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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Ilmiah Mahasiswa FEB Jurnal Ilmiah Psikologi Candrajiwa Indonesian Journal of Pharmaceutical Science and Technology Hijri Seminar Nasional Pendidikan IPA Manajer Pendidikan: Jurnal Ilmiah Manajemen Pendidikan Program Pascasarjana Diksa : Jurnal Pendidikan Bahasa dan Sastra Indonesia Conference on Innovation and Application of Science and Technology (CIASTECH) Journal of Humanities and Social Studies Diklat Review : Jurnal manajemen pendidikan dan pelatihan Holistika : Jurnal Ilmiah PGSD International Journal of Clinical Inventions and Medical Sciences (IJCIMS) Jurnal Ilmiah Wahana Pendidikan Journal of Community Development Journal of Economic, Business and Engineering (JEBE) Dinamika Kesehatan: Jurnal Kebidanan dan Keperawatan Kenanga : Journal of Biological sciences and Applied Biology Diadik: Jurnal Ilmiah Teknologi Pendidikan Jurnal Pengabdian Masyarakat Sains dan Teknologi Kajian Sastra Nusantara Linggau ( KASTRAL) Journal of Language Education Innovative: Journal Of Social Science Research QANUN: Journal of Islamic Laws and Studies Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Psikologi Candrajiwa Al-Qalam: Jurnal Kajian Islam Dan Pendidikan Jurnal Pendidikan Tuntas World Health Digital Journal (wolgitj) DIVERSITY: Journal of Multi Science Linearity Jurnal Pengabdian kepada Masyarakat (DIASYA)
Desi Anggraini
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Journal of Language Education

 1 
The Urgency of English Writing Skills in Copywriting & Digital Marketing Mardiana, Diand; Suhardianto; Susi Oktafiani; Desi Anggraini
JOLADU: Journal of Language Education Vol. 3 No. 2 (2024): JOLADU: Journal of Language and Education, December 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v3i2.624

Abstract

In the digitalization era, English writing skill has a very important role, especially in copywriting and digital marketing. The purpose of the research is to identify the urgency of English writing skill in creating effective content for global audiences. By using qualitative descriptive approach, Data was obtained through deep interviews, documentation studies, observation and questionnaire from digital marketing practitioner, copywriter professional and digital marketing academia. The result of the research shows that the ability of English writing contributing significantly to the success of a marketing strategy such as the increasing engagement and the content attractiveness. The research findings also reveal the main challenges faced by practitioners, including a lack of training, time constraints in content production, and cross-cultural communication barriers. However, opportunities to overcome these challenges are widely available through the implementation of industry-driven training programs, the use of digital tools, and cross-cultural collaboration in producing globally relevant content. These findings highlight the importance of synergy between technical skills and cultural context understanding in optimizing the potential of digital marketing. This research provides both practical and theoretical contributions by recommending strategies to improve English writing skills, whether through formal education or professional training. Furthermore, this study is expected to serve as a reference for educational institutions and industry players in aligning training programs with global market needs.
FLUENT & FEARLESS: DEVELOPING REAL-LIFE ENGLISH COMMUNICATION COMPETENCE Sudirman, Sudirman; Sutrisno, Supadi Bambang; Oktafiani, Susi; Giyanto, Giyanto; Anggraini, Desi
JOLADU: Journal of Language Education Vol. 4 No. 2 (2025): JOLADU: Journal of Language and Education
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v4i2.1338

Abstract

This study aims to develop students’ real-life English communication competence through communicative, multimodal, and practice-oriented instructional strategies. The research addresses the persistent challenges faced by Indonesian EFL learners, particularly low speaking confidence, high anxiety, and limited willingness to communicate. A mixed-method classroom-based research design was employed involving 32 undergraduate EFL students. Data were collected through pre- and post-speaking tests, communicative competence rubrics, questionnaires on Willingness to Communicate (WTC), classroom observation, and semi-structured interviews. The intervention integrated role-play, multimodal tasks, gamified communicative projects, and structured real-life speaking simulations over eight weeks. Findings indicate significant improvement in students’ fluency, pronunciation accuracy, sociolinguistic appropriateness, and strategic competence. Students demonstrated increased confidence and reduced speaking anxiety. Quantitative results show a 28% increase in speaking performance scores and a 35% rise in WTC indicators. Qualitative findings reveal that contextualized speaking tasks and authentic interaction fostered greater engagement and communicative risk-taking. The study confirms that communicative competence development requires integration of linguistic knowledge, sociocultural awareness, and emotional readiness. The results suggest that real-life simulation and multimodal communication tasks effectively promote “fluent and fearless” English use. Pedagogical implications highlight the importance of structured communicative environments that prioritize authentic use rather than grammatical accuracy alone.
Co-Authors Agung Nugroho Agus Trianto Amelia Ananda Anggit Dyah Kusumastuti Anggriani, Yunita Annisa Indah Mutiasari Aqilah , Nadiyah Arbaini, Wiwin Ariesta, Ria Arsil Arsil, Arsil Auradian Marta Bunga Chintia Utami Cekman DARMANSYAH . David David Delastri, Yefrineng Demina Demina Desi Tri Kurniawati Desri Wahyuni Desti Puswati Deswinda Deswinda, Deswinda Dwi Ris Hasanah S Emelia Apriani Tampubolon Evida, Evida Fara, Yetty Dwi Fauziah, Nur Alfi Fibriyadi, Istna Fitri, Sari Rahma Fitriyanti Gusti Randa Hellen Febriyanti Hesti Rian Jessica Viola Putri Lailla Syaharany Lasmaryna Sirumapea Lubis, Suriati Manurung, Cherryl Berthania Andaristha Manurung, Nurdiana Mardiana, Diand Marzelni, Marzelni Maulinda , Dini Muhammad Fazis Mukhtar, Jazuli Nopi Anggista Putri, Nopi Anggista Nurhasanah Nurmala Dewi Nurul Zakiyyah Oktafiani, Susi Oktaviana, Nurmanisa Selis Purwoko, Agus Putri, Desi Sandra Rahmad Efendi Rahmayanti, Mezi Randi Ansa Refi Yuniar Riana Mustika Ahyan Riyanto Riyanto Rochmawati, Arva Sopiah, Sopiah SRIYANTI RAHMATUNNISA Sudirman Sudirman Suhardianto Suryalena " Susanti, Elfarini Susi Oktafiani Sutini Sutrisno, Supadi Bambang Syachkhirli Riskhi Syafrina Sari Lubis Syaiful Abid Syukri, Makmur Tibrani, Masagus Mhd. Toti Indrawati Tri Rejeki Andayani Tri Rejeki Andayani Wiwit Yuliana Yakub, Sudirman Zahra Syifa Amanda