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Journal : Journal of Teaching and Education for Scholars

The Perlocutionary Effect of Teachers’ Oral Corrective Feedback in Multigenerational EFL Classroom Aswati, Dewi; Shalihah, Andi Musfiqah; Amin, Fatimah Hidayahni; Sakkir, Geminastiti
Journal for Teaching and Education for Scholars Vol 2 No 1 (2025): JOTES: May
Publisher : Yayasan Cendekiawan Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59065/jotes.v2i1.214

Abstract

This study investigated the emotional responses of EFL learners from different generational cohorts- Generation Z, Millenial, and Generation X- toward oral corrective feedback (OFC) provided by a Millennial lecturer in an online classroom.  Rooted in speech act theory, particularly the concept of perlocutionary acts, the research explores how teachers’ feedback is emotionally received, interpreted, and responded to by learners of varying age groups. A qualitative approach was employed, involving observation of a Zoom-based English class and in-depth semi-structured interviews with nine selected students representing the three generations. Data were analyzed thematically using Miles and Huberman’s framework. The findings reveal five primary emotional responses to OFC: anxiety, embarrassment,  motivation, appreciation, and discomfort. While Generation Z expressed higher sensitivity and nervousness, especially in response to public or explicit correction, millennials generally viewed direct feedback as constructive. Generation X preferred reflective feedback forms such as elicitation. These varied emotional reactions demonstrate that the perlocutionary effects of OFC differ based on generational identity, learner preferences, and the classroom setting. This study highlights the importance of generation-aware and emotionally responsive feedback practices in EFL instruction, particularly in online learning environments with limited non-verbal communication. It contributes to the affective dimension of corrective feedback research by emphasizing how feedback not only corrects linguistic errors but also impacts learner emotion, engagement, and motivation.
Seventeen Group Music and Indomilk: A Critical Discourse Analysis of Language and Power in Celebrity Endorsement Fortuna, Nurkhaira Ariendita; Athyah, Andi Ummy; Amin, Fatimah Hidayahni; Sunusi, Seny Luhriyani; Hanafie, Nurharsya Khaer
Journal for Teaching and Education for Scholars Vol 2 No 1 (2025): JOTES: May
Publisher : Yayasan Cendekiawan Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59065/jotes.v2i1.215

Abstract

This study analyzes language and power relations in celebrity endorsement through the lens of SEVENTEEN’s advertisement for Indomilk. Although celebrity endorsements are known to influence purchasing decisions, there is scant focus on the discourse celebrities strategically employ, especially in the context of K-pop. Fairclough’s three-dimensional Critical Discourse Analysis (CDA) was used in this research to capture how SEVENTEEN’s language choices in their endorsement critically constrain or reproduce the power dynamics relations of the brand, the celebrities, and the consumers. Headed from June 2024 to March 2025, the study collected television and social media ads targeting specific audiences, alongside numerous other pieces of marketed dialogue and visuals. The data were examined at multi-levels: textual, discursive, and social practice. The results indicate that the primary narrative of the ads was to promote Indomilk not simply as a drink but as a vessel of joy, vigor, and global citizenship visually and textually via relatable marketing image and emotionally resonant vernacular. Culturally, the endorsement is framed in Korean with outlandish and groundless suggestions to defy any local inklings of identity which simultaneously aids the brand’s appeal among young local audiences amplifying brand loyalty. The research also notes the portrayals change when it comes to male idols as they perform emotive expressiveness and soft masculinity, which contributes to changing cultural traditions. The results of this study highlight how celebrity discourse operates as a site of socio-cultural and business appropriation, affixing brand power and molding identity of clientele. 
Co-Authors A. Muliati Abdul Wahid Adys, Himala Praptami Adys, Himaya Praptani Ali, Diana Fitri Amir, Rahma Melati Amirullah -, Amirullah Andini, Andi Nurul Ansari Abdillah Aprianar, Elda Arifa, Arifa Ariyani, Amra Asfah, Indrawaty Ashabul Kahfi Susanto Asrat, Nurul Astaina Aswati, Dewi Athyah, Andi Ummy Awwaliyah, Andi Astri Bahrun, St. Rahmaniah Burhamzah, Muftihaturrahmah Faiqah, Afifah Fitriani Fortuna, Nurkhaira Ariendita Geminastiti Sakkir Hajar, Andi Hamzah, Harniwati Hanafie, Nurharsya Khaer Hanafie, Nurharsyah Khaer Haryanto Atmowardoyo, Haryanto Heni Pujiastuti Heriyanti Humairah, Andi Ananda Irfan, Luthfia Nurhanisa Ismail, Ishafiuddin Isna Humaera, Isna Jafar, Muhammad Basri Jaya, Muhammad Fahri Jefry, Riny Jufri, Ismubaraqah Kala'allo, Teresia Octavia Kamila, Athiya Karim, Try Saputra Kisman Salija, Kisman M. Jufrianto, M. Jufrianto M. Tahir Maemuna Muhayyang Mandan, Tree Wahyuni Mansur, Musdalifah Masthurah, Nur Mohamad, Andi Riswan Muhammad Syukri Muhammad Tahir Mulfi, Muhammad Naufal Putra Audy Murni Mahmud Mustari, Ichwan Mytra, Prima Nasrullah Nasrullah Nasta, Mardiayanah Nawir, HJ Nurdiana Nawir, Hj. Nurdiana Nawir, Nurdiana Noni, Nurdin Novia, Lely NUR AENI Nurdzizati, Ainun Nurlailah Nurlailah, Nurlailah Patak, Andi Anto Putriani, Putriani Rachmadi, Nisa Amalia Rahman, Kurnia Ramdani, Amaliah Reskyani, Reskyani Riny Jefri, Riny Rosi, Saparuddin Safaitri, Citra Dwi Sahril Nur Sattar, Muhammad Seny Luhriyani Sunusi Shalihah, Andi Musfiqah Sopyanti, Leli Sri Wahyuni Sukardi Weda, Sukardi Susanto, Ashabul Kahfi Syarifuddin Dollah Tahir, MUH Ulpa, Sulistiana Ulwiah, Pitrah Umar, Nur Fadhilah Usman, Misnawaty Wahyuni, Ika Yuli Zalsabilla, Fira Rizky Suciana