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All Journal Jurnal Manajemen dan Agribisnis Jurnal Sosial Ekonomi Pertanian Scan : Jurnal Teknologi Informasi dan Komunikasi Agridevina : Berkala Ilmiah Agribisnis Journal of Business & Banking Proceeding International Conference on Information Technology and Business Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AGRIMOR Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) EKONOMIS : Journal of Economics and Business Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA Jurnal Ilmiah Inovasi Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Ilmiah RESPATI Journal of Tropical AgriFood Jurnal Pendidikan dan Konseling JAS (Jurnal Agri Sains) Grouper: Jurnal Ilmiah Perikanan Jurnal Agribisnis Nusantara Science and Technology Proceedings Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Veteran Society : Jurnal Pengabdian Masyarakat Jurnal Ilmiah SOSIO AGRIBIS Tarjih: Agribusiness Development Journal Mediagro Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Agrisep
Hamidah Hendrarini
Agribusiness Study Program, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Analisis Selera Konsumen Terhadap Atribut Produk dalam Keputusan Pembelian Minuman Mixue Salma Aqila Putri; Hamidah Hendrarini; Dona Wahyuning Laily
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4050

Abstract

Mixue is an ice cream shop with cheap and delicious prices, making Mixue expand massively throughout Indonesia in a fairly short time. This study aims to identify and analyze the characteristics, purchasing decision process and consumer tastes towards the attributes of Mixue beverage products. This research was conducted at the Mixue shop in the Dharmawangsa and Ngagel Surabaya branches. The sampling technique was "accidental sampling" with a total of 84 consumers. The analytical method uses descriptive analysis and Fishbein multi-attribute analysis with the help of a questionnaire and Microsoft Excel 2019. Based on the analysis using Fishbein's multi-attributes, the attribute that has the most interest is price, while the attributes that consumers trust the most are price, brand. Based on the Fishbein score obtained at 101.69, it can be said that consumer tastes for Mixue beverage products are included in the like category.
Pengaruh Cita Rasa, Promosi melalui Media Sosial, Store Atmosphere, dan Kualitas Pelayanan dengan Harga sebagai Variabel Intervening terhadap Keputusan Pembelian di Coffee Shop Scope Coffe Tuban Adinda Eka Novita Sari; Hamidah Hendrarini; Prasmita Dian Wijayanti
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3692

Abstract

The Purpose of this research aims to analyze the effect of exogen latent variables taste (X1), promotion through social media (X2), store atmosphere (X3), and service quality (X4), with endogen variable namely purchase decision (Y1) and price (Z1) as an intervening variable. Place of this research was conducted in coffee shop Scope Coffe in Tubanwith a total respondents is 97 were the analyzed by Structural Equation Model Partial Least Square (SEM- PLS) with Smart PLS app 4.0 version. The result of this research is the direct effect and indirect effect, with the accepted result of direct effect is variables taste, and service quality to price variable where the p- values < 0.05 and t-statistic > 1.96, and the result of indirect effect accepted is price variable fully mediate variable service quality to purchase decision where the p- values < 0.05 and t-statistic > 1.96.
Feasibility Analysis of Rice Farming by Dewi Sri Farmer Group, Bohar Village, Taman District, Sidoarjo Regency Hamidah Hendrarini; Teguh Soedarto; Risqi Firdaus Setiawan
Nusantara Science and Technology Proceedings Seminar Nasional Agroteknologi 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4003

Abstract

Farming cannot be separated from the receipt, income, and profits of farming. The existence of acceptance, income, and farming profits is used as an indicator of the feasibility of farming. This study aimed to determine the feasibility of rice farming of the Dwi Sri Farmer Group in Bohar Village, Taman District, Sidoarjo Regency. This research method uses a sampling method of Dewi Sri Farmer Group members. Determination of the number of samples, as many as 29 people from a total population of 40 people, is calculated by the Slovin method with an error rate of 10%. The results showed that (1) the R/C ratio of rice farming of the Dewi Sri Farmers Group was 1.7, meaning that the farming was feasible, (2) the BEP of the rice farming revenue of the Dewi Sri Farmers Group was Rp. 3,850,040 and less than the income, meaning that farming was feasible. Carried out, (3) BEP production of rice farming of the Dewi Sri Farmers Group is 1,042.7 kg and less than the total production means that the farming is feasible to run, (4) BEP of the price of rice farming of the Dewi Sri Farmers Group is Rp. 3,056, and less than the product's price means the business is worth running.
Opportunity Cost Analysis Sugarcane Cultivation in East Java – Indonesia M Samsul Arifien; Teguh Soedarto; Hamidah Hendrarini; Eko Nurhadi
Nusantara Science and Technology Proceedings Multi-Conference Proceeding Series F
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4601

