Article Per Year (5 Year)
p-Index From 2020 - 2025
4.426
P-Index
This Author published in this journals
All Journal Irfani JURNAL MEDIA INFORMATIKA BUDIDARMA Scientific Journal of Reflection : Economic, Accounting, Management and Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Mantik Maspul Journal of Community Empowerment International Journal of Business, Law, and Education International Journal of Health, Economics, and Social Sciences (IJHESS) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Literatify : Trends in Library Development Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Sublim: Jurnal Pendidikan Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Medika: Medika
Widiawati, Wilda
UNIVERSITAS MUHAMMADIYAH ENREKANG
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

 1 
Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Buah Lokal. Widiawati, Wilda; Sukma, Sukma; Azhari, Burnama; Rusdin, Rista Astari
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2639

Abstract

Tingginya impor buah di Indonesia mengancam keberadaan buah lokal. Konsumen cenderung memilih buah impor karena kualitas dan pasokan buah lokal yang belum stabil. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi dan preferensi konsumen terhadap keputusan pembelian buah lokal.  Penelitian ini menerapkan pendekatan kuantitatif dengan mengumpulkan data melalui kuesioner. Selanjutnya, data tersebut dianalisis menggunakan program SPSS dengan teknik analisis regresi linier berganda, uji validitas, uji reliabilitas, serta uji hipotesis yang meliputi uji t dan uji F. Hasil penelitian ini cukup mengejutkan, karena menunjukkan bahwa faktor-faktor yang umumnya dipertimbangkan konsumen, seperti kualitas, keamanan, harga, dan rasa, ternyata tidak berpengaruh signifikan terhadap keputusan pembelian buah lokal.
Co-Authors Abdul Samad Arief Afif Alfiyanto Agilfahreza, Agilfahreza Agus Surya Bharmawan Agusriandi, Agusriandi Ahmad Fadil Mediwinata Alfiyanto, Afif Allo, Karmila Pare Aminullah Aminullah Amran Laga Andri Cahyo Purnomo Assidiq, Ilham Azhari, Burnama Baharuddin Baharuddin Bambang Irawan Burnama Azhari Busa, Yunus Cakranegara, Pandu Adi Daniel Tulasi Danindra, Fuad Dewantara, Rizki Dian Firdiani Dj, Arifhan Ady Ekajayanti Kining ELIHAMI, ELIHAMI Fitri Hidayati Fitrianti, Retno Gading, Herlinda Hafidurrahman, Moh Haliq, Muh Idham Haliq, Muh. Idham Harianto Hasbiah Hendra, Ritman Hidjrianto, Hidjrianto Idham Khaliq Ismaya Ismaya Mardayanti, Mardayanti Maria Jashinta Elisabet Hamboer Mediwinata, Ahmad Fadil Muchtar, Ahmad Dahlan Nasution, Muhammad Amsal Nuha, Uli Nur Ulfah Nurlaila Syarfiah Asfo Nursyawal Nacing Potton, Zainal Rahmad Rahmad Ridwan, Madinatul Munawwarah Risal Tawil, Muhammad Rista Astari Rusdin Rista Astari Rusdin Riswan Riswan Ritman Hendra Rosmiana, Sri Rully Arifiansyah Rusdin, Rista Astari Rusman, Haerusman Suharman Suharman Suharman Suharman, Suharman Sukma, Sukma Suryatno, Muh Rafly Taufiq, Rismawati Tienni Mariana Simanjorang Umpusinga, Hasrun Afandi Ushwa Dwi Masrurah AB Utami, Eva Yuniarti Yoga Anjas Pratama Zamri, Zamri ZARINA