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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal EMT KITA SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Equity Procuratio : Jurnal Ilmiah Manajemen Journal of Enterprise and Development (JED) Jurnal Akademi Akuntansi (JAA) Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Journal of Economics Research and Social Sciences International Journal Software Engineering and Computer Science (IJSECS) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS BISMA (Bisnis dan Manajemen) The South East Asian Journal of Management Journal of Applied Business and Technology Indonesian Journal Economic Review (IJER) Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Manis : Jurnal Manajemen dan Bisnis International Journal of Information System and Innovation Management Equity Advances in Tourism Studies
Ginting, Yanti Mayasari
Department Of Management, Institut Bisnis Dan Teknologi Pelita, Riau
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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PENGARUH CELEBRITY ENDORSE TERHADAP KEPUTUSAN PEMBELIAN PRODUK: LITERATURE REVIEW Aprila, Bord Nandre; Ginting, Yanti Mayasari; Ayuda, Fitrien
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1733

Abstract

Celebrity endorsement telah menjadi strategi dalam dunia marketing yang umum digunakan oleh pelaku bisnis dalam menin gkatkan brand image dan mempengaruhi keputusan konsumen/target. Penelitian ini bertujuan untuk mengkaji pengaruh celebrity endorsement dalam mempengaruhi pengambilan keputusan pembelian produk di Indonesia. Melalui metode literature review, penelitian ini meninjau berbagai studi yang relevan untuk mengidentifikasi tema utama dan pola yang muncul. Hasil penelitian menunjukkan bahwa terdapat pengaruh pengaruh positif yang bermakna antara celebrity endorsement dengan keputusan pembelian dan keinginan konsumen dalam membeli suatu produk di Indonesia. Selain itu, kesesuaian antara citra selebriti dan produk serta kredibilitas selebriti juga menjadi faktor penting dalam efektivitas strategi ini. Kata Kunci: celebrity endorsement, keputusan pembelian, brand awareness
The Influence of E-Commerce Trust, Site Loyalty, and Satisfaction on Digital Consumer Purchase Behavior Anora, Ayu; Muchayatin; Ginting, Yanti Mayasari
Indonesian Journal Economic Review (IJER) Vol. 5 No. 1 (2025): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i1.512

Abstract

The rapid growth of the e-commerce sector has transformed the way consumers interact with the market. Key factors influencing consumer purchase decisions on digital platforms include trust in the site, user loyalty, and customer satisfaction. This study aims to analyze the relationship between these three factors and consumer purchase behavior. Data were collected through a survey of 300 respondents with active online shopping experience, using a five-point Likert scale questionnaire. The analytical technique employed was Structural Equation Modeling (SEM) to examine the relationships between variables. The findings indicate that trust in digital platforms significantly influences purchase decisions, followed by customer satisfaction and site loyalty. Additionally, the impact of social media was found to strengthen consumer trust and loyalty, leading to repeat purchases. These findings highlight the importance of maintaining transparent and secure relationships with consumers, as well as providing a sufficient shopping experience to enhance satisfaction and loyalty. This study offers guidance for e-commerce managers in designing effective strategies to retain customers and encourage repeat transactions.
The Influence of Religiosity and Social and Psychological Factors on Purchase Decisions and Consumer Loyalty Ginting, Yanti Mayasari; Handriano, Rory; Sutomo
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.622

Abstract

This study is based on the impact of religiosity, data from social aspects, psychological factors influence how to make a purchase or what influences consumer perception and brand loyalty.In a competitive market, companies need to understand these various influences in order to draw up new marketing strategies.Religious motivation is also very important in buying decisions, for example this thing "ill-gotten gains" has nothing to do with me.Social factors, such as the use which the household makes of a product, or finder fees for finding suppliers, can also affect consumer evaluations.Meanwhile, psychological factors, such as motivation, perception and affect also run through consumer decisions.The results show that religiosity does have a significant positive effect on buying decisions purely speaking of purchase power However, psychological factors have a profound impact on consumer loyalty, from many variables but nevertheless through this wide array have an enormous impact relative to results for other study samples. The report concludes that social aspects significantly influence a firm's consumer loyalty; however they do not have this kind of impact on purchasing decisions.These findings shed new light on the way in which both internal and external factors can shape consumer behavior.Companies will find it easier then to devise solutions that more easily interest or satisfy the consumer, thus increasing customer loyalty while enabling them to maintain their footing in the market.
Covid-19 and the Decline in Investment in West Nusa Tenggara: Indonesia Dewayani, Eka Kadharpa Utama; Ginting, Yanti Mayasari; Azizurrohman, Muhammad; Pramuja, Risky Angga
EQUITY Vol 26 No 1 (2023): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v26i1.5939