Abstract

The opportunity cost for sugar cane farmers is the choice of cultivating sugar cane as a farming activity to support their livelihoods. Farming of other crops is not chosen, rejected, sacrificed. as opportunity costs. Farmers choose sugar cane as a commodity without choosing alternative crops that can be cultivated in the same location. Alternative crops are rice and corn, which can be competitors considering profits. To find out how much opportunity costs or sacrifices are made by sugar cane farmers, this research was carried out. The research method used is quantitative by calculating the income of sugar cane farmers and the income of rice and corn farming. The research was carried out in 4 districts of Sidorjo, Tulungagung, Ngawi, Situbodo, with a sample size of 120 respondents. The results of the research show that the Opportunity Cost value for sugar cane farmers in East Java is IDR 31,618,062 if the farmers plant rice and corn. Sugarcane farming is less profitable because it earns lower income, namely IDR 25,993,750,00.
Pengaruh Kualitas dan Harga Terhadap Minat Beli Buah Melon Kotak Golden Langkawi Di UPT PATPH Sidoarjo Nurul, Nurul; Hendrarini, Hamidah; Rizkiyah, Noor
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Langkawi golden box melon is a horticultural product that attracts the attention of consumers because of its uniqueness and quality. Golden Langkawi square melons have large market potential with high demand. The aim of this research is to determine the quality and price of golden Langkawi box melons at UPT PATPH Sidoarjo and influence the desire to buy this product. Consumers who have purchased boxed golden Langkawi melons at UPT PATPH Sidoarjo are the subjects of this research. Non-probability sampling is used for sampling through the purposive sampling method. This research used SEM – PLS 4.0 data analysis and involved 96 people. The results show that product quality and price have a significant influence on interest in buying boxed golden Langkawi melons at UPT PATPH Sidoarjo.
Faktor-Faktor yang Mempengaruhi Minat Pemuda Tani Bekerja pada Bidang Pertanian di Desa Kradenanrejo, Lamongan Kellysasetia, Pradilla; Hendrarini, Hamidah; Yektiningsih, Endang
Agridevina : Berkala Ilmiah Agribisnis Vol 13, No 2 (2024): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v13i2.4638

Abstract

Pertanian saat ini didominasi oleh petani berusia lanjut karena profesi ini dianggap kurang menjanjikan, sehingga pemuda lebih memilih bekerja di pabrik atau kota. Penelitian ini bertujuan mengidentifikasi karakteristik dan faktor yang mempengaruhi minat pemuda tani di Desa Kradenanrejo, Lamongan. Metode yang digunakan adalah analisis deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan mayoritas pemuda tani berjenis kelamin perempuan, berusia 26-30 tahun, berpendidikan SMA/K, bekerja sebagai pegawai dengan pendapatan Rp 1-3 juta/bulan, memiliki tanggungan keluarga kurang dari 2 orang, dan luas lahan lebih dari 1 hektar. Uji F menunjukkan bahwa keterampilan, pendidikan, luas lahan, dan lingkungan sosial secara bersama-sama berpengaruh signifikan terhadap minat pemuda tani. Namun, uji T mengungkapkan bahwa hanya keterampilan dan lingkungan sosial yang berpengaruh signifikan secara parsial, sementara pendidikan dan luas lahan tidak berpengaruh signifikan.
Pengaruh Store Atmosphere terhadap Keputusan Pembelian di Mblara Coffee dan Culinary Wardhani, Habsah Al Kautsar Farroha; Hendrarini, Hamidah; Widayanti, Sri
Agridevina : Berkala Ilmiah Agribisnis Vol 13, No 2 (2024): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v13i2.4656

