendampingan, serta evaluasi. Evaluasi kuantitatif menggunakan pre-test dan post-test yang diikuti oleh 30 peserta (guru dan siswa), sedangkan evaluasi kualitatif melalui observasi dan refleksi terstruktur. Hasil menunjukkan peningkatan signifikan pemahaman dan keterampilan: rata-rata skor naik dari 4,614 (29%) menjadi 8,901 (72%). Secara kualitatif, guru lebih percaya diri menyusun RPP berbasis teknologi dan memfasilitasi analisis data pasar, sementara siswa lebih kreatif memvisualisasikan produk dengan AR serta menerapkan strategi digital marketing. Program ini efektif meningkatkan kapasitas kewirausahaan digital di sekolah dan layak dilanjutkan melalui pelatihan lanjutan serta penguatan infrastruktur. Implikasi praktisnya, integrasi literasi data dan AR mendorong pembelajaran yang kontekstual, inovatif, dan berorientasi pasar, sekaligus menyiapkan wirausahawan muda yang adaptif di era ekonomi digital.
Enhancing the Capacity of Prospective Young Entrepreneurs in Schools through Financial Literacy Training and the Utilization of Artificial Intelligence Hasyim, Sitti Hajerah; Dewantara, Hajar; Isma, Andika; Haruna, Hasisa; Kemalasari, Andi Anggi
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 6 October 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i6.2539

Abstract

The rapid development of digital technology and artificial intelligence (AI) has significantly transformed education and entrepreneurship. However, many young school entrepreneurs still face limitations in financial literacy, technological understanding, and the use of data to support business decision-making. These conditions create challenges in equipping them with adaptive and innovative entrepreneurial competencies in the digital era. This community service program aims to enhance the capacity of young prospective entrepreneurs through financial literacy training and the utilization of artificial intelligence. The implementation method consisted of three main stages: preparation, implementation, and evaluation. The preparation stage included initial observations, the development of training modules, and the design of evaluation instruments. The implementation stage involved financial literacy training and AI-based training, particularly in business simulation and data visualization. Evaluation was carried out using participant satisfaction surveys as well as pre-test and post-test assessments to measure improvements in knowledge and skills. The results indicated a significant increase in participants’ understanding of financial literacy, business budgeting, AI concepts, and data visualization skills. Participant satisfaction surveys revealed that most participants expressed satisfaction and high appreciation for the training materials and delivery methods. This program successfully addressed the identified problems and contributed to preparing inclusive, adaptive, and competitive young entrepreneurs in the era of digital transformation.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN INOVASI TERHADAP MOTIVASI BERWIRAUSAHA MAHASISWA KEWIRAUSAHAN Halim, Nur Halim; Mahmuddin, Mahmuddin; Pahrul, Pahrul; Arisah, Nur; Dewantara, Hajar
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4762

Abstract

Pengetahuan tentang kewirausahaan dan inovasi merupakan elemen krusial dalam penanggulangan pengangguran serta memotivasi generasi mahasiswa untuk berwirausaha. Tujuan penelitian ini adalah untuk mengetahui pengaruh pengetahuan kewirausahaan dan inovasi terhadap motivasi berwirausaha di kalangan mahasiswa S1 program studi kewirausahaan Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Penelitian ini menerapkan metode korelasional dengan jenis penelitian kuantitatif. Pengumpulan data dilakukan melalui observasi, dokumentasi, dan penyebaran angket. Populasi penelitian ini terdiri dari 457 mahasiswa program kewirausahaan angkatan 2021-2023. Sampel penelitian terdiri dari 76 mahasiswa yang telah mengikuti mata kuliah pengantar kewirausahaan. Data dikumpulkan melalui kuesioner dan dianalisis dengan metode regresi linier berganda. Dalam penelitian ini, ditemukan bahwa pengetahuan tentang kewirausahaan dan inovasi memberikan dampak positif dan signifikan terhadap motivasi berwirausaha mahasiswa. Dengan demikian, peningkatan pemahaman tentang kewirausahaan dan inovasi dapat meningkatkan potensi berwirausaha mahasiswa. Oleh karena itu, institusi pendidikan perlu menekankan program kewirausahaan.
Metode Pembelajaran Experiential Learning dan Pengaruhnya terhadap Kompetensi Kewirausahaan Siswa Kelas XII SMK Negeri 2 Majene Mas’ud, Mas’ud; Syam, Agus; Dewantara, Hajar; Jufri, Muhammad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3720

