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All Journal Jurnal Administrasi Bisnis Sosiohumaniora Jurnal Ilmu Sosial dan Humaniora E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Journal of Governance and Public Policy Journal of Economic, Bussines and Accounting (COSTING) eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Multidisiplin Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian UNDIKMA International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement INVEST : Jurnal Inovasi Bisnis dan Akuntansi Quantitative Economics and Management Studies International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Bima Journal : Business, Management and Accounting Journal eCo-Fin Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Economica: Media Komunikasi ISEI Riau Proceeding of The International Conference on Economics and Business Abdimas Indonesian Journal Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Masyarakat Madani Indonesia Journal of Law, Education and Business Jurnal Publikasi Ekonomi dan Akuntansi
Mashur Fadli
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
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Empowering the Local Community through Digital Content Creation for Tourism Village Marketing Taufiqqurrachman Taufiqqurrachman; Ringgo Eldapi Yozani; Mashur Fadli; Fahmi Muhammad; Riau Nurita
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 1 (2026): Februari
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/8x28sg62

Abstract

The community engagement program focused on a tourism marketing training held in Sungai Petai Village, Kampar Regency, which adopted three key approaches—destination image, halal tourism, and sustainable tourism—within a rhetorical structure framework. The main objective was to enhance local capacity in producing compelling marketing content for village tourism by utilizing digital platforms effectively. Initiated by a team of academics from the Faculty of Social and Political Sciences, Universitas Riau, the program applied a problem-based learning method and was evaluated through three levels of assessment: reaction, learning, and behavior, involving a total of 30 participants. This training program successfully improved participants’ knowledge and practical skills, particularly in using digital tools for tourism promotion. Participants were able to produce creative marketing materials integrating the three dimensions of tourism marketing—image, halal, and sustainability—while applying rhetorical design principles using the digital applications of graphic design. However, several challenges were identified, including limited access to adequate equipment and licensed design software. To achieve greater and more sustainable economic impact, this study recommends extended technical mentoring, improved facility support, and ongoing evaluations that connect promotional activities to measurable indicators such as visitor engagement and income growth.
Pengaruh Green Marketing dan Brand Image Terhadap Loyalitas Pelanggan pada Starbucks CoffeeLiving World Pekanbaru Putri Khairani; Mashur Fadli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3004

Abstract

This study aims to determine and analyze the influence of green marketing and brand image on customer loyalty at Starbucks Coffee Living World Pekanbaru. The background of this study is based on increasing competition in the coffee industry, changes in consumer lifestyles that are increasingly environmentally conscious, and the importance of brand image in building long-term relationships with customers. The method used in this study is descriptive and quantitative. The number of samples in this study was 100 people with the sampling technique using purposive sampling. The data analysis technique used is multiple linear regression analysis. In this study, the results obtained are Green Marketing (X1) has a positive and significant effect on customer loyalty (Y), Brand Image (X2) has a positive and significant effect on customer loyalty (Y), and Green Marketing (X1) and Brand Image (X2) have a positive and significant effect on customer loyalty (Y) at Starbucks Coffee Living World Pekanbaru
Digital Governance and Green Business: Efforts to Realize Sustainable MSMEs in Pekanbaru City from an SDG Perspective Mariaty Ibrahim; Mashur Fadli; Jeneva Augustin
International Journal of Educational Research & Social Sciences Vol. 7 No. 3 (2026): June 2026 ( Indonesia -Kazakhstan- China - Uzbekistan )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v7i3.1043

Abstract

This study aims to analyze the implementation of digital governance and green business practices as a means to foster sustainable Micro, Small, and Medium Enterprises (MSMEs) in Pekanbaru City, viewed through the lens of the Sustainable Development Goals (SDGs). Digital transformation in governance and the adoption of eco-friendly business practices are crucial factors in enhancing MSME competitiveness while supporting inclusive and sustainable economic development. The study employs a qualitative approach with a descriptive method, utilizing in-depth interviews, observations, and document analysis involving MSME owners, local government officials, and relevant stakeholders. Data analysis was conducted through an interactive process of data reduction, data presentation, and conclusion drawing. The findings indicate that the implementation of digital governance has facilitated easier access to licensing services, business guidance, digital marketing, and business support for MSMEs. Meanwhile, the implementation of green business practices is becoming evident through the use of eco-friendly raw materials, energy efficiency, waste management, and heightened awareness regarding sustainable production practices. However, the implementation of these concepts still faces various challenges, such as limited digital literacy, restricted access to green financing, low technology adoption, and suboptimal synergy among stakeholders. The study concludes that integrating digital governance and green business practices contributes positively to achieving the SDGs—specifically Goal 8 (Decent Work and Economic Growth), Goal 9 (Industry, Innovation, and Infrastructure), Goal 11 (Sustainable Cities and Communities), Goal 12 (Responsible Consumption and Production), and Goal 13 (Climate Action). Therefore, strengthening policies, enhancing MSME capacity, and fostering collaboration among the government, the business sector, academia, and the community are essential to accelerate the development of competitive and sustainable MSMEs in Pekanbaru City.
Pengaruh Potongan Harga (Flash Sale) terhadap Perilaku Konsumtif Melalui Impulsive Buying sebagai Variable Mediasi (pada Mahasiswa UNRI Pengguna Tiktok Shop) Adinda Sakina; Mashur Fadli
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10290