Abstract

Bisnis kedai kopi berkembang semakin pesat mengakibatkan ketatnya persaingan. Kondisi ini menuntut pelaku usaha untuk menciptakan strategi agar dapat memenuhi kebutuhan konsumen. Salah satu strategi yang dapat dilakukan yaitu dengan menyuguhkan store atmosphere. Penelitian ini dilakukan untuk mengetahui bagaimana kondisi dan pengaruh store atmosphere terhadap keputusan pembelian di mBlara coffee and culinary. Metode pengambilan sampel yang dipakai merupakan metode non-probability sampling mempergunakan teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah 105 responden. Tujuan pertama dianalisis secara deskriptif, dan tujuan kedua dianalisis menggunakan Structural Equation Model Partial Least Square (SEM PLS).  Kondisi store atmosphere mBlara coffee and culinary secara keseluruhan baik, variabel yang memiliki kontribusi besar yaitu exterior dan store layout. Hasil analisis membuktikan variabel store atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian.
Analisis Pengendalian Kualitas Produk Kopi Kutjur Menggunakan Metode New Seven Tools di UD. Sampun Slamet Irianto, Oktavyan Dwi; Hendrarini, Hamidah; Indah, Pawana Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15384

Abstract

The contemporary business landscape is marked by heightened competition, necessitating comprehensive enhancements across various facets, particularly the quality of products offered. Quality stands out as a pivotal determinant in captivating consumer preference and product selection. Kopi Kutjur UD. Sampun Slamet specializes in the production of powdered coffee and coffee beans, which may occasionally exhibit imperfections or damage without detailed documentation. This study seeks to achieve three primary objectives: (1) scrutinize the implementation of coffee bean quality control practices at Kopi Kutjur UD. Sampun Slamet; (2) assess the extent of product damage in coffee beans within the aforementioned establishment; and (3) analyze the efficacy of the New Seven Tools methodology in mitigating coffee product damage and imperfections during the production process. The research methodology relies on the New Seven Tools approach, revealing that factors contributing to damage include Man, Machine, Method, and Material. Recommendations include the implementation of a Checksheet to systematically record coffee bean product damages.
Analisis Efisiensi Penggunaan Rice Transplanter dan Konvensional pada Usahatani Padi di Desa Lasem Kecamatan Sidayu Kabupaten Gresik Firmansyah, Mochamad Hilmy; Hendrarini, Hamidah; Setiawan, Risqi Firdaus
JURNAL PERTANIAN Vol 16, No 1 (2025): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v16i1.5132

Abstract

Pertanian merupakan sektor yang penting dalam keberlangsungan suatu negara. Sektor ini menyediakan pangan bagi sebagian besar penduduknya dan membuka lapangan kerja bagi hampir seluruh angkatan kerja yang ada. Penggunaan rice transplanter dalam kegiatan usahatani berpeluang dapat mempercepat waktu tanam bibit padi dan mengatasi kelangkaan tenaga kerja tanam bibit padi pada daerah tertentu. Penelitian dilaksanakan pada bulan oktober 2023 Teknik Pengambilan sampel menggunakan purposives sampling dilanjutkan analisis data menggunakan Uji Z. Hasil uji t independent menunjukkan terdapat perbedaan signifikan antara efisiensi biaya dalam rupiah menggunakan metode konvensional dan rice transplanter dengan nilai t -9,836, df 42,999, p 0,001. t untuk mengukur rata-rata (mean) df adalah derajat kebebasan dan p adalah probabilitas. Penggunaan rice transplanter secara signifikan memengaruhi biaya dibandingkan metode konvensional dengan perbedaan rata-rata biaya sekitar Rp1.809.000,00. Penggunaan rice transplanter dapat secara signifikan mempercepat proses menanam padi dan menghemat waktu secara drastis dibandingkan metode konvensional yang memakan waktu rata-rata 30,05 menit, penggunaan rice transplater hanya memerlukan waktu rata-rata 4,2 menit untuk melakukan dua kali proses menanam padi. Hal ini menunjukkan bahwa rice transplanter efektif dalam meningkatkan efisiensi waktu. Kata Kunci: Pertanian, Petani, Rice Transplanter, Efisiensi, Padi
ANALISIS PREFERENSI KONSUMEN MINYAK GORENG KEMASAN DI GOTA MINIMARKET Keriapy, Donny Obrial; Hendrarini, Hamidah; Tondang, Ika Sari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10698

