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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Equity Procuratio : Jurnal Ilmiah Manajemen Journal of Enterprise and Development (JED) Jurnal Akademi Akuntansi (JAA) Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Journal of Economics Research and Social Sciences International Journal Software Engineering and Computer Science (IJSECS) International Journal of Management Science and Information Technology (IJMSIT) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS BISMA (Bisnis dan Manajemen) The South East Asian Journal of Management Journal of Applied Business and Technology Indonesian Journal Economic Review (IJER) Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Manis : Jurnal Manajemen dan Bisnis International Journal of Information System and Innovation Management Equity Advances in Tourism Studies
Ginting, Yanti Mayasari
Department Of Management, Institut Bisnis Dan Teknologi Pelita, Riau
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Covid-19 and the Decline in Investment in West Nusa Tenggara: Indonesia Dewayani, Eka Kadharpa Utama; Ginting, Yanti Mayasari; Azizurrohman, Muhammad; Pramuja, Risky Angga
EQUITY Vol 26 No 1 (2023): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v26i1.5939

Abstract

This research examines the effects of the COVID-19 pandemic on investment in West Nusa Tenggara (NTB), Indonesia. Using a combination of quantitative data from the Republic of Indonesia's Investment Coordinating Board and qualitative data from the Head of the Office of Investment and One Stop Integrated Services, the study investigates investment realization by district and city, sector, and investor's country of origin. The analysis reveals that even prior to the COVID-19 outbreak, investment levels in NTB were declining due to a series of natural disasters, including an earthquake in 2018. The pandemic further exacerbated the decline in investment, with many investors opting to delay their investments in the region. However, some sectors such as mining, tourism, and transportation showed improvements during the period. The findings highlight the challenges faced by West Nusa Tenggara in attracting investment and achieving regional development goals. The study emphasizes the importance of understanding a region's potential and creating favorable investment conditions to stimulate economic growth. Keywords: Covid-19, Investment, NTB
Moderation of gender diversity in factors affecting firm value Yenny Wati; Layla Hafni; Agus Hocky; Febdwi Suryani; Yanti Mayasari Ginting
Jurnal Akademi Akuntansi Vol. 7 No. 4 (2024): Jurnal Akademi Akuntansi (JAA)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jaa.v7i4.35663

Abstract

Purpose: This study examines the impact of financial performance, board size, and working capital on firm value. Gender diversity is a moderating variable in studies that determines how the effectiveness of financial performance, board size, and working capital affect firm value. Methodology/approach: Manufacturing enterprises are the sample for this research, and the secondary data source is the Indonesian Stock Exchange from 2019 to 2023. This study combines SPSS with a data analysis approach known as moderating regression analysis. Findings: Financial performance, board size, and working capital have a beneficial impact on firm value. Gender diversity can moderate the effects of financial performance, board size, and working capital on the firm's value. Practical and Theoretical Contribution/ Originality: The highest executive levels within the company's hierarchy are the focus of this study. Numerous earlier studies have not been able to examine or test gender diversity in these ranks. Important individuals, such as the board of directors, occupy these positions. This role is crucial to the development and operation of each major business division for the corporation. The study's findings further emphasize the prospective advantages of corporate governance frameworks and gender diversity, which can increase the availability of capital, performance, and value for the firm. Research Limitation: Gender diversity is measured using solely dummy variables and ratios, which ignore the influence of each individual's decision-making style. Gender diversity focuses mostly on business executives. As a result, greater inquiry into other stakeholders who influence business risk-taking decisions is required.
Mengembangkan Potensi Pariwisata Pantai “Jai-Jai Raok” Desa Padang Tanggung Kecamatan Pangean Kabupaten Kuantan Singingi Untuk Perekonomian Masyarakat Setempat Ginting, Yanti Mayasari; Nur, M. Irsyad; Fikri, Khusnul; Ramadhan, Rian Rahmat; Putra, Dimas Mahendra; Daryanes, Febblina; Yuslim, Yuslim; Abunawas, Abunawas
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 4 No 2 (2024): Desember 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v4i2.4241

