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Riska Amalia
Jurusan Biologi FMIPA ITS Surabaya
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Journal : Journal of Consumer Science

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Determining AI-Based Learning Adoption Model for Students in Entrepreneurship Education: A Design Thinking Approach Wahpiyudin, Cep Abdul Baasith; Muhammadan, Sabda Alam; Amalia, Riska; Chrisanta, Adelia; Taryana, Asep
Journal of Consumer Sciences Vol. 10 No. 1 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.1.27-58

Abstract

Background: Student interest in entrepreneurial pursuits remains low, despite the significant contributions of entrepreneurship to economic growth. Purpose: This study investigates the factors influencing IPB students' interest in adopting AI-based entrepreneurship learning through the lens of design thinking, emphasizing the role of communication methods and their impact on motivation and attitudes. Methods: This study adopts a mixed-method design, combining quantitative and qualitative approaches. Quantitative data were collected via an online survey from 173 IPB students, with 166 valid responses after data cleaning. Quantitative analysis was conducted using descriptive statistics (SPSS 25) and Partial Least Squares Structural Equation Modeling (PLS-SEM). The qualitative aspect involved a SCAMPER analysis within the design thinking framework to explore AI integration in entrepreneurship education. The PICOS framework was applied to explore the factors influencing AI adoption in higher education comprehensively. This mixed-method approach provides a holistic understanding of AI adoption in educational contexts. Findings: Results indicate that learning motivation significantly affects students' intentions to engage with AI-based systems, positively impacting attitudes toward AI. Perceived ease of use also positively influences learning motivation and perceived usefulness, although perceived usefulness does not directly impact learning motivation. Additionally, interpersonal interactions and mass media positively influence attitudes and perceived usefulness, while awareness does not have a significant effect. Conclusion: Expanding AI adoption in entrepreneurship education requires strategic communication, mainly focusing on Design Thinking’s empathize phase to understand student challenges. By iteratively proposing AI tools through the prototype phase, institutions can develop user-friendly, engaging solutions tailored to student needs, fostering higher adoption and engagement in entrepreneurship learning. Research implication: These insights suggest that targeted communication strategies, including design thinking principles, can support broader AI adoption, enhance students’ entrepreneurial learning experiences, and foster a new generation of tech-savvy entrepreneurs.
Co-Authors *, Robyanoor AA Sudharmawan, AA Abdillah, Althaafi Abdullah, Hewa Yaseen Abidin, Saenal Adiwijaya, Satria Nugraha AGUS WIDODO Akmal, Aulia Ameliany, Uphy Amin, Nur Fadilah Andrian, Firma Anjani, Adelia Putri Asep Taryana Asyana, Vepy Awaliyah, Alifah Nahdah Azis Azis, Azis Azizah, Hani Nur Chrisanta, Adelia Darmawan, Naufal Defrianto Defrianto Diwangsa, Aji Nawis Dwi Arsita Mursalim, Dwi Arsita Mursalim Endah Dwi Hastuti Eneng Nunuz Rohmatullayaly Fadilah, Ahmad Arif Fatmawati Fatmawati Fatmawati, Fatmawati Febrianto, Mory Victor Hidayatullah, Rifansyah Hildawati Almah Ikbal Intan Ahmad Irianti Putri, Windy Juliana Kadarisman Kadarisman Khofifah, Eriska Nur Mafudhoh, Amanda Mardiah Astuti Maretta, Evelyna Shafa Margowati, Sri Muhamad Brilliant Muhammad Rifai Munifatul Izzati Muzamil, Muhammad Zamzam Nining Andriani Noor Amelia Nur Inayah Nurfitria, Salwa Nurhasanah, Iis Ariska Potton, Zainal Pratiwi, Vidya Rahmat Kurniawan Ramadhani, Meisya Citra Ramdani, Reza Ramly, Ramly Riyan Mulfianda Rusdin, Rista Astari Rustiana Widaryati Sabda Alam Saili Rahmah, Leny Septia, Vivi Septiayu, Resty Shifa, Laila Nur Siska Pratiwi Siti Aisyah Siti Fatimah Nurhayati Soerbakti, Yan Sri Diyanti, Daffa Dwi Suharli, Suharli Suhasdi, Yudis Suhuariyanti, Enik Sunra, La Syah, Afni Yan Syaharullah, Syahradefi Syahruni Junaid, Syahruni Tazkia, Najah Tharida, Maimun Tita Tanjung Sari Touku Umar Ulfa, Husnatul Wahpiyudin, Cep Abdul Baasith Wahyu Satya Gumelar Widodo, Nazran Yudhantara, Aziz Yusmalinar, Sri Zahra, Annisa Zidan, Muhammad