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All Journal Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Psikiatri Surabaya (Surabaya Psychiatry Journal) JOURNAL OF COMMUNITY MEDICINE AND PUBLIC HEALTH RESEARCH Indian Journal of Forensic Medicine & Toxicology Jurnal Pengabdian Masyarakat STKIP AL MAKSUM LANGKAT Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal SIAR ILMUWAN TANI International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Cendekiawan: Jurnal Pendidikan dan Studi Keislaman Jumper : Journal of Educational Multidisciplinary Research Educator Development Journal Jurnal Kajian Islam dan Sosial Keagamaan Journal of International Multidisciplinary Research Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Journal of Religion and Social Community
Khairina
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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THE EFFECT OF ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIOR CONTROL ON THE INTENTION OF BUYING HANNOCHS LED LIGHTING PRODUCTS Najlir Rahmat; Halida; Khairina; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.424

Abstract

This research aims to analyze the influence of attitude, subjective norms and perceived behavior control on purchase intentions for Hannochs LED lighting products. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 140 respondents in the form of lecturers and employees at Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Attitude has a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Partially Subjective Norms have a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Partially Perceived Behavior Control has a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Simultaneously shows that Attitude, Subjective Norms, and Perceived Behavior Control Influence Intention to Purchase Hannochs LED Lighting Products
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS Niswatun Munawarah; Halida Bahri; Naufal Bachri; Khairina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.470

Abstract

This study aims to determine the effect of product quality,brand image and promotion on purchasing decisions for glass tea at Malikussaleh University students. Promotion on Purchasing Decisions for glass tea at Malikussaleh University students. This research was conducted on Malikussaleh University Faculty of Economics and Business students who had purchased glass tea. The data used in this study are primary data obtained by distributing questionnaires via google form to 96 respondents. The data analysis technique used is multiple linear regression analysis using SPSS software assistance. The results showed that product quality had no significant effect on purchasing decisions for glass tea, Brand Image had a negative and significant effect on purchasing decisions, and promotion had a significant effect on purchasing decisions.
ANALYSIS OF THE INFLUENCE OF SERVANT LEADERSHIP AND DIGITAL LEADERSHIPON EMPLOYEE PERFORMANCE WITH COMPETENCE AS AN INTERVENING VARIABLE IN THE SERVICE HEALTH IN LANGSA CITY Khairina; Faisal Matriadi; Ikramuddin; Marbawi; Mariyudi; Yulius Dharma; A Hadi Arifin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.562

Abstract

This study aims to Analyze The Effect Of Servant Leadership And Digital Leadership On Employee Performance With Competency As An Intervening Variable In The Health Office In Langsa City.The sampling method used in this study is the saturated sampling method. The saturated sampling method is a sampling technique when all members of the population are used as samples. The number of samples in this study was 148 respondents, because the total number of the population used as a sample was 148 respondents. The influence of Digital Leadership, Servant leadership on employee competence at the Langsa City Health Office. The influence of competence, Digital Leadership, Servant leadership on employee performance at the Langsa City Health Office. Competence is able to partially mediate the relationship between the Servant leadership variable and employee performance. Competence is able to partially mediate the relationship between the Digital leadership variable and employee performance.
THE INFLUENCE OF PRICE, USER EASE AND TRUST ON CONSUMER BUYING INTEREST ON THE E-COMMERCE PLATFORM ON THE LAZADA SITE IN LHOKSEUMAWE CITY Mahfuza; T. Edyansyah; Muchsin; Khairina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.580

Abstract

This research aims to analyze the influence of price, user convenience, and trust on consumer interest in using the Lazada E-commerce platform in Lhokseumawe City. In the increasingly developing digital era, E-commerce has become one of the primary choices for consumers to purchase goods and services. Factors such as competitive prices, ease of use, and consumer trust level are substantial aspects that influence consumer interest. The research method used is a survey with a quantitative approach, and collected through questionnaires distributed to Lazada consumers in Lhokseumawe City. The research sample was taken using a purposive sampling technique, with 100 respondents, and the data analysis uses multiple linear regression to see the influence of each independent variable on the dependent variable. The research results show that the three variables, namely price, user-friendliness, and trust, positively and significantly influence consumer interest in using the Lazada platform. Of these three variables, consumer trust in the platform has the most dominant influence compared to other variables. It shows that, in the context of E-commerce, consumer trust is a key factor that platform providers should pay attention to increase consumer interest. It concludes that to increase consumer interest in Lhokseumawe City, Lazada should continue to maintain competitive prices, improve easy and comfortable user experience, and build and maintain consumer trust through various effective strategies. This research can contribute to developing marketing strategies and improving service quality on the Lazada E-commerce platform.
Co-Authors A Hadi Arifin Ahmad Farid Aisah Ali, Kesan Oktavian Alvin, Zen Anis Sunnai Reyin3 Arfan Ikhsan Artaria Tjempakasari, Artaria Bahri, Halida Chindy Ananda Putri Tule Cindy Oktariani Darmawan Fadhilah Ammar, Nurul Fadillah, Tri Dessy Fahmi Al Munawwar FARIDAH Fikri Faidul Jihad Hafriani Halida Haris Riadi Heriyana Ikramuddin, Ikramuddin Izzatul Fithriyah Jamaliah Hasballah Jun Musnadi Is Khadijah Khairul Bariyah Lina Amelia Lubis, Elfi Lailan Syamita Mahariah Mahfuza Marbawi, Marbawi Mariyudi Marlizayani Matriadi, Faisal Melly Wahyundari Meyniar Albina MUCHSIN Nafisah, Isri Najlir Rahmat Naufal Bachri, Naufal Nazli Aisyah Amin Nazwa Afiva Ni Wayan Sri Suliartini Niswatun Munawarah Nur Azizah AS Nurainun Nuralam Syamsuddin Pudji Lestari Putri Wahyuni Rahmad Raihan Albani Dalimunthe Raihan Avlbani Dalimunthe Ramadan Lubis Rani Lauriencia Permatasari Rejeki, Purwo Sri Saputro, Bagus Silalahi, Anggi Dearni Sintanu, Muh. Andi Wirya Sri Umijati Supardi Ritonga Suswanto Syaiful Anwar T. Edyansyah, T. Edyansyah Texaga, Derryl Rasad Yana, Lisa Dwi Yulius Dharma Yusuf Ibrahim Zaidan Aimar Khadafi