Abstract

Desa Padang Tanggung Kecamatan Pangean Kabupaten Kuantan Singingi memiliki potensi wisata yang dapat meningkatkan perekonomian masyarakat, ditambah dengan pariwisata Pantai Jai-Jai Raok ini sudah pernah menjadi tuan rumah dalam festival kebudayaan “Pacu Jalur”, maka dari itu pelaksanaan pengabdian perlu dilakukan untuk mengembangkan pariwisata Pantai Jai-Jai Raok ini serta memperkenalkan wisata ini ke dalam sosial media dalam rangka meingkatkan perekonomian masyarakat setempat dari potensi desa.
Digital Marketing, Motivation, and University Image: Key Drivers Of University Choices Kurniawan, Hendrya; Purwati, Astri Ayu; Ginting, Yanti Mayasari; Abdullah, Siti Intan Nurdiana Wong
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 2 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v2i2.1153

Abstract

This study aims to analyze the effect of digital marketing, motivation and university image on college interest and college decisions in the Master of Management Study program at Pelita Indonesia Institute of Business and Technology. This research is quantitative research The population in the study were students of the IBT PI Master of Management study program in the 2022/2023 academic year. The population of this study was 296 people, the sampling method used was probability sampling. The sampling technique used is simple random sampling The sample size used in this study was 75 respondents, using the Slovin formula. The results of this study indicate that digital marketing has a significant effect on college interest, motivation has a significant effect on college interest, university image has a significant effect on college interest, Digital marketing has an insignificant effect on college decisions, motivation has a significant effect on college decisions, university image has an insignificant effect on college decisions and college interest has a significant effect on college decisions
Pengaruh Knowledge Management Terhadap Inovasi Dan Daya Saing Berkelanjutan (Sustainable Competitive Advantage) Ginting, Yanti Mayasari; Grace, Kelvin; Chandra, Stefani; Zulhelmi, Zulhelmi; Nainggolan, Raya Desmawanto
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4543

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh knowledge management terhadap inovasi dan daya saing berkelanjutan. Penelitian ini dilakukan pada PT. Jalinan Nusantara Express (JNE) Pekanbaru. Populasi dalam penelitian ini adalah seluruh pegawai PT. Jalinan Nusantara Express (JNE). Ukuran sampel yang digunakan sebanyak 52 responden. Metode penyampelan yang digunakan adalah probability sampling. Penelitian ini menggunakan tektik sensus sampling (sampling jenuh) maka seluruh populasi menjadi sampel dalam penelitian ini. Analisis data menggunakan Smart – PLS. Hasil penelitian mengungkapkan bahwa knowledge management memiliki pengaruh positif dan signifikan terhadap inovasi dan daya saing berkelanjutan pada PT. Jalinan Nusantara Express. Kata Kunci: Knowledge Management, Inovasi, Daya Saing Berkelanjutan
Swipe, watch, buy: the hidden power of enjoyment, urgency, and influencers in live shopping Ilyas, Gunawan Bata; Ilyas, Muh. Fadhel G Bata; Ginting, Yanti Mayasari; Tai, Quach Minh; Irfan, Andi
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p217-242

