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All Journal Jurnal Kesehatan Masyarakat Jurnal Online Mahasiswa (JOM) Bidang Ilmu Keperawatan Jurnal Pendidikan dan Pembelajaran Kimia (JPPK) Media Keperawatan: Politeknik Kesehatan Makassar Jurnal Pengabdian Magister Pendidikan IPA El Midad : Jurnal Jurusan PGMI Al-Ulum: Jurnal Pendidikan Islam Nusantara Hasana Journal Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Sylva Scienteae Jurnal Penelitian Geografi (JPG) Al-Ulum: Jurnal Pendidikan Islam STLISTIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Jurnal Cakrawala Ilmiah Journal Ta'lim of Journal STKIP Aisyiyah Riau Turatsuna : Jurnal Keislaman dan Pendidikan Jurnal Ilmiah Media Agrosains Jurnal ekonomi Manajemen dan Bisnis (JUBIS) JOEY : Journal of English Ibrahimy Journal of Public Health Concerns E-JRM Argopuro: Jurnal Multidisiplin Ilmu Bahasa Perspektif: Jurnal Pendidikan dan Ilmu Bahasa Ebisnis Manajemen Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan International Journal of Economic Research and Financial Accounting Jurnal Pengembangan Potensi Laboratorium Jurnal Kesehatan Masyarakat Indonesia (JKMI) JIMAD : Jurnal Ilmiah Mutiara Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Pendidikan Dasar Islam Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) INOVTEK Polbeng - Seri Informatika Argopuro : Jurnal Multidisiplin Ilmu Bahasa Edukatif
Raudatul Jannah
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Journal : E-JRM

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Pengaruh Price, Kualitas Produk Dan Online Customer Reviews Terhadap Keputusan Pembelian Di Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Raudatul Jannah; Eka Farida; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of price, product quality and online customer reviews on purchasing decisions at shopee for students of the Faculty of Economics and Business, Islamic University of Malang. The type of research applied is explanatory research using a quantitative approach. The population in this study were students of the Faculty of Economics and Business, Management Study Program, Islamic University of Malang, Class of 2018, totaling 565 students. The sample used was 85 respondents. Data collection techniques using a questionnaire. Data analysis used validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, coefficient of determination (adjusted R2), F test (simultaneous) and t test (partial) through SPSS 20 tools.The results showed that the price variable had a partial effect on purchasing decisions. Product quality variable has no partial effect on purchasing decisions. The online customer reviews variable has a partial effect on purchasing decisions. The variable price, product quality and online customer reviews have a simultaneous effect on purchasing decisions at shopee. Keywords: Price, Product Quality, Online Customer Reviews, Purchase Decision 
Co-Authors Abdul Syukur Annisa Kurnia Asri Anwar Ramli Bahjatun Nadrati Baik Heni Rispawati Daru Lestantyo Dassucik, Dassucik Deden Kurniawan Dewi Saputri Dini Ardiani Dwi Saraswati Dwi Wahyu Candra Dewi Edy Haryono Eka Farida Elmiana Ernawati Erni susilawati Fajar Apriansyah Fathur Rahmi Handono Fathur Rahman Hapipah Heny Marlina Riskawaty Ida Ayu Putu Sri Widnyani Ila Rosilawati Indah Indiriani Tanjung Irawati, Ika Irna Nursanti ISTIANAH Ita Fitriati Izzatil Ulya Jessica Emanuela Lumako Jumadi Jumadi Khairunnisa Laila manada Lalu Dedy Supriatna Lusi Endang Sri Darmawati Musdalifah Musdalifah Nagita Wulandari Nani Suwarni Nazwa Aulia Mahatma Hutagalung Nindi Kamila Indawati Noor Fadiawati Nor Latifah Novia Winda Nur Fitrianingsih NUR HASANAH Nurhairunnisah, Nurhairunnisah Nurhayati Nurhayati Nuruddin Oswati Hasanah Putri Clawson Radiyatus Shalihah Rahmayani Sihite Restu Millaningtyas Rina Febriani Sari Rismadefi - Woferst Siswi Jayanti Siti Hasbiah Sitti Aisyah Sri Astutik Andayani Sri Fitri Wahyuni Suci Dahlya Narpila Susilawati Susilawati Triya Vebrianty Yudha Praja Yusanto Nugroho