Abstract

Penelitian ini bertujuan untuk menguji pengaruh metode Experiential Learning terhadap kompetensi kewirausahaan siswa kelas 12 di SMK Negeri 2 Majene. Menggunakan pendekatan kuantitatif eksplanatif, sampel terdiri dari 79 siswa yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner tertutup berdasarkan indikator kedua variabel. Hasil analisis regresi liniear sederhana menunjukkan bahwa Experiential Learning memiliki pengaruh positif yang signifikan terhadap kompetensi kewirausahaan siswa, dengan nilai signifikansi 0,000 (p < 0,05) dan nilai R² sebesar 0,882. Ini menunjukkan bahwa 88,2% varians dalam kompetensi kewirausahaan dijelaskan oleh penerapan metode Experiential Learning. Temuan ini menunjukkan bahwa melibatkan siswa dalam pengalaman langsung, refleksi, dan eksperimen secara efektif meningkatkan pengetahuan dan sikap kewirausahaan mereka. Metode ini direkomendasikan untuk sekolah kejuruan untuk menumbuhkan keterampilan kewirausahaan praktis di kalangan siswa. Hasil penelitian ini juga mengindikasikan bahwa pembelajaran experiential learning mampu menumbuhkan kompetensi kewirausahaan siswa secara holistik. Siswa tidak hanya memahami konsep bisnis dan manajemen, tetapi juga mengembangkan sikap pantang menyerah, kreativitas, inovasi, kemampuan mengambil keputusan, serta keterampilan komunikasi yang efektif seluruhnya merupakan unsur penting dalam membangun jiwa wirausaha. Berdasarkan keseluruhan hasil ini, dapat disimpulkan bahwa metode pembelajaran experiential learning memiliki pengaruh yang sangat kuat dan signifikan terhadap pengembangan kompetensi kewirausahaan siswa kelas XII SMK Negeri 2 Majene, serta didukung oleh landasan teoritis dan hasil penelitian sebelumnya.
Pemberdayaan UMKM melalui Literasi Kecerdasan Buatan dan Teknologi Augmented Reality untuk Transformasi Ekosistem Kewirausahaan Digital di Kelurahan Masale Kota Makassar: Penelitian Amraeni, Amraeni; Alisyahbana, Andi Naila Quin Azisah; Mushaf, Mushaf; Syukur, Pramudya Asoka; Masna, Ummul Khaeri; Andri, Dian Puspita Sari; Isma, A; Dewantara, Hajar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3543

Abstract

The low level of digital adoption among Micro, Small, and Medium Enterprises (MSMEs), particularly in tax administration and marketing, continues to hinder competitiveness. This community service program focuses on empowering MSMEs in Masale Sub-district, Makassar City through Artificial Intelligence (AI)-based tax literacy and the use of Augmented Reality (AR) for digital promotion. The activity aims to enhance MSME capacity through AI literacy training for tax management and the application of AR in digital marketing strategies. The method used is Participatory Action Research (PAR), implemented through socialization, smart tax and AR content creation training, mentoring, and evaluation using pre-test and post-test. The results show a significant improvement, with the average accuracy increasing from 48.2% in the pre-test to 91.8% in the post-test. This program effectively strengthens MSMEs’ digital skills, improves operational efficiency, and expands AR-based promotional reach, all of which contribute to building a sustainable digital entrepreneurship ecosystem.
Pelatihan Pemanfaatan Platform Digital untuk Menumbuhkan Kewirausahaan Berkelanjutan Rakib, Muhammad; Halim, Nur; Isma, Andika; Haruna, Hasisa; Dewantara, Hajar
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 5, No 2 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : Univeristas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v5i2.79641

Abstract

Abstrak. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam memanfaatkan berbagai platform digital sebagai sarana untuk mengembangkan kewirausahaan yang berkelanjutan. Sasaran kegiatan ini adalah siswa SMA Negeri 11 Sidenreng Rappang yang memiliki minat dan potensi dalam bidang kewirausahaan. Metode pelaksanaan PKM ini dilakukan dalam dua pendekatan yaitu pelatihan dan pendampingan praktik langsung kepada mitra sasaran dan menggunakan metode ceramah, diskusi, demonstrasi, dan praktik langsung. Materi pelatihan tentang konsep dasar kewirausahaan berkelanjutan, pemanfaatan media sosial dan marketplace untuk promosi, e-commerce, cara membuat dan mengelola toko online serta pembuatan akun di platform e-commerce, platform digital, dan praktik atau simulasi promosi bisnis digital. Hasil kegiatan menunjukkan bahwa siswa memperoleh peningkatan pengetahuan dan keterampilan dalam memanfaatkan teknologi digital untuk mendukung kegiatan kewirausahaan. Siswa mampu memahami konsep kewirausahaan berkelanjutan, mengenal berbagai platform digital yang dapat digunakan untuk promosi dan penjualan, serta berlatih secara langsung membuat konten digital kreatif yang relevan dengan dunia usaha modern. Selain peningkatan kemampuan teknis, kegiatan ini juga berhasil menumbuhkan motivasi, kreativitas, dan rasa percaya diri siswa untuk mulai merintis ide bisnis secara mandiri. Pihak sekolah pun memperoleh manfaat berupa peningkatan minat dan partisipasi siswa dalam kegiatan kewirausahaan, serta munculnya gagasan untuk menjadikan kegiatan serupa sebagai program berkelanjutan di lingkungan sekolah. Kata Kunci: pelatihan, e-commerce, platform digital, kewirausahaan, berkelanjutan
Prioritizing Service Quality Levers in a Business Hotel: Empirical Evidence from SERVQUAL Hajar Dewantara; Dewantara, Hajar; Isma, Andika; Raharimalala, Soussou
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20251

