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Journal : Tropical Animal Science

KORELASI LINGKAR SKROTUM TERHADAP UKURAN TUBUH DAN BOBOT BADAN PADA KAMBING SABURAI: CORRELATION OF SCROTAL CIRCUMFERENCE TO MORPHOMETRICS AND BODY WEIGHT IN SABURAI GOATS Arifin, Dani Nur; Wicaksana, Kunaifi; Widiarta, I Putu Gede Didik; Qamara, Cori; Adiputra, Kirana Dara Dinanti
Tropical Animal Science Vol. 7 No. 1 (2025): TROPICAL ANIMAL SCIENCE
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/tas.v7i1.1795

Abstract

This study aims to identify the relationship between scrotal circumference (SC) to body weight (BW) and body size, namely body length (BL) and chest circumference (CC), as one of the predictors of male selection. This study was conducted on male Saburai goats at the Saburai Goat Breeding Center, Lampung. The approach used was quantitative observational with correlational and comparative study methods for each observed variable. The data obtained amounted to 24 goats starting from birth, three months, six months, nine months, and 12 months. The results showed a significant positive correlation (p <0.05) between SC and BW, BL, and CC, with the highest correlation shown between SC and BW (r = 0.72). This confirms that the size of the scrotal circumference can be an indicator of body weight, and body weight is the main indicator in determining testicular development as reproductive potential of males in Saburai goats.
STRATEGI KOMUNIKASI PEMASARAN BERBASIS SOSTAC PADA KELOMPOKTANI LEBAH MADU KELULUT DALAM UPAYA OPTIMALISASI PROMOSI DAN PENGUATAN KEMITRAAN PASAR: STRATEGI KOMUNIKASI PEMASARAN BERBASIS SOSTAC PADA KELOMPOKTANI LEBAH MADU KELULUT DALAM UPAYA OPTIMALISASI PROMOSI DAN PENGUATAN KEMITRAAN PASAR Widiarta, I Putu Gede Didik; Wijakesuma, Made Hardinata; Anindyasari, Dinar; Al Hakim, Muhammad Eriansyah; Wahyuningtyas, Amalina Nur
Tropical Animal Science Vol. 8 No. 1 May (2026): TROPICAL ANIMAL SCIENCE
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/tas.v8i1.2202

Abstract

The stingless bee honey agribusiness in Indonesia demonstrates strong economic potential but faces constraints in effective promotion and sustainable market network expansion. This study aims to analyze the implementation of a SOSTAC-based (Situation, Objectives, Strategy, Tactics, Action, and Control) marketing communication strategy among stingless bee farmer groups in Samarinda to optimize promotion and strengthen market partnerships. A descriptive qualitative method was employed, with data collected through field observation, in-depth interviews, and documentation. Data were analyzed using the Miles and Huberman interactive model and validated through triangulation of sources and methods. The results revealed that 30 stingless bee farmer groups operate in Samarinda, of which only 41% utilize digital media for promotion. Implementation of the SOSTAC-based strategy increased brand awareness by 33%, online sales by 35%, and active partnerships by 67%. The most effective strategies included ecological digital storytelling, localized visual branding, and collaboration with culinary SMEs and online marketplaces. The SOSTAC-based communication strategy has proven effective in improving promotional performance, expanding partnerships, and strengthening the position of stingless bee honey as a competitive and sustainable local agribusiness product.