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh potongan harga (Flash Sale) terhadap perilaku konsumtif melalui impulsive buying sebagai variabel mediasi pada mahasiswa Universitas Riau pengguna TikTok Shop. Penelitian ini menggunakan pendekatan kuantitatif dengan metode kausalitas. Populasi penelitian adalah mahasiswa aktif Universitas Riau sebanyak 46.930 mahasiswa, dengan sampel sebanyak 100 responden yang ditentukan menggunakan rumus Slovin dan teknik Proportionate Stratified Random Sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner dan dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa Flash Sale berpengaruh positif dan signifikan terhadap impulsive buying dengan nilai koefisien sebesar 0,666 dan p-value 0,000. Flash Sale juga berpengaruh positif dan signifikan terhadap perilaku konsumtif dengan nilai koefisien sebesar 0,305 dan p-value 0,002. Selain itu, impulsive buying berpengaruh positif dan signifikan terhadap perilaku konsumtif dengan nilai koefisien sebesar 0,495 dan p-value 0,000. Hasil pengujian mediasi menunjukkan bahwa impulsive buying mampu memediasi pengaruh Flash Sale terhadap perilaku konsumtif secara positif dan signifikan dengan nilai koefisien sebesar 0,330 dan p-value 0,000. Dengan demikian, Flash Sale terbukti meningkatkan impulsive buying dan perilaku konsumtif mahasiswa Universitas Riau pengguna TikTok Shop.
Pengaruh Social Media Marketing dan Variasi Produk terhadap Minat beli Konsumen pada CV. Blackpaint Printshop Pekanbaru Amalia Ananda; Mashur Fadli
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): NOVEMBER : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1007

Abstract

This study aims to determine the influence of social media marketing and product variety on consumers buying interest in CV. Blackpaint Printshop Pekanbaru. The study uses descriptive and quantitative statistical methods with the use of the Likert scale as a measurement. The population used is Blackpaint Printshop consumers. The sample of this study amounted to 100 respondents which were determined using accidental sampling techniques and using questionnaires in data collection techniques. The analysis of this study includes instrument tests, classical assumption tests and statistical tests processed with tools in the form of SPSS version 25. The results of this study show that social media marketing partially has a significant effect on consumer buying interest, product variation partially has a significant effect on consumer buying interest. Social media marketing and product variations simultaneously have a significant effect on consumer buying interest.
The Impact of Celebrity Endorsements and Digital Marketing on Purchase Intentions Among Tokopedia Users: A Study of Students Rismayani Rismayani; Mashur Fadli
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 2 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i2.886

Abstract

This research aims to find out whether there is an influence of the use of celebrity endorsers and advertisements through digital marketing on the buying interest of Tokoedia users and to find out whether student objects are able to influence purchases on Tokopedia with the presence of celebrity endorsers and advertisements displayed by Tokopedia. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained from respondents who were collected through a questionnaire consisting of 30 questions. The sample consisted of 97 active students from the Faculty of Economics and Business, Riau University, Tokopedia users with a population of 3855 students and used a purposive sampling technique. The data analysis technique for this research uses PLS-SEM versi 4. The results of the research show, (1) There is a positive and significant influence of celebrity endorsers on the buying interest of Tokopedia users among students at the Faculty of Economics and Business, Universitas Riau, (2) There is a positive and significant influence of advertising on users' buying interest Tokopedia among students at the Faculty of Economics and Business, Universitas Riau, (3) There is a positive and significant influence of celebrity endorsers on the digital marketing of Tokopedia users among students at the Faculty of Economics and Business, Universitas Riau, (4) There is a positive and significant influence of advertising on the digital marketing of Tokopedia users among students. Faculty of Economics and Business, Universitas Riau, (5) There is a positive and significant influence of digital marketing on the buying interest of Tokopedia users among students of the Faculty of Economics and Business, Universitas Riau, (6) celebrity endorsers on buying interest through digital marketing do not have a positive influence on the use of Tokopedia in students at the Faculty of Economics and Business, Universitas Riau, and (7) There are advertisements that have a positive and significant effect on buying interest through digital marketing of Tokopedia users among students at the Faculty of Economics and Business, Universitas Riau.
Pelatihan Aplikasi Lamikro dan Pengembangan Strategi Pemasaran Berkelanjutan untuk Meningkatan Kapasitas Manajerial UMKM Budidaya Ikan Patin di Kabupaten Kampar Mashur Fadli; Endang Sutrisna; Hussein Al Muhtadeebillah; Febrina Rita Albeta; Jeneva Augustin; Denny Amansyah
Jurnal Pengabdian UNDIKMA Vol. 7 No. 4 (2026): November (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i4.22493

