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MINAT INVESTASI GENERASI Z : PERAN LITERASI KEUANGAN, MEDIA SOSIAL DAN PENGARUH SOSIAL Rimawan, Muhammad; Puji Muniarty; Alwi, Alwi; Hanifah Muthiah; Ovriyadin, Ovriyadin; Rosa Yuliati
Nusantara Hasana Journal Vol. 5 No. 7 (2025): Nusantara Hasana Journal, December 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i7.1784

Abstract

This study aims to analyze the influence of financial literacy, social media, and social influence on the investment interest of Generation Z. The research is motivated by the increasing number of young investors in Indonesia, which is not always accompanied by sufficient financial understanding. A quantitative approach was used, employing multiple linear regression analysis. The population consisted of active students at STIE Bima aged 18–26 years, selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using SPSS. The results show that financial literacy and social influence have a positive and significant effect on investment interest, while social media does not have a significant effect. Simultaneously, all three variables significantly affect Generation Z’s investment interest, with a coefficient of determination (R²) of 62.4%. These findings highlight the importance of financial education and social environment in shaping investment behavior among young people. This study contributes to the development of more effective and targeted investment education strategies for the digital-native generation.
CONTESTATIONS BETWEEN MINIMARKET RETAIL AND LOCAL GROCERY STORES IN ACEH, INDONESIA Aulia, Faizul; Nazaruddin, M; Alwi, Alwi
JURNAL ILMU SOSIAL Vol 23, No 2 (2024)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.23.2.2024.45-63

Abstract

This article examines the competition between minimarket retailers and local grocery stores from a sociological perspective. It explores two main patterns of daily shopping habits, which highlight a complex competition for consumer attention. The author aims to demonstrate that this contestation is linked to social change and the business strategies employed by each type of business. The study adopts a descriptive qualitative approach, conducted in Lhokseumawe City, Aceh Province, Indonesia. Data were gathered through observation, in-depth interviews, and literature review, and analyzed descriptively by reducing, verifying, and interpreting to identify key themes and insights. The findings show that the competition between these two shopping patterns is driven by changes in consumer behavior. Minimarkets succeed by offering convenience and more structured services, while local grocery stores remain competitive by providing services rooted in cultural values and fostering close community ties.
Co-Authors Abdullah, Muh. Tang Abidin Abidin Agung Sulistiyo, R Kukun Ahdiaryani, Rizki Alfiady, Teuku Alhumaira, Adinda Faudila Aman, Yusuf Amiruddin Ketaren Andi Rahmat Hidayat, Andi Rahmat Andriyansah . Angriani, Anggi Anita Anita arafah, Salmah Ardiansyah, Ade Arif Rahman Arimi, Kurnia Aris Munandar Armansyah Aulia, Faizul Ayuspita, Ela Bakti, Indra Setia Basit, Mutmainnah Baso Madiong Chalid, Ibrahim Chatarina Umbul Wahyuni Dewiyanti, Dewiyanti Dian Herdiana Didi Setiawan, Didi Dina Oktaviana Dita, Dita Ernawati Ernawati Eviana Eviana, Eviana Fachry Abda El Rahman Fauzi Fauzi Firman Firman Gita Susanti, Gita Hafied, Fadhliah Hamid, Abd. Haris Hanifah Muthiah Hartina, Hartina Heridah, Andi Hermadin, Hermadin Hidayah, Dandi Nurul Hidayanti, Mawar Husnul Khatimah Iftitah, Ita Ikasanti, Putri Wahyu Inten Suweno Anugraha, Inten Suweno Intisariharyanti, Intisariharyanti Ismunandar isti, Nuristiqamah Juwani, Juwani Kamriana Kamriana Kamriana, Kamriana Kasim, Aksah Kasmad, M. Rachmat LA TAMBA, LA Lahada, Akmal M. Lukman Samboteng & Rulinawaty Kasmad M. Husen, M. Mantika, Marangga Marhamah Marhamah mauludi, mauludi Mawaddah Mawaddah, Mawaddah MR, M. Husen Muhammad Hidayat Djabbari Muhammad Iksan, Muhammad Muhazir, M. Rony Mukhlis Mukhlis Murniati . Mursyidin Mursyidin Mustafa Muthiah, Hanifah Mutiah, Hanifah Mutmainnah Basit, Mutmainnah Basit N. Nazaruddin Nabila, Puput Nirzalin Novianti Novianti Nur Inayah Nur Islam, Firdha Nurasyifa, Ratu Safira Nurhasanah Nurhasanah Nurhayati Nurhayati Nurmala Nurmala Nurul Huda Nurulrahmatia, Nafisah Nurwijayanti Oktafiani, Dewi Ovriyadin, Ovriyadin Pasha, Naurah Islami Patmawati Patmawati, Patmawati Pratiwi, Aliah Pratiwi, Hatirah Putri Puji Muniarty Putri, Tasya Radena Raden Mohamad Herdian Bhakti Rafliansyah, Muhamamd Rahayu, Defita Rahayu, Sari Rahmawati, Lena Ramadhan, Muhammad Rohim Rangkuty, Rakhmadsyah Putra Rentandatu, Benhur Rimawan, M Rimawan, M. Rimawan, Muhamad Rimawan, Muhammad Rosa Yuliati Rosmin Ilham Sahrul Akbar Saifullah Saifullah Samboteng, Lukman Sanusi, Fauji Saodah, Saodah Saradillah, Linda Shafarina, Shafarina Sofyan Lanang, Alief Suardi Suardi Sulfira Sulfira, Sulfira Sumarmi Syafruddin Syafruddin Syaharani, Nur Hijrah Syahribulan Syahribulan, Syahribulan Syahrin, Alfin Tania, Inggrid Thalib, Abdul Thamrin, Saddam Husain Ulfah Ulfah Ustman, Najamudin Ali Wahyudin Wahyudin Yuniar, Fika Ari Yusrang, Kiki Nadira Zainuddin Zainuddin Zainuddin, Zainuddin