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All Journal Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Matematika dan Statistika serta Aplikasinya (Jurnal MSA) Prosiding SNITP (Seminar Nasional Inovasi Teknologi Penerbangan) Jurnal Pengabdian Masyarakat Multidisiplin Mattawang: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Kolaboratif Sains Journal of Mathematics: Theory and Applications Jurnal Iqtirahaat Sewagati: Jurnal Pengabdian Masyarakat Indonesia Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Journal of Student Research Indonesian Journal of Fundamental Sciences Mitra Pilar: Jurnal Pendidikan, Inovasi, dan Terapan Teknologi Jurnal Ilmiah Teknik Informatika dan Komunikasi Ta'rim: Jurnal Pendidikan dan Anak Usia Dini Fusion : Jurnal Pengabdian Kepada Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Ilmiah Mahasiswa Arsitektur dan Perencanaan Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Penelitian Teknologi Informasi dan Sains Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Manajemen dan Pendidikan Agama Islam Jurnal Pendidikan, Bahasa dan Budaya Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) Journal of Mathematics, Computation and Statistics (JMATHCOS) International Journal of Islamic Educational Research Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Ulil Albab Issues in Mathematics Educations (IMED) Studi Administrasi Publik dan ilmu Komunikasi Jurnal Pendidikan dan Sosial Humaniora JISSS : Journal of Islamic Studies and Social Science
Ahmad Zaki
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Journal : Jurnal Ilmiah Teknik Informatika dan Komunikasi

 1 
Optimalisasi Media Sosial melalui Model AIDA sebagai Sarana Promosi Produk Lokal: Studi Pemberdayaan Tenaga Kerja di Desa Kenep Ahmad Zaki; Al Fiatul Ula; Erinsa Maharani; Agnes Monalisa; Feri Setyowibowo
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1365

Abstract

This research examines the optimization of social media as a promotional tool for local products through the AIDA (Attention, Interest, Desire, Action) model in the context of workforce empowerment in Kenep Village, Sukoharjo Regency. This research method is descriptive qualitative with a phenomenological approach, this study focuses on understanding the subjective experiences of batik MSME owners in utilizing digital platforms. The results show that although MSME players have succeeded in creating awareness and interest through visual content, but they still face problems in converting this interest into desire and action. Digital marketing training and mentoring are proven to improve technical capacity and digital literacy, but the effectiveness of digital promotion still needs to be improved to optimally drive sales and empower local labor.
Co-Authors Abbas, Dirvi Surya Agnes Monalisa Ahmad Fadli Ahmad Firjatullah Hakim Ahmad Fuadi Ahmad Ibnu Subhan Ahmaddul Hadi Ajeng Wulansari Al Fiatul Ula Ali Hanafiah Nasution Alimuddin Alimuddin Tampa Alimuddin, Fauziyyah Amni Rasyidah Andes Fuady Dharma Anita Ardiyanti Asep Suhendar Asmaryadi asmaun, asmaun Aulia Regia Auliah Khoirun Nisa Ayu Rahayu Baharuddin Besse Nur Afni Dessy Nurfiani Devita Sari Nst Dhea Alwina Dian Anggeraini Diani Syahfitri Edy Saputra Erinsa Maharani Fatia Sari Fauzan Habibie Feri Setyowibowo Ghina Farida Hadi Kurnia Saputra Hafizh Hafizh Hambali Hambali Hasan, Muh Hayatun Sabariah Hisyam Ihsan Hustna Dara Sarra Ilham Minggi Ilham Minggi Imelita Rahyuni Ritonga Jusman, Yessi Khadijah Khadijah Khadijah Khairani Sakdiah Masayu Alya Nuraini Milda Rizki Muamar Al Qadri Muamar Al-qodri Muh. Ilham Muhammad Abdy Muhammad Alfikri Ananda Muhammad Hasriyadi Basri Muhammad Rifai Muhammad Saleh Muhammad Zulkar Syahfitra Muhammd Abdy Nabillah Nur Azzizah Muharram Nadya Elsa Surbakti Nasir, Norma Nasra Nasra Nasrullah Nasrullah Nasrullah Nurhaeda Pisa Aulia Pitriani Nasution Priyo Susilo Putri Lestari Rabitah Rahmat Syam Safitri Safitri Sahid Said Rasyid Habibi Saifuddin Bandaharo Saiful Bahri salsabila nazuha Siti Fazriani Siti Rahma Suci Agustin Sukarna suparman suparman Suradi Susilawati Sutamrin Sutamrin, Sutamrin Syafruddin Side Syukhri Syukhri Usmaidar Usmaidar Usman Mulbar Usman Mulbar Wahidah Sanusi wahyuni wahyuni wikan tyassari Yuria Nadila Yusmiati