Abstract

This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—explain customer satisfaction in an independent full-service hotel and identifies the most influential levers. A cross-sectional survey of 100 staying guests recruited via accidental (intercept) sampling was administered using validated Likert-scale items. Construct validity and reliability were established prior to hypothesis testing. Multiple regression with standardized coefficients was employed to estimate the partial effects of each dimension and to assess their relative importance. Results indicate that all dimensions exhibit positive associations with satisfaction; empathy emerges as the strongest predictor, followed by assurance, reliability, and responsiveness, while tangibles show the weakest effect. These findings highlight the primacy of human-contact factors—attentiveness, credibility, and individualized care—in shaping satisfaction within hospitality settings, while signaling improvement opportunities in physical cues and facilities. Managerially, the hotel should sustain strengths in empathy and assurance (e.g., staff sensitivity, clear guarantees, consistent fulfillment of promises) and systematically uplift tangibles through visible quality cues, facility upkeep, and amenity standards. The study contributes firm-level evidence to the hospitality literature by clarifying the relative weights of SERVQUAL dimensions for satisfaction and by underscoring that people-centric capabilities remain decisive even when tangible attributes lag.
Co-Authors Adam Ramadhan Adio, Matthew Olufemi Agus Halid Agus Syam Agus Syam Agusnaya, Nurrahmah Ahmad Nouruzzamand Akmar Akilah Kautsar Al Maududi Bahmar Algi Fahrizal Alisyahbana, Andi Naila Quin Azisah Alya Olivia Amraeni, Amraeni Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andi Reski Nurhikmah Andika Isma Andri, Dian Puspita Sari Arsad Bahri Asmayanti Asmayanti Atirah Awal Syahrul Alimin Awal Syahrul Alimin Azis, Fajriani Basri Bado Basri Bado, Basri Della Fadhilatunisa Deny Romadhon Badaring Dewi Pratiwi Azis Dian Arishandy Imansyah Dian Arishandy Imansyah Diarra Salim Diarra, Salim Dini Nurpratiwi Elma Nurjannah Elma Nurjannah Erwin Fachry Abda El Rahman Fajar Bahari Fajar Bahari Fajriani Azis Hafid Sumarwadji Halim, Nur Halim, Nur Halim Hamdan, Muhammad Nurfaizy Hasisa Haruna Hasyim, Sitti Hajerah Hersiyati Palayukan Hijri Andini Hijri Andini I Ketut Budarma Ibrani, Juan Veron ilham abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Inanna, Inanna Isma, A Israwati Hamsar Israwati Hamsar Jabaluddin Hamid Jannah, Devi Miftahul Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Juan Veron Ibrani Kemalasari, Andi Anggi M. Miftach Fakhri M.Raul Fajr Gibran Airos Mahmuddin Mahmuddin Marhawati Masna, Ummul Khaeri Mas’ud, Mas’ud Matthew Olufemi Adio Miftahul Andriani Miftahul Andriani Muflih, Betania Kertika Muh Fikri Ainul Yakin Muh Getri Putra Hasta Muh Getri Putra Hasta Muh. Abdi Imam Muh. Fiqriansyah Wahab Muh. Galang Nusantara Muh.Dzaky Aziziyah Hernawan Muhammad Akbar Muhammad Alief Nur Hidayah Rani Muhammad Jufri Muhammad Jufri Muhammad Jufri Muhammad Nurfaizy Hamdan Muhammad Rakib Muhammad Rakib Muhammad Rakib Mujahidin Murfa, Agus Noor Mushaf, Mushaf Mutmainnah Ni Gst Nym Suci Murni Nirmala S., Aprilianti Nur Afrilia Afrizah Nur Afrilia Afrizah Nur Arisah Nur Armika Amir Nur Astaman Putra Nur Halim Nur Rahmi Nurhayani nurhayani Nurul Azizah NURUL AZIZAH Nurul Husna Nurul Husna Offiler Pebrian Offiler Pebrian Pahrul, Pahrul Putri Nirmala Putri Nirmala Raharimalala, Soussou Ryketeng, Masdar Salim Diarra Saparuddin Saparuddin saputra, aan Sarmila Sarmila Sitti Hasbiah Soussou Raharimalala Sudarmi Sudarmi Sulfan Ardiansyah Sulfan Ardiansyah Syam, Agus Syukur, Pramudya Asoka Tahir, Sumiati Thariq Al Ayyubi Thariq Al Ayyubi Windasari, Wiwin Riski Yuliani Yuliani