Abstract

This community service program aims to strengthen the managerial capacity of micro, small, and medium-sized enterprise (MSME) owners through training in the use of the LAMIKRO application and the development of sustainable marketing strategies. The program adopted a participatory approach comprising three stages: needs assessment, hands-on training, and mentoring. Program evaluation involved practical observations, assessment of participants' assignments, interviews, and pre-test and post-test assessments administered to 50 participants. The collected data were analyzed using descriptive quantitative and qualitative approaches. The results showed that 90% of participants were able to install and use the LAMIKRO application and generate basic financial reports. The mean knowledge score increased from 50.93 on the pre-test to 79.47 on the post-test, representing an average gain of 28.53 points and an N-Gain score of 0.597 (59.73%), which falls within the moderate category. Regarding marketing competencies, 90% of participants were able to develop marketing mix strategies, 85% demonstrated an understanding of and ability to apply segmentation, targeting, and positioning (STP), and 80% had begun using digital media for promotional activities. These findings suggest that integrating digital financial literacy with marketing strategy development can strengthen MSMEs' foundational capacity to manage their businesses in a more structured, market-oriented, and technologically adaptive manner.
Co-Authors Achmad Fajri Febrian Adinda Sakina Adriansyah Adriansyah Agus Alfan Agusti, Rival Alfian Rizqy Mauliddin Ali Yusri Ali Yusri Amalia Ananda Aprizal Bahana Nusantara Ardian, M. Rayhan Arya Putra Pratama Gultom Ashaluddin Jalil Asiah Wasillah Augustin, Jeneva Ben Hansel Notatema Zebua Cindy Artha Ully Tampubolon Denny Amansyah Dewi, Dian Lusiana Dhiza, Adjie Marditillah Elgha Marenthis Purba Endang Sutrisna Endang Sutrisna Etika Etika Evawani Elysa Lubis Fahmi Muhammad Fatimah Zahara Febrina Rita Albeta Fitrien Ayuda Gatot Wijayanto Gunva, Bagus Abyan Hafizh Guruh Hikmatul Akbar Hamsal Hamsal Hasanuddin Hasanuddin Helin Helin Hesty Sepsada Hussein Al Muhtadeebillah Hussein Al Muhtadeebillah Ida Ayu Putu Sri Widnyani Ikhsan, Masrul Ismandianto Isril Jeneva Augustin Juftia, Tira Tania Juni Juni Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmirudin Khairul Amri KHAIRUL ANWAR Lie Othman Lison, Muhammad Fakhri Lumbanraja, Maha Martabar Mangatas M Rafi M. Rafi M.Y.Tiyas Tinov Maha Martabar Mangatas Lumbanraja Mandataris Mandataris Mariaty Ibrahim Mariaty Ibrahim Mariaty Ibrahim Meyzi Heriyanto Moh. Rasyid Ridho Muhammad Fadhil Musadad Musadad Nurman Nurman Nusantara, Aprizal Bahana Pane, Rico Purnawandi Putri Khairani Radhiyya, Fhayza Nanda Rahmat Junaidi Ramayana, Siti Rana Azira Rasidy, Elsa Junita Resdati Riau Nurita Ringgo Eldapi Yozani Ringgo Eldapi Yozani Risem Candina Rismayani Rismayani Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Seger Sugiyanto Seno Andri Sephia Amanda Sihotang, Riski Pranata Simangunsong, Johannes Peterson Siti Sofro Sidiq Suri Amilia Suryalena Suryalena Suryalena, Suryalena syafrizal Syahroni Alby Syahroni Alby Taufiqqurrachman Taufiqqurrachman Teguh Widodo Tengku Firli Musfar Tri Joko Waluyo Umli Dwi Putri Uswatun Hasanah Tanjung Vianda, Sabina Victor Ringhard Pattipeilohy Wahyu Busro Wasillah, Asiah Wila Septi Dita Yuliantika, Tasya Yusmar Yusuf Zebua, Ben Hansel Notatema