Abstract

This research examines the effects of the COVID-19 pandemic on investment in West Nusa Tenggara (NTB), Indonesia. Using a combination of quantitative data from the Republic of Indonesia's Investment Coordinating Board and qualitative data from the Head of the Office of Investment and One Stop Integrated Services, the study investigates investment realization by district and city, sector, and investor's country of origin. The analysis reveals that even prior to the COVID-19 outbreak, investment levels in NTB were declining due to a series of natural disasters, including an earthquake in 2018. The pandemic further exacerbated the decline in investment, with many investors opting to delay their investments in the region. However, some sectors such as mining, tourism, and transportation showed improvements during the period. The findings highlight the challenges faced by West Nusa Tenggara in attracting investment and achieving regional development goals. The study emphasizes the importance of understanding a region's potential and creating favorable investment conditions to stimulate economic growth. Keywords: Covid-19, Investment, NTB
Service Quality, Product Quality, Price, Promotion, and Location on Customer Satisfaction and Loyalty in CV. Restu Akmal, Eri; Panjaitan, Harry Patuan; Ginting, Yanti Mayasari
Journal of Applied Business and Technology Vol. 4 No. 1 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i1.118

Abstract

This study aims to analyze the effect of service quality, product quality, price, promotion, and location on CV Restu's customer satisfaction and loyalty. This research is quantitative research by distributing questionnaires to respondents. The population in this study is CV Restu's customers whose numbers cannot be known with certainty. The sample selection method in this study used the incidental sampling method. Determination of the number of samples in the study using the formula Roscoe theory so that the sample in this study amounted to 70 respondents. Data analysis using Structural Equation Modeling (SEM) using SmartPLS 3.0. application. The results of this study indicate that service quality has no significant effect on customer satisfaction, product quality has no significant effect on customer satisfaction, the price has no significant effect on customer satisfaction, the promotion has no significant effect on customer satisfaction, location has no significant effect on customer satisfaction, service quality has no effect significant effect on customer loyalty, product quality has no significant effect on customer loyalty, the price has a significant effect on customer loyalty, the promotion has no significant effect on customer loyalty, location has no significant effect on customer loyalty and customer satisfaction has no significant effect on customer loyalty.
Pemberdayaan Sekolah Luar Biasa Negeri Pembina Pekanbaru melalui Transformasi Digital, Optimalisasi Tata Kelola Keuangan dan Manajemen Usaha Berkelanjutan untuk Meningkatkan Daya Saing di Era Ekonomi Digital Alwie, Alvi Furwanti; Fikri, Khusnul; Ginting, Yanti Mayasari; Hamid, M; Nurulita, Suci; Syamsuri, Abdul Rasyid; Isyandi, B.; Fadhillah, Arif; Zainal, Gempar Maulana Putra; Sujudah, Azhifa; Oktaviandri, Akbar
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 5 No 2 (2025): Desember 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat mengenai pemberdayaan Sekolah Luar Biasa Negeri Pembina Pekanbaru melalui transformasi digital, optimalisasi tata kelola keuangan dan manajemen usaha berkelanjutan untuk meningkatkan daya saing di era ekonomi digital. Metode terdiri dari empat tahapan pelaksanaan program yaitu Persiapan Pelatihan, Pelatihan sistem penjualan online berbasis marketplace dan pelatihan sosial media marketing, Pelatihan Keuangan dan Penggunaan Software Akuntansi Sederhana serta Mentoring Keuangan, dan Evaluasi dan Monitoring. Pelatihan ini berhasil meningkatkan pemahaman peserta dalam semua aspek yang diuji melalui pre-test dan post-test. Peningkatan yang signifikan pada setiap soal menunjukkan efektivitas materi pelatihan dalam meningkatkan pengetahuan peserta tentang cara memanfaatkan marketplace untuk penjualan online dan memahami fitur-fitur dalam transaksi keuangan yang ada di dalam Sistem Informasi Keuangan. Pelatihan ini bertujuan untuk memberikan keterampilan praktis yang dapat membantu guru dan siswa SLBN Pembina Pekanbaru untuk lebih mandiri secara finansial dengan memanfaatkan platform digital untuk memasarkan produk keterampilan dan pertanggungjawaban keuangan mereka.
The Moderating Role of Work Environment in the Relationship Between Organisational Culture, Employee Motivation, Performance Appraisal, and Job Satisfaction in Bali's Hotel Industry Ginting, Yanti Mayasari; Rismawati, Rismawati; Aisyah, Siti
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: This study examines the effects of organisational culture, employee motivation, performance appraisal, and the work environment as a moderator on job satisfaction in Bali's hotel industry, addressing gaps in HRM literature. Design/Methodology/Approach: Data were collected via structured questionnaires from 305 hotel employees in Bali. SmartPLS software analysis included model evaluation, validity testing, and path coefficient and moderator analyses. Research Findings: Organisational culture, employee motivation, and performance appraisal significantly influence job satisfaction. The work environment moderates these relationships, enhancing the positive effects of HRM practices. Theoretical Contribution/Originality: This study highlights the work environment’s pivotal role in strengthening HRM practices' impact on job satisfaction. It offers insights for hotel managers and HR professionals to enhance employee satisfaction and organisational performance. Managerial Implication in the South East Asian Context: Fostering a positive work environment is critical in Southeast Asia. Managers should create collaborative and well-resourced workplaces to align organisational culture, motivation, and performance appraisal with employee satisfaction. Research Limitation & Implications: Self-reported data may introduce response bias, limiting the study’s scope to hotel employees in Bali. Future research should explore diverse contexts for broader applicability.
Sustainable Tourism at the Edge of Biodiversity: Community Experiences in Indonesia’s Marine Protected Areas Jani, Ahmad Rapsan; Habibi, Putrawan; Oka Widjaya, I Gusti Ngurah; Ginting, Yanti Mayasari
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.77