Abstract

The more packaged cooking oil products that are spread and available in the market, it is not certain that there will be cooking oil products that suit the wishes and preferences of consumers. This study aims to identify consumer characteristics, determine what attributes are consumer preferences, and determine the order of attributes based on the importance of packaged cooking oil in Gota Minimarket Surabaya. The method of determining the sample using accidental sampling with a total of 100 respondents. The analytical method uses descriptive analysis for the first objective and conjoint analysis for the second and third objectives. The results showed that consumers of packaged cooking oil were dominated by women, aged 39 - 49 years, last high school education, type of work as private employee, monthly income of IDR 2,000,000 – IDR 4,000,000, monthly expenditure of IDR 2,000,000 – Rp.4,000,000, the number of family members is four, the purchase intensity is not certain, and the number of purchases is two pcs. Packaged cooking oil that is the preference of consumers at Gota Minimarket Surabaya is Sunco brand cooking oil, plastic/refill packaging, two liter size, clear clarity, golden yellow color, >1 year expiration date, complete nutritional information, as well as print media promotion. Then the order of attributes based on the level of importance of packaged cooking oil in Gota Minimarket is brand, clarity, packaging, size, color, promotion, nutritional information, expiration date.
Co-Authors Adinda Eka Novita Sari Ainul Yaqin Alit, Ronggo Alvian Dwiangga Wijaya Amalia, Hania Putri Ananda, Berliana Adella Andhu Ismail Aziza Anggriawan, Teddy Prima Annisa Lulu Anwar, Nadhif Syathiril Aprilia Tri Wulandari Ardiansyah, Rico Yanuar Aristawati, Diyah Ayu Arnesia Ramadani Putri Mega Azizah, Rika Nur Bilqis, Melinda Cahyasusanti, Ayu Camilla Mumtaza Putri Audria Dewi, Angelina Permata Dewi, Rinawati Dita Atasa Dona Wahyuning Laily Dwi Indah Febriyani Dzulfakar, Rizki Malik Eko Nurhadi Eko Nurhadi Eko Nurhadi Endang Yektiningsih, Endang Ernawati, Ernik Ernoiz Antriyandarti Fadilah, Rizka Putri Fajar, Yunus Abdul Fanny Cezarelia Rahmadani Farikhah Linda Aurantifolia Fatchur Rozci Ferri Nurviyanto Ramadani Firmansyah, Mochamad Hilmy Firza Prima Aditiawan Heri Susanto Heri Susanto Hopid, Hopid Humairatus Shaliha Idhoh Fitriana, Nisa Hafi Iffa Nurwana Widhiyastuti Indah, Pawana Nur Indra Tjahaja Amir Irianto, Oktavyan Dwi Karimullah, Muhammad Kellysasetia, Pradilla Keriapy, Donny Obrial Lamarta, Salsabila Aldita M Samsul Arifien Mahanani, Anajeng Esri Edhi Makrifat, Thiang Mirza Andrian Syah Mu'iz, Mochammad Abdul Mubarokah Mubarokah Mubarokah Muhammad Masyhudi Sirajuddin Makki Muhammad, Hawari Nabila, Naufal Elvia Nafisah Qurrota A’yyun Namira Zayyan Adristi Nindy Fadillah Noor Rizkiyah Nugroho, Sigit Dwi Nur Yunita Puspitasari Nuriah Yuliati Nurul Nurul Prasmita Dian Wijayanti Prasmita Dian Wijayati Purwanti, Arinta Qomariyah, Badriyatul Rahayu, Indah Ratnakanyaka, Meimy Risqi Firdaus Setiawan RIZQA ZALSABILA MULYADI Sacharani, Veronika Sheila Salma Aqila Putri Salsabila, Annisa Ainan Samputri, Ghea Lintang Santoso, Wahyu Saputri, Hanggita Adwaa Saputro, Gilang Cahyo Sari Tondang, Ika Sari, Atika Permata Sayyidati Latifatun Nisa Shafira, Helen Febriana Shofiyatul Jannah Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Sudiyarto Sudiyarto Sundusia, Leyna Syaikhuddin, NorNor Rahmat Syarif Imam Hidayat TAUFIK SETYADI Teti Hariyati, Teti Tondang, Ika Sari Tria Mei Hidayati Verina Anjelita Hutagaol Wahyu Santoso Wahyu Santoso Wahyu Santoso Wardhani, Habsah Al Kautsar Farroha Wati, Dwi Kusuma Widayanti, Sri Widayanti, Sri Yektiningsih, Endang Zuhda Mila Fitriana Zuhda Mila Fitriana Zulian, Venni