Abstract

This study investigates the key psychological and experiential factors influencing purchase decisions in live shopping environments, focusing on the Indonesian digital marketplace. This study examines how perceived enjoyment, promotional urgency, and influencer marketing affect purchase decisions, both directly and indirectly through consumer trust. It further explores the moderating role of platform experience. Using a quantitative approach with 265 valid responses analysed via Partial Least Squares Structural Equation Modelling (PLS-SEM), the results reveal that all three stimuli significantly influence consumer trust and purchase decisions. Trust is shown to mediate these effects, while platform experience strengthens the impact of the live shopping elements on purchase behaviour. The findings contribute to the growing literature on social commerce and offer practical insights for marketers and platforms seeking to enhance consumer engagement and conversion in live shopping settings. It provides empirical evidence on how perceived enjoyment, urgency-driven promotions, and influencer credibility shape real-time purchase decisions. This study is limited to Indonesia, affecting its broader applicability. Its cross-sectional nature and self-reported data may introduce bias. Future research should explore regional differences, behavioural analytics, and longitudinal studies on evolving consumer behaviours in live shopping.
A Study Of Servqual And Customer Satisfaction Using Customer Satisfaction Index (Csi), Importance Performance Analysis (Ipa) And Improvement Factor (If) Method Ginting, Yanti Mayasari; Chandra, Teddy; Oktariyanto, Oktariyanto; Endrawati, Endrawati
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.738

Abstract

This research aims to determine, calculate, test and analyze the level of customer satisfaction in Citra Harapan Motor Bukittinggi (measured by CSI, IPA and IF methods). This study uses service quality variables with 5 (five) dimensions, namely tangible, reliability, responsiveness, assurance and empathy). This study uses a sample of 116 respondents who are customers of Citra Harapan Motor Bukittinggi. Data were analyzed using Analysis of Variation (ANOVA) with SPSS 22. The results showed that the overall level of consumer satisfaction (based on CSI values) was 79.58%. This value is between 60% - 79.99% which indicates that the consumer satisfaction index was "Satisfied" criteria.
PENGARUH CELEBRITY ENDORSE TERHADAP KEPUTUSAN PEMBELIAN PRODUK: LITERATURE REVIEW Aprila, Bord Nandre; Ginting, Yanti Mayasari; Ayuda, Fitrien
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1733

Abstract

Celebrity endorsement telah menjadi strategi dalam dunia marketing yang umum digunakan oleh pelaku bisnis dalam menin gkatkan brand image dan mempengaruhi keputusan konsumen/target. Penelitian ini bertujuan untuk mengkaji pengaruh celebrity endorsement dalam mempengaruhi pengambilan keputusan pembelian produk di Indonesia. Melalui metode literature review, penelitian ini meninjau berbagai studi yang relevan untuk mengidentifikasi tema utama dan pola yang muncul. Hasil penelitian menunjukkan bahwa terdapat pengaruh pengaruh positif yang bermakna antara celebrity endorsement dengan keputusan pembelian dan keinginan konsumen dalam membeli suatu produk di Indonesia. Selain itu, kesesuaian antara citra selebriti dan produk serta kredibilitas selebriti juga menjadi faktor penting dalam efektivitas strategi ini. Kata Kunci: celebrity endorsement, keputusan pembelian, brand awareness
The Influence of E-Commerce Trust, Site Loyalty, and Satisfaction on Digital Consumer Purchase Behavior Anora, Ayu; Muchayatin; Ginting, Yanti Mayasari
Indonesian Journal Economic Review (IJER) Vol. 5 No. 1 (2025): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i1.512

Abstract

The rapid growth of the e-commerce sector has transformed the way consumers interact with the market. Key factors influencing consumer purchase decisions on digital platforms include trust in the site, user loyalty, and customer satisfaction. This study aims to analyze the relationship between these three factors and consumer purchase behavior. Data were collected through a survey of 300 respondents with active online shopping experience, using a five-point Likert scale questionnaire. The analytical technique employed was Structural Equation Modeling (SEM) to examine the relationships between variables. The findings indicate that trust in digital platforms significantly influences purchase decisions, followed by customer satisfaction and site loyalty. Additionally, the impact of social media was found to strengthen consumer trust and loyalty, leading to repeat purchases. These findings highlight the importance of maintaining transparent and secure relationships with consumers, as well as providing a sufficient shopping experience to enhance satisfaction and loyalty. This study offers guidance for e-commerce managers in designing effective strategies to retain customers and encourage repeat transactions.
The Influence of Religiosity and Social and Psychological Factors on Purchase Decisions and Consumer Loyalty Ginting, Yanti Mayasari; Handriano, Rory; Sutomo
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.622