Abstract

Marine protected areas (MPAs) in Indonesia, such as Raja Ampat and Wakatobi, have become internationally recognized for their biodiversity and as ecotourism destinations. While tourism has been promoted as a mechanism to finance conservation and generate local income, little is known about how resident communities perceive and navigate the tensions between ecological protection and livelihood needs. This study employs a qualitative research design to examine community narratives of sustainable tourism within MPAs. Data were collected through ethnographic fieldwork, participant observation, semi-structured interviews with fishermen, homestay owners, and dive guides, as well as focus group discussions with community leaders. Thematic analysis reveals that residents often view tourism as both an opportunity for economic diversification and a source of restrictions on traditional livelihoods, particularly fishing. Narratives highlight ambivalence, as communities’ articulate pride in contributing to global conservation while simultaneously voicing concerns about exclusion, inequitable benefit distribution, and cultural change. The findings underscore that sustainable tourism in MPAs cannot be reduced to visitor management or ecological indicators alone. Instead, it must incorporate local voices and participatory governance to achieve equitable and resilient conservation outcomes.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Abunawas, Abunawas Adieli Baene Agus Hocky Akmal, Eri Albert Albert Alitea Moses Riski Sinaga Alvi Furwanti Alwie Andi Irfan, Andi Aprila, Bord Nandre Ayu Anora Azizurrohman, Muhammad Bambang Bambang Bendri Bendri Chandra, Stefani Dede Suleman Devianto, Dodi Edi Susilo Eka Kadharpa Utama Dewayani Elfindri, Elfindri Elvera Elvera Endrawati Erwin Wijaya Fadhillah, Arif Febblina Daryanes Febdwi Suryani Fikri, Khusnul Fitria Fitria Fitrien Ayuda Gita Marantica Grace, Kelvin Gunawan Bata Ilyas Habibi, Putrawan Hafiz Rahman Handriano, Rory Harry Patuan Panjaitan Hasibuan, Reza Rahmadi Ilyas, Gunawan Bata Ilyas, Muh. Fadhel G Bata Imarni Indra Surya Permana Isyandi, B. JANI, AHMAD RAPSAN Kristiono Liestiandre, Hanugerah Kurniawan, Hendrya La Basri Layla Hafni M Hamid M. Irsyad Nur Marwah Masruroh, Marwah Megiwati Megiwati Melan Susanty Purnamasari Muchayatin Mutia Pamikatsih Mutiara Dewi Nandang Bekti Karnowati Nova Angri Siagian Noviandry Yuliany Nurulita, Suci Obet Eko Wiranto Oka Widjaya, I Gusti Ngurah Oktariyanto, Oktariyanto Oktaviandri, Akbar Prasetyo, Nanoe Rolin Purwati, Astri Ayu Putra, Dimas Mahendra Ralahallo, Fransiska Natalia Ramadhan, Rian Rahmat Raya Desmawanto Nainggolan Risky Angga Pramuja Rismawati Rismawati Sastra Mico Sherly Sherly Siti Aisyah Siti Aysah, Siti Sudarno Sudiyanti Sudiyanti Sujudah, Azhifa SUTOMO Syamsuri, Abdul Rasyid Tai, Quach Minh Teddy Chandra Trisolvena, Muhammad Nana Widyana Widyana Yenny Wati Yulia Nur Hasanah Yupiter Mendrofa Yuslim Yuslim Yusnita Octafilia Theresia A Yesu Infante Zainal, Gempar Maulana Putra Zulhelmi, Zulhelmi