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All Journal Jurnal Gizi dan Pangan Jurnal Agribisnis dan Ekonomi Pertanian MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Forum Pasca Sarjana Agroland : Jurnal Ilmu-Ilmu Pertanian Jurnal Ekonomi Jurnal Manajemen Teknologi Jurnal Transportasi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis WARTAZOA Indonesian Bulletin of Animal and Veterinary Sciences Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen. Semesta Teknika Jurnal Ilmiah Arena Tekstil MIX : Jurnal Ilmiah Manajemen AGROLAND: The Agricultural Sciences Journal Jurnal Sains Teh dan Kina Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Indonesian Journal of Socio Economics Warta Penelitian Perhubungan EKOLOGIA : Jurnal Ilmiah Ilmu Dasar dan Lingkungan Hidup KEK (Kajian Ekonomi dan Keuangan) STI Policy and Management Journal JURNAL PANGAN Jurnal Manajemen Civil Service : Jurnal Kebijakan dan Manajemen PNS Jurnal Agro Ekonomi Jurnal Manajemen Bisnis Jurnal Jalan Jembatan Policy Brief Pertanian, Kelautan, dan Biosains Tropika Warta Penelitian Perhubungan
Arief Daryanto
Department Of Economics, Faculty Of Economics And Management, IPB University
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Journal : Jurnal Ilmu Keluarga dan Konsumen

 1 
KEPUASAN SEBAGAI VARIABEL ANTARA KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI NILAI TERHADAP LOYALITAS KONSUMEN PADA RESTORAN BARU Ramdhani, Husein Slamet; Daryanto, Arief; Rifin, Amzu
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 2 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.859 KB) | DOI: 10.24156/jikk.2015.8.2.115

Abstract

In consumer behavior study, customer satisfaction and loyalty are important aspects that determine the sustainability of the business. Especially in new business that has a considerable number of competitors. Therefore, a product quality and services quality that can increase positive value of consumer are needed. This study aimed to analyze the effect of product quality, service quality, and perceived value that was mediated by satisfaction to customer loyalty in the new restaurant. The study involved 140 consumers at least once make a purchase in Durian Soup XYZ Restaurant that was located at Bogor. Perceived value was measured by the Likert scale. Data were collected by questionnaires and analyzed by Structural Equation Modeling (SEM). The resultsshowed that the quality of the product and the perceived value had significant positive relationship with consumer satisfaction. In addition, customer satisfaction also had a significant positive relationship with customer loyalty. This finding suggests for new restaurant to maintain product quality and to build positive value among consumer so will increase consumer satisfaction that will lead into consumer loyalty.
Co-Authors - Harianto . Kuntjoro ., Harianto Aditama, Yofie Agus Maulana Amzu Rifin, Amzu Amzul Rifin Anggriani, Aulia Arde Lindung Pambudi Ari Abdul Rouf Arli Arli ASEP SAEFUDDIN Atien Priyanti Bagus Sartono Baihaki Baihaki BONAR M. SINAGA BONAR M. SINAGA Bonar M. Sinaga Bunasor Sanim Bustanul Arifin Bustanul Arifin Cila Apriande D. S. Priyarsono Darmawan, Harris Dendi Anggi Gumilang Dendi Anggi Gumilang Dominicus Savio Priyarsono Doni Yusri Dudi S. Hendrawan E. Gumbira-Said Endang Gumbira Said Eriyatno . Erliza Noor Fariyanti, Anna Fitria Virgantari Gita K. Indahsari Gumbira Sa'id Hadi K. Purwadaria Hari Rujito Harris Darmawan Harris Darmawan Hartoyo Hartoyo Hendra Saputra Heny K Daryanto Heri Susanto Hermanto Siregar Husein Slamet Ramdhani, Husein Slamet Hutagaol, Manuntun Paruliah Idha Susanti Imam Teguh Saptono Irfan Nabhani Iwan Setiawan KETUT KARIYASA Kirbrandoko Kirbrandoko Koes Pranowo Kuntjoro . Kuntjoro Kuntjoro Kuntjoro, nFN Kuntjoro, nFN Lagaida , Bugi Biruloma Lillah Wedelia Listiningrum, Septiana Luh Putu Ratna Sundari M. Efendi Arianto M. Husein Sawit M. Husein Sawit Machfud . Machfud Machfud Machfud Machfud MANGARA TAMBUNAN Mangara Tambunan Marimin , Max Antameng Max Antameng Mohamad Husein Sawit Muh. Darmin Ahmad Pella Muhammad Fauzanul Hakim Abdurrahim Muhammad Hasan Tanjung Munawar Asikin Musa Hubeis Nabhani, Irfan Nandika Aisya Pratiwi Napitupulu, Muktar Novi Rosanti Nunung Nuryartono Nurul Taufiqu Rochman Paraden Arianto Aritonang, Paraden Arianto Pella, Darmin Ahmad Rimadianti, Dini Maharani Arum Rina Oktaviani Rina Oktaviani Rita Nurmalina Rochman, E, Nurul Taufiqu Rudi Wibowo Rudi Wibowo Rudjito Rudjito Rustam Abd. Rauf Sa’id, Gumbira Sahara Sahara Sahara Saptana . Saptana Saptana Saptana, . Saptana, nFN Sari Wiji Utami Septiana Listiningrum Setiadi Djohar Siti Sundari Sjafri Mangkuprawira Slamet Muljono Slamet Muljono Sri Hartoyo Sri Utami Kuntjoro Sri Utami Kuntjoro Stevan Gneissanda Hage Stevan Gneissanda Hage, Stevan Gneissanda Subagio Dwijosumono Subhan, . Sukardi . Sukardi Sukardi Sumardjito, Herry SUNARTO Surip Prayugo Susanto, Andi Suswono Suswono Sutardjo Sutardjo Tony Liwang Ujang Sehabudin, Ujang Ujang Sumarwan Vharessa Aknesia Wati Hermawati Wibowo, Mohamad Emir Wicaksono Sarwo Edi Widyastutik Yayuk Farida Baliwati Yeti Lis Purnamadewi Yofie Aditama Zenal Asikin