Abstract

This study is based on the impact of religiosity, data from social aspects, psychological factors influence how to make a purchase or what influences consumer perception and brand loyalty.In a competitive market, companies need to understand these various influences in order to draw up new marketing strategies.Religious motivation is also very important in buying decisions, for example this thing "ill-gotten gains" has nothing to do with me.Social factors, such as the use which the household makes of a product, or finder fees for finding suppliers, can also affect consumer evaluations.Meanwhile, psychological factors, such as motivation, perception and affect also run through consumer decisions.The results show that religiosity does have a significant positive effect on buying decisions purely speaking of purchase power However, psychological factors have a profound impact on consumer loyalty, from many variables but nevertheless through this wide array have an enormous impact relative to results for other study samples. The report concludes that social aspects significantly influence a firm's consumer loyalty; however they do not have this kind of impact on purchasing decisions.These findings shed new light on the way in which both internal and external factors can shape consumer behavior.Companies will find it easier then to devise solutions that more easily interest or satisfy the consumer, thus increasing customer loyalty while enabling them to maintain their footing in the market.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Abunawas, Abunawas Adieli Baene Agus Hocky Akmal, Eri Albert Albert Alitea Moses Riski Sinaga Alvi Furwanti Alwie Andi Irfan Aprila, Bord Nandre Astarina, Ivalaina Ayu Anora Azizurrohman, Muhammad Bambang Bambang Bendri Bendri Chandra, Stefani Dede Suleman Devianto, Dodi Edi Susilo Eka Kadharpa Utama Dewayani Elfindri, Elfindri Elvera Elvera Endrawati Erwin Wijaya Fadhillah, Arif Febblina Daryanes Febdwi Suryani Fikri, Khusnul Fitria Fitria Fitrien Ayuda Gita Marantica Grace, Kelvin Gunawan Bata Ilyas Gunawan Bata Ilyas Habibi, Putrawan Hafiz Rahman Handriano, Rory Harry Patuan Panjaitan Hasibuan, Reza Rahmadi Ilyas, Gunawan Bata Ilyas, Muh. Fadhel G Bata Imarni Indra Surya Permana Isyandi, B. JANI, AHMAD RAPSAN Kristiono Liestiandre, Hanugerah Kurniawan, Hendrya La Basri Layla Hafni M Hamid M. Irsyad Nur Marwah Masruroh, Marwah Megiwati Megiwati Melan Susanty Purnamasari Moh. Zaini Muchayatin Mutia Pamikatsih Mutiara Dewi Nandang Bekti Karnowati Nanoe Rolin Prasetyo Nova Angri Siagian Noviandry Yuliany Nurulita, Suci Obet Eko Wiranto Oka Widjaya, I Gusti Ngurah Oktariyanto, Oktariyanto Oktaviandri, Akbar Prasetyo, Nanoe Rolin Purwati, Astri Ayu Putra, Dimas Mahendra Ralahallo, Fransiska Natalia Ramadhan, Rian Rahmat Raya Desmawanto Nainggolan Risky Angga Pramuja Rismawati Rismawati Sastra Mico Sherly Sherly Siti Aisyah Siti Aysah Siti Aysah, Siti Sudarno Sudiyanti Sudiyanti Sujudah, Azhifa SUTOMO Syamsuri, Abdul Rasyid Tai, Quach Minh Teddy Chandra Trisolvena, Muhammad Nana Widyana Widyana Widyanto, Irfan Yenny Wati Yuli Utami Yulia Nur Hasanah Yupiter Mendrofa Yuslim Yuslim Yusnita Octafilia Theresia A Yesu Infante Zainal, Gempar Maulana Putra Zaki, Hammam Zulhelmi